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Platinum Guild International (PGI), India’s 2024 Buyer-Seller Meet Shaping Platinum’s Future

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Platinum Guild International (PGI) India concluded yet another successful edition of its annual ‘Platinum Buyer-Seller Meet,’ on the 4th and 5th of July 2024.  Every year, the prestigious event, brings together the leading names from across the jewellery industry and offers them a platform to collaborate and work towards collective business development for platinum. Held at the Grand Hyatt, Kochi, the recently concluded event, continued to serve as a significant business opportunity for partner retailers and manufacturers under the PGI program to share new designs, innovations, cutting edge technology and best practices while reviewing the latest platinum jewellery collections.

The energy and enthusiasm across the manufacturer booths reaffirmed the growing demand for platinum jewellery across all three PGI brands – Platinum Evara, Men of Platinum and Platinum Love Bands. Retailers were given an exclusive preview of the highly anticipated MS Dhoni Signature Collection, set to launch later this year, just in time for the festive and wedding season. The overall demand for platinum was evident in the substantial purchases and restocking undertaken by the retailers for the upcoming season. This event set a positive tone for the months ahead, with an air of optimism and confidence.

The event witnessed a key announcement on the metal innovation front as well, with the creation of a new platinum alloy that has the potential to transform platinum jewellery design and manufacturing. Inoveo Platinum, has been formulated in response to the challenges jewellers experience when working with platinum.

In his presentation Benny Oeyen, Executive Head of Market Development for Platinum Group Metals, Anglo American said, “Inoveo Platinum will provide the jewellery industry the best that platinum can provide. It is a new platinum alloy created with the help of artificial intelligence and digital chemistry to reflect the workability of white gold, while enhancing the core properties of Platinum, including its naturally white colour, durability and wear resistance. So Inoveo Platinum is all about the benefits of Platinum with the ease of white gold. It will help transform platinum jewellery design and manufacturing.”

The evening gala dinner was prefaced by very informative speeches and presentations by Vaishali Banerjee, Managing Director, PGI India and Tim Schlick, Chief Executive Officer, Platinum Guild International (PGI) outlining the accelerated growth of platinum jewellery in the Indian market.  Sujala Martis, Director Consumer Marketing, shared the marketing programme line-up for the season. The exciting new marketing initiative with M S Dhoni got an overwhelmingly positive response. The Evara Squad, a unique idea to build cheerleaders and brand evangelists for women’s platinum jewellery was met with high interest from retailers and manufacturers. A brief overview of the upcoming trade agenda was shared by Pallavi Sharma, Business Director PGI India. She stressed on driving volume growth. She also emphasised on the criticality of delivering higher profitability via the proven success of exclusive designs in bi-metal jewellery across categories and differentiating to create value for the consumer via retailer exclusive collections in platinum.

Vaishali Banerjee, Managing Director of PGI India addressed PGI India’s strong partnership with leading retailers and manufacturers and said, “It is heartening to see the event emerge as a marquee industry event with such enthusiastic participation from retailers, manufactures and industry leaders. Platinum jewellery has come a long way and the success of such events highlights the large potential platinum jewellery has in the country across all markets. We are grateful to our partners for their overwhelming response. The new designs and collections will feature as part of the upcoming collections for the festive and wedding season.”

Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), shared his thoughts on the 2024 Platinum Buyer-Seller Meet: “The recently concluded Platinum Buyer-Seller Meet highlighted the immense potential of the platinum jewellery industry in India. This annual event symbolizes our commitment to nurturing and empowering strategic partnerships with retailers and manufacturers. Our goal is to create value for our partners, and the BSM allows us to demonstrate how we achieve this, including driving incremental business opportunities, identifying new segments, building differentiation, and targeting a sustainable traffic of younger consumers. Our primary intention is always sustainable growth, ensuring long-term benefits for all our partners.”

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New FTAs, New Markets: IIJS Bharat Premiere 2026 Opens as India’s Jewellery Exporters Eye Fresh Global Access

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  • India Moves Closer to Becoming a Global Rough Diamond Trading Hub as Bill Proposing 15-Year Tax Exemption on SNZ Sales Is Introduced in Parliament
  • 25 Years of IIJS: Connecting the Global Jewellery Industry with India’s Excellence

The 42nd edition of IIJS Bharat Premiere opened at the Jio World Convention Centre, Mumbai, today, against the most favourable trade backdrop the Indian gem and jewellery industry has ever known. A succession of free trade agreements — with the UAE, Australia, Oman and the United Kingdom, with the European Union and New Zealand to follow — has redrawn the export map for Indian jewellery, opening some of the world’s most valuable markets on preferential terms.

The show was inaugurated by Shri Chandrashekhar Bawankule, Hon’ble Minister of Revenue, Government of Maharashtra, in the presence of Dr. Vijay Darda, Former Member of Rajya Sabha; Mr. Ananthanarayanan Hariharan, CEO, Damas Jewellery; and Mr. Pritesh Patel, CEO and President, GIA; Mr. Dnyaneshwar Patil, Development Commissioner, SEEPZ, SEZ Mumbai— alongside Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Shaunak Parikh, Vice Chairman, GJEPC; Mr. Anil Virani, Convener Accounts & Finance, GJEPC and Mr. Sabyasachi Ray, Executive Director, GJEPC.

The timing is significant. The India–UK CETA came into force on 15 July and the India–Oman CEPA on 1 June, while agreements with the European Union and New Zealand await operationalisation. For the exporters and buyers on the show floor this week, the commercial map looks materially different from a year ago.

