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Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty

Limelight launches Navarambh bridal collection with Shilpa Shetty, redefining jewellery for the modern bride

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Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh – a thoughtfully curated bridal jewellery collection designed for the new age bride.

The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, with Navarambh emerging as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond jewellery pieces that are modern, elegant, and versatile – perfect for every milestone ahead.

Right from Karwa Chauth dinners to cocktail parties, from Diwali celebrations to anniversaries, Navarambh redefines bridal jewellery by going beyond the locker to become an integral part of her everyday and special moments.

Speaking about the launch, Shilpa Shetty, Brand ambassador and Investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”

Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life

Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamondsadded: “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.

To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”

Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.

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Van Cleef & Arpels Unveils ‘Fascinating Egypt’ High Jewellery Collection Inspired By Ancient Civilisation

The Maison Reinterprets Egypt’s Timeless Symbols Through Vibrant Gemstones, Art Deco Influences and Contemporary Craftsmanship.

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Van Cleef & Arpels has unveiled ‘Fascinating Egypt’, its latest High Jewellery Collection, introducing a new chapter in the maison’s enduring fascination with Ancient Egypt. Launched in Paris, the collection presents nearly 180 abstract and figurative creations that reinterpret the symbols, artistic traditions and cultural legacy of one of history’s greatest civilisations through vivid gemstones, exceptional craftsmanship and a contemporary creative vision.

Continuing its long-standing tradition of artistic exploration, the maison offers its own interpretation of Egypt’s timeless heritage—a civilisation that has captivated the imagination of artists, historians and collectors for more than 2,000 years. The collection celebrates the enduring influence of Ancient Egypt while expressing it through a modern lens, combining historical inspiration with innovative jewellery design.

The inspiration behind ‘Fascinating Egypt’ extends beyond ancient monuments to the remarkable legacy Egypt has left across different eras. The collection reflects the fascination that began with Ancient Rome’s admiration of Egyptian deities, continued through Jean-François Champollion’s groundbreaking deciphering of hieroglyphics in 1822, the installation of the Luxor Obelisk at Place de la Concorde in 1836, and the successive waves of Egyptomania that shaped decorative arts throughout the 20th century. These historical milestones continue to inspire artistic expression and reinforce Egypt’s lasting influence on design and culture.

Through this collection, Van Cleef & Arpels revisits Egyptian culture in all its artistic and decorative richness. Each creation reflects a contemporary narrative inspired by ancient symbols, architectural forms and scenes from everyday life, presenting a timeless vision that bridges the past with the present. The collection seamlessly blends figurative and abstract interpretations, transforming historical references into sophisticated high jewellery masterpieces.

The maison’s connection with Egyptian-inspired artistry dates back to its founding in Paris in 1906, when Europe was experiencing a renewed fascination with Egypt’s cultural heritage. This influence became particularly evident in several creations produced between 1923 and 1924, where the geometric elegance of Art Deco merged with reinterpretations of ancient Egyptian motifs.

These early creations featured profiled human and animal figures, papyrus flowers and scenes depicting everyday life, expressed across an array of jewellery and timepieces including cuff bracelets, brooches, long necklaces, chatelaine watches and wristwatches. These designs reflected the spirit of the Egyptomania movement while showcasing the maison’s distinctive ability to reinterpret historical inspirations through exceptional craftsmanship.

With ‘Fascinating Egypt’, Van Cleef & Arpels once again demonstrates its mastery of storytelling through jewellery. By uniting the enduring symbolism of Ancient Egypt with vibrant precious stones, refined artistry and contemporary design, the maison has created a collection that honours one of the world’s most influential civilisations while reaffirming its own legacy of creativity, innovation and timeless elegance.

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