BrandBuzz
Mia flagship store launched at Oberoi Mall , Mumbai
Mia, from the house of Tanishq, one of India’s leading fine jewellery brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq.
Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s commitment to making contemporary fine jewellery more accessible to the modern Indian woman. Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds, and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their monthly investment value on stunning jewellery purchase at any Mia store across the country.
With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s latest collections first-hand, adding a touch of festive glamour to the launch.

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our patrons, empowering them to embrace their unique style with confidence. With 30 stores across Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our commitment to bringing contemporary fine jewellery to more customers.”
Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance. From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect home for Mia’s contemporary collections.”
Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth already part of our curated retail portfolio, this addition underscores our commitment to offering an elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners to enhance shopper engagement through immersive retail experiences that strengthen their connection with our vibrant community.”

The newly launched store featured Mia’s latest festive collections, including the recently launched ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight, contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with everyday pra
cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .
BrandBuzz
Heer By GIVA Takes Its Proposal Storytelling To The Streets Of Mumbai
Heer By GIVA Takes Its Proposal Series To Mumbai’s Streets With A Life-Sized Ring Box Cab Activation Featuring The Spirit Of Modern Love and Meaningful Storytelling.
Heer by GIVA, GIVA’s newly launched fine jewellery brand offering gold and lab-grown diamond jewellery, is taking the celebration of modern love to the streets of Mumbai with a striking cab branding activation. Building on the momentum of its emotionally engaging Proposal Series featuring brand ambassador Anushka Sharma, the activation transforms an everyday commute into an immersive brand experience, bringing the campaign beyond digital screens and into the heart of the city.
Designed to turn heads, the cab features a life-sized Heer ring box, transforming an everyday ride into an unforgettable brand experience. Running across Mumbai for three days, the activation is expected to spark curiosity and conversation, with passersby doing a double take as they spot what appears to be Anushka Sharma inside the cab—only to discover it’s part of Heer by GIVA’s latest campaign.
The activation builds on the momentum of the Heer by GIVA Proposal Series, which celebrates authentic proposal stories and the emotions that define life’s most meaningful milestones. Moving beyond conventional product storytelling, the series positions fine jewellery as an integral part of modern love stories, capturing genuine moments of anticipation, joy, and commitment.
Talking about the activation, Resha Jain, Chief Brand Officer, GIVA, said:
“Jewellery is never just about the piece, it’s about the moment it represents. With this activation, we’re taking the emotion behind our Proposal Series beyond digital screens and into everyday life, creating moments of surprise, curiosity, and connection across Mumbai.”

As Heer by GIVA continues to redefine contemporary fine jewellery through meaningful storytelling, the campaign reflects the brand’s vision of creating emotional connections while making gold and lab-grown diamond jewellery a part of life’s most cherished moments.
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