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Platinum Guild International (PGI), India’s 2024 Buyer-Seller Meet Shaping Platinum’s Future

Platinum Guild International (PGI) India concluded yet another successful edition of its annual ‘Platinum Buyer-Seller Meet,’ on the 4th and 5th of July 2024. Every year, the prestigious event, brings together the leading names from across the jewellery industry and offers them a platform to collaborate and work towards collective business development for platinum. Held at the Grand Hyatt, Kochi, the recently concluded event, continued to serve as a significant business opportunity for partner retailers and manufacturers under the PGI program to share new designs, innovations, cutting edge technology and best practices while reviewing the latest platinum jewellery collections.
The energy and enthusiasm across the manufacturer booths reaffirmed the growing demand for platinum jewellery across all three PGI brands – Platinum Evara, Men of Platinum and Platinum Love Bands. Retailers were given an exclusive preview of the highly anticipated MS Dhoni Signature Collection, set to launch later this year, just in time for the festive and wedding season. The overall demand for platinum was evident in the substantial purchases and restocking undertaken by the retailers for the upcoming season. This event set a positive tone for the months ahead, with an air of optimism and confidence.
The event witnessed a key announcement on the metal innovation front as well, with the creation of a new platinum alloy that has the potential to transform platinum jewellery design and manufacturing. Inoveo Platinum, has been formulated in response to the challenges jewellers experience when working with platinum.
In his presentation Benny Oeyen, Executive Head of Market Development for Platinum Group Metals, Anglo American said, “Inoveo Platinum will provide the jewellery industry the best that platinum can provide. It is a new platinum alloy created with the help of artificial intelligence and digital chemistry to reflect the workability of white gold, while enhancing the core properties of Platinum, including its naturally white colour, durability and wear resistance. So Inoveo Platinum is all about the benefits of Platinum with the ease of white gold. It will help transform platinum jewellery design and manufacturing.”
The evening gala dinner was prefaced by very informative speeches and presentations by Vaishali Banerjee, Managing Director, PGI India and Tim Schlick, Chief Executive Officer, Platinum Guild International (PGI) outlining the accelerated growth of platinum jewellery in the Indian market. Sujala Martis, Director Consumer Marketing, shared the marketing programme line-up for the season. The exciting new marketing initiative with M S Dhoni got an overwhelmingly positive response. The Evara Squad, a unique idea to build cheerleaders and brand evangelists for women’s platinum jewellery was met with high interest from retailers and manufacturers. A brief overview of the upcoming trade agenda was shared by Pallavi Sharma, Business Director PGI India. She stressed on driving volume growth. She also emphasised on the criticality of delivering higher profitability via the proven success of exclusive designs in bi-metal jewellery across categories and differentiating to create value for the consumer via retailer exclusive collections in platinum.
Vaishali Banerjee, Managing Director of PGI India addressed PGI India’s strong partnership with leading retailers and manufacturers and said, “It is heartening to see the event emerge as a marquee industry event with such enthusiastic participation from retailers, manufactures and industry leaders. Platinum jewellery has come a long way and the success of such events highlights the large potential platinum jewellery has in the country across all markets. We are grateful to our partners for their overwhelming response. The new designs and collections will feature as part of the upcoming collections for the festive and wedding season.”
Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), shared his thoughts on the 2024 Platinum Buyer-Seller Meet: “The recently concluded Platinum Buyer-Seller Meet highlighted the immense potential of the platinum jewellery industry in India. This annual event symbolizes our commitment to nurturing and empowering strategic partnerships with retailers and manufacturers. Our goal is to create value for our partners, and the BSM allows us to demonstrate how we achieve this, including driving incremental business opportunities, identifying new segments, building differentiation, and targeting a sustainable traffic of younger consumers. Our primary intention is always sustainable growth, ensuring long-term benefits for all our partners.”
International News
Bangkok Gems and Jewelry Fair 2025
Shines Bright, Generating Over 3.7 Billion Baht in Sales

The Department of International Trade Promotion (DITP) and the Gem and Jewelry Institute of Thailand (GIT) have announced the remarkable success of the 71st Bangkok Gems and Jewelry Fair, held from February 22–26, 2025, at the Queen Sirikit National Convention Center. The event exceeded all expectations, drawing nearly 40,000 visitors from across the globe and generating over 3.7 billion baht in trade value. This reinforces Thailand’s position as a global hub for the gem and jewelry industry. With demand surging, organizers are already preparing for the 72nd edition, with exhibition space nearly fully booked.

