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Pothys Swarna Mahal  partners Salesforce for e-commerce

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Pothys Swarna Mahal is building a hybrid e-commerce system on Salesforce Commerce Cloud. The portal, where customers can discover jewellery designs and complete purchases, is expected to be live in around two months time. This way, 20 per cent of its sales is likely to be through digital channels by FY30.

“In the jewellery industry, today more people want to check out the collections online before they come and buy in store. While majority of large ticket purchases will continue to happen at the store level, we need to have a portal where customers can check out our catalogue and make small ticket buys digitally,”  said  Ashok Pothy, Founder- Director – Pothys Swarna Mahal,. While Pothys’ textile business already sells via the online channel, the jewellery arm has not gone the e-commerce route yet.

Pothys Swarna Mahal also expects the e-commerce channel to boost their chit/gold savings plan business. “In the chit segment we have a lot of customers who have joined from other states. For these people once a chit reaches maturity they can even complete the purchase in the online route,” Pothy added.

The jewellery company has five stores across South India (4 in Tamil Nadu and 1 in Kerala). It is also on track to launch five more stores by next year. The Pothys group on a consolidated basis recorded revenue of around ₹5,200 crore in FY24 with industry analysts pegging the share of jewellery business at over 20 per cent.

The jewellery retailer has been using Salesforce’s customer service and marketing platforms-Service Cloud and Marketing Cloud- for some time now. The company generally receives roughly 20,000 queries per month via WhatsApp, and while opening tickets at any point of time used to be 5,000-6,000 before implementing Salesforce CRM, it now counts just about 500-600 open queries. Pothys is also evaluating the use of Salesforce products for the overall group. Responding to a query on whether the digital transformation indicates bigger plans, Pothys said that “there may be a plan for an IPO in the near future.”

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National News

Lucira Shines This Festive Season with Sustainable, Modern Diamond Jewelry for Every Celebration

Founded by Rupesh Jain, Lucira brings conscious luxury to weddings, gifting, and everyday elegance with its finely crafted lab-grown diamond collection.

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Lucira — the contemporary lab-grown diamond fine jewelry brand by Rupesh Jain, the visionary entrepreneur who built Candere (now part of Kalyan Jewellers) — is redefining modern luxury for today’s mindful consumer. Marking his much-awaited return to the industry, Lucira comes with a refreshed, sustainable approach to fine jewelry, blending innovation with timeless craftsmanship.

As the festive sparkle of Christmas meets the joy of the New Year, Lucira invites customers to celebrate life’s most meaningful moments with jewelry that is pure, responsible, and everlasting. From a bride’s glowing radiance to a groom’s refined style, and thoughtful gifting for loved ones, Lucira’s latest curation offers pieces crafted with precision, purpose, and unmatched brilliance.

Each design reflects the brand’s commitment to sustainability and elegance, making every wedding or festive moment truly unforgettable.

1. Antiqua Drop Diamond Pendant Necklace

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A graceful blend of vintage charm and modern sophistication, the Antiqua Drop Pendant showcases a delicate drop motif embellished with shimmering round diamonds. Suspended from a fine gold chain, it is versatile enough for everyday elegance and special celebrations alike.

2. Sunlight Bloom Diamond Stud Earrings

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Radiant and refined, these stud earrings feature diamonds arranged in a sunlight bloom formation, capturing the beauty of a blossoming flower. Their subtle sparkle makes them ideal for daily wear or festive occasions.

3. 0.28ct Oval & Round Diamond Toi et Moi Ring

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A contemporary symbol of togetherness, this Toi et Moi ring pairs an oval and round diamond in perfect harmony. Minimalist, modern, and meaningful.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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