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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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Palmonas Celebrates Its 101st Store, Marking A Journey Built On Trust, Community and A New Way Of Experiencing Jewellery

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Palmonas, the brand that made modern-looking jewellery a part of everyday style, has reached a significant milestone with the opening of its 101st store, marking another chapter in its journey of making jewellery more accessible.

From its first store in Pune in 2022 to 101 stores across India, Palmonas’ journey began with a simple thought. Jewellery should feel special, without having to be saved for a special occasion. The Demi-Fine® collection was created to bridge this gap, combining thoughtful design, everyday wearability, and affordable pricing. 

Today, the brand’s growth extends beyond its retail footprint. Palmonas has also built a community of over 1 million followers on Instagram, reflecting the growing connection it has created with its audience across India. The 101st store marks not just a retail milestone, but a journey shaped by the people who have been part of the brand’s growth. 

Speaking on the milestone, Pallavi Mohadikar, CEO & Founder, Palmonas, said,

“Reaching 101 stores is a very special moment for me. When I started Palmonas, I had a simple vision of changing the way people experience jewellery. Today, that vision has grown into 101 stores and over a million people following our journey on Instagram. For us, 101 is a stepping stone towards our next milestone of 2,000 stores. We’re excited for what comes next.” 

With its growing retail network and digital community, Palmonas continues to expand its presence across India, bringing its jewellery closer to customers and creating spaces where they can discover and experience the brand.

As Palmonas looks ahead, it remains focused on continuing to make thoughtfully designed jewellery more accessible while growing a community that feels connected to the brand and its journey.

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