National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.
“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”
Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
Palmonas Unveils The Palmonas X Tanya Ghavri Collection
New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri
Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.
The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.
The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.
The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.
The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.
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