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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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National News

Smuggled Gold Distorting India’s Bullion Market

Sharp Rise In Smuggled Gold, Driven Largely By The May 2026 Hike In Import Duty To 15%, Which Has Made The Grey Market Significantly Cheaper Than Legal Channels and Squeezed Legitimate Dealers and Jewellers

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India’s bullion market is being skewed by a sharp rise in smuggled gold, driven largely by the May 2026 hike in import duty to 15%, which has made the grey market significantly cheaper than legal channels and squeezed legitimate dealers and jewellers.

Market distortion and price gap

  • Smuggled gold is now selling at discounts of up to Rs 8,000 per 10 grams compared with official prices, creating a wide arbitrage that undercuts compliant traders.
  • Industry executives warn that this price gap is a clear signal of an active grey market, disadvantaging genuine bullion dealers and organised jewellers who pay full duty and taxes.

Scale of illegal inflows

  • Industry estimates suggest more than 100 tonnes of gold could enter India through illegal channels in 2026, echoing past surges in smuggling after earlier duty hikes.
  • Despite the higher tariff, India’s gold import bill rose 24% to a record $71.9 billion in FY26, even as physical volumes fell to about 721 tonnes, indicating persistent demand being met partly via unofficial routes.

Enforcement response

  • Revenue intelligence agencies, particularly the Directorate of Revenue Intelligence (DRI), have intensified operations against organised smuggling networks using airports, land borders, coastal routes and domestic road transport
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