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Bhima Jewellery, Trivandrum records Rs 200 cr. turnover in a single day; sets Guinness World Record

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Bhima Jewellery, Trivandrum  marks its 100th anniversary, celebrating a legacy of purity and trust since 1925. It was a momentous occasion for Bhima Jewellery, Trivandrum: For the first time in India, a  jewellery retail chain recorded  a single day turnover of Rs 200 crore (from Trivandrum district)  – creating a Guinness World Record. Brand loyalty and customer faith helped Bhima Jewellery, Trivandrum achieve this world record and captured the top market share in South India. 

Bhima achieved an astonishing  sale of over 250 kg of gold and  400  carats of diamonds in a single day across the district including  three showrooms and its flagship showroom in Trivandrum , MG Road where  around 160 kg of  gold and 320 carats diamonds were sold.This record was achieved with absolutely  no expenditure on  marketing activities, during its  centenary celebrations.

Dr. B Govindan , Chairman of the brand, highlighted the importance of adapting to changing times. “While we cherish our heritage, we are also preparing for an exciting future. We are planning significant expansions across India and other countries worldwide – aiming to take our legacy of purity to a global audience.”

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JB Insights

WGC REPORT :Portfolio resiliency-Gold’s role amid economic crosscurrents

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Since the publication of our Why gold in 2025? A cross-asset perspective report earlier this year, much has happened on the policy front and in the broader economy. Uncertainties and vulnerabilities remain across geopolitical, fiscal, and trade domains. Investors are particularly concerned about growth and inflation, creating a challenging situation for policymakers as the dual policy goals of the Federal Reserve are in direct conflict. With persistent fears of stagflation, gold has once again stepped into the spotlight, rising more than 50% this year.1 Importantly, the core reasons for considering alternative assets such as gold, as outlined in our May report, remain largely unchanged.

First, equities appear complacent. US equities have posted remarkable gains in recent months, reigniting concerns about valuation excess and concentration risk. Indeed, investors face a market that feels euphoric on the surface but remains fragile underneath. Should economic pressures mount  , investors may increasingly seek refuge in safe-haven assets, with gold standing out as a historically resilient option, as outlined in our mid-year outlook.

Second, bond markets remain uncertain. The Fed officially resumed its easing cycle in September, cutting the federal funds rate by 25 basis points in response to a cooling labour market (Chart 1) – an action widely anticipated by markets. However, US long-term yields could face renewed upward pressure if tariffs and reshoring efforts drive domestic costs higher, complicating the Fed’s inflation target. At the same time, long-term treasuries remain exposed to concerns over the Federal Reserve’s independence and the US government’s sizeable fiscal funding needs.

Against this backdrop, gold’s appeal as a hedge against both equity and bond market instability is growing – though risks exist. As we discussed in our recent blog, gold’s rapid ascent could prompt rebalancing and profit taking. For example, from a technical standpoint, the monthly Relative Strength Index (RSI) is above 90 and gold is sitting more than 20% above its 200-day moving average. These factors could lead to short-term reversals. In addition, the sharp increase in the gold price could dampen consumer demand while global trade normalisation and a pick-up in GDP growth could revive risk appetite further. 

In summary, maintaining a diversified approach and remaining vigilant to shifting market dynamics is essential. Amidst a growing investor base, secular US dollar weakness and continued geoeconomic uncertainty, gold’s enduring resilience and diversification benefits remain as relevant as ever.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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