BrandBuzz
MMTC-PAMP Marks Navratras with Launch of 50g 999.9+ Pure Silver Vaishno Devi Coin
Faith meets fine silver as MMTC-PAMP launches 999.9+ purity Vaishno Devi coin for Navratras, blending devotion with investment value
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the purest silver 50g Vaishno Devi coin at 999.9+ purity on the occasion of Navratras.
The unique coin’s obverse features a divine portrayal of Shera Wali Mata, embossed in colour, and set against a monochrome backdrop of mountains with pilgrims undertaking their spiritual journey to the sacred Vaishno Devi Shrine. The reverse depicts the Pindi, an abstract and formless manifestation of Mother Goddess Shakti, along with MMTC-PAMP’s logo and purity mark, which promise the finest Swiss craftsmanship, purest silver, and positive weight tolerance.

Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,” The50g Silver Vaishno Devi coin mirrors MMTC-PAMP’s unswerving dedication to offering purity, trust, and our profound respect for India’s cultural heritage, traditions, and values. This new launch is also in line with our endeavour to expand our bouquet of purest gold and silver products that pay tribute to the devotion of consumers, collectors, and investors while offering value that lasts for generations.”
MMTC-PAMP’s Vaishno Devi 50g silver coin has been unveiled in tamper-proof packaging. Keeping in mind the consumers’ emotional and sentimental value, the product’s minted card features anti-rotation notches, which ensure that the alignment of the coin remains straight.
With this launch, MMTC-PAMP highlights its focus on shining a spotlight on silver as a lucrative and reliable investment option, offering consumers a combination of emotional significance and long-term value. The minted product, reflecting the company’s innovation in the premium silver category, is refined and manufactured to global quality standards, backed by MMTC-PAMP’s assurance as an LBMA Good Delivery Refiner while reinforcing purity and trust for consumers.
Crafted from 999.9+ purest silver, this 50g coin represents MMTC-PAMP’s commitment to excellence and authenticity. Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.
BrandBuzz
Lukson Launches Mixed Metal Collection, Redefining Contemporary Diamond Jewellery Styling
Lukson introduces 18-design mixed-metal range featuring sterling silver, 18K gold vermeil and IGI-certified lab-grown diamonds, blending modern styling with accessible luxury.
Ethical lab grown diamond brand Lukson has unveiled its latest Mixed Metal Collection, a contemporary jewellery line that celebrates contrast, versatility and modern styling. Designed for the new generation of jewellery lovers, the collection blends white and yellow tones to create pieces that move effortlessly between everyday wear and statement fashion.

The Mixed Metal Collection reflects a growing global trend where jewellery is no longer restricted to one metal tone. Instead, it embraces contrast and fluid styling. Lukson’s new designs combine 18K Gold Vermeil with sterling silver and IGI certified lab grown diamonds, creating a refined balance of warm and cool tones that elevate minimalist jewellery into modern statement pieces.

Featuring 18 distinct designs, the collection includes rings, earrings, bracelets, pendants and stackable pieces, including styles such as contemporary huggies, diamond stud earrings, sculptural rings, stack bands and versatile bracelets. With prices starting from Rs.4,749 and going up to Rs.61,749, the collection continues Lukson’s mission of making fine diamond jewellery more accessible without compromising on craftsmanship or ethics.
Founded in 2024, Lukson is the direct-to-consumer jewellery venture of the JK Star Group, a vertically integrated diamond conglomerate with over 34 years of industry legacy across natural diamonds, lab grown diamonds and luxury jewellery.

Speaking on the launch, Anand Lukhi, Founder and CEO of Lukson said: “The Mixed Metal Collection reflects how jewellery styling is evolving today. Modern consumers no longer want to follow traditional rules of wearing one metal tone. They want pieces that feel versatile, expressive and contemporary. With this collection, we wanted to create designs that celebrate contrast while maintaining the elegance and craftsmanship that Lukson stands for.”
Vedant Lukhi, Co-founder of Lukson added: “This collection is about confidence in personal style. Mixed metal jewellery allows people to experiment without worrying about matching everything perfectly. By combining lab grown diamonds with dual metal tones, we are offering jewellery that is both fashion forward and responsibly made.”

True to the brand’s philosophy of clean, conscious luxury, every Lukson piece is crafted using ethically grown lab diamonds that are chemically and visually identical to mined diamonds, while being significantly more sustainable.
With a strong direct to consumer presence, Lukson has quickly gained traction in the Indian jewellery market, crossing Rs.50 lakh in D2C sales within its first three months and partnering with leading retail platforms including Nykaa Fashion, Ajio, Amazon and Phoenix Group retail locations.
-
National News3 hours agoMalabar Gold & Diamonds Announces Major Expansion with ₹1,580 Crore Investment, set to open 20 new showrooms in March 2026
-
International News6 days agoPrecious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
-
International News3 hours agoGold, silver struggle amid Fed, oil uncertainty AUGMONT BULLION REPORT
-
National News1 day agoGJC announces 9th Edition of GJS April 2026


