JB Insights
PGI India, Senco Gold & Diamonds unveil‘Platinum Evara’s Nova Collection’: Celebrating women of today
Platinum Guild International (PGI)- India, in collaboration with Senco Gold & Diamonds, proudly introduces the Platinum Evara Nova Collection, a tribute to the modern woman embodying joy, abundance, and empowerment. With a legacy of over eight decades, Senco Gold & Diamonds India is known for its high-quality jewellery that blends craftsmanship, exquisite designs, and timeless elegance. With an emphasis on creativity and artistry, the new platinum jewellery collection offers a wide range of statement pieces that can be worn for various occasions as well as paired with a variety of outfits.
Reflecting the inherent attributes of platinum as a metal—clean lines, understated and timeless elegance, and classy sophistication, the Platinum Evara Nova Collection is designed to resonate with the dynamic spirit of today’s multi-faceted women. Crafted from 95% pure platinum, each piece in the collection showcases the versatility and beauty of platinum, complemented by exquisite diamonds and other precious stones, as well as touches of pink gold. With platinum’s naturally white luminous leading the design narrative, the collection exudes a sense of modernity and elegance.
The collection incorporates interesting themes including organic negative spaces, soft-layering and unique dimensions as well as elements like subtle and clean lines, scales and grooves, and curved shapes that instantly elevate the designs, resulting in one-of-a-kind & contemporary pieces. Among the highlights of the collection are the neckwear pieces, including the bi-metal chain necklaces that are accentuated with pink gold accents as well as platinum adorned with diamonds, statement earrings featuring intricate designs and flexible bracelets designed for frequent wear.
Speaking on the collection, Suvankar Sen, CEO & MD, Senco Gold & Diamonds said, “We are excited to be collaborating with PGI India to launch the all-new Platinum Evara Nova collection for women. The women of today are multi-faceted; they are pursuing their dreams, transitioning to their better selves, and manifesting their extraordinary potential as they embark upon their new journeys in the world. Inspired by their unabashed spirit and relentless strength, the collection is themed around the ‘New World, New Me’ ethos that celebrates, and captures the essence of these women. Through our expert craftsmanship, we have infused diamonds, precious stones as well as hints and accents of pink gold with a rare metal such as platinum to provide a modern look and feel to the collection. Through this collection, we aim to offer women versatile yet elevated platinum jewellery pieces that reflect their individuality and aspirations.”
Commenting on the launch, Vaishali Banerjee, MD, PGI India, stated, “We are thrilled to deepen our partnership with Senco Gold & Diamonds through the introduction of the Platinum Evara Nova Collection. This collection is a testament to our commitment to meeting the discerning tastes and preferences of modern women—bold, empowered, and unapologetically themselves. At PGI, we continuously seek new opportunities for platinum jewellery by exploring innovative design avenues. This collection represents our dedication to offering fresh and contemporary platinum jewellery pieces that resonate with our consumers’ aspirations and individuality.”
Education
The Science Behind Sparkle: How Lab-Grown Diamonds Are Created
A New Era of Diamond Creation
In recent years, lab-grown diamonds have captured the attention of jewellers, consumers, and investors alike. Beyond their beauty, what makes these gems truly fascinating is the science behind their creation. Unlike imitation stones, lab-grown diamonds share the same physical, chemical, and optical properties as natural diamonds — the only difference lies in their origin.
At the heart of this innovation are two cutting-edge processes: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). These methods recreate the intense conditions under which natural diamonds form deep within the Earth, allowing scientists to produce genuine diamonds in a controlled laboratory environment.
HPHT: Diamonds Born Under Extreme Conditions
The High Pressure High Temperature (HPHT) method mimics the natural diamond-forming process that occurs about 150 kilometers below the Earth’s surface.
- Starting Point – The Seed:
A small diamond seed, usually a thin slice of an existing diamond, is placed inside a carbon-rich chamber. - Simulating Nature – Pressure and Heat:
The seed is exposed to extreme conditions — pressures of about 5–6 GPa (equivalent to the pressure at the Earth’s mantle) and temperatures of 1,400–1,600°C. - Crystal Growth:
Under these conditions, the carbon source melts and crystallizes around the diamond seed, forming a larger crystal over several weeks.
The result is a high-quality diamond crystal that is virtually indistinguishable from its natural counterpart. HPHT diamonds often exhibit exceptional clarity and can be produced in a range of sizes and colors, including colorless, yellow, and blue varieties.
CVD: Diamonds Grown in a Plasma Cloud
The Chemical Vapor Deposition (CVD) process is a more recent innovation that uses advanced plasma technology to grow diamonds atom by atom.
- Preparing the Chamber:
A thin diamond seed is placed inside a vacuum chamber filled with carbon-rich gases, typically methane and hydrogen. - Creating Plasma:
The gases are energized using microwaves or lasers, forming a plasma cloud that breaks down the molecular bonds of the gases. - Diamond Formation:
Carbon atoms released from the plasma settle onto the seed layer, crystallizing into pure diamond over the course of several weeks.
The CVD method allows for greater control over purity, color, and size, making it ideal for high-end jewellery applications. It also produces diamonds that are free from many of the inclusions typically found in natural stones.
Technology Meets Sustainability
Both HPHT and CVD processes are transforming the jewellery industry not only through technology but also through sustainability. Lab-grown diamonds require no mining, dramatically reducing environmental impact. Many manufacturers are also transitioning to renewable energy sources to power their production facilities, making these diamonds even more eco-conscious.
Furthermore, traceability is a defining advantage. Every lab-grown diamond can be tracked from its creation, offering complete transparency — a growing priority among modern consumers seeking ethical luxury.
Crafting the Future of Jewellery
As consumer awareness grows, lab-grown diamonds are redefining what it means to own something precious. With their scientific precision, sustainable creation, and stunning beauty, they represent the perfect harmony between innovation and artistry.
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