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Platinum Jewellery Sales Sustained Growth in Key Markets in Q2 2025

Platinum benefits from record gold prices as product conversion from white gold continues

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The global platinum jewellery market saw growth across key regions in Q2 2025, according to the latest Platinum Jewellery Business Review.  Consumers in key markets are finding greater value in platinum as gold prices continue to reach new highs, and retailers are increasingly turning to platinum.

Platinum Guild International (PGI)’s CEO, Tim, stated, “Despite economic headwinds, platinum jewellery demonstrates enduring value and resilience, and we are committed to supporting our partners in major markets through collaborations and focused promotions to reinforce platinum’s unique appeal with consumers seeking quality and distinction.”

Findings by Key PGI Markets

China

Exceptional growth was seen in China’s platinum jewellery market, with fabrication increasing by 151% year-over-year, led by strong wholesale demand. PGI therefore expanded its collaboration with a group of dedicated platinum wholesale showrooms and counters, providing them with point‑of‑sale materials and training resources. Retail sales from PGI partners rose 19% year-over-year, driven by inventory building, joint promotions with retailers and innovation in new product collections. PGI launched collaborative promotions with a group of retail brands and a leading department store chain in May and June to capitalise on the holiday period.

India and the UAE

Surging gold prices dampened consumer demand in India despite key jewellery-buying occasions. Meanwhile, PGI’s key strategic partners recorded 15% year-over-year growth in platinum jewellery retail sales. This momentum reflects the impact of targeted initiatives and collaborative efforts, including the Season of Love (SOL) promotional programme, which drove platinum jewellery sales up 21% throughout the campaign period over the previous SOL in 2023. PGI hosted the Platinum Buyer-Seller Meet in June, linking 60 retailers with 14 manufacturers and achieving a double-digit increase in ordered volume. Strategic partners also implemented dedicated in-store activation and notably expanded their platinum offering within gold sections.

In the UAE, meanwhile, PGI expanded the network and added three new retailers in Q2, raising the UAE store count to 127.

Japan

Japan’s jewellery retail market saw its first year-over-year contraction in Q2 2025 after 16 consecutive quarters of growth, against the high growth in Q2 2024 amid softer consumer sentiment. Platinum jewellery unit sales declined 3.4% year-over-year, driven by a sharp surge in prices, though select retailers offset losses with strategic pricing and product adjustments. The industry’s ongoing shift towards platinum, prompted by persistent gold inflation, underscores the importance of agile merchandising and pricing strategies to navigate market volatility.

United States

The US jewellery market continued its move towards higher-value purchases, even as unit sales declined for the fifth year. PGI strategic partners recorded moderate growth, with unit sales up 1.2% year-over-year and revenue sales increasing by double digits. Major brands helped fortify platinum’s market visibility through targeted white gold conversion campaigns, further strengthening platinum’s unique quality and appeal.

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DiamondBuzz

Global Lab-Grown Diamond Market Set to Reach $100 Billion by 2032: DMCC

Global LGD market poised for $60–100B growth by 2032, with Dubai leading as a key facilitator

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The global lab-grown diamond (LGD) market is projected to expand to $60–100 billion by 2032, according to the Dubai Multi Commodities Centre (DMCC). This growth trajectory is being shaped by three powerful forces: rising jewellery and lifestyle adoption, sustained industrial demand, and accelerated technological integration. Dubai, already among the world’s top diamond trading hubs, is emerging as a critical enabler and facilitator of this growth by providing infrastructure, market access, and thought leadership in the sector.

Market Outlook: Lab-Grown Diamonds Entering a Growth Supercycle

At the second edition of the DMCC Lab-Grown Diamond Symposium, held under the theme From Mass to Meaning: Creativity, Technology and Transformation in Lab-Grown Diamonds”, more than 150 global leaders, innovators, and policymakers convened to evaluate the LGD industry’s future pathways.

The consensus: LGDs are no longer confined to jewellery. Their applications now extend across high-tech industries, fashion, lifestyle, and advanced engineering, placing them at the centre of multiple innovation streams.

DMCC forecasts underscore the scale of this expansion, with estimates suggesting the LGD industry could surpass the $100 billion threshold by 2032, effectively transforming it into one of the most dynamic markets globally.

Drivers of Growth

Jewellery and Lifestyle Expansion

  • Lab-grown diamonds are increasingly embraced by millennials and Gen Z consumers, who value affordability, sustainability, and customisation.
  • Designers are leveraging LGDs’ versatility, incorporating them into fashion-forward accessories including sunglasses, footwear, and wearable technologies.
  • Interior and lifestyle sectors are exploring LGD applications in home décor and consumer products, broadening demand far beyond traditional jewellery.
  • Industrial Applications
  • LGDs are now critical in aerospace, construction, and precision tools, owing to their superior hardness, durability, and cost-effectiveness compared to natural diamonds.
  • Demand is expected to rise from manufacturing and industrial engineering sectors seeking reliable high-performance materials.
  • High-Technology Adoption
  • LGDs possess unique physical and chemical properties—notably thermal conductivity, optical clarity, and electronic resilience—that make them suitable for next-generation semiconductors, quantum systems, and photonics.
  • Their use in quantum computing and advanced electronics positions LGDs as an enabling material for the future digital economy.

Dubai’s strategic geography, advanced logistics, and position as a global luxury hub place it at the heart of LGD trade and innovation. DMCC is spearheading initiatives to integrate LGDs across industries by:

  • Convening global stakeholders through flagship platforms like the Lab-Grown Diamond Symposium.
  • Facilitating cross-sector collaboration between technology firms, jewellers, designers, and industrial manufacturers.
  • Providing trade infrastructure and regulatory support to strengthen Dubai’s positioning as the global centre for lab-grown diamond dialogue and commerce.

Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, emphasised:“Lab-grown diamonds are powering global innovation – from quantum computing and semiconductors to jewellery design, aerospace and construction. With the market set to reach $60–100 billion by the early 2030s, this is among the most dynamic sectors worldwide.” He further highlighted Dubai’s unique role in connecting luxury, industrial, and technological applications, with DMCC acting as the platform for convergence.

Implications for Industry Stakeholders

  • Jewellery brands: The rise of LGDs offers new possibilities for product innovation, mass-market accessibility, and sustainable branding.
  • Technology firms: Opportunities are expanding in quantum, semiconductor, and photonics markets, where LGDs may become indispensable materials.
  • Investors: The projected market scale indicates a strong growth and diversification opportunity, particularly in regions where LGD adoption is nascent.
  • Trade hubs: Cities like Dubai are set to gain prominence by providing ecosystems that facilitate LGD innovation and commerce.

The lab-grown diamond industry is transitioning from niche to mainstream, underpinned by a multi-sector growth narrative. By 2032, the market could cross the $100 billion mark, reshaping global supply chains and consumer markets alike.

As the host of critical dialogue and innovation platforms, Dubai—through DMCC—has positioned itself at the forefront of this transformation, ensuring that the city is not only a trading powerhouse but also a driver of technological and creative disruption in the LGD sector.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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