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Sri Jagdamba Pearls Unveils ‘Aurah’—Its First Lab-Grown Diamond Collection

Heritage brand embraces sustainable luxury with a modern jewellery line aimed at eco-conscious consumers

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Sri Jagdamba Pearls, a heritage brand with roots dating back to the Nizam era, has made its entry into the lab-grown diamond segment with the launch of Aurah, a new collection designed for today’s environmentally conscious and style-savvy buyers.

Established in 1975 with its first store on Hyderabad’s MG Road, the brand is known for blending tradition with innovation. The Aurah line continues this legacy by offering elegant, sustainable, and affordable jewellery, without sacrificing the timeless charm that defines Sri Jagdamba Pearls.

Lab-grown diamonds have been steadily transforming the global jewellery industry, and India’s market alone is expected to surpass ₹10,000 crore by 2033. With this launch, Sri Jagdamba Pearls seeks to tap into the rising demand for ethical and responsible luxury.

“The launch of Aurah marks a new chapter for us, bringing together sustainability, beauty, and affordability for today’s discerning customers,” the company said in an official statement.

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Halo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara

The US-Based Brand Draws On Four Generations Of Jewellery Expertise To Present A Contemporary Collection Featuring Moonstone, Olivine, Rose Quartz, Aquamarine and Tanzanite Crystals

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US-based fine jewellery brand Halo Jewelers has unveiled Ciara, a contemporary collection that places colour at the centre of fine jewellery. Drawing on four generations of jewellery expertise, the collection brings together coloured crystals including moonstone, olivine, rose quartz, aquamarine and tanzanite across gold, silver and rose-gold silhouettes.

With Ciara, Halo Jewelers explores the expressive role of colour within fine jewellery, combining refined silhouettes, coloured crystals and considered detailing to create a modern jewellery wardrobe. Designed to be worn individually or layered, the collection positions colour as a form of personal expression while retaining the craftsmanship and timeless appeal associated with fine jewellery.

The collection features a strong focus on artisanal detailing and craftsmanship, bringing together classic forms designed to create a sense of comfort and connection across generations, cultures and eras. Among its key pieces is a distinctive Y-necklace, featuring an elongated pendant set with coloured pyramidal crystals and suspended from a chain of rectangular and oval links.

Halo Jewelers is led by founder Chenab, whose lifelong fascination with the mystical allure of gemstones and the transformative power of fine jewellery laid the foundation for the brand. Together with her daughter Pia, she brings together generational perspectives, blending traditional heirloom inspirations with contemporary, design-forward aesthetics.

Commenting on the collection, Chenab, Founder, Halo Jewelers, said:

“With Ciara, we wanted to explore the expressive potential of colour within fine jewellery while retaining the sense of timelessness that defines Halo Jewelers. The Y-necklace became the starting point because of its elegant, elongated silhouette and its ability to bring the coloured crystal into focus. Each combination – from moonstone and olivine to rose quartz, aquamarine and tanzanite – was considered to create a different mood and personality.”

Through Ciara, Halo Jewelers presents colour not merely as an aesthetic element, but as an integral part of the jewellery experience—allowing wearers to express individuality while embracing enduring design and craftsmanship.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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