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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

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BrandBuzz

Talla Jewellers Celebrates with Vyah Wedding Jewellery Collection Campaign

A Sensory Showcase Of Heritage, Artistry, and Bridal Elegance Brings The Essence Of Vyah To Life

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Talla Jewellers has unveiled a new campaign, “Vyah” with the tagline Talla bina shaadi bhi koi shaadi hai? that beautifully captures the spirit of weddings, where tradition, emotion, and craftsmanship come together in perfect harmony. Centred around the artistry of tradition, polki, the campaign invites audiences to witness the intricate process behind each creation, highlighting the unmatched skill of master karigars.

Blending heritage with design excellence, the showcase features a curated selection of exquisite Polki pieces alongside finely handcrafted jewellery that reflects timeless craftsmanship. More than just an exhibition, it offers an immersive experience that celebrates the beauty, culture, and legacy of Talla Jewellers.

Set against the emotional backdrop of weddings in Jammu & Kashmir, the campaign emphasizes how every detail—from family blessings to the glow of gold—plays a meaningful role in a bride’s journey. Reinforcing its message with the evocative line, “Talla bina shaadi bhi koi shaadi hai?”, the brand positions gold jewellery as an essential part of bridal tradition.

“We’ve noticed a clear uptick in bridal interest and footfall whilst the campaign launch. Many customers are walking in already familiar with the film, often mentioning it while exploring the ‘Vyah’ collection as part of their buying journey.”
– Aman Talla, MD, Talla Jewellers

Through this campaign, Talla Jewellers underscores its commitment to preserving cultural heritage while elevating bridal experiences with designs that embody elegance, sentiment, and timeless appeal.

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