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PGI India, Senco Gold & Diamonds unveil‘Platinum Evara’s Nova Collection’: Celebrating women of today

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Platinum Guild International (PGI)- India, in collaboration with Senco Gold & Diamonds, proudly introduces the Platinum Evara Nova Collection, a tribute to the modern woman embodying joy, abundance, and empowerment.  With a legacy of over eight decades, Senco Gold & Diamonds India is known for its high-quality jewellery that blends craftsmanship, exquisite designs, and timeless elegance. With an emphasis on creativity and artistry, the new platinum jewellery collection offers a wide range of statement pieces that can be worn for various occasions as well as paired with a variety of outfits.

Reflecting the inherent attributes of platinum as a metal—clean lines, understated and timeless elegance, and classy sophistication, the Platinum Evara Nova Collection is designed to resonate with the dynamic spirit of today’s multi-faceted women. Crafted from 95% pure platinum, each piece in the collection showcases the versatility and beauty of platinum, complemented by exquisite diamonds and other precious stones, as well as touches of pink gold. With platinum’s naturally white luminous leading the design narrative, the collection exudes a sense of modernity and elegance.

The collection incorporates interesting themes including organic negative spaces, soft-layering and unique dimensions as well as elements like subtle and clean lines, scales and grooves, and curved shapes that instantly elevate the designs, resulting in one-of-a-kind & contemporary pieces. Among the highlights of the collection are the neckwear pieces, including the bi-metal chain necklaces that are accentuated with pink gold accents as well as platinum adorned with diamonds, statement earrings featuring intricate designs and flexible bracelets designed for frequent wear.

Speaking on the collection, Suvankar Sen, CEO & MD, Senco Gold & Diamonds said“We are excited to be collaborating with PGI India to launch the all-new Platinum Evara Nova collection for women. The women of today are multi-faceted; they are pursuing their dreams, transitioning to their better selves, and manifesting their extraordinary potential as they embark upon their new journeys in the world. Inspired by their unabashed spirit and relentless strength, the collection is themed around the ‘New World, New Me’ ethos that celebrates, and captures the essence of these women. Through our expert craftsmanship, we have infused diamonds, precious stones as well as hints and accents of pink gold with a rare metal such as platinum to provide a modern look and feel to the collection. Through this collection, we aim to offer women versatile yet elevated platinum jewellery pieces that reflect their individuality and aspirations.”

Commenting on the launch, Vaishali Banerjee, MD, PGI India, stated, “We are thrilled to deepen our partnership with Senco Gold & Diamonds through the introduction of the Platinum Evara Nova Collection. This collection is a testament to our commitment to meeting the discerning tastes and preferences of modern women—bold, empowered, and unapologetically themselves. At PGI, we continuously seek new opportunities for platinum jewellery by exploring innovative design avenues. This collection represents our dedication to offering fresh and contemporary platinum jewellery pieces that resonate with our consumers’ aspirations and individuality.”

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JB Insights

Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.

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Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.

From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.

Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.

Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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