BrandBuzz
Kushal’s Fashion Jewellery launches ‘Everyday’ Collection: Effortless jewellery for every kind of day
Kushal’s, India’s leading fashion and silver jewellery brand, unveils its latest edit: the Everyday Collection. Designed for the modern Indian woman, this thoughtfully curated range features versatile fashion jewellery that elevates your day-to-day look — whether you’re heading to work, a brunch date, dance class, or a quick shopping spree.
The modern woman is redefining how she dresses—embracing jewellery as an essential part of her everyday wardrobe. Whether it’s dressing up a kurta for the office, adding charm to co-ords for a mall run, or slipping on hoops with power dressing—who says everyday can’t sparkle?
That’s where Kushal’s Everyday Collection comes in. Featuring over 10,000 curated designs, it offers chic, affordable, and functional pieces that are effortlessly high on style.
Below are the trends shaping how women can style jewellery across different moods and moments:
1. Ethnic Elegance Everyday
Antique-finish jhumkas, delicate kadas, and antique malas add a graceful touch to kurtas, Indo-fusion sets, sarees or co-ords. Emeralds (coloured stones), layered beaded chains, trendy mangalsutras, and minimal designs offer just the right amount of vibrance — jewellery that blends tradition with a modern twist. Pair it with a swipe of kajal and a soft glow — perfect for both home and work.
2. Minimal glam everyday
Sleek. trendy huggies (hoops), metallic button studs, and long chains pair beautifully with denim, blazers, or casual dresses. These bold-yet-minimalist pieces are ideal for movie nights, cafe catch-ups, or even client meetings.
3. 92.5 Silver Everyday
Understated yet striking, sterling silver essentials — from stacked bracelets to zircon-studded studs — offer a confident, minimal vibe. Each piece is crafted in 92.5 pure silver and BIS-hallmarked for authenticity. Perfect for women who prefer subtle statements that move seamlessly from workout sessions to workdays.

Commenting on the launch, Ankit Gulechha, Director – Marketing at Kushal’s Fashion Jewellery, said, “Our latest Everyday collection reflects how modern Indian women are embracing jewellery as an essential part of their everyday style — not just for special occasions. Whether you’re heading to the office, a dance class, or brunch with friends, this collection has something to make you feel confident, stylish, and put together. It’s practical fashion jewellery with elevated charm — for every moment, every day.”
The Everyday Collection is a celebration of personal style — rooted in utility but powered by expression. Whether you prefer antique jhumkas with your kurta or hoops with heels and a power suit, Kushal’s makes it easy to feel put-together every day — without the pressure of repeating or overthinking your look.
BrandBuzz
IGM’s RamMudra : Kuberdev Ka Sona Lights Up The Festive Gold Market
RamMudra Fulfils Diwali Pujan By Invoking The Blessings Of Goddess Lakshmi As Well As Lord Kuber. Lakshmiji Hain Dhan Ki Devi Aur Kuberji Hain Dhan Ke Devta. Isliye Kuberji Ke Bina Dhanteras Aur Diwali Ka Lakshmi Pujan Adhoora Hai. Lakshmiji Samriddhi Laati Hain Aur Kuberji Usse Sambhalte Hain Aur Badhate Hain.
This festive season brings a unique way to reconnect ancient traditions of the land with modern innovations. This has been made possible by IGM (India Gold Metaverse), which has rolled out RamMudra – Kuberdev ka Sona.
Restoring a theological equilibrium of sorts with the debut of RamMudra – the ‘Divine Blessed Gold’ coins – IGM has reengineered the domestic bullion ecosystem anchored in its twin philosophies of ‘Gold is Technology’ and ‘Gold is Emotions’.
For generations, Indian households have focused their bullion purchases almost exclusively on Goddess Lakshmi. According to scriptural tradition, any Dhanteras or Diwali worship remains incomplete without invoking the blessings of Lord Kuber. While the Goddess of Wealth bestows prosperity upon a home, it is Lord Kuber—the divine treasurer—who actually safeguards and multiplies that fortune.
Enter RamMudra, the Devya Sona.
Birth of ‘Divine Blessed Gold’
The concept draws directly from the sacred lore of Tirupati. When Lord Balaji sought the hand of Goddess Padmavati, her father, King Akasha Raja, stipulated one extraordinary condition: Their nuptials had to be the grandest celebration ever witnessed in the past, present, or future (na bhuto na bhavishyati).
To finance a celestial wedding of such unprecedented scale, Lord Balaji borrowed 14 lakh RamMudra gold coins from Lord Kuber—a princely sum valued at roughly Rs 21,000 crore in today’s market. Devotees believe Lord Balaji is still repaying this cosmic debt through the temple offerings made by pilgrims right up until the end of Kaliyuga.
In return, Goddess Lakshmi showers grace upon contributors based purely on their bhaavna (sincerity and devotion) rather than the size of their donation. Honouring this sacred custom, IGM has pledged a share of its projected profits to the Tirupati Balaji trust in advance, effectively turning every minted piece into ‘Blessed Gold’.
‘Bharat Ka Sona, Bharat Ke Liye’
Minted in 999.9 fine purity, the limited-edition physical coins are available across seven weight denominations: 1g, 2g, 5g, 10g, 20g, 50g, and 100g. Buyers can select from five distinct obverse engravings featuring Lord Kuber, the triad of Padmavati–Balaji–Lakshmi, Goddess Lakshmi, Saraswati–Lakshmi–Ganesh, or Lord Dhanvantari.
Crucially, the entire line operates under the banner of ‘Bharat Ka Sona, Bharat Ke Liye’. Enforcing a strict zero-import mandate that supports the Prime Minister’s Atmanirbhar Bharat vision, IGM crafts every coin exclusively from 100 per cent recycled domestic bullion certified to ‘India Good Delivery’ standards.
Temple to tech: Digital gold backed by 1:1 reserves
The technological architecture behind the scenes is equally rigorous. Available alongside physical coins is RamMudra digital gold—one of the world’s few Gold-Backed Digital Tokens built on blockchain with real-time Proof of Reserves. Each digital unit is backed 1:1 by physical bullion reserves. Sequel Logistics is the custodian while Vistra Global Solutions is the administrator.
Uniquely, the custodian, administrator, and everyday buyer each have access to their own verification node on the blockchain, allowing investors to independently verify their gold holdings at any moment.
Anyone can immediately start a RamMudra digital gold portfolio with as little as ₹10 or acquire heirloom RamMudra physical gold coins via authorised partner jewellers, the IGM Mumbai office, the RamMudra mobile app, or online from www.rammudra.com. Whatever the route, RamMudra ensures savers no longer have to choose between ancient faith and ledger-grade transparency.
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