Sunanta Kangvalkulkij, Director-General of DITP, highlighted the significance of the event: “The Bangkok Gems and Jewelry Fair is a premier international trade show that serves as a key platform for buyers and traders worldwide. Held twice a year, in February and September, the 71st edition saw an expanded exhibition area to accommodate growing industry demand, featuring over 2,628 booths. The response was overwhelmingly positive, with more than 40,000 visitors—71% of whom were international attendees—driving total trade value to 3.718 billion baht, a 3.35% increase from the previous edition. The top five best-selling product categories included gemstones, fine jewelry, silver jewelry, gold and fine jewelry, and diamonds. The fair’s continued success underscores its reputation as a premier global business platform for the gems and jewelry sector.
Her Royal Highness Princess Sirivannavari Nariratana Rajakanya graciously presided over the opening ceremony of the 71st Bangkok Gems and Jewelry Fair on February 22, 2025. In a moment of great honor, Her Royal Highness granted permission to showcase her high jewelry creations in the special exhibition AMOUR ÉTERNEL HAUTE JOAILLERIE. This prestigious display was a highlight of the event, demonstrating the Princess’s commitment to preserving Thai craftsmanship and promoting the Thai jewelry industry on the global stage. The exhibition received an overwhelming response from visitors.”

Sumed Prasongpongchai, Director-General of GIT, emphasized the fair’s role in reinforcing Thailand’s status as a leading gem and jewelry hub: “Bangkok Gems and Jewelry Fair is a must-attend event in the global gem and jewelry industry. It highlights Thailand’s expertise as a center for gemstone enhancement and trading, as well as its world-class artisans known for their exquisite craftsmanship. The fair also offered a range of industry-focused activities, including marketing seminars, technical knowledge-sharing sessions, and the highly anticipated Networking Reception, which brought together key figures from the Thai and international jewelry industries.” The overwhelmingly positive reception from exhibitors and buyers alike has resulted in strong demand for the next edition, with most exhibition booths already reserved. Organizers are confident that the upcoming 72nd edition will be even bigger and more successful.
Save the Date: 72nd Bangkok Gems and Jewelry Fair
The next edition of the Bangkok Gems and Jewelry Fair will take place from September 9–13, 2025, at the Queen Sirikit National Convention Center. Interested exhibitors and visitors can find more information or book exhibition space in advance by contacting +66 2 634 4999 ext. 639 or visiting www.bkkgems.com.
National News
10th edition of IIBS puts the spotlight on trends, policies, and innovations in the bullion and jewellery markets
Platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate key issues

The 10th edition of India International Bullion Summit (IIBS-10) organized by India Bullion & Jewellers Association’s (IBJA) was held in Mumbai on 7th & 8th March, 2025. More than 800 bullion dealers and jewellers attended this event.IIBS provided a platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate.
IIBS was formally unveiled by Dr. Hasmukh Adhia – IAS (Retd.) – Chairman, GIFT City in the presence of Guests of Honour Pradeep Ramakrishnan – Executive Director – International Financial Services Centres Authority (IFSCA), Prithviraj Kothari – National President – India Bullion and Jewellers Association Ltd (IBJA), David Tait – Chief Executive Officer – World Gold Council, Shivanshu Mehta – SVP & Head-Bullion, MCX Director, IIBX IFSCÂ LTD, Rajesh Rokade – Chairman – All India Gem and Jewellery Domestic Council (GJC), Samit Guha – Chief Financial and Technology Officer – MMTC – PAMP India Private Limited

Dr. Hasmukh Adhia, IAS (Retd.)- Chairman, GIFT City said, “Don’t be complacent about the US tariff as the collateral damage will happen to India, but we have to watch out how industrial trade will shape and we hope that the outcome of US tariff will be good on India. I believe the Indian economy is doing well but India needs formalization of gold and we would like to address any concerns of the bullion Industry. I wish IBJA a grand success. Thank you for organizing this knowledgeable summit and inviting me to be a part of it.”
Prithviraj Kothari, National President, IBJA speaking at 10th IIBS said, “Bullion and Jewellery plays a great role in boosting the economy and it will continue to in future. Also, Gold and Silver has been in the limelight for the past five years and will continue further. IBJA has been active to support industry and to help grow the jewellery industry, we make sure that Gold Monetization Scheme is more accessible to SME Jewellers and IBJA is committed to maintain transparency in the Gold and Bullion Industry. I welcome everyone on behalf of IBJA to take advantage of this summit and thank you for the overwhelming response.”

