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Coffee with Dr Chetan Kumar Mehta In conversation with Dr B Govindan

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Dr Chetan Kumar Mehta showcased the various facets of an icon of the jewellery industry:Dr B Govindan, Chairman -Bhima Jewellers, State President -AKGSMA, South Zonal Chairman – GJC, South India Head- IBJA, Chairman – KIJF.

Dr Govindan, who wears so many hats, opened his heart out as he charted his journey as an 8th standard student who was fascinated by his father’s jewellery business.His father , the legendary K. Lakshminarayana Bhattar instilled in him the ethics and honesty that was the cornerstone of a successful business.Dr Govindan learnt the “gold is Laxmi, and purity of gold in jewellery is not negotiable.”This was the mantra that earned Bhima the respectability and acceptance from consumers.

Dr Govindan spoke on how understanding the consumers taste, constant innovation to draw the consumer into the showroom was critical.His story of introducing Akshaya Tritiya in Kerala and creating a gold buying frenzy was legendary.

His passion and never say die attitude was evident when he spoke of the way he established his business in Trivandrum after the family business separation, resulting in 20 showrooms and Rs 8500 crore turnover.Bhima will be coming out with an IPO  soon; also there are plans for opening 6 to 12 showrooms in the next year.

Dr Govindan, opened his heart out on fate, faith and God.He had summon all his inner strength to accept the death of his one month old son.He said one should have faith, one’s thoughts and actions should be morally right with a belief that a superior power is watching  you.

In conclusion Dr Chetan Kumar Mehta thanked Dr Govindan for opening his heart out and inspiring the entire industry.He thanked the audience for their presence and all who joined the scintillating conversation on the YouTube channel.

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JB Insights

VBJ Hosted An Exclusive Jewellery Exhibition In Karur

~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand entered Karur with an exclusive jewellery exhibition from 5th & 6th June 2026 at Hotel Hemala, Heemanjali Hall, 1st Floor, 9, Police Lane Street, Karur – 639001. Owing to the overwhelming response and continued patronage from customers in the city over the years, VBJ is once again bringing its signature collections closer to jewellery enthusiasts in Karur.

The three-day exhibition showcased a thoughtfully curated range of bridal gold & diamond jewellery, necklaces, bangles, earrings, rings, chains, gemstones and solitaire creations, reflecting VBJ’s legacy of design excellence, craftsmanship, and timeless elegance.

Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“The love and trust we have consistently received from customers in Karur has always been extremely special to us. It is this enduring relationship that brings us back to the city once again with a curated showcase of our collections. Through this exhibition, we presented jewellery that beautifully balances heritage, craftsmanship, and evolving design preferences.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:

“Customers today are increasingly looking for jewellery that combines wearability with distinctive design. Our exhibition in Karur has been curated keeping these evolving preferences in mind, with collections that range from heirloom-inspired bridal pieces to modern, versatile creations suited for everyday and occasion wear.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.

Known for its bespoke creations and trusted legacy spanning over 125 years, VBJ continues to strengthen its engagement with customers across Tamil Nadu through curated showcases and personalised experiences. The exhibition will remain open from 11 AM to 8 PM on all three days.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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