National News
Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk
The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.
Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”
The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.
“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.
National News
Marathon Fusion converts mercury into gold
Marathon Fusion, a San Francisco-based nuclear technology startup, announced a breakthrough in nuclear transmutation—using high-energy neutrons from a deuterium-tritium fusion reaction to transmute mercury-198 into stable gold-197
Marathon Fusion, a San Francisco-based nuclear technology startup, announced a breakthrough in nuclear transmutation—using high-energy neutrons from a deuterium-tritium fusion reaction to transmute mercury-198 into stable gold-197. Surpassing CERN’s historic production benchmarks tenfold, the company has achieved what medieval alchemists and modern haute joaillerie houses alike could only dream of: cultured, fusion-made gold.
For centuries, gold has defined the zenith of luxury—prized not just for its warm, reflective glow, but for its absolute scarcity. Marathon Fusion’s breakthrough introduces a new era of lab-grown precious metals, mirroring the seismic transformation that lab-grown diamonds brought to fine jewelry.
By capturing neutron flows inside a compact fusion reactor, Marathon Fusion nudges mercury’s atomic nucleus into a decay process that resolves into gold. It is precision engineering elevated to an art form: an atomic metamorphosis that crafts earth’s most coveted element out of fluid mercury.
As news of the breakthrough ripples from Silicon Valley to Place Vendôme, industry observers and market strategists are asking the multi-billion-dollar question: Is lab-grown gold destined to crash bullion markets and democratize fine jewelry?
While venture capitalists draw parallels to synthetic diamonds, pure gold remains heavily anchored by physical above-ground reserves exceeding 200,000 tonnes. Marathon Fusion’s theoretical projections suggest a commercial-scale 1-gigawatt plant could synthesize roughly two tonnes of gold annually.
However, scaling from current kilowatt-level reactors to commercial yields—and managing the decade-long radioisotope cooling process—means mined bullion won’t disappear from vault reserves anytime soon.
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