BrandBuzz
Kushal’s Fashion Jewellery launches ‘Everyday’ Collection: Effortless jewellery for every kind of day
Kushal’s, India’s leading fashion and silver jewellery brand, unveils its latest edit: the Everyday Collection. Designed for the modern Indian woman, this thoughtfully curated range features versatile fashion jewellery that elevates your day-to-day look — whether you’re heading to work, a brunch date, dance class, or a quick shopping spree.
The modern woman is redefining how she dresses—embracing jewellery as an essential part of her everyday wardrobe. Whether it’s dressing up a kurta for the office, adding charm to co-ords for a mall run, or slipping on hoops with power dressing—who says everyday can’t sparkle?
That’s where Kushal’s Everyday Collection comes in. Featuring over 10,000 curated designs, it offers chic, affordable, and functional pieces that are effortlessly high on style.
Below are the trends shaping how women can style jewellery across different moods and moments:
1. Ethnic Elegance Everyday
Antique-finish jhumkas, delicate kadas, and antique malas add a graceful touch to kurtas, Indo-fusion sets, sarees or co-ords. Emeralds (coloured stones), layered beaded chains, trendy mangalsutras, and minimal designs offer just the right amount of vibrance — jewellery that blends tradition with a modern twist. Pair it with a swipe of kajal and a soft glow — perfect for both home and work.
2. Minimal glam everyday
Sleek. trendy huggies (hoops), metallic button studs, and long chains pair beautifully with denim, blazers, or casual dresses. These bold-yet-minimalist pieces are ideal for movie nights, cafe catch-ups, or even client meetings.
3. 92.5 Silver Everyday
Understated yet striking, sterling silver essentials — from stacked bracelets to zircon-studded studs — offer a confident, minimal vibe. Each piece is crafted in 92.5 pure silver and BIS-hallmarked for authenticity. Perfect for women who prefer subtle statements that move seamlessly from workout sessions to workdays.
Commenting on the launch, Ankit Gulechha, Director – Marketing at Kushal’s Fashion Jewellery, said, “Our latest Everyday collection reflects how modern Indian women are embracing jewellery as an essential part of their everyday style — not just for special occasions. Whether you’re heading to the office, a dance class, or brunch with friends, this collection has something to make you feel confident, stylish, and put together. It’s practical fashion jewellery with elevated charm — for every moment, every day.”
The Everyday Collection is a celebration of personal style — rooted in utility but powered by expression. Whether you prefer antique jhumkas with your kurta or hoops with heels and a power suit, Kushal’s makes it easy to feel put-together every day — without the pressure of repeating or overthinking your look.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.
The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:
“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”
The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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