JB Insights
Plumb Club Jewellery Survey: Birthstones are popular, personalization matters
Just in time for buying season, The Plumb Club is sharing consumer research findings from its Industry and Market Insights 2025, that give retailers the inside scoop on the products, categories and services customers are looking for when they purchase jewelry.
US consumers are buying gemstone jewelry, with 65% seeking out designs containing birthstones, a Plumb Club survey showed. Some 39%, a 7% increase from the previous survey in 2023, were interested in bright-colored gemstones. Meanwhile the interest in neutral tones dropped 12% compared to the prior study to 34%, The Plumb Club said last week, releasing further results from its 2025 Industry and Market Insights report. The company conducted the survey, which analyzes consumer preferences, in collaboration with Paola De Luca and research firm Qualtrics.
- Birthstones Are Popular:
65% of US consumers look for jewelry featuring birthstones when shopping for gemstone pieces. - Rising Interest in Color:
39% of consumers prefer bright-colored gemstones, up 7% from 2023.
Interest in neutral-tone gemstones fell to 34%, a 12% drop from last year. - Pearls Remain a Favorite:
81% of consumers like pearls, especially as gifts.
For personal use, 52% choose white pearls, and 25% prefer colored pearls.
50% favor classic pearl strands, while 32% like modern pearl styles. - Metal Preferences:
26% prefer yellow gold, 24% white gold, and 23% platinum.
Despite higher gold prices, half of consumers still choose gold (any color) as their favorite. - Top Jewelry Categories:
28% prefer rings, 24% earrings (down 9% from last year), and 23% necklaces (up 3%).
- Style Choices:
For rings:
- 46% want diamond/gemstone accents
- 30% want diamond/gemstone-heavy styles
- 24% choose plain bands
For earrings: - 51% prefer studs
- 37% like drops
- 32% choose chandelier styles
- Personalization Matters:
- 69% say personalized jewelry is important or extremely important.
64% want jewelry personalized with messages, initials, names, or special dates. - Survey Details:
Surveyed 2,000 US consumers, ages 25–60, with household incomes over $75,000.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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