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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

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Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador

First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.

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Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.

ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.

The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.

Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network. 

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”

The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.

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