JB Insights
Bhima Jewellery, Trivandrum records Rs 200 cr. turnover in a single day; sets Guinness World Record
Bhima Jewellery, Trivandrum marks its 100th anniversary, celebrating a legacy of purity and trust since 1925. It was a momentous occasion for Bhima Jewellery, Trivandrum: For the first time in India, a jewellery retail chain recorded a single day turnover of Rs 200 crore (from Trivandrum district) – creating a Guinness World Record. Brand loyalty and customer faith helped Bhima Jewellery, Trivandrum achieve this world record and captured the top market share in South India.
Bhima achieved an astonishing sale of over 250 kg of gold and 400 carats of diamonds in a single day across the district including three showrooms and its flagship showroom in Trivandrum , MG Road where around 160 kg of gold and 320 carats diamonds were sold.This record was achieved with absolutely no expenditure on marketing activities, during its centenary celebrations.
Dr. B Govindan , Chairman of the brand, highlighted the importance of adapting to changing times. “While we cherish our heritage, we are also preparing for an exciting future. We are planning significant expansions across India and other countries worldwide – aiming to take our legacy of purity to a global audience.”
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
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