National News
Pothys Swarna Mahal partners Salesforce for e-commerce
Pothys Swarna Mahal is building a hybrid e-commerce system on Salesforce Commerce Cloud. The portal, where customers can discover jewellery designs and complete purchases, is expected to be live in around two months time. This way, 20 per cent of its sales is likely to be through digital channels by FY30.

“In the jewellery industry, today more people want to check out the collections online before they come and buy in store. While majority of large ticket purchases will continue to happen at the store level, we need to have a portal where customers can check out our catalogue and make small ticket buys digitally,” said Ashok Pothy, Founder- Director – Pothys Swarna Mahal,. While Pothys’ textile business already sells via the online channel, the jewellery arm has not gone the e-commerce route yet.
Pothys Swarna Mahal also expects the e-commerce channel to boost their chit/gold savings plan business. “In the chit segment we have a lot of customers who have joined from other states. For these people once a chit reaches maturity they can even complete the purchase in the online route,” Pothy added.
The jewellery company has five stores across South India (4 in Tamil Nadu and 1 in Kerala). It is also on track to launch five more stores by next year. The Pothys group on a consolidated basis recorded revenue of around ₹5,200 crore in FY24 with industry analysts pegging the share of jewellery business at over 20 per cent.
The jewellery retailer has been using Salesforce’s customer service and marketing platforms-Service Cloud and Marketing Cloud- for some time now. The company generally receives roughly 20,000 queries per month via WhatsApp, and while opening tickets at any point of time used to be 5,000-6,000 before implementing Salesforce CRM, it now counts just about 500-600 open queries. Pothys is also evaluating the use of Salesforce products for the overall group. Responding to a query on whether the digital transformation indicates bigger plans, Pothys said that “there may be a plan for an IPO in the near future.”
National News
Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.
June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.


Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.
At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.
The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.


This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.
These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.
Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”
-
National News4 days agoHarit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
-
GlamBuzz5 days agoEkta Kapoor Turns Investor, Targets India’s $70 Billion Jewellery Opportunity With Ekatra Jewels
-
JB Insights2 days agoSSI 2026 Opens In Mumbai With Grand Inauguration, Landmark Launches and Strong Industry Participants
-
BrandBuzz6 hours agoCaratLane Reimagines Polki With Its New Collection Of Natural, Uncut Diamond Jewellery

