National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.
“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”
Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
BrandBuzz
Senco Gold & Diamonds celebrates Navratri with festive offers
Up to ₹1,000 off per gram on gold jewellery | Up to 50% off on diamond jewellery making charges | Up to 25% off on diamond value | 0% deduction on old gold exchange + 1 Karat per gram extra
As Navratri ushers in nine days of celebration, devotion and auspicious new beginnings, Senco Gold & Diamonds marks the festive season with a special jewellery offering designed to bring greater value to every purchase. Customers can avail up to ₹1,000 off per gram on gold jewellery, up to 50% off on making charges on diamond jewellery, up to 25% off on diamond value, and 0% deduction on old gold exchange along with 1 Karat per gram extra. The festive offers are available across Senco Gold & Diamonds stores and online. Terms and conditions apply.
Jewellery has always had a natural place in the festive calendar – whether it is a new piece bought to mark an auspicious occasion, a gift for a loved one or an upgrade to an existing collection. With Navratri also marking a season of dressing up and coming together with family, Senco Gold & Diamonds’ festive offering brings together choice, value and the opportunity to make a meaningful jewellery purchase.
Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said, “Festivals are increasingly becoming occasions when jewellery purchases carry both emotional and personal significance. Navratri, in particular, brings together the joy of dressing up, family traditions and the excitement of new beginningsAt Senco Gold & Diamonds, we believe every customer should be able to celebrate the festive season in their own way, whether by choosing a new piece of gold or diamond jewellery or exchanging an existing piece for something they love.
Ultimately, jewellery is about marking moments that matter, and our festive offering is designed to add greater value to that experience – whether it is a purchase for oneself, a gift for someone special or a piece that celebrates a new beginning.”
For gold jewellery purchases, customers can avail up to ₹1,000 off per gram, making it an attractive time to shop for gold during the festive season. Those purchasing diamond jewellery can benefit from up to 50% off on making charges and up to 25% off on diamond value, across eligible products.
The festive season also presents an opportunity to rethink existing jewellery. Customers exchanging old gold can avail 0% deduction on old gold exchange, along with 1 Karat per gram extra, offering an added benefit for those looking to upgrade or refresh their collection.
Looking ahead to Dhanteras, Senco Gold & Diamonds will also offer its Dhanteras Flexi Advance Gold initiative. The offering allows customers to book their gold purchase at prevailing rates, with the flexibility to benefit if gold prices fall, while retaining the locked-in rate if prices rise.
Together, the festive initiatives are designed to make jewellery buying more flexible and rewarding through one of the most important periods of the jewellery calendar – while giving customers more reasons to celebrate, upgrade and mark the season with something meaningful.
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