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Platinum Guild International (PGI), India’s 2024 Buyer-Seller Meet Shaping Platinum’s Future

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Platinum Guild International (PGI) India concluded yet another successful edition of its annual ‘Platinum Buyer-Seller Meet,’ on the 4th and 5th of July 2024.  Every year, the prestigious event, brings together the leading names from across the jewellery industry and offers them a platform to collaborate and work towards collective business development for platinum. Held at the Grand Hyatt, Kochi, the recently concluded event, continued to serve as a significant business opportunity for partner retailers and manufacturers under the PGI program to share new designs, innovations, cutting edge technology and best practices while reviewing the latest platinum jewellery collections.

The energy and enthusiasm across the manufacturer booths reaffirmed the growing demand for platinum jewellery across all three PGI brands – Platinum Evara, Men of Platinum and Platinum Love Bands. Retailers were given an exclusive preview of the highly anticipated MS Dhoni Signature Collection, set to launch later this year, just in time for the festive and wedding season. The overall demand for platinum was evident in the substantial purchases and restocking undertaken by the retailers for the upcoming season. This event set a positive tone for the months ahead, with an air of optimism and confidence.

The event witnessed a key announcement on the metal innovation front as well, with the creation of a new platinum alloy that has the potential to transform platinum jewellery design and manufacturing. Inoveo Platinum, has been formulated in response to the challenges jewellers experience when working with platinum.

In his presentation Benny Oeyen, Executive Head of Market Development for Platinum Group Metals, Anglo American said, “Inoveo Platinum will provide the jewellery industry the best that platinum can provide. It is a new platinum alloy created with the help of artificial intelligence and digital chemistry to reflect the workability of white gold, while enhancing the core properties of Platinum, including its naturally white colour, durability and wear resistance. So Inoveo Platinum is all about the benefits of Platinum with the ease of white gold. It will help transform platinum jewellery design and manufacturing.”

The evening gala dinner was prefaced by very informative speeches and presentations by Vaishali Banerjee, Managing Director, PGI India and Tim Schlick, Chief Executive Officer, Platinum Guild International (PGI) outlining the accelerated growth of platinum jewellery in the Indian market.  Sujala Martis, Director Consumer Marketing, shared the marketing programme line-up for the season. The exciting new marketing initiative with M S Dhoni got an overwhelmingly positive response. The Evara Squad, a unique idea to build cheerleaders and brand evangelists for women’s platinum jewellery was met with high interest from retailers and manufacturers. A brief overview of the upcoming trade agenda was shared by Pallavi Sharma, Business Director PGI India. She stressed on driving volume growth. She also emphasised on the criticality of delivering higher profitability via the proven success of exclusive designs in bi-metal jewellery across categories and differentiating to create value for the consumer via retailer exclusive collections in platinum.

Vaishali Banerjee, Managing Director of PGI India addressed PGI India’s strong partnership with leading retailers and manufacturers and said, “It is heartening to see the event emerge as a marquee industry event with such enthusiastic participation from retailers, manufactures and industry leaders. Platinum jewellery has come a long way and the success of such events highlights the large potential platinum jewellery has in the country across all markets. We are grateful to our partners for their overwhelming response. The new designs and collections will feature as part of the upcoming collections for the festive and wedding season.”

Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), shared his thoughts on the 2024 Platinum Buyer-Seller Meet: “The recently concluded Platinum Buyer-Seller Meet highlighted the immense potential of the platinum jewellery industry in India. This annual event symbolizes our commitment to nurturing and empowering strategic partnerships with retailers and manufacturers. Our goal is to create value for our partners, and the BSM allows us to demonstrate how we achieve this, including driving incremental business opportunities, identifying new segments, building differentiation, and targeting a sustainable traffic of younger consumers. Our primary intention is always sustainable growth, ensuring long-term benefits for all our partners.”

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SIJE 2025 celebrates 20 years as the region’s jewellery epicentre and longest running show

414 global brands from 26 countries showcasing at SIJE 2025

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 The Singapore International Jewelry Expo (SIJE) opened its doors this morning to its landmark 20th anniversary, cementing its reputation as the longest-running and most influential jewellery show in Southeast Asia. Now spanning two long decades, SIJE has evolved from a B2C show into Asia-Pacific’s definitive fine-jewellery platform. In this influential platform, leading international jewellers, gemologists, designers, and top investment-grade gemstone houses converge.

This year’s edition is SIJE’s largest ever, welcoming a record 414 brands from 26 countries across three expansive halls at Sands Expo & Convention Centre, Marina Bay Sands. Collectively valued at over USD 250 million, the treasures on display underscore Singapore’s unmatched draw as a safe, strategic, and business-friendly hub for the regional jewellery trade.

