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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

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BrandBuzz

GIVA Turns Mother’s Day Gifting On Its Head With A Quirky Campaign That Declares; There’s Only One Gift That Truly Wins

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GIVA, India’s leading fine jewellery brand, has launched a playful and sharply relatable Mother’s Day campaign that takes a humorous dig at the world of “almost-brands” to spotlight one clear truth: when it comes to gifting, nothing quite matches GIVA silver.

Built on a simple yet striking insight, every mother receives plenty of gifts, but only a few truly stand out. The campaign film brings this to life through a clever narrative. While most mothers unwrap presents from lookalike, tongue-in-cheek brands like Abibas, Niku, Gukki, and Channel, one mother receives a GIVA gift, and the difference is instantly unmistakable.

The contrast is both humorous and telling. Where the others evoke polite smiles, the GIVA gift sparks genuine joy, reinforcing the idea that thoughtful, high-quality gifting always stands apart.

At the core of the campaign is GIVA’s proposition of silver jewellery that is not only contemporary and stylish but also enduring — a gift that lasts, much like a mother’s love. By blending with emotional relevance, the brand positions itself as the ultimate choice for meaningful gifting this Mother’s Day.

Campaign Thought: Every gift gets a reaction. The right gift gets remembered. That gift is GIVA.

Resha Jain, Chief Brand Officer, GIVA, said:

“Mother’s Day has increasingly become about routine gifting, things that are convenient but not necessarily meaningful. With this campaign, we wanted to bring back the joy of giving something that truly stands out. By using humour and cultural cues like ‘Abibas’ and ‘Gukki’, we’re highlighting a very real behaviour, we often settle for ‘close enough’. GIVA represents the opposite. It’s a gift that feels special, lasts long, and creates a genuine emotional moment. That’s what we wanted to celebrate.”

The campaign also reflects GIVA’s larger brand philosophy: making fine jewellery accessible, relevant, and deeply personal for modern consumers. By tapping into everyday observations and turning them into engaging storytelling, GIVA continues to build strong cultural resonance, especially during key gifting moments.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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