National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.
“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”
Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
Legacy Brand Jagannath Gangaram Pednekar Jewellers Receives IAGES Accreditation
Strengthening Trust: JGP Jewellers Earns Prestigious IAGES Accreditation Across 24 Stores
Family-run legacy brand Jagannath Gangaram Pednekar (JGP) Jewellers has reinforced its commitment to transparency, accountability and consumer trust, with the Indian Association for Gold Excellence and Standards (IAGES) accreditation it has received across its 24 stores in Maharashtra and Goa.
As India’s gold industry steadily moves towards greater formalisation, legacy jewellers remain aligned on the need for standard, structured frameworks and ethical practices across the entire gold value chain. The IAGES accreditation is a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry to bring clarity and accountability among retailers, manufacturers, refiners, bullion traders, assaying and hallmarking centres and digital gold sellers across all their business practices. The accreditation is awarded only after a comprehensive assessment conducted by an independent third-party assessor.
Established in 1950, Jagannath Gangaram Pednekar Jewellers brings over 75 years of quality craftsmanship and traditional jewellery designs for a growing base of customers across generations.
Anand Pednekar, Director – Jagannath Gangaram Pednekar Jewellers, Said:
“We’ve successfully built our brand over seven decades on pillars of trust, authenticity and transparency. The IAGES accreditation further reinforces our promise to consumers that they will always be welcomed with the highest values and the assurance of ethical sourcing and transparent business practices when they walk into any of our stores. We look forward to working together with our contemporaries to reshape the gold industry into becoming a globally accepted, future-ready reality.”
The IAGES accreditation is beneficial for both gold businesses and consumers. For jewellers, it reflects verified practices, ethical conduct, operational excellence and consumer trust and loyalty, while for consumers, it ensures that their accredited retailer has sourced and manufactured gold following the most rigorous standards of authenticity and integrity.
Kaushlendra Sinha, CEO, IAGES, Said:
“Our mission with IAGES is to bring greater structure and global alignment to India’s gold industry while addressing the need for formalisation within the domestic market. We are pleased to welcome Jagannath Gangaram Pednekar Jewellers to the network. Their accreditation highlights their commitment to industry standards and excellence, reflecting the values of integrity and responsibility that we stand for.”
IAGES is currently driving nationwide awareness through its ‘Before you buy gold, #PehlaCheckIAGES’ campaign, encouraging consumers to check for IAGES accreditation before choosing their gold retailer.
Legacy Brand Jagannath Gangaram Pednekar Jewellers Receives IAGES Accreditation
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Legacy Brand Jagannath Gangaram Pednekar Jewellers Receives IAGES Accreditation
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