The show was officially launched by Guest-of-Honour Ms Low Yen Ling, Senior Minister of State for Trade & Industry, and Culture, Community and Youth, in the presence of international jewellers, diplomats, and industry luminaries. Their attendance, including ambassadors and trade officials from Italy, SIJE 2025’s Country Partner, underscores the show’s growing importance as both a premier jewellery marketplace and a platform for international economic relations. Distinguished guests at the opening included Mr Fabio Conte, Deputy Head of Mission at the Embassy of Italy in Singapore, and Mr Giorgio Calveri, Trade Commissioner for Singapore and the Philippines at the Italian Trade Agency (ITA).

· Singapore roots, global reach

As it marks its 20th anniversary milestone today, SIJE has pivoted in response to market needs, blending B2C glamour with B2B depth through strategic partnerships with Vicenzaoro (Europe’s largest jewellery show), hosted buyer programmes, and international industry backing. Its longevity and growth are indicative of the show’s importance as the region’s premier jewellery trading hub.

· Bigger than ever

Visitor attendance is expected to climb to 15,000 (up from 14,000 in 2024), driven by collectors, retailers, and buyers seeking new-season launches and rare investment pieces.

·  Home-grown strength

90 Singapore exhibitors anchor the fair, alongside sizeable contingents from Hong Kong (67), Thailand (52), Italy (49), Japan (36) and more – proof of SIJE’s magnetism for established and emerging markets alike.

World-firsts, global announcements, and regional launches choose SIJE 2025

SIJE 2025 continues to solidify its reputation as the definitive jewellery launchpad for the Asia-Pacific region, with several high-profile global and regional unveilings making their debut at this year’s show.

·SIJE 2025 hosted a landmark global announcement – the World Diamond Congress will return to Singapore for the first time since 1988. As one of the most prestigious gatherings in the global diamond trade, the Congress will co-locate with SIJE in 2026, forming the foundation of what will be known as World Diamond & Jewellery Week in Singapore. The decision to return after nearly four decades highlights Singapore’s growing influence in the global gem and diamond industry and affirms SIJE’s emergence as Asia’s definitive high jewellery platform.

· Further elevating SIJE 2025’s international stature is the presence of the largest-ever Italian Pavilion, comprising 49 renowned brands curated by the Italian Trade Agency (ITA). This showcase commemorates 60 years of diplomatic and economic ties between Singapore and Italy, celebrating Italian artistry and craftsmanship while affirming SIJE’s position as the cultural and commercial bridge linking Europe and Asia.

 Leading the headlines is the unveiling of a USD2.5 million (SGD3.18 million), 100-carat natural colourless and fancy-intense yellow diamond necklace by IVY Masterpiece. This show-stopping piece, revealed exclusively at SIJE before any other world stage, is a testament to the show’s reputation for attracting important jewellery pieces and premieres, reinforcing its global significance.

· Making its Asia-Pacific debut is Zevaher, a luxury jeweller headquartered in Dubai, known for marrying Middle Eastern opulence with contemporary sensibilities. The brand’s official launch underscores SIJE’s critical role as the gateway for Middle Eastern jeweller houses looking to capture the region’s fast-growing and increasingly discerning luxury market.

More than a showcase: The SIJE 2025 Experience

The trade buyers, collectors, designers, entrepreneurs, and jewellery enthusiasts alike can expect a wealth of unforgettable highlights across the SIJE 2025 show floor.

  • Seven Communities – A curated luxury jewellery experience

SIJE 2025 presents seven distinct Communities: Icon, Prestige, Facets, Bijou, Essence, Timeless and Venture, designed to offer a curated experience for every jewellery lover (further details can be found in the Annex section below).

  • Jewellery design competitions – Excellence on display

1.The Singapore Jewellery Design Awards (SJDA), organised by the Singapore Jewellers Association (SJA) and supported by Jewellery Design & Management International School (JDMIS), and IEG Asia, celebrates creativity and technical excellence.

2.Commemorating Singapore’s 60th year of independence (SG60), the Brilliante Jewellery Design Competition by the Diamond Exchange of Singapore highlights themes of national pride and creativity, spotlighting cross-cultural artistic exchange between Italy and Singapore.

  • Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro

Trade visitors and buyers at SIJE 2025 will have the opportunity to join the Trendvision Jewellery + Forecasting Roadshow powered by Vicenzaoro to be held on 11 July. Titled “WONDERLAND, CO-CREATING THE FUTURE OF LUXURY AND JEWELLERY”, this unique event will be led by Paola De Luca, co-founder and creative director of the independent observatory by Vicenzaoro. TRENDVISION Jewellery + Forecasting, blends innovation, craftsmanship, and collaboration. As part of a global roadshow launched in 2024, it offers deep insights into luxury and jewellery trends tailored for regional markets. Based on the influential Jewellery Trendbook 2026+, the session provides strategic forecasts, consumer analysis, and a special event-exclusive discount for the publication.

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JAS 2025: India’s Premier B2B Jewellery Show Concludes in Jaipur with Grand Success!

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India’s gems and jewellery industry once again asserted its global presence with grandeur and success as the Jewellers Association Jaipur hosted JAS – The Premium B2B Show 2025, a three-day event that has now cemented its status as one of the most prestigious B2B jewellery exhibitions in the country.

A Grand Opening

The three day show was inaugurated at Novotel Jaipur Convention Centre in the esteemed presence of Rajasthan’s Hon’ble Deputy Chief Minister Princess Diya Kumari and Chief Guest Mr. C.K. Venkataraman, Managing Director of Titan Company (Tanishq). With their presence, the show commenced energetically, witnessing participation from traders, dealers, brands, and designers from across India and abroad.

During the inauguration, the official magazine of the Jewellers Association Jaipur, “Gem World”, was unveiled amidst dignitaries and esteemed guests.

A landmark Memorandum of Understanding (MoU) Indian-Thai Chamber of Commerce (ITCC) was also signed during the inaugural ceremony – a pivotal step toward strengthening Indo-Thai collaboration in the gems and jewellery sector.
The MoU was signed between Jewellers Association Jaipur – represented by Alok Sonkhiya (President), Ashok Maheshwari (Convener, JAS), and Neeraj Lunawat (Hon. Secretary)
and Indian-Thai Chamber of Commerce (ITCC) – represented by Sushil Kumar Dhanuka (President), Amit Lal Singh (Hon. Secretary), Biren Surendra Parikh (Hon. Treasurer), Amit Barmiwal (Joint Hon. Secretary), Naveen Batwara (Executive Director – Membership), and Pawan Kumar Mishra (Executive Director – Gems & Jewellery Representation).

JAS 2025 recorded over 5,500 daily footfalls, with business delegates arriving from the USA, Germany, Middle East, London, Thailand, and Southeast Asia. Exhibitors got an excellent platform to interact with international buyers, which initiated trade deals worth crores. The Hosted Buyers Program brought together reputed retailers and dealers from across India, significantly expanding trade networks.

The highlighted eventof JASwas held on the evening of 5th July, the Jewellery Eminence Awards (JEA) 2025 and emerged as the most talked-about highlight of the show. This year’s theme, “Royale D’Art,” was a tribute to India’s regal heritage, dignity, and cultural pride.
Bollywood actress Shazahn Padamsee graced the gala night, adding sparkle to the celebration.

Alok Sonkhiya (President) welcomed all guests and extended heartfelt thanks to the sponsors.
During his address, he remarked: “We are part of a truly beautiful business – one that deals with nature’s rarest creations. We are connected with gems, which are limited editions of nature. First and foremost, we are lovers of gemstones, and that sentiment is the soul of our trade. Addressing the buyers he further mentioned that you have arrived at the right place. Jaipur is the world’s finest jewellery market with its variety, craftsmanship, and quality, the city has earned global distinction.”

Neeraj Lunawat (Hon. Secretary) and Ashok Maheshwari (Convener, JAS) also shared their thoughts and insights on the show’s success and the industry’s forward trajectory.

The highlight of the JEA Gala Night was the inspirational presence of Honourable Chief Minister of Rajasthan – Shri Bhajan Lal ji Sharma as a Chief guest.

Raju Mangodiwala (Vice President & Co-Convener, JAS) welcomed the Chief Minister and expressed the industry’s high expectations from the state government.

“We believe the Hon’ble CM will play a pivotal role in furthering the growth of our gems and jewellery sector,” he said.

Honourable Chief Minister of Rajasthan Shri Bhajanlal Sharma applauded the outstanding designs and innovation showcased, encouraging local talent.
He appreciated the innovations brought forth by the Jewellers Association Jaipur and said Jaipur truly deserves to be called the “Gem Capital of the World”. He also encouraged greater participation of women in the jewellery industry.

His presence elevated the prestige of the event and sent a strong message of the state government’s commitment and support to the jewellery sector. His appearance was highly inspiring for organisers, exhibitors, and the entire industry, sparking hope for future positive policies and support.

He also conferred the JEA Lifetime Achievement Award and JEA Artisans Awards, honouring the legendary individuals who have elevated the Indian jewellery industry to new heights.

