BrandBuzz
Celebrate Akshaya Tritiya with the Radiance of Zen Diamond
Zen Diamond is delighted to introduce a specially curated selection of jewellery that embodies the spirit of Akshaya Tritiya—a time to celebrate abundance, renewal, and enduring love.
To mark this auspicious occasion, we are offering our valued customers a special opportunity: with every purchase of ₹50,000, receive a complimentary 1-gram 24K (999 purity) gold coin—a timeless token of prosperity and purity. The benefits grow with your investment, as each additional ₹50,000 spent earns you another gold coin, adding exceptional value to your purchase.
What makes this offer even more meaningful is our exclusive exchange benefit—when you choose to redeem your ZEN gold coins for any exquisite piece of ZEN diamond jewellery in the future, enjoy a 20% bonus on the coin’s weight.
This Akshaya Tritiya, celebrate with a gift that blends beauty, tradition, and lasting worth—only at Zen Diamond.
The Yin and Yang collection is a masterful expression of balance, where the timeless philosophy of duality comes to life through a striking interplay of deep black onyx and radiant round and baguette diamond clusters. Each of the five thoughtfully designed sets—including a classic ring, earrings, Mangalsutra pendant, and bracelet—showcases this contrast in refined gold forms that honour tradition while embracing contemporary elegance. United by a harmonious motif, the collection offers a complete ensemble that is both sophisticated and profoundly symbolic.
Crafted for the modern woman with an eye for timeless elegance, this exquisite necklace, ring, and earring set celebrates the spirit of Akshaya Tritiya through a refined fusion of tradition and contemporary design. A luminous central diamond, encased in a halo of vivid rubies, rests upon a sleek gold band—echoing Zen Diamond’s iconic colour palette while honouring the auspicious symbolism of red on this sacred day. Radiating strength, grace, and prosperity, the set is a sophisticated tribute to enduring beauty and new beginnings.
Exquisitely crafted and encircling the band in a continuous flourish of brilliance, teardrop-shaped diamonds shimmer along a lustrous silver band, while a delicate infinity symbol graces the inner curve—an intimate emblem of eternal love. This lavish ring seamlessly blends opulence with profound sentiment, making it a perfect and meaningful gift for Akshaya Tritiya, symbolizing prosperity, enduring commitment, and the celebration of timeless bonds.
Sleek and refined, the Bar ring reimagines minimalist elegance through the striking interplay of polished onyx and shimmering diamonds set within a streamlined bar silhouette. Delicate infinity links replace the traditional form, symbolizing eternal love while adding a modern, adjustable touch to this timeless design.
The Zen Gold Coin, a symbol of purity and prosperity, is proudly certified with the esteemed Variety hallmark and BIS approval, ensuring unparalleled authenticity. Available in denominations of 1g, 5g, 10g, and 25g, it caters to every gifting need with sophistication and grace. On the auspicious occasion of Akshaya Tritiya, this coin comes in an elegantly designed, ready-to-gift package, making it a perfect offering of enduring wealth and good fortune for your loved ones
BrandBuzz
Jagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories
~ Starring Jitendra Joshi, Madhurani Gokhale, Sai Godbole, and Pradeep Welankar, the Marathi short film celebrates the emotions woven into family heirlooms while offering a fresh perspective on gold exchange ~
Indian heritage jewellery brand Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled ‘The Godhadi Effect’, a heartfelt Marathi short film that explores the emotional bond families share with their jewellery while gently encouraging a fresh perspective on gold exchange.
Starring acclaimed Marathi actors Jitendra Joshi, Madhurani Gokhale, Sai Godbole and Pradeep Welankar, the film beautifully captures the relationships, memories and traditions that are often passed down through treasured pieces of jewellery. Inspired by the godhadi—a traditional quilt lovingly stitched together from cherished pieces of fabric—the story reflects how memories continue to live on across generations, even as they take new forms.
The film marks JGP Jewellers’ second storytelling-led campaign featuring the same ensemble cast, following its widely appreciated festive film, ‘The Result’, which celebrated equality in modern families. Through meaningful storytelling rooted in everyday life, the brand continues to create narratives that connect with audiences beyond jewellery.
At its heart, ‘The Godhadi Effect’ aims to create awareness around gold exchange by encouraging families to see their old jewellery not just as precious memories, but to create new ones.
Speaking about the initiative, Asavari Pednekar, Managing Director, Jagannath Gangaram Pednekar (JGP) Jewellers, said:
“Every piece of jewellery has a story – it reflects celebrations, relationships and memories that stay with us for generations. With ‘The Godhadi Effect’, we wanted to celebrate these emotions while encouraging families to look at gold exchange through a new lens. We hope the film resonates with families and inspires meaningful conversations around preserving both memories and value.” Our Brand Agency, ADbhoot, has conceptualized and developed this film.
With ‘The Godhadi Effect’, JGP Jewellers continues to reinforce its belief that jewellery is far more than an ornament. Through stories that celebrate everyday relationships and timeless values, the brand continues to strengthen its emotional connection with customers while remaining rooted in trust, craftsmanship and family traditions.
About Jagannath Gangaram Pednekar (JGP) Jewellers
Founded in 1950, JGP Jewellers (Jagannath Gangaram Pednekar Jewellers) is a trusted jewellery retailer with a strong presence across Maharashtra and Goa. Renowned for its commitment to purity, transparency, craftsmanship, and customer trust, the brand offers an extensive collection of gold, diamond, silver, and bridal jewellery that blends traditional artistry with contemporary design. Today, with 25 stores and a legacy spanning over seven decades, JGP Jewellers continues to serve generations of customers across the region.
You can watch the campaign here:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.