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Platinum Guild International (PGI), India’s 2024 Buyer-Seller Meet Shaping Platinum’s Future
Platinum Guild International (PGI) India concluded yet another successful edition of its annual ‘Platinum Buyer-Seller Meet,’ on the 4th and 5th of July 2024. Every year, the prestigious event, brings together the leading names from across the jewellery industry and offers them a platform to collaborate and work towards collective business development for platinum. Held at the Grand Hyatt, Kochi, the recently concluded event, continued to serve as a significant business opportunity for partner retailers and manufacturers under the PGI program to share new designs, innovations, cutting edge technology and best practices while reviewing the latest platinum jewellery collections.
The energy and enthusiasm across the manufacturer booths reaffirmed the growing demand for platinum jewellery across all three PGI brands – Platinum Evara, Men of Platinum and Platinum Love Bands. Retailers were given an exclusive preview of the highly anticipated MS Dhoni Signature Collection, set to launch later this year, just in time for the festive and wedding season. The overall demand for platinum was evident in the substantial purchases and restocking undertaken by the retailers for the upcoming season. This event set a positive tone for the months ahead, with an air of optimism and confidence.
The event witnessed a key announcement on the metal innovation front as well, with the creation of a new platinum alloy that has the potential to transform platinum jewellery design and manufacturing. Inoveo Platinum, has been formulated in response to the challenges jewellers experience when working with platinum.
In his presentation Benny Oeyen, Executive Head of Market Development for Platinum Group Metals, Anglo American said, “Inoveo Platinum will provide the jewellery industry the best that platinum can provide. It is a new platinum alloy created with the help of artificial intelligence and digital chemistry to reflect the workability of white gold, while enhancing the core properties of Platinum, including its naturally white colour, durability and wear resistance. So Inoveo Platinum is all about the benefits of Platinum with the ease of white gold. It will help transform platinum jewellery design and manufacturing.”
The evening gala dinner was prefaced by very informative speeches and presentations by Vaishali Banerjee, Managing Director, PGI India and Tim Schlick, Chief Executive Officer, Platinum Guild International (PGI) outlining the accelerated growth of platinum jewellery in the Indian market. Sujala Martis, Director Consumer Marketing, shared the marketing programme line-up for the season. The exciting new marketing initiative with M S Dhoni got an overwhelmingly positive response. The Evara Squad, a unique idea to build cheerleaders and brand evangelists for women’s platinum jewellery was met with high interest from retailers and manufacturers. A brief overview of the upcoming trade agenda was shared by Pallavi Sharma, Business Director PGI India. She stressed on driving volume growth. She also emphasised on the criticality of delivering higher profitability via the proven success of exclusive designs in bi-metal jewellery across categories and differentiating to create value for the consumer via retailer exclusive collections in platinum.
Vaishali Banerjee, Managing Director of PGI India addressed PGI India’s strong partnership with leading retailers and manufacturers and said, “It is heartening to see the event emerge as a marquee industry event with such enthusiastic participation from retailers, manufactures and industry leaders. Platinum jewellery has come a long way and the success of such events highlights the large potential platinum jewellery has in the country across all markets. We are grateful to our partners for their overwhelming response. The new designs and collections will feature as part of the upcoming collections for the festive and wedding season.”
Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), shared his thoughts on the 2024 Platinum Buyer-Seller Meet: “The recently concluded Platinum Buyer-Seller Meet highlighted the immense potential of the platinum jewellery industry in India. This annual event symbolizes our commitment to nurturing and empowering strategic partnerships with retailers and manufacturers. Our goal is to create value for our partners, and the BSM allows us to demonstrate how we achieve this, including driving incremental business opportunities, identifying new segments, building differentiation, and targeting a sustainable traffic of younger consumers. Our primary intention is always sustainable growth, ensuring long-term benefits for all our partners.”
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IIJS Bharat – Tritiya 2026 Unveils India’s Strength as a Global Jewellery Powerhouse
GJEPC’s flagship B2B show in Bengaluru brings together 1,100+ exhibitors, 15,000+ buyers, and global stakeholders, spotlighting India’s craftsmanship, innovation, and growing dominance in the global jewellery market.
- IIJS Bharat – Tritiya 2026 – India’s 3rd largest B2B jewellery showcase gears up for its most expansive edition yet
- GJEPC Showcases India’s GI-Tagged Jewellery Crafts at the IIJS Bharat Tritiya 2026
- 1,100+ exhibitors from 40+ cities across India showcasing in 1,900+ stalls across three massive halls at BIEC
- 15,000+ trade visitors expected from 500 Indian cities and 40 countries
- Special focus on “The Select Club” for luxury couture
India today solidified its position as a global jewellery powerhouse as the Gem & Jewellery Export Promotion Council (GJEPC) inaugurated the 4th edition of IIJS Bharat – Tritiya 2026 at the Bengaluru International Exhibition Centre (BIEC). As the third-largest B2B jewellery trade show in the country, the event serves as a strategic sourcing gateway for the upcoming festive and wedding seasons, bringing together the entire jewellery ecosystem to fulfill the growing procurement needs of both domestic and international markets.
