New Premises
Zen Diamond, unveils latest boutique at Chandigarh
Zen Diamond, the globally acclaimed fine jewellery brand with a presence across more than 450 stores worldwide, continues to expand its presence in India with the opening of its latest boutique at Nexus Elante Mall, Chandigarh. After establishing a strong foothold in Mumbai with stores in Bandra and Borivali, and further strengthening its presence in Bengaluru with two stores, Zen Diamond now brings its hallmark of exquisite craftsmanship and modern design to North India. The launch follows the brand’s recent announcement of global icon Jennifer Lopez as its Brand Ambassador, marking a new era of glamour, innovation, and timeless sophistication for Zen Diamond.
The 1000 sq. ft. store at Nexus Elante Mall embodies Zen Diamond’s signature design language — a refined grey palette that accentuates the brilliance of each creation, enhanced by premium finishes such as fluted panels and elegant stucco textures.
Celebrated for its mastery in crafting natural diamond jewellery of exceptional quality, Zen Diamond seamlessly fuses timeless artistry with contemporary aesthetics. With a legacy rooted in craftsmanship and innovation, the brand appeals to discerning patrons who value exclusivity, sophistication, and modern design. Guided by the principles of affordability and trust, Zen Diamond continues to connect with today’s consumers — those who seek enduring value without compromising on style.
Along with fine jewellery, Zen Diamond also offers a curated selection of luxury accessories, including perfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.
Speaking about the new Chandigarh store, Neil Sonawala, Managing Director at Zen Diamond, said,
“India continues to be a key growth market for us. After receiving an exceptional response in Mumbai and Bengaluru, we are delighted to bring Zen Diamond to Chandigarh, a city known for its elegance, culture, and appreciation of craftsmanship. Our new store at Nexus Elante Mall offers customers an immersive jewellery experience that combines contemporary design with timeless artistry.”
With the opening of its Chandigarh store, Zen Diamond reinforces its vision of redefining fine jewellery in India by offering a seamless fusion of global design trends and enduring sophistication. The brand is also among the very few in India to offer Natural Diamond Certification, further strengthening consumer confidence in the authenticity and superior quality of its jewellery.
New Premises
PMJ Jewels Opens Landmark Store in Anakapalle
The new showroom, inaugurated by Shri Ramkey, showcases over 20,000 handcrafted designs and hosts a special 10-day exhibition.
PMJ Jewels strengthened its retail presence in South India with the launch of a new showroom in Anakapalle, Andhra Pradesh, on December 1, 2025. Located beside DCB Bank on the Main Road, the store reinforces the brand’s ongoing expansion across the region.
The showroom was inaugurated by Chief Guest Shri Ramkey, son-in-law of Shri Konathala Ramakrishna, MLA of the Anakapalle Constituency. Speaking at the opening, he noted that the new outlet would enhance customer access to trusted craftsmanship and further elevate Anakapalle’s jewellery retail landscape.
With a heritage spanning 60 years, PMJ Jewels announced that the new store features over 20,000 handcrafted designs, including bridal sets, groom collections, half-saree jewellery, gifting lines, occasion wear, lightweight pieces, celebration rings, mangalsutras and the signature PMJ Jewels Superstar bracelet.
As part of the launch celebrations, the brand is hosting a 10-day jewellery exhibition at the showroom. The event showcases rare creations, limited-edition bridal collections and regionally inspired designs crafted to reflect South India’s diverse traditions.
State Head Hyder Ali highlighted that the Anakapalle store aims to build enduring customer relationships, while Cluster Head Anand Jilagam added that the expansion aligns with PMJ Jewels’ commitment to craftsmanship, quality and customer service.
The company also reiterated its focus on transparency, noting that all stores are equipped with Diamond Testing Machines (DTMs). All jewellery continues to be crafted in-house by skilled karigars, maintaining the brand’s long-standing emphasis on handcrafted excellence.
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