The panel discussion included topics like Silver Industry Growth – Challenges And Opportunity, India’s Golden Ambition For Jewellery Market, Bringing Artisan In Main Stream, Leadership in Retail Jewellery Business, Is FTA & CEPA Distorting Market, Vision 2047 For Gold Industry by World Gold Council, Cyber Fraud in Gems & Jewellery Sector, Generating Funds For Gold Industry, Hedging Tool For Jewellers In Volatile Market, Bullion Hallmarking – A Way Forward, Opportunity at IIBX, Consumer Insights: The Role of Gold Jewellery, Gold Outlook and Regulation Governing Bullion And Jewellery Market was also discussed.
Speakers for the conference included eminent personalities like Sachin Jain – World Gold Council, Sudheesh Nambiath – DMCC, Prof. Sundaravalli Narayanaswami – India Gold Policy Centre (IGPC), Harish Pawani – Bin Sabt Jewellery LLC, Dubai, Dr. Saurabh Gadgil – PNG Jewellers, PR Somasundaram – Industry Alumnus, D. K. Surana – Intensive Fiscal Services Private Limited, Ashok Gautam – India International Bullion Exchange IFSC Ltd (IIBX), Avinash Pahuja,- ORO Precious Metals Pvt. Ltd., Varghese Alukkas -Jos Alukkas, Ba.Ramesh – Thangamayil Jewellery Limited.
The most interesting discussion was in respect of the Regulation Governing Bullion and Jewellery Market looks at the gold industry. Sachin Jain – Regional CEO, India of World Gold Council explained about the Vision 2047 For Gold Industry.Shivanshu Mehta – SVP & Head-Bullion- Multi Commodity Exchange of India Limited (MCX), Director, IIBX IFSC LTD explained Hedging Tool for Jewellers in Volatile Market
Elwin Jose – Head – Product Development, Strategy and Services – National Stock Exchange of India Ltd (NSE) explained the Pathway for Price Risk Management: Integration Bullion Spot & Derivatives Market. Ashok Gautam – MD & CEO- India International Bullion Exchange IFSC Ltd (IIBX) and Ajit Mauskar – Director, Market Infrastructure India and Middle East – World Gold Council explained the opportunity at IIBX. Kavita Chacko – Research Head, India- World Gold Council explained Consumer Insights: The Role of Gold Jewellery. Prithviraj Kothari- National President -India Bullion and Jewellers Association Ltd. Stated that IBJA will continue to work for the benefit of industry bringing transparency to the entire trade.
IBJA has also launched initiatives such as the “IBJA Verified Tag” for Platinum Members to ensure their online accounts represent legitimate and authentic businesses or brands. IBJA is also working on a jewellers awareness campaign in the entire country by educating the jewellers through various webinar and seminar. IBJA will soon be launching an innovative programme to boost the skills of karigars. IBJA is also setting up a world class bullion refinery at Gift City, Gujrat. IBJA is also honouring jewellers for their CSR activity.
The event was also followed by The India Bullion and Jewellers Association (IBJA) awards recognizing excellence in the jewelry and bullion industries.
National News
Grand unveiling of GJIIF 2025 in Chennai
Formal inauguration by Pramod Agarwal Derewala

Gem & Jewellery India International Fair (GJIIF) 2025 was unveiled at Chennai Trade Centre, Chennai. The show was formally inaugurated by Chief Guest Shri. Pramod Agarwal ‘Derewala’, Chairman- Derewala Industries and Chairman- National Gems & Jewellery Council of India in the presence of Jayantilal Challani, President, The Jewellers And Diamond Traders Association – Madras.
Present at the inauguration were distinguished guests: Sabarinath, President, Tamil Nadu Jewellers Federation, Santha Kumar, Secretary, MJDTA, Yogesh, Treasurer MJDTA, Ravindran, Secretary, TNJF, Manoharan, Treasurer, TNJF, Shantilal, State Chief, Andhra Association, Chetan Kumar Mehta, President, Jewellers Association, Bengaluru, Surendran, AKGSMA.
Distinguished overseas Visitor Partners from Malaysia present were Datuk Abdul Rasull Bin Abdul Razak, President, Malaysia Indian Goldsmith and Jewellers Association, Dato Wira Louis Ng, President, Malaysia Gold Association. Also present was Wan Ahmad Tarmizi, Trade Consul, Malaysian Consulate -Trade Section. Representing United Exhibitions were VK Manoj, Project Director, United Exhibitions, Mohandas, CEO, United Exhibitions

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