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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq. 

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

BrandBuzz

Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma

The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.

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Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.

Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”

Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”

The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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