JB Insights
PGI India, Senco Gold & Diamonds unveil‘Platinum Evara’s Nova Collection’: Celebrating women of today
Platinum Guild International (PGI)- India, in collaboration with Senco Gold & Diamonds, proudly introduces the Platinum Evara Nova Collection, a tribute to the modern woman embodying joy, abundance, and empowerment. With a legacy of over eight decades, Senco Gold & Diamonds India is known for its high-quality jewellery that blends craftsmanship, exquisite designs, and timeless elegance. With an emphasis on creativity and artistry, the new platinum jewellery collection offers a wide range of statement pieces that can be worn for various occasions as well as paired with a variety of outfits.
Reflecting the inherent attributes of platinum as a metal—clean lines, understated and timeless elegance, and classy sophistication, the Platinum Evara Nova Collection is designed to resonate with the dynamic spirit of today’s multi-faceted women. Crafted from 95% pure platinum, each piece in the collection showcases the versatility and beauty of platinum, complemented by exquisite diamonds and other precious stones, as well as touches of pink gold. With platinum’s naturally white luminous leading the design narrative, the collection exudes a sense of modernity and elegance.
The collection incorporates interesting themes including organic negative spaces, soft-layering and unique dimensions as well as elements like subtle and clean lines, scales and grooves, and curved shapes that instantly elevate the designs, resulting in one-of-a-kind & contemporary pieces. Among the highlights of the collection are the neckwear pieces, including the bi-metal chain necklaces that are accentuated with pink gold accents as well as platinum adorned with diamonds, statement earrings featuring intricate designs and flexible bracelets designed for frequent wear.
Speaking on the collection, Suvankar Sen, CEO & MD, Senco Gold & Diamonds said, “We are excited to be collaborating with PGI India to launch the all-new Platinum Evara Nova collection for women. The women of today are multi-faceted; they are pursuing their dreams, transitioning to their better selves, and manifesting their extraordinary potential as they embark upon their new journeys in the world. Inspired by their unabashed spirit and relentless strength, the collection is themed around the ‘New World, New Me’ ethos that celebrates, and captures the essence of these women. Through our expert craftsmanship, we have infused diamonds, precious stones as well as hints and accents of pink gold with a rare metal such as platinum to provide a modern look and feel to the collection. Through this collection, we aim to offer women versatile yet elevated platinum jewellery pieces that reflect their individuality and aspirations.”
Commenting on the launch, Vaishali Banerjee, MD, PGI India, stated, “We are thrilled to deepen our partnership with Senco Gold & Diamonds through the introduction of the Platinum Evara Nova Collection. This collection is a testament to our commitment to meeting the discerning tastes and preferences of modern women—bold, empowered, and unapologetically themselves. At PGI, we continuously seek new opportunities for platinum jewellery by exploring innovative design avenues. This collection represents our dedication to offering fresh and contemporary platinum jewellery pieces that resonate with our consumers’ aspirations and individuality.”
JB Insights
Women Leaders Driving the Luxury Renaissance
How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.
For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.
Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.
A Spotlight on Powerful Women Shaping the Industry
Here are some of the remarkable women redefining the luxury frontier:
Caroline Scheufele, Co-President & Artistic Director, Chopard
The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.
Ilaria Resta, CEO, Audemars Piguet
With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.
Catherine Rénier, CEO, Van Cleef & Arpels
Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.
Laura Burdese, Deputy CEO, Bvlgari
Laura Burdese plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.
Sabina Belli, CEO, Pomellato
A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.
Hélène Poulit-Duquesne, CEO, Boucheron
Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.
A Shift That Goes Beyond Leadership
This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:
- Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
- Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
- Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.
These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.
The New Blueprint for the Future
The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.
The future of luxury watches and jewellery is being rewritten—and women are holding the pen.
As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.