BrandBuzz
Mia flagship store launched at Oberoi Mall , Mumbai
Mia, from the house of Tanishq, one of India’s leading fine jewellery brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq.
Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s commitment to making contemporary fine jewellery more accessible to the modern Indian woman. Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds, and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their monthly investment value on stunning jewellery purchase at any Mia store across the country.
With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s latest collections first-hand, adding a touch of festive glamour to the launch.

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our patrons, empowering them to embrace their unique style with confidence. With 30 stores across Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our commitment to bringing contemporary fine jewellery to more customers.”
Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance. From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect home for Mia’s contemporary collections.”
Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth already part of our curated retail portfolio, this addition underscores our commitment to offering an elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners to enhance shopper engagement through immersive retail experiences that strengthen their connection with our vibrant community.”

The newly launched store featured Mia’s latest festive collections, including the recently launched ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight, contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with everyday pra
cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .
BrandBuzz
Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery
Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.
Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.
Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.

The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.


A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.

“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.







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