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Pothys Swarna Mahal  partners Salesforce for e-commerce

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Pothys Swarna Mahal is building a hybrid e-commerce system on Salesforce Commerce Cloud. The portal, where customers can discover jewellery designs and complete purchases, is expected to be live in around two months time. This way, 20 per cent of its sales is likely to be through digital channels by FY30.

“In the jewellery industry, today more people want to check out the collections online before they come and buy in store. While majority of large ticket purchases will continue to happen at the store level, we need to have a portal where customers can check out our catalogue and make small ticket buys digitally,”  said  Ashok Pothy, Founder- Director – Pothys Swarna Mahal,. While Pothys’ textile business already sells via the online channel, the jewellery arm has not gone the e-commerce route yet.

Pothys Swarna Mahal also expects the e-commerce channel to boost their chit/gold savings plan business. “In the chit segment we have a lot of customers who have joined from other states. For these people once a chit reaches maturity they can even complete the purchase in the online route,” Pothy added.

The jewellery company has five stores across South India (4 in Tamil Nadu and 1 in Kerala). It is also on track to launch five more stores by next year. The Pothys group on a consolidated basis recorded revenue of around ₹5,200 crore in FY24 with industry analysts pegging the share of jewellery business at over 20 per cent.

The jewellery retailer has been using Salesforce’s customer service and marketing platforms-Service Cloud and Marketing Cloud- for some time now. The company generally receives roughly 20,000 queries per month via WhatsApp, and while opening tickets at any point of time used to be 5,000-6,000 before implementing Salesforce CRM, it now counts just about 500-600 open queries. Pothys is also evaluating the use of Salesforce products for the overall group. Responding to a query on whether the digital transformation indicates bigger plans, Pothys said that “there may be a plan for an IPO in the near future.”

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Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps

An Exclusive Alpine Gathering Brings Together Mindful Living, Conscious Reflection and Extraordinary Jewellery Artistry, Featuring A Spectacular Emerald and Diamond Glove and A Statement Scarf Adorned With Hundreds Of Natural Emeralds and Diamonds

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Sotheby’s Switzerland, wellness curator Somya Khurana, Mahesh Notandass Jewellers and Vandals come together this season for a one-of-a-kind evening that pairs conscious living with uncompromising craftsmanship. This is an evening of mindful reflection, followed by an exclusive presentation of Mahesh Notandass & Vandals’ most extraordinary jewellery, including a glove made of emeralds and diamonds.

Hosted against the calming backdrop of the Col de la Croix mountain pass, the gathering will unfold at the storied Chalet Roy Alps Domaine de Rochegrosse, in the alpine resort town of Villars-sur-Ollon, a setting chosen deliberately for its stillness, its altitude, and its distance from the noise of the everyday. The evening begins with a curated wellbeing experience helmed by Somya Khurana, centred on mindfulness and conscious reflection, an invitation for guests to arrive fully present before the evening centrepiece is revealed.

For over a century, Mahesh Notandass Diamond Jewellers has been synonymous with rare stones, master craftsmanship and design that transcends trend; jewellery built not merely to be worn, but to be inherited. This exclusive presentation will showcase an edit of Mahesh Notandas and Vandals’ finest creations, offering guests a rare, private encounter with pieces that represent the pinnacle of the house’s artistry: exceptional precious stones set with the precision that has defined the Notandass name across generations.

Among the highlights of the evening are two exceptional jewellery artworks, a sculptural emerald and diamond glove featuring over 600 emeralds, and an intricately crafted scarf adorned with more than 300 natural emeralds and over 1,300 diamonds. Conceived as works of wearable art, both pieces reflect the house’s pursuit of scale, craftsmanship and extraordinary use of precious stones, blurring the line between jewellery and collectible art.

Hosted in partnership with Sotheby’s Switzerland, the evening reflects a shared philosophy across all three collaborators that true luxury is not loud. It is considered and felt before it is seen. Bringing together mindful living and fine craftsmanship in one setting, the evening positions House of Notandass at the intersection of substance and sophistication, in a location as rarefied as the jewels themselves.

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