BrandBuzz
Sri Jagdamba Pearls Unveils ‘Aurah’—Its First Lab-Grown Diamond Collection
Heritage brand embraces sustainable luxury with a modern jewellery line aimed at eco-conscious consumers

Sri Jagdamba Pearls, a heritage brand with roots dating back to the Nizam era, has made its entry into the lab-grown diamond segment with the launch of Aurah, a new collection designed for today’s environmentally conscious and style-savvy buyers.
Established in 1975 with its first store on Hyderabad’s MG Road, the brand is known for blending tradition with innovation. The Aurah line continues this legacy by offering elegant, sustainable, and affordable jewellery, without sacrificing the timeless charm that defines Sri Jagdamba Pearls.
Lab-grown diamonds have been steadily transforming the global jewellery industry, and India’s market alone is expected to surpass ₹10,000 crore by 2033. With this launch, Sri Jagdamba Pearls seeks to tap into the rising demand for ethical and responsible luxury.
“The launch of Aurah marks a new chapter for us, bringing together sustainability, beauty, and affordability for today’s discerning customers,” the company said in an official statement.

BrandBuzz
Kisna Diamond and Gold Jewellery unveils showroom in Moradabad
Kisna Diamond & Gold Jewellery inaugurated its 17th exclusive showroom in Uttar Pradesh and 83rd showroom across the country.

The showroom is located on Kanth Road, Moradabad. The inauguration ceremony was held in the presence of Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Bhupendra Singh Chaudhary, State President BJP, Ritesh Gupta, MLA Moradabad.

Keeping in mind the festive season, Kisna Diamond and Gold Jewellery is offering great offers to its customers. Flat 50% discount on making charges of diamond jewellery and flat 20% discount on making charges of gold jewellery. Along with this, an additional instant discount of 5% is also available on ICICI Bank credit and debit cards.

Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “Moradabad is a rapidly growing city. By entering this market, we are not only expanding our retail network but also strengthening our relationship with our customers. This launch is in line with our vision ‘Har Ghar Kishna’, under which we aim to establish ourselves as India’s fastest growing jewellery brand, so that we can fulfill every woman’s diamond jewellery dream.”

Parag Shah, Director, Kisna said, “Our Moradabad showroom is a blend of traditional beauty and modern elegance, offering customers an exclusive and enriching shopping experience. As the festive season approaches, we invite customers to enjoy our exclusive collections and avail offers that make every occasion even more special.”
BrandBuzz
Kumari Jewels Launches ‘Art of Tart’ – A Bold Ode to Citrus Sophistication
Kumari Jewels, known for its contemporary-meets-classic aesthetic, unveils its latest high-impact edit – Art of Tart – a celebration of colour, charisma, and unapologetic glamour.

Designed for the woman who isn’t afraid to shine, Art of Tart embraces the citrus spectrum with golden citrines, orange-tinted diamonds, and glossy gold accents. This collection reinvents the language of fine jewellery with pieces that are bold yet wearable, playful yet luxurious.
“Art of Tart is about stepping into your power and letting your personality take centre stage,” shares the design team at Kumari. “Each piece is a joyful expression, made to stand out, spark conversation, and add a dose of fun to everyday elegance.”
The collection also reaffirms Kumari’s dedication to crafting distinctive pieces for the modern Indian woman, one who blends tradition with individuality. Crafted in 14k gold, with ethically sourced stones and meticulous detailing, Art of Tart offers versatile styling for festive occasions, destination weddings, and elevated everyday glamour.
Collection Highlights:

Sunkisser Chain Bracelet – A sculptural gold chain that catches the light with every movement perfect for statement stacking or solo wear.
Sunkisser Bali Earrings – Bold hoops drenched in yellow citrine and diamond sparkle designed to dance through every soirée.


Sunrise Statement Earrings – Featuring radiant warm-tone stones inspired by early morning rays, these earrings light up the face and exude confidence.
Melon Earrings – Quirky yet luxurious, these fresh, statement earrings add a playful edge to any ensemble.


Rocker Statement Ring – An edgy yet elegant ring with bold geometric lines and tactile gold surfaces, offering attitude and sophistication in equal measure.
Sass Statement Earrings – Structured silhouette meets unexpected sparkle designed for fashion-forward moments and red-carpet confidence.


Sunrays Lariat Necklace – Sleek and radiant lariat that blends minimalism with sunny brilliance perfect for elevated day-to-night transitions.
Slice Lariat Necklace – A slender strand accented with citrine drops and geometric cuts, an elegant statement for the minimalist maximalist.

BrandBuzz
Tyaani launches Reverie collection designed by Maheep Kapoor
The launch represents Tyaani’s continued expansion in the luxury jewelry market, combining traditional Indian gemstone work with Western historical design influences.

Tyaani has launched a new collection called “Reverie,” designed by Maheep Kapoor. The collection takes inspiration from the Victorian era and features handcrafted pieces made with 18-karat gold, uncut diamonds, and gemstones.
The collection draws from three periods of Victorian design: the Romantic phase, the Grand period, and the Aesthetic movement. Each piece in the line includes traditional navratna stones alongside other precious gems.
Tyaani, owned by filmmaker Karan Johar, created the collection as part of its “Forces of Tyaani” campaign. This marketing effort features several actresses including
Kalki Koechlin
Shefali Shah
Tillotama Shome
Rasika Dugal
Jiya Shankar
The campaign aims to celebrate women who are “redefining success on their terms,” according to the brand. The company positions the jewelry as more than decoration, describing it as an extension of the wearer’s personal story. Maheep Kapoor designed the collection to blend Victorian elegance with modern craftsmanship. The pieces are intended to serve as both contemporary jewelry and future heirlooms.
-
National News2 weeks ago
Malabar Gold & Diamonds Inaugurates Landmark Integrated Manufacturing Site in Hyderabad, Cementing Its Position as a Global Manufacturing Leader
-
National News2 months ago
Emmadi Silver Jewellery Launches First Karnataka Store with Grand Opening in Bengaluru’s Malleshwaram
-
BrandBuzz3 months ago
Mia by Tanishq Unveils ‘Fiora’ Collection This Akshaya Tritiya: A Celebration of Nature’s Blossoms and New Beginnings
-
GlamBuzz2 months ago
Gokulam Signature Jewels Debuts in Hyderabad with Glamorous Launch at KPHB