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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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National News

Government adds 7 new districts  for mandatory gold hallmarking, taking total to 380

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New Delhi, March 5, 2026 — In a decisive step towards fortifying consumer safeguards and elevating transparency in the precious metals ecosystem, the Central Government has promulgated the Hallmarking of Gold Jewellery and Gold Artefacts (Amendment) Order, 2026, effective March 2, 2026. This pivotal amendment, issued by the Ministry of Consumer Affairs, Food and Public Distribution and published in the Official Gazette, revises the territorial annexure originally established under the 2020 Hallmarking Order.

The notification substitutes the prior district schedule with an optimized, expanded framework, progressively incorporating additional jurisdictions to achieve broader nationwide coverage. As part of the sixth phase of phased implementation, this update integrates seven new districts—Rupnagar (Punjab), Banda (Uttor Pradesh), Beed (Maharashtra), Gomati (Tripura), Katihar (Bihar), Beawar (Rajasthan), and Neemuch (Madhya Pradesh)—elevating the total number of districts under mandatory BIS hallmarking to 380.

This calibrated expansion aligns with the Bureau of Indian Standards (BIS) Act, 2016, and follows extensive stakeholder consultations, underscoring the Government’s commitment to public interest priorities. In notified districts, all gold jewellery and artefacts must now bear the authoritative BIS hallmark, encompassing the BIS logo, precise purity grade (covering 14K to 24K caratages), and requisite identification marks. This standardized certification mechanism effectively mitigates adulteration risks, empowers informed consumer decision-making, and fosters greater accountability across the gold value chain.

Building on successive amendments—including the most recent prior update in July 2025—the 2026 Order accelerates the phased mandate initiated in 2021, transitioning from initial coverage of 256 districts towards comprehensive penetration in tier-2 and tier-3 markets. The initiative reinforces trust in domestic gold transactions amid elevated commodity prices and positions India’s jewellery sector for enhanced global competitiveness through uniform quality assurance protocols.

Industry participants in the newly designated districts are advised to expedite alignment with BIS certification and assaying requirements to ensure seamless compliance and uninterrupted operations.

This forward-looking regulatory measure reaffirms the Government’s proactive stance in delivering value-driven consumer protection while driving sustainable growth in one of India’s cornerstone retail and cultural sectors.

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