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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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National News

GJEPC & Mumbai Customs Host Session on Hand-Carried Jewellery Exports

Industry, Customs Officials Outline Procedures, Compliance Norms and Budget 2026–27 Measures to Streamline High-Value Shipments from Mumbai Airport

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GJEPC, in association with Bharat Diamond Bourse (BDB) and Mumbai Customs, conducted a focused session on Hand-Carried Jewellery Exports from Mumbai Airport at BDB on 17 February. The session provided practical guidance on procedures for carrying high-value jewellery consignments, documentation requirements, and compliance protocols. It also included a briefing on key Budget 2026-27 provisions for the gem and jewellery sector. The event was graced by  Ashish Borda, Convener – PMBD, GJEPC, who welcomed the guest speakers.

In his keynote address, Harsh Singh, Additional Commissioner of Customs, Precious Cargo Customs Clearance Centre (PCCCC), presented an overview of Budget 2026–27 announcements relevant to the gem and jewellery sector. He highlighted policy measures aimed at reducing trade friction, lowering entry barriers for exporters, and enabling companies, particularly MSMEs, to access global markets more efficiently. He also noted that improving sentiment and leveraging new trade opportunities would be important after a challenging year.

Explaining the operational framework, Inderveer Singh, Deputy Commissioner (Imports), PCCCC, explained that the hand carriage facility enables passengers to carry jewellery consignments in personal baggage under Customs supervision, supported by secure storage, sealing, and escorted movement at the airport. He clarified that documentation requirements remain largely aligned with regular filings, with specific passenger and flight details added, and emphasised that clearance timelines are being kept minimal, with a target of completing processes within about 24 hours to avoid trade disruption.

Also present on the occasion was Jayesh Jadhav, Assistant Commissioner, PCCCC. GJEPC has been instrumental in initiating and operationalising the hand-carriage jewellery export facility in Mumbai through sustained engagement with Customs authorities, aimed at enabling faster, cost-efficient shipments for exporters. GJEPC together with Mumbai Customs had inaugurated the Jewellery Hand Carriage Facilitation Centre at Mumbai Airport – Terminal 2, in July 2025.

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