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MRK Gold Epitomizing excellence in South Indian jewellery; fusion of quality and unparalleled craftsmanship

MRK Gold epitomizes excellence in South Indian jewellery, rooted in ethics and guided by the founder Goutham Kothari’s foresight. MRK Gold symbolizes a fusion of quality, unparalleled craftsmanship. Goutham Kothari spoke to JewelBuzz on MRK Gold’s journey of success across three decades

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Please provide a brief history of MRK GOLD

MRK GOLD was founded in 1995 by Mr. Goutham Kothari with a vision to bring traditional Indian heritage and craftsmanship to the forefront of the jewellery industry. Starting as a small business in Bangalore, we quickly grew to become a prominent brand across South India, known especially for our vintage, antique and temple jewellery and our corporate office spans a spacious 6,000 square feet. Over the years, our commitment to quality, skilled craftsmanship, and creativity has fueled our expansion, making MRK Gold a trusted name in the industry

When and where was it established, name of the founders, growth and expansion of the company.

MRK GOLD was founded in 1995 by Mr. Goutham Kothari. The brand has experienced significant growth, expanding its presence across South India and becoming a leading name in the jewellery market. We will continue to expand our reach beyond South India and are actively working towards establishing a strong presence across Pan India.

Please give details on the various product lines. Give details of special designs, techniques employed. What is your USP in Jewellery design?

Our collections are inspired by ancient South Indian temple art, featuring hand-carved deity necklaces, intricate designs, and traditional patterns that honor our heritage. Crafted by skilled artisans, our range includes everything from bridal sets to everyday jewellery. We offer both antique-style and modern, lightweight pieces, combining traditional craftsmanship with a touch of heritage for any occasion and

We have 5 product lines, AMARA, VARADA, DEVARUPA, SAMHITA, AND RATNA.

  • Amara – temples shape various gods and goddesses casting, and beads work concept
  • Varada-complete temple collection and geru polish
  • Devarupa-combination of casting and nakas work black polish
  • Samhita- conceptual and contemporary design collection with all kinds of workmanship.
  • Ratna-precious and semi-precious stones and casting combination with a unique polish

Are you planning to integrate AI in jewellery designing for your forthcoming collections?

We are gradually exploring the possibilities of using AI and gaining a deeper understanding of how it can enhance our offerings.

Provide details on manufacturing technology used to create high quality products that high level of detailing in design.

We have integrated advanced technologies into our manufacturing process to ensure high precision and detail in every piece, enabling us to create intricate designs while maintaining quality and consistency. his commitment to technology ensures that every product meets the highest standards of craftsmanship.

Give details of marketing, promotion and sales strategies

Our marketing strategy focuses on increasing brand visibility through digital channels, collaborations, and participation in jewellery events. We also build strong relationships through B2B partnerships and direct engagement.

Comment on distribution and retail network: Give details target cities/ regions.

Our distribution network spans major cities across South India, We have a strong presence in these regions and are continually looking to expand our footprint in other key cities to increase accessibility and strengthen our market position.

Future plans for the next 5 years—expansion of jewellery manufacturing facilities, new product lines etc.

For the past few years, we have focused on introducing many collections with unique storylines. In the next five years, we will continue to develop new products, drawing inspiration from India’s rich traditions and culture.

Are there any plans to go public? If yes, when is the IPO planned?

Currently, there is no plan to go public

MRK has gone beyond jewellery. Comment on MRK’s diversification in other sectors

At present , our main focus is on the jewellery business. While we keep expanding our range of products, our goal is to make MRK GOLD a brand that represents both luxury and heritage. We are dedicated to innovating in jewellery design, while staying connected to India’s rich cultural traditions.

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Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past

By Edahn Golan

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Martyn Charles Marriott, drawing on 45 years in the diamond industry, in a blog  titled Co-Operation between African Diamond Producers on the IDMA website, advocates for a new era of co-operation among African diamond producers, seeing the current debate around De Beers’ future as an opportunity. He proposes forming a diamond “OPEC,” reminiscent of the stability once maintained by the Oppenheimers’ Central Selling Organization (CSO). The CSO, through a stockpile, quota system, and vast generic advertising  historically benefited the entire industry. Marriott believes a collective entity involving nations like Botswana and Angola would be more stable and bankable than a single-country approach.

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JewelBuzz spoke to noted diamond industry analyst Edahn Golanon his take on Marriott’s view and how practical and feasible this “ nostalgic yearning” was. This is what Edahn Golan has to say:

I don’t think that resurrecting a monopoly is possible, much less legal. I understand the nostalgic yearning for the ‘good old days,’ but that is not where the solution will be found. On the contrary, the industry at large – and De Beers in particular – needs to evolve and adapt. They both need to reinvent themselves. 

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Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past, a consumer market that wants luxury that doesn’t shout bling. Most importantly, diamonds should stand for values that are relevant to today’s cultural norms. 

That is where diamonds will find their future, not by reimposing tight control on the pipeline.

I also read Chaim Even-Zohar’s column. I worked with him for many years and hold deep respect for both him and his approach to the industry. 

That said, I believe Botswana does not need to go all in on owning De Beers.The country already receives more than 75% of the diamond revenue generated locally, along with a portion of the revenue De Beers earns from its operations in Namibia, Canada, and South Africa. Expanding that share or seeking a larger cut from other countries would only deepen Botswana’s dependency on diamonds.

Instead, Botswana should diversify its income sources and invest more internally, a process it should have initiated more than a decade ago. 

For example, if it channels investment into its international airport and succeeds in expanding tourism, the country would generate greater income, reduce its reliance on luxury sales, improve foreign currency inflows, and, in the process, expose more of the world to its diamonds.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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