National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.
“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”
Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
Market Sentiment Is Bullish, Gold Price Dip Offers Relief To Dhanteras Shoppers
Gold and Silver Continue To Command Top Priority For Indian Households, Driven By Tradition, Investment Sentiment, and The Upcoming Wedding Season.
As Dhanteras approaches on November 6, gold and silver continue to command top priority for Indian households, driven by tradition, investment sentiment, and the upcoming wedding season.
Despite 24K gold surging nearly 19% year-on-year—from Rs 1,21,470 per 10 grams last year to approximately Rs 1,44,288 per 10 grams today—consumer demand remains remarkably resilient.
Even with a sharp price correction in precious metals just days before Dhanteras—including a nearly 3% drop in silver futures on November 3—market sentiment remains strongly bullish. The price dip has offered timely relief to shoppers, encouraging buyers to finalize their festive purchases.
Key Consumer & Market Trends This Dhanteras
Gold Coins & Bars Lead Sales: Strong investment sentiment and traditional gifting continue to propel heavy demand for high-purity bullion.
Lightweight Jewellery Gains Traction: Overlapping with the wedding season, hallmarked lightweight gold jewellery is seeing high interest from buyers looking to balance style with budgets.
Younger Buyers Drive Silver Demand: Silver coins and silver ornaments are experiencing elevated popularity among millennials and Gen Z buyers.
Advance Bookings Peak: To beat the auspicious day’s heavy rush and lock in favorable prices, families are increasingly using advance booking options, providing an early boost to overall festive retail volume.
While consumers balance raw metal spot prices against making charges, GST, and digital gold alternatives, the fundamental sentiment around Dhanteras purchasing remains intact. Whether for long-term wealth preservation or auspicious tradition, gold and silver remain the ultimate festive acquisition.
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