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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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National News

The Solitaire Festival Of India Concludes; Bumper Prize Winner At Ranka Jewellers Wins XUV 7XO

TSFI Reached More Than 200+ Partner Jewellery Stores Across 100+ Cities

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A solitaire often becomes part of a moment that people cherish for years. Whether it marks a milestone, celebrates a relationship or is a personal choice, it often holds a special meaning for its wearer. Reflecting this sentiment, The Solitaire Festival of India (TSFI) 2026, hosted by Divine Solitaires, concluded on a celebratory note at Ranka Jewellers, Chinchwad, Pune, with the handover of the festival’s bumper prize.

Amardeep Jinde was felicitated as the TSFI 2026 bumper prize winner and received the keys to a brand-new XUV 7XO, bringing the nationwide festival to a memorable close.

Taking the Solitaire Experience Across India

This year, TSFI reached more than 200+ partner jewellery stores across 100+ cities. The festival offered customers an opportunity to explore solitaires through assured gifts, weekly draws and a national bumper prize, while encouraging informed buying through a focus on quality, certification and transparent pricing.

Retail partners such as Ranka Jewellers have played an important role in bringing TSFI to consumers. The bumper prize handover at its Chinchwad store marked the culmination of this year’s festival, bringing

the nationwide celebration to a close.

Speaking on the occasion, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said:

“At Divine Solitaires, we continuously look for ways to engage with our customers and create exciting experiences for them. TSFI is one such initiative that brings together customers and our retail partners across the country. As we bring this edition to a close at all over India, we are grateful to everyone who has been part of the journey. We look forward to bringing many more interesting initiatives and experiences to our customers in the future.”

Adding his perspective,. Tejpal Ranka, Owner, Ranka Jewellers, Chinchwad, Pune, said:

“It has been a very eventful year for us, and our long-standing association with Divine Solitaires has been fruitful. We have seen an increase in customer walk-ins, which has been encouraging for our business. Having the TSFI bumper prize winner emerge from our store is a matter of great pride for us. It is wonderful to see a customer from our store win a prize in a festival celebrated across India. We look forward to continuing our association with Divine Solitaires and being part of more such initiatives in the future.”

Divine Solitaires continues to focus on making solitaire buying more transparent through its 123-parameter Quality Guarantee, standardised pricing and consumer-focused post-purchase benefits.

As the brand looks ahead to Dhanteras and the festive buying season, Divine Solitaires aims to encourage more consumers to consider a solitaire for their first meaningful jewellery purchase through festive offers and engaging customer initiatives.

With its focus on quality, transparent pricing and consumer confidence, the brand aims to further strengthen its position in India’s solitaire jewellery market. Going forward, Divine Solitaires plans to introduce more initiatives that bring solitaires closer to consumers and make the buying experience more rewarding.

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