The inauguration ceremony was graced by Chief Guest Smt. Gunjan Krishna, IAS, Commissioner for Industrial Development and Director of Industries and Commerce, Government of Karnataka. The event was attended by Guests of Honour A. Prasanna Anguraj, Managing Director of Sree Kumaran Thangamaligai, and Pratap Madhukar Kamath, Managing Director of Abaran Timeless Jewellery Pvt. Ltd., alongside Kirit Bhansali, Chairman, GJEPC; Shri Shaunak Parikh, Vice Chairman, GJEPC; Shri Mahendra Kumar Tayal, Regional Chairman (South), GJEPC; Shri Sabyasachi Ray, Executive Director, GJEPC; Dr. Chetan Kumar Mehta, President, The Jewellers Association Bengaluru (JAB); and Shri Shrikanth Kari, Chairman, Karnataka State Jewellers Federation (KJF), and leading stakeholders from across the global gem and jewellery industry.
Supported by the Government of Karnataka and the Ministry of Commerce & Industry, the 2026 edition has seen a massive scale-up, featuring over 1,100 exhibitors across 1,900+ stalls. The exhibition spans three expansive halls, offering a comprehensive sourcing platform across gold, diamond, silver and studded jewellery, loose natural diamonds, coloured gemstones, couture and fine jewellery, lab-grown diamonds, and machinery and allied segments.
Kirit Bhansali, Chairman, GJEPC, said, “India’s gem and jewellery industry continues to demonstrate remarkable resilience and a spirit of innovation. Reaching ₹2.28 lakh crore in exports with over 4% growth between April 2025 and February 2026, despite a 44% dip in traditional markets like the U.S., is a testament to our successful strategy of market diversification.
With our domestic market projected to reach US$130 billion by 2030 and new FTAs unlocking doors in the UAE, Australia and beyond, we are not just navigating challenges; we are redefining them. IIJS Bharat Tritiya stands as a symbol of this evolution, where the industry’s ability to adapt to rising gold prices through innovative, lighter designs meets a global audience eager for Indian excellence.”
This year’s show witnesses participation from 270+ new companies, further strengthening the scale and diversity of the exhibition. Running concurrently is the India Gem & Jewellery Machinery Expo (IGJME) Bharat – Tritiya 2026, showcasing cutting-edge machinery, allied products, and packaging solutions with 79+ companies across 117 stalls. The event serves as a critical bridge between manufacturing excellence and retail demand, particularly for the vibrant southern Indian market.
Highlighting the state’s support for the sector, Smt. Gunjan Krishna, IAS, Commissioner for Industrial Development and Director of Industries and Commerce, Government of Karnataka said: “The presence of participants from over 500 cities and 40 countries at this 4th edition is a powerful testament to the industry’s resilience. Since our first collaboration in 2020, Bengaluru has proven to be the ideal home for this format.
While India already dominates the diamond market, our next leap must be into the high-end luxury space, leveraging our rich tapestry of heritage, from Southern Temple styles to Northern Polki. .As the industry navigates global volatility, we must focus on design-led value addition and building homegrown luxury labels. The Government of Karnataka offers its full support to GJEPC in making Bengaluru the heart of this international trade.”
Shaunak Parikh, Vice Chairman, GJEPC said, “The scale and diversity of participation at IIJS Bharat Tritiya 2026 clearly reflect the strength of our industry. With over 1,100 exhibitors and a growing number of new entrants, the show highlights how the industry continues to evolve. In response to rising gold prices and changing consumer preferences, businesses are innovating rapidly and this transformation is visible across the exhibition floor.”
In a significant move to bolster the regional ecosystem, the event witnessed the signing of a Memorandum of Understanding (MoU) between GJEPC and The Jewellers’ Association Bengaluru (JAB). This MoU reflects a shared commitment to strengthening and promoting the jewellery trade in Karnataka, while enhancing industry participation and creating greater opportunities through the IIJS Bharat Tritiya platform. This is set to drive localized growth while integrating Karnataka’s retailers more deeply into the global supply chain.
The exhibition also features a Crafts Pavilion showcasing India’s Geographical Indication (GI)-tagged jewellery traditions, including Banaras Meenakari, Cuttack Tarakasi filigree, Thewa jewellery of Rajasthan, and Hupari silver craft, celebrating the country’s rich heritage of craftsmanship.
The exhibition also features “The Select Club,” a curated luxury segment showcasing high-end couture jewellery, alongside the Innov8 Talks at the Launch Pad. This dedicated space hosts thought leadership seminars, panel discussions, and exclusive product launches, offering valuable insights into emerging trends and the role of innovation in the gem and jewellery industry.
Adding to the overall experience, the Networking Night on 21st March 2026 at BIEC brings together exhibitors and visitors for an evening of industry celebration, featuring the IIJS Icon Awards to honour outstanding contributions to the trade. Additionally, the Hidden Star Awards felicitated the purchase and merchandising teams of select prominent retailers, recognizing the vital talent behind the scenes of the retail sector.
With over 15,000 retailers expected from 500 cities across India and visitors from 40 countries, IIJS Bharat – Tritiya 2026 is set to provide a robust platform for networking, business opportunities, and knowledge exchange, ensuring the Indian gem and jewellery industry continues to shine on the global stage.
Source: GJEPC
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.