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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq. 

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

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BrandBuzz

Jason Sanjay Announced As New Brand Ambassador For Challani Group

The Appointment Marks A New Chapter In The Group’s Brand-Building Journey—Blending Its Celebrated Heritage With Contemporary, Youth-Led Appeal.

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Challani Group, one of South India’s most trusted names in jewellery and precious ornaments, today officially announced the appointment of filmmaker Jason Sanjay as its new Brand Ambassador. The announcement was made at a grand unveiling ceremony held at the iconic Sathyam Cinemas, Royapettah, Chennai, bringing together the Group’s leadership, industry stakeholders, media representatives, and well-wishers.

The appointment signals an exciting new phase for Challani Group as it strengthens its connection with younger audiences while continuing to uphold the craftsmanship, trust, and legacy that have defined the brand for generations. The partnership brings together the timeless world of fine jewellery and the dynamic influence of contemporary cinema.

The official declaration was made by Jayanthilal Challani, Chairman of the Challani Group, who formally welcomed Jason Sanjay into the Challani family. The event was marked by an atmosphere of celebration, anticipation, and shared optimism as the Group introduced its new ambassador to the audience.

The high-profile event was also attended by the group’s key leadership, including Directors Gautam Chalani, Rishabh Challani, and Sripal Challani, alongside Chief Executive Officer Chandrasekhar, Chief Financial Officer Ganesh Babu Vice Presidents Elayaraja and Meena.

Their presence underscored the strategic importance of the association and the Group’s collective commitment to its next phase of growth.

Jayanthilal Challani, Chairman, Challani Group, said:

“We are incredibly delighted to welcome Jason Sanjay to the Challani Group family. This partnership represents a powerful synergy that will infuse new energy, fresh momentum, and a dynamic spirit into our brand’s growth and future market initiatives.”

He added that Jason Sanjay’s association reflects the Group’s intent to remain relevant across generations while preserving the values of authenticity, quality, and customer trust that have long been central to Challani’s identity.

M. Elayaraja, Vice President, Challani Group, said:

“As Challani Group continues its strong growth journey, integrating Jason Sanjay as our brand ambassador marks a pivotal milestone. Looking ahead, we have a strategic lineup of major projects and expansion plans that this alliance will beautifully complement. The collaboration signifies a prominent step forward for the brand, bridging corporate heritage with contemporary appeal to drive its upcoming market presence.”

Jason Sanjay’s appointment is expected to help Challani Group engage a broader and younger consumer base.The alliance is designed to complement the Group’s established reputation while giving its communications a fresh, modern, and aspirational dimension.

For Challani Group, the partnership represents more than a celebrity endorsement. It reflects a deliberate effort to connect the Group’s longstanding legacy of fine jewellery craftsmanship with a new generation of customers who value style, individuality, and meaningful brand experiences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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