BrandBuzz
Sri Jagdamba Pearls Unveils ‘Aurah’—Its First Lab-Grown Diamond Collection
Heritage brand embraces sustainable luxury with a modern jewellery line aimed at eco-conscious consumers
Sri Jagdamba Pearls, a heritage brand with roots dating back to the Nizam era, has made its entry into the lab-grown diamond segment with the launch of Aurah, a new collection designed for today’s environmentally conscious and style-savvy buyers.
Established in 1975 with its first store on Hyderabad’s MG Road, the brand is known for blending tradition with innovation. The Aurah line continues this legacy by offering elegant, sustainable, and affordable jewellery, without sacrificing the timeless charm that defines Sri Jagdamba Pearls.
Lab-grown diamonds have been steadily transforming the global jewellery industry, and India’s market alone is expected to surpass ₹10,000 crore by 2033. With this launch, Sri Jagdamba Pearls seeks to tap into the rising demand for ethical and responsible luxury.
“The launch of Aurah marks a new chapter for us, bringing together sustainability, beauty, and affordability for today’s discerning customers,” the company said in an official statement.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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Navratri Edit By DAIMANTÉ: 9 Pendants, 9 Expressions Of Intention
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National News6 hours agoBIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
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National News7 hours agoAspect Bullion & Refinery Launches “India’s Biggest Gold Fest” With Zero Making Charges On Gold Coins and Bars
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National News7 hours agoGJEPC, ECGC Programme Underlines Recent Changes In Export Credit Insurance For The GJ Sector.
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International News4 hours agoIndia Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration
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