BrandBuzz
Indriya unveils Rajashree, the Bridal Collection of Maharashtra
Indriya, Aditya Birla Jewellery, unveils Rajashree, the Bridal Collection of Maharashtra, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Rajashree celebrates the glorious heritage of Maharashtra, transforming the region’s proud legacy into a radiant tribute to strength and cultural splendor.
Rajashree is more than jewellery — it is an expression of pride, strength, and continuity, beautifully crafted to reflect Maharashtra’s royal craftsmanship. This exquisite collection invites every bride to don the glory of her heritage with elegance and emotion on her special day. At it’s heart, Rajashree unfolds in three intricate layers, embodying legacy and valour.
The first, the Vajratik Haar, shines with the iconic Chandrakor Tilak, the timeless Vajratik Haar, and the glory of Shindeshahi — a tribute to legacy and courage, etched in gold. The middle layer, the Champli Haar, features jasmine-inspired motifs, lush green aventurine stones, and Maharashtrian beads symbolizing prosperity and new beginnings, with a central Lakshmi pendant surrounded by paisley, mango motifs, and the sacred Bel Pan leaf, encircled by delicate Thishi beads and cascading ruby-adorned Chakupara bead danglers. Completing the masterpiece is the Saaj Haar, glowing with timeless elegance and devotion, celebrating the divine presence of Vishnu’s ten avatars — a silent hymn to faith, heritage, and craftsmanship.
For years, every bride has cherished a dream of the kind of bride she wants to be, one whose vision is deeply shaped by her culture and legacy. That dream now comes true with Rajashree, a bridal masterpiece that celebrates Maharashtra’s courage and enduring traditions.
The Rajashree brand film captures this dream of a modern bride who embraces her roots with pride and grace. Available in Marathi and Hindi, the film reflects the emotional depth and cultural richness of the collection and is launched across TV and digital channels.

Sandeep Kohli, CEO, Indriya said, “With Rajashree, we are deepening Indriya’s connection with Maharashtra by celebrating the state’s rich heritage and regal artistry through designs inspired by its iconic symbols and traditions. Our vision is to establish Indriya among the leaders in regional bridal jewellery, by creating deeply authentic, meaningful designs that resonate with brides who cherish their roots. Rajashree is a key step towards establishing Indriya as the most trusted destination for bridal jewellery across India.”
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to bring the divine essence of Maharashtra to life through design. Rajashree is a dialogue between heritage and innovation — where traditional kaarigari meets modern craftsmanship. Through intricate detailing such as the iconic Chandrakor Tilak, jasmine-inspired motifs, aventurine stones, and delicate beadwork, we’ve crafted jewellery that embodies not just beauty, but the heritage, emotion, and timeless spirit of the region. Each layer of the collection reflects a deep cultural inspiration, transforming legacy into radiant artistry for the modern Maharashtrian bride.”


Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya.“The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”
With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation.
Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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