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Mia flagship store launched  at Oberoi  Mall , Mumbai

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Mia, from the house of Tanishq, one of India’s leading fine jewellery  brands, strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi  Mall, Goregaon. The store was launched by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq

Designed to offer an immersive and elevated shopping experience, the new store reflected Mia’s  commitment to making contemporary fine jewellery more accessible to the modern Indian woman.  Located on the first floor of Oberoi Mall, Goregaon, the 800 sq. ft. store housed an exquisite selection  of Mia’s signature jewellery, including trendy and lightweight designs in 14kt and 18kt gold, diamonds,  and silver. To mark the occasion, customers availed an exciting up to 20% discount from 21st to 23rd  March (T&C apply). The store is equipped with Karatmeters enabling a seamless and value exchange  of Old Gold Jewellery. Customers can also invest in their shine through our Golden Harvest Scheme with instalments starting just at just Rs. 2000/- and avail exclusive discounts of up to 75% of their  monthly investment value on stunning jewellery purchase at any Mia store across the country. 

With the auspicious festivity of Gudi Padwa around the corner, Mia marked this special occasion with  an exclusive ‘Runway Star Event’—a tribute to the brand’s strong connection with its patrons. The  dazzling event showcased confidence, style, and self-expression, bringing together Mia’s loyal  customers in Mumbai. The event witnessed Mia’s customers exuding bold elegance, self-reliance, and  an unstoppable spirit, adorned in Mia’s exquisite jewellery. Customers and guests experienced Mia’s  latest collections first-hand, adding a touch of festive glamour to the launch. 

Speaking on the occasion, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has  always been a key market for us, and we are delighted to unveil our latest flagship store at Oberoi  Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion, and this  store brings us closer to them than ever before. The Runway Star Event was our way of celebrating our  patrons, empowering them to embrace their unique style with confidence. With 30 stores across  Maharashtra, including 19 in Mumbai, Mia continues to strengthen its presence, catering to the city’s  fashion-forward audience. This latest launch marks our 31st store in Maharashtra, a testament to our  commitment to bringing contemporary fine jewellery to more customers.” 

Mumbai, a city where tradition meets contemporary style, is a melting pot of cultures and trends. Its  vibrant fashion scene is shaped by a cosmopolitan audience, including trend-conscious millennials and  Gen Z consumers who appreciate jewellery that blends everyday practicality with modern elegance.  From high-street fashion to luxury indulgences, Mumbai’s distinctive sense of style makes it the perfect  home for Mia’s contemporary collections.” 

Sameep Pathak, CEO – Malls, Oberoi Realtyadded, “We are proud to further strengthen our  partnership with Titan as we welcome MIA by Tanishq to Oberoi Mall, Goregaon—reinforcing our  position as the preferred destination for leading luxury and lifestyle brands. With Tanishq and Irth  already part of our curated retail portfolio, this addition underscores our commitment to offering an  elevated shopping experience. At Oberoi Realty, we consistently collaborate with our brand partners  to enhance shopper engagement through immersive retail experiences that strengthen their  connection with our vibrant community.” 

The newly launched store featured Mia’s latest festive collections, including the recently launched  ‘Cupid Edit 3.0’ and the ‘Mia Disco’ collection. Additionally, customers explored a range of lightweight,  contemporary designs crafted in 14kt and 18kt gold, reflecting Mia’s ethos of combining style with  everyday pra

cticality. Other popular collections included ‘Lovestruck’, featuring unique heart-shaped .

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Indriya, Aditya Birla Jewellery Announces Its Akshaya Tritiya Campaign Centered Around ‘Bada Shagun, Bade Offers’

A Star-Studded Campaign Invites Consumers To An Indriya Store To Usher In A Golden Beginning This Akshaya Tritiya.

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Indriya, Aditya Birla Jewellery, has launched its Akshaya Tritiya 2026 campaign centered on the thought, ‘Bada Shagun, Bade Offers’. The campaign, featuring Aditi Rao Hydari, celebrates a woman’s endless love for jewellery, remaining true to the essence of Indriya. The brand, known for celebrating the varied and rich cultural facets of India, has collaborated with popular film and television actors Krithi Shetty, Rupali Ganguly, Drashti Dhami, Sriti Jha, Shivangi Joshi, and Spruha Joshi to deepen the connect with women celebrating auspicious new beginnings across Indian sub-cultures. Through this campaign, Indriya, Aditya Birla Jewellery, aims to touch upon the evolving significance of Akshaya Tritiya and auspiciousness, and how ‘Bada Shagun’ and tradition take meaning for various regions of India during the festival. Building on this insight, Indriya encourages consumers to embrace ‘Bada Shagun,’ with ‘Bade Offers’ enabling a shift from ritualistic buying to a more expressive and indulgent celebration, where jewellery reflects aspiration, emotion, and joy.

Commenting on the campaign, Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, said, 

Shantiswarup Panda

“This campaign builds on a simple yet powerful insight, that Akshaya Tritiya is a day defined by abundance and endless love, where celebration can be as intimate and meaningful as one chooses. Led by Aditi Rao Hydari and strengthened by collaborations with regional actors, the campaign brings alive a nuanced shift in mindset, where jewellery becomes a more personal and indulgent expression of the moment, enabled by generous offers that invite consumers to celebrate prosperity in ways that feel right to them.” 

The campaign is being amplified through a 360-degree media approach, creating a strong and cohesive festive presence for the brand during this key period.

With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that celebrates heritage while inspiring consumers to express it in more meaningful, aspirational, and abundant ways.

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