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Palmonas Makes North India Debut with New Store in Delhi’s Omaxe Chowk

The demi-fine jewellery brand brings its affordable, everyday wear collection to the heart of Chandni Chowk, with Bollywood star Shraddha Kapoor leading the charge.

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Demi-fine jewellery label Palmonas has launched its first retail store in North India, opening doors at the bustling Omaxe Chowk in Chandni Chowk, New Delhi. The store showcases a wide selection of lightweight, stylish jewellery designed for modern women and features promotional visuals of Bollywood actress and brand co-founder Shraddha Kapoor.

“Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women,” said Shraddha Kapoor, India Retailing reported. “Each piece is crafted to complement everyday looks while making a statement. I’m so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk.”

The new outlet offers a curated range of necklaces, rings, bracelets, and earrings tailored to Indian shoppers looking for contemporary, budget-friendly jewellery. With its focus on tarnish-resistant, lightweight designs perfect for everyday use, Palmonas has built a strong global footprint, shipping to over 200 countries.

“Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands,” said Omaxe Group’s executive director Jatin Goel. “Palmonas’ entry here is not just a store opening—it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers.”

Founded in Pune in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas later welcomed Shraddha Kapoor as a co-founder. With this Delhi debut, the brand joins an elite line-up of jewellery labels at Omaxe Chowk, including Tanishq, Malabar, CaratLane, Kalyan Jewellers, Senco, and Kisna, as it continues to expand its presence in India’s thriving jewellery market.

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BIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”

Buyers, Institutional Investors, and Jewelers Are Guaranteed Strict Adherence To Exact Quality, Testing, and Traceability Standards. Silver From Any BIS-Approved Refinery Ensures A Verified Fineness and Purity

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The Bureau of Indian Standards (BIS) has officially prioritized the domestic bullion sector by introducing the Silver Refinery Certification Scheme, that involved critical inputs and efforts by IBJA.


Mirroring the long-established certification ecosystem for gold, this framework introduces a structured “India Good Delivery for Silver” standard specifically tailored for silver bars and coins.


Buyers, institutional investors, and jewelers are guaranteed strict adherence to exact quality, testing, and traceability standards. Silver from any BIS-approved refinery ensures a verified fineness and purity.


Surendra Mehta, National Secretary- IBJA, said:

“BIS is introducing the Silver Refinery Certification Scheme, an initiative that involved critical inputs and efforts by IBJA. Mirroring the long-established certification ecosystem for gold, this framework introduces a structured India Good Delivery for Silver. Now, silver from any BIS-approved refinery ensures a verified fineness and purity. This will gradually end the impure silver bar market.”

Market structures have already evolved alongside this rollout. The Multi Commodity Exchange (MCX) aligned its exchange delivery protocols to accept BIS-standard domestic silver, allowing empanelled Indian refiners to fulfill physical delivery contracts directly on the exchange.

By formalizing the local refining of silver (including silver recovered as a by-product of gold dore), this scheme strengthens the domestic precious metals ecosystem in line with Aatmanirbhar Bharat objectives

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