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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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National News

Jewellery Inclusion in FTWZ, Enabling Secure Storage and Display of High-value Inventory

Effectively Completes the Value Chain Within the SEZ-linked FTWZ Ecosystem.

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In a significant policy clarification, the Government of India has brought jewellery under the ambit of Free Trade Warehousing Zones (FTWZ), extending the scope of the existing framework governed by the SEZ Rules, 2006.

Under a Circular dated 3rd March 2016, FTWZ units were already permitted to undertake storage and vaulting of precious commodities such as gold, silver, platinum, gems, and precious stones. The latest clarification now explicitly includes jewellery within this framework, effectively completing the value chain within the SEZ-linked FTWZ ecosystem.

This move follows consistent representations by GJEPC to the Government, highlighting the need to broaden the FTWZ framework to include jewellery, thereby enabling secure storage and display of high-value inventory within India.

This move addresses a critical gap in the existing framework by enabling finished jewellery to be stored, displayed, and traded within FTWZs, something that was not clearly permitted earlier. It also provides a secure mechanism for handling high-value inventory, which is particularly important during periods of global uncertainty. At the same time, it supports trade continuity by facilitating smoother consignment-based operations and more efficient global redistribution from India.

FTWZs in India offer a viable, well-regulated environment backed by SEZ infrastructure, providing both stability and operational efficiency. The move positions India as an additional, dependable hub within the global supply chain, offering flexibility to international traders while reinforcing confidence in India’s regulatory and trading ecosystem.

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