Recognised as the world’s second-largest gem and jewellery B2B exhibition, IIJS Bharat Premiere 2026 spans over 135,000 sq. metres across two venues, featuring more than 2,100 exhibitors across 3,600 stalls. The show is expected to draw over 50,000 visitors, including 2,700+ international buyers from more than 80 countries.

The exhibition runs at the Jio World Convention Centre (JWCC), BKC, from 5 to 9 August, and at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, from 6 to 10 August 2026. This year also marks 25 years of IIJS as India’s premier B2B gem and jewellery exhibition.

Running concurrently at the Bombay Exhibition Centre from 6 to 10 August, the India Gem & Jewellery Machinery Expo (IGJME) has established itself as the industry’s premier platform for advanced manufacturing technology. This year’s edition features 249 exhibitors across 348 stalls, presenting the latest in jewellery manufacturing, automation, precision engineering, tools and equipment — underscoring the industry’s push towards technology-enabled, globally competitive production.

Shri Chandrashekhar Bawankule, Hon’ble Minister of Revenue, Government of Maharashtra, said:

“Maharashtra has always been the heart of India’s gem and jewellery industry, and with the State’s dedicated Gem & Jewellery Policy 2025, we are creating an ecosystem that encourages investment, generates employment and strengthens the industry’s global competitiveness. The Government of Maharashtra remains committed to working hand-in-hand with the industry to make the state the preferred destination for gem and jewellery manufacturing, exports and innovation.”

Dr. Vijay Darda, Former Member of Rajya Sabha said:

“India’s gem and jewellery industry is much more than a business—it is a reflection of our rich culture, craftsmanship and entrepreneurial spirit. While India has earned global recognition as a manufacturing powerhouse, the next step is to build world-class Indian jewellery brands that command trust and admiration across international markets.

With our unmatched artistry, adoption of technology and continued support from the Government, I am confident that India’s gem and jewellery exports can achieve far greater milestones in the years ahead.”

Mr. Pritesh Patel, CEO and President, GIA said:

“IIJS Premiere reflects India’s growing influence in the global gem and jewellery industry. Every year, it brings together craftsmanship, innovation and international collaboration under one roof. GIA is proud to support this remarkable platform that continues to shape the future of our industry. As consumer expectations evolve, trust, transparency and education become more important than ever.

India is not only a global manufacturing powerhouse but also an emerging hub of innovation, talent and leadership. Together, we have an extraordinary opportunity to build a future rooted in integrity, confidence and lasting value for consumers around the world.”

Mr. Ananthanarayanan Hariharan, CEO, Damas Jewellery said:

“IIJS continues to demonstrate India’s remarkable strength in jewellery design, craftsmanship, and innovation. For Damas, it remains an invaluable platform to reconnect with trusted partners, discover fresh inspiration, and strengthen long-standing relationships. As consumer expectations evolve, our industry must lead through creativity, deeper customer understanding, and collaboration.

India has the talent, vision, and entrepreneurial spirit to shape the future of the global jewellery business, and IIJS is central to that journey.”

Addressing the gathering, Shri Kirit Bhansali, Chairman, GJEPC, said:

“IIJS Bharat Premiere has evolved into one of the world’s most influential B2B gem and jewellery exhibitions. It is where the global jewellery industry comes together to source, collaborate, discover new trends and build long-term business partnerships. As India’s flagship jewellery show celebrates 25 years, IIJS today reflects the world’s confidence in Indian craftsmanship, manufacturing excellence, innovation and our growing leadership in global trade.”

Speaking about the introduction of the Taxation and Other Laws (Amendment) Bill, 2026 in Parliament, Shri Bhansali added, “The proposed 15-year tax exemption for rough diamond sales through India’s Special Notified Zones is a landmark reform for our industry. For decades, India has cut and polished the world’s diamonds without ever trading them. That is now set to change. Global mining companies and traders will bring their rough directly to India, enabling our manufacturers to source at the origin with better access, greater choice and competitive pricing. India will no longer be known only as the place where diamonds are made. India is poised to become a global hub where diamonds are bought and sold.”

Reflecting on IIJS Bharat Premiere completing 25 years as India’s premier B2B jewellery show, Shri Bhansali said, “If the last 25 years established India as a global manufacturing hub, the next 25 years must establish India as a global leader in the gem and jewellery business.” He noted that a series of reforms—including new FTAs, the nationwide hand-carriage facility for jewellery exports, and the e-commerce export framework for MSMEs and artisans—are creating new opportunities for exporters. He also highlighted India’s first-ever Pre-Auction Diamond Viewing Event and Melee Auction at the Bharat Ratnam Mega CFC under the FTWZ framework as another milestone in India’s journey towards becoming a global diamond trading hub.

“These reforms have created new opportunities. We must create demand for Indian jewellery, build globally recognised Indian brands, and strengthen Brand India across every major market.”

The show also features The Select Club, a curated showcase of India’s finest couture jewellery; 20 Under 40, recognising emerging industry leaders; JewelStart Demo Day, spotlighting jewellery-tech startups; and Innov8 Talks, bringing together global experts to discuss the future of diamonds, AI, technology, precious metals and the evolving gem and jewellery business.

About The Gem and Jewellery Export Promotion Council (GJEPC)
The Gem & Jewellery Export Promotion Council (GJEPC), set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today represents 10900+ members in the sector.  With headquarters in Mumbai, GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, GJEPC has emerged as one of the most active EPCs and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

Facebook: www.facebook.com/GJEPC
Youtube: www.youtube.com/gjepcindia
Twitter: www.twitter.com/GJEPCIndia

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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