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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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Jewelbox’s ‘Say It With A Diamond’ Campaign Brings 100+ Designs and Special Festive Offers

The Diwali Campaign Showcases 100+ Diamond Jewellery Designs, Special Festive Offers and A Complimentary Gold Coin On Purchases Above Rs 1 Lakh

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Jewelbox marks the festive season with its signature campaign, “Say It With A Diamond”, centred on the idea of expressing love, appreciation and celebration through jewellery. The campaign brings diamonds into the many ways people choose to make their festive moments memorable.

For this Diwali, Jewelbox has introduced an exclusive edit of 100+ jewellery designs, featuring a mix of contemporary styles, statement pieces and versatile classics. The collection reflects the brand’s design-led approach, offering a diverse selection for festive dressing, gifting and personal indulgence.

As part of the campaign, customers can avail 30% OFF on Diamonds and up to 100% OFF on Making Charges, valid from 1st November to 15th November. Additionally, purchases of Rs 1 lakh and above come with a complimentary 0.25 gm gold coin.

With a growing retail presence of 17 stores across 10 cities, alongside its e-commerce platform, Jewelbox makes its festive collection accessible to customers both in-store and online.

With Say It With A Diamond, Jewelbox reinforces its belief that jewellery is more than an accessory – it is a way to celebrate moments, express individuality and create lasting memories.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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