BrandBuzz
Indriya unveils Rajashree, the Bridal Collection of Maharashtra
Indriya, Aditya Birla Jewellery, unveils Rajashree, the Bridal Collection of Maharashtra, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Rajashree celebrates the glorious heritage of Maharashtra, transforming the region’s proud legacy into a radiant tribute to strength and cultural splendor.
Rajashree is more than jewellery — it is an expression of pride, strength, and continuity, beautifully crafted to reflect Maharashtra’s royal craftsmanship. This exquisite collection invites every bride to don the glory of her heritage with elegance and emotion on her special day. At it’s heart, Rajashree unfolds in three intricate layers, embodying legacy and valour.
The first, the Vajratik Haar, shines with the iconic Chandrakor Tilak, the timeless Vajratik Haar, and the glory of Shindeshahi — a tribute to legacy and courage, etched in gold. The middle layer, the Champli Haar, features jasmine-inspired motifs, lush green aventurine stones, and Maharashtrian beads symbolizing prosperity and new beginnings, with a central Lakshmi pendant surrounded by paisley, mango motifs, and the sacred Bel Pan leaf, encircled by delicate Thishi beads and cascading ruby-adorned Chakupara bead danglers. Completing the masterpiece is the Saaj Haar, glowing with timeless elegance and devotion, celebrating the divine presence of Vishnu’s ten avatars — a silent hymn to faith, heritage, and craftsmanship.
For years, every bride has cherished a dream of the kind of bride she wants to be, one whose vision is deeply shaped by her culture and legacy. That dream now comes true with Rajashree, a bridal masterpiece that celebrates Maharashtra’s courage and enduring traditions.
The Rajashree brand film captures this dream of a modern bride who embraces her roots with pride and grace. Available in Marathi and Hindi, the film reflects the emotional depth and cultural richness of the collection and is launched across TV and digital channels.
Sandeep Kohli, CEO, Indriya said, “With Rajashree, we are deepening Indriya’s connection with Maharashtra by celebrating the state’s rich heritage and regal artistry through designs inspired by its iconic symbols and traditions. Our vision is to establish Indriya among the leaders in regional bridal jewellery, by creating deeply authentic, meaningful designs that resonate with brides who cherish their roots. Rajashree is a key step towards establishing Indriya as the most trusted destination for bridal jewellery across India.”
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to bring the divine essence of Maharashtra to life through design. Rajashree is a dialogue between heritage and innovation — where traditional kaarigari meets modern craftsmanship. Through intricate detailing such as the iconic Chandrakor Tilak, jasmine-inspired motifs, aventurine stones, and delicate beadwork, we’ve crafted jewellery that embodies not just beauty, but the heritage, emotion, and timeless spirit of the region. Each layer of the collection reflects a deep cultural inspiration, transforming legacy into radiant artistry for the modern Maharashtrian bride.”
Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya.“The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”
With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation.
Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.
BrandBuzz
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
From Festive Dressing To Thoughtful Gifting, The Campaign Brings “Silver For The Life You Lead” To Life With A Fresh, Youthful Take On The Season
As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting.
Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace with real lives. With Mithila at the heart of the campaign, the visuals capture the many ways silver can become part of the festive season, whether it is dressing up for celebrations, choosing something special for yourself or finding a thoughtful gift for someone you love.
The campaign also expands the conversation around silver beyond festive dressing, spotlighting Gargi’s Bliss Collection and Kids’ Collection as thoughtful gifting choices for the festive season. While the Bliss Collection offers elegant pieces suited to gifting someone special, the Kids’ Collection brings playful and meaningful options for younger celebrations. Together, the collections highlight silver as a versatile way to mark relationships and occasions across generations.
At the centre of the campaign is Mithila Palkar, whose association with Gargi enters another festive chapter. Known for her effortless and relatable persona, Mithila brings a sense of ease to the campaign, reflecting Gargi’s belief that jewellery should complement the life you lead rather than dictate how you celebrate it.
Speaking about the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said:
“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you.
Mithila brings that thought to life beautifully. She has an effortless way of making every look feel personal, and that is exactly what we wanted this festive campaign to feel like.”
The campaign further brings attention to Gargi’s ongoing festive offers on selected 925 sterling silver jewellery, including the Bliss Collection and Kids’ Collection, giving customers an opportunity to explore thoughtful gifting options while shopping for the festive season.
With this campaign, Gargi aims to make silver an integral part of festive dressing and gifting, while strengthening its positioning as a brand that brings accessible, expressive and versatile jewellery to different moments of life.
The campaign will roll out across Gargi’s digital and social media platforms, retail stores and other consumer touchpoints through the festive season.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons is a well-known fashion jewellery brand that redefines contemporary style with its innovative designs. Backed by the legacy of P N Gadgil & Sons, established in 1832, Gargi has built an expanding retail presence across India. The brand offers accessible and stylish jewellery across 925 sterling silver and certified natural diamond categories, with a focus on design, craftsmanship and quality. Gargi continues to build its presence across occasions and generations through jewellery designed for the way people live, celebrate and express themselves today.
Social media handle of Gargi and Spokesperson
Gargi Website –https://www.gargi.shop/Gargi Instagram – https://www.instagram.com/gargibypng/ Gargi LinkedIn – https://www.linkedin.com/company/gargibypng/?originalSubdomain=in
Aditya Modak LinkedIn –https://www.linkedin.com/in/aditya-modak-9a8393102/
Media Agency
Glocal Brand Solution
Aarya Raut – 8484809115
LinkedIn handles to be tagged in social media posts if needed
Shashi Pankaj LinkedIn Profile – https://in.linkedin.com/in/shashi-pankaj-a7a35958
Rahul Patil LinkedIn Profile – https://in.linkedin.com/in/rahul-patil-90a457260
Rohan Phadke LinkedIn Profile – https://www.linkedin.com/in/rohan-phadke-5ba072125/
Sarang Wadekar LinkedIn Profile – https://www.linkedin.com/in/sarang-wadekar-646b8729
Neeraja Inamdar LinkedIn Profile – https://www.linkedin.com/in/neeraja-inamdar-955410144/
Rucha Pendse LinkedIn Profile – https://www.linkedin.com/in/ruchapendse
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Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
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