National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.
“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”
Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
Senco Gold Targets ₹10,000 Crore Turnover in FY27, Eyes ₹20,000 Crore by 2031
Jeweller To Drive Growth Through Lightweight Jewellery, Old-Gold Exchange, Franchise Expansion and Digital Outreach To Younger Consumers
Senco Gold & Diamonds is targeting a turnover of Rs 10,000 crore in FY27, representing around 25% growth over the Rs 8,430 crore revenue recorded in FY26. Over the next five years, the company aims to nearly double its business and reach Rs 20,000 crore in revenue by 2031.
Speaking at the company’s Annual General Meeting, Suvankar Sen, MD & CEO, Senco Gold, said the company delivered 33% year-on-year revenue growth in FY26 and recorded a net profit of Rs 574 crore, supported by the sharp rise in gold prices.
For FY27, Senco is targeting a net profit margin of around 4.5%, translating to approximately Rs 450 crore in net profit.
A key growth driver has been the rising popularity of old-gold exchange, as elevated gold prices encourage consumers to trade in existing jewellery while purchasing new pieces. Old-gold exchanges contributed around 44% of Senco’s total sales in FY26, highlighting the growing importance of the exchange-led business model.
Franchise-led expansion
Senco currently operates a network of 201 stores, comprising 102 company-owned and 85 franchise-operated outlets, alongside its exports, e-commerce and corporate businesses.
Around 60% of FY26 revenue came from company-owned stores, while franchise outlets contributed 33%.
Going forward, the company plans to accelerate its franchise expansion, with 25 additional franchise stores planned. Senco aims to build a network of approximately 300 stores by 2031, while using the franchise model to maintain tighter control over inventory.
Lightweight jewellery and Gen Z focus
The company is also strengthening its focus on lightweight jewellery and digital marketing to connect with younger consumers, particularly in Tier-2 and Tier-3 cities.
According to Sen, 9-carat and 14-carat gold collections have helped Senco attract younger customers seeking more accessible and contemporary jewellery options.
With lightweight designs, lower-carat offerings, digital-first marketing and an expanding franchise network, Senco is positioning these segments as key pillars of its long-term growth strategy.
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