BrandBuzz
Instamart partners with Kalyan Jewellers to deliver Gold and Silver Coins just in time for Akshaya Tritiya

Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, marking the jewellery brand’s debut in the quick commerce space. Just in time for Akshaya Tritiya, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps in minutes. Instamart users can avail the service across all 100 cities including top metros.
Starting April 25, consumers across cities can shop a certified assortment of gold and silver coins on Instamart, making last-minute festive shopping more seamless and stress-free than ever before. The exclusive range includes:
● Gold Coins: 0.5g and 1g (24 Karat, BIS Hallmarked) featuring motifs like the Flower, Ayodhya, Lord Ganesh, Swastik and Goddess Lakshmi
● Silver Coins: 5g, 10g, and 20g (999 pure silver, certified) adorned with auspicious motifs such as Ganpati, Laxmi, Ganesh Laxmi and more.
Whether it’s for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch truly special is that it’s not just a festive addition. Post Akshaya Tritiya, Kalyan Jewellers’ gold and silver coins will continue to be available on Instamart as part of their regular assortment, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.

Amitesh Jha, CEO of Instamart said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”
With this latest offering, Instamart is reaffirming its position as the go-to destination for not just groceries, but moments of joy, celebration, and tradition, delivered instantly.
Speaking about the partnership, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy’s Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins – delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”

To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But here’s the twist: hidden among them were 5 real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise, and a dash of golden fortune in the most delightful way.

BrandBuzz
Orra Launches New Bridal Designs Under ‘Aekta – The Wedding Collection’

Luxury diamond jeweller Orra has expanded its bridal portfolio with fresh additions to its signature ‘Aekta – The Wedding Collection’, just in time for the peak wedding season. The new range showcases layered diamond necklaces and gemstone-accented sets, thoughtfully crafted for brides and their families across all key wedding ceremonies—from haldi and mehndi to sangeet and reception.
Inspired by gradient leaf motifs, the collection features elegant designs adorned with green and red gemstones, blending traditional aesthetics with a modern sensibility. It offers a versatile mix of lightweight cocktail pieces and opulent bridal sets, appealing to contemporary bridal tastes.

‘Aekta’ has always celebrated the sacred and joyful journey of Indian weddings,” said Dipu Mehta, Managing Director of Orra Fine Jewellery. “With new designs and exclusive seasonal offers, we’re making this experience even more memorable and accessible for our customers.”
To mark the launch, Orra is offering flat 25% off on the diamond value of select necklaces priced above ₹5 lakh, along with 0% down payment and no-interest EMI options. These offers are valid until June 1.
With 97 stores across 40 cities, Orra continues to be a leading name in bridal diamond jewellery, renowned for its Belgian diamonds, unique 73-facet Crown Star cut, and distinctive multi-centre design approach.
BrandBuzz
Isharya Unveils ‘Indinoor’- A Bold New Era of Festive Indian Jewellery
New brand blends tradition and trend to redefine ethnic jewellery for the modern Indian woman

In a dynamic move to transform the ethnic jewellery space, the House of Isharya has launched Indinoor, a new brand designed to celebrate the spirit of today’s Indian woman. With its debut collection, Jewels of Happiness, Indinoor offers a vibrant, modern take on traditional festive jewellery—crafted for weddings, festivals, and every moment worth celebrating.
Positioned as a celebration-first label, Indinoor combines accessible luxury with joyful self-expression, blending cultural richness with contemporary design. “Indinoor was born from a desire to make ethnic jewellery more versatile, inclusive, and reflective of today’s Indian woman,” said a spokesperson from Isharya. “It’s about honouring tradition while embracing evolution.”
The Jewels of Happiness collection features bold silhouettes, intricate craftsmanship, and vibrant color palettes, rooted in India’s rich craft heritage but reimagined with a fashion-forward sensibility. Staying true to Isharya’s legacy of quality and detail, Indinoor offers a diverse and thoughtfully curated range at accessible price points.
More than just adornment, Indinoor’s pieces are designed to be deeply personal—mirroring the wearer’s identity, mood, and moments. With plans to expand its assortment to become a go-to destination for ethnic occasion jewellery, Indinoor aims to resonate with women across generations and regions.
In a market where sparkle defines celebration, Indinoor steps in as a fresh, festive, and inclusive answer to India’s evolving jewellery preferences.
BrandBuzz
Mark Every Milestone in Style with Mia by Tanishq’s exciting offers, this ‘Joy of Gifting’ Season
From aisle walks to graduation caps—make every moment sparkle ~

Mia by Tanishq, one of India’s leading fine jewellery brands, announces the ‘Joy of Gifting Festival’, just in time for the wave of the wedding season and graduation celebrations. This limited-time offer gives customers flat 20% off on making charges of diamond jewellery, making it the perfect time to gift something precious for the many milestones life brings.
With the wedding season in the air, Mia offers a thoughtful curation of jewellery that makes gifting effortless—whether you’re honouring the bride on her big day, curating meaningful pieces for the bridesmaids, or looking to gift the family and friends of the couple. Mia’s contemporary yet timeless designs cater to every kind of celebration, ensuring that your gift is as memorable as the moment itself.
Beyond weddings, the Joy of Gifting Festival arrives at the perfect moment for students graduating into new chapters of their lives. Celebrate academic milestones with a piece of fine jewellery that marks not just achievement, but the promise of what lies ahead. Whether it’s for a loved one or a personal reward, Mia’s stunning assortment of collections are perfect to make graduation moments shine.
Mia by Tanishq offers an array of collections, made in 14kt and 18kt gold, adorned with certified natural diamonds. Available at sweet selling price points, the brand offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate ring. The brand’s latest collection – The ‘Mia Fiora’ Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones come together to create pieces that celebrate sophistication and individuality.
Available from 23rd May to 8th June, the offer is valid at all Mia by Tanishq stores and online.
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