During the night JEAwards were distributed across 15 major categories, recognizing excellence in design, innovation, and artistry.

Final Day Highlights

On 6th July, the final day of JAS 2025, new partnerships, innovation discussions, and trade deals continued to flourish.
Madan Rathore (President, BJP Rajasthan), Kusum Yadav (Mayor, Jaipur Heritage), and Balamukund Acharya (MLA, Hawa Mahal Constituency) visited the show and experinced the exhibits.

JAS 2025 reaffirmed that Jaipur is the heart of India’s jewellery industry, carving a strong identity on the global stage.

The Executive Committee of Jewellers Association Jaipur announced that the next edition of JAS – The Premium B2B Show 2026 will be held on 3rd, 4th & 5th July 2026.
All participants, buyers, and industry professionals are urged to mark these dates and prepare for an even grander show next year.

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PGI India’s Buyer-Seller Meet 2025 Ignites Fresh Momentum for Platinum in India’s Jewellery Market

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Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major jewellery retail partners from across the country. The event continued its legacy as a key platform for platinum jewellery manufacturers and retailers to collaborate on maximizing platinum’s business potential, unlocking lucrative business opportunities, and highlighting its value proposition to consumers, especially with the upcoming festive and wedding season.

This year’s meet, hosted at the Grand Hyatt, Kochi, brought together 60 retailers & 14 manufacturers, making it one of the most well-attended and dynamic BSM editions to date. The event served as a forum for partner retailers and manufacturers across PGI’s deep and wide national networks to collaborate on plans for the coming year, showcasing new collections, innovations in design and technology, and sharing best practices.

The collections showcased across PGI’s three signature brands, Platinum Love Bands, Platinum Evara, and Men of Platinum, enabled retailers to place orders and stock up in preparation for the season. These will be launched across partner retail stores and will be supported by integrated marketing campaigns going live across the upcoming buying season, energizing the market and catalyzing platinum jewellery sales to an increasingly aspiring consumer base.

Set against the backdrop of shifting global markets and increasing interest from younger, new-age consumers, the 2025 edition of the BSM was designed with a strong focus on success, innovation and growth. PGI India’s overarching goal was to position platinum as the metal of choice for modern Indian consumers through bold designs, differentiated product innovation, and insight-led marketing strategies. The strong retailer response and significant order volumes reflect not only the event’s effectiveness in unlocking platinum’s business potential, but also the positive market outlook towards platinum, further driven by its competitive pricing under present market conditions.

At the event, strategic sessions led by PGI India leadership outlined the evolving platinum narrative in the Indian jewellery market. From marketing innovations and compelling brand storytelling to retailer-exclusive collections and bi-metal design strategies, PGI’s approach emphasized consistent category growth and long-term profitability.

Tim Schlick – Chief Executive Officer, Platinum Guild International, shared his thoughts on the 2025 Platinum Buyer-Seller Meet: “The 2025 Buyer-Seller Meet marks an inflection point for platinum in India. We are seeing a convergence of favourable market dynamics—rising consumer aspiration, product innovation, and strong retailer commitment. This platform reflects our continued investment in building a future-ready platinum category, one that responds to India’s evolving design sensibilities and generational shifts. At PGI, we remain focused on unlocking long-term value through strategic partnerships, differentiated storytelling, and business models that grow with the consumer. The energy and engagement at this year’s meet reaffirm that platinum’s growth story in India is just beginning.”

Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said, “With each passing year, the Platinum Buyer-Seller Meet deepens our industry connections and reinforces platinum’s strategic place in the Indian jewellery landscape. It’s inspiring to see the energy, commitment, and innovation our partners bring to the table. This event is part of PGI’s commitment to building a movement around modern jewellery for modern India, that caters to the evolving demands of the new age consumer.”

Pallavi Sharma, Deputy Country Manager – India & ME, Platinum Guild International said, “This year, we placed a strong emphasis on leveraging the business opportunity to bring platinum to new groups of consumers due to its competitive market pricing, and we expect to induct new audiences into the world of platinum as a result of changing consumer preferences and trends. Our priority is to enable our partners to win in a highly competitive market, by helping them deliver true consumer value with platinum.”

The 2025 edition reaffirmed PGI India’s commitment to unlocking platinum jewellery’s full potential through innovation, collaboration, and consumer-led strategies. It served as a powerful catalyst in strengthening business confidence across PGI’s retail and manufacturing network. As the festive and wedding season approaches, the event set a decisive tone for a successful quarter, energizing partners with a renewed focus on design excellence and profitability. With an invigorated network of partners, platinum continues to chart a strong growth trajectory in India’s evolving consumer jewellery landscape.

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