National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
India Jewellery Industry Is Witnessing A Transition Towards Organized Retail, Branded Formats, Experience-Driven Environments: CBRE Research Report
GJ Sector’s Share Of Organized Retail Leasing Has Increased From 2% In 2019 to 8% In 2025
India’s retail sector is witnessing a marked expansion, and within this broader landscape the jewellery segment has emerged as a significant anchor. The industry is witnessing a decisive transition towards organised retail, branded formats, and experience-driven environments, as consumers are increasingly prioritising transparency, certification, and elevated in-store experiences.
As the jewellery industry evolves, the allure of a gemstone is being complemented by the precision of high-tech innovation. This ‘phygital’ shift reflects a fundamental change in how consumers discover, customise, and value jewellery.
In this context, All That Glitters: Jewellery Brands Recast India’s Retail Footprint, the first edition of CBRE Research’s Retail Deep Dive Series, launched at the Phygital Retail Convention in Mumbai, examines the structural forces reshaping the sector. The report highlights how evolving consumer expectations, the rise of new product categories, and the adoption of differentiated store formats are influencing how jewellery brands plan and expand their physical footprints.
Notably, the sector’s share of organised retail leasing has increased from 2% in 2019 to 8% in 2025, placing jewellery among the top three demand drivers after Fashion & Apparel and Food & Beverage.
The sector’s ongoing transformation is fundamentally propelled by four strategic shifts:
- Organised Retail Shift: Brands are expanding footprint as customers increasingly seek transparency and luxury experiences.
- Experience Over Investment: Consumers now prioritise design-centric, certified, and wearable branded assets.
- The LGD Wave: Lab-grown diamonds offer ethical, accessible luxury for younger cohorts.
- Fashion Jewellery’s Ascent: The category has transitioned into versatile, high-frequency lifestyle accessory than a conventional generational heirloom.
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