National News
Pothys Swarna Mahal partners Salesforce for e-commerce
Pothys Swarna Mahal is building a hybrid e-commerce system on Salesforce Commerce Cloud. The portal, where customers can discover jewellery designs and complete purchases, is expected to be live in around two months time. This way, 20 per cent of its sales is likely to be through digital channels by FY30.

“In the jewellery industry, today more people want to check out the collections online before they come and buy in store. While majority of large ticket purchases will continue to happen at the store level, we need to have a portal where customers can check out our catalogue and make small ticket buys digitally,” said Ashok Pothy, Founder- Director – Pothys Swarna Mahal,. While Pothys’ textile business already sells via the online channel, the jewellery arm has not gone the e-commerce route yet.
Pothys Swarna Mahal also expects the e-commerce channel to boost their chit/gold savings plan business. “In the chit segment we have a lot of customers who have joined from other states. For these people once a chit reaches maturity they can even complete the purchase in the online route,” Pothy added.
The jewellery company has five stores across South India (4 in Tamil Nadu and 1 in Kerala). It is also on track to launch five more stores by next year. The Pothys group on a consolidated basis recorded revenue of around ₹5,200 crore in FY24 with industry analysts pegging the share of jewellery business at over 20 per cent.
The jewellery retailer has been using Salesforce’s customer service and marketing platforms-Service Cloud and Marketing Cloud- for some time now. The company generally receives roughly 20,000 queries per month via WhatsApp, and while opening tickets at any point of time used to be 5,000-6,000 before implementing Salesforce CRM, it now counts just about 500-600 open queries. Pothys is also evaluating the use of Salesforce products for the overall group. Responding to a query on whether the digital transformation indicates bigger plans, Pothys said that “there may be a plan for an IPO in the near future.”
National News
PNG Jewellers Celebrates Shravan With The Return Of Its Signature Mangalsutra Mahotsav
From Timeless Gold To Contemporary Diamond Designs, The Annual Festival Offers An Extensive Collection Of Mangalsutras That Blend Tradition With Everyday Elegance
Reinforcing its commitment to celebrating one of India’s most cherished symbols of marriage, PNG Jewellers has announced the return of its much-awaited Mangalsutra Mahotsav, to be held from 13 August to 13 September 2026 across all PNG Jewellers stores in India. The annual festival showcases the brand’s widest-ever collection of mangalsutras, thoughtfully curated to suit the evolving preferences of Indian women while honouring the timeless significance of the ornament.



Over the years, Mangalsutra Mahotsav has become one of PNG Jewellers’ marquee annual initiatives, offering customers an extensive variety of traditional, contemporary and lightweight designs that seamlessly complement both festive occasions and everyday wear. This year’s collection reflects changing consumer preferences, featuring elegant gold mangalsutras, solitaire-inspired diamond styles, minimalist daily wear designs, and statement pieces that celebrate individuality alongside tradition.
Designed for married women of all ages, the festival also caters to husbands and families looking to gift a meaningful piece of jewellery during the auspicious month of Shravan. With an emphasis on affordability without compromising on craftsmanship, the Mahotsav enables customers to discover designs that suit every style, personality and budget.
As part of the festival, customers can avail themselves of Mangalsutra jewellery with making charges starting from just 7.99% for a limited period, valid until 13th September 2026. The exclusive offering brings together timeless design and craftsmanship, making it an ideal occasion to celebrate the enduring symbol of love, tradition and commitment.
Commenting on the occasion, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“Mangalsutra has always held deep emotional significance, but today’s women are redefining how they wear and celebrate it. At PNG Jewellers, our endeavour has been to preserve its cultural essence while introducing designs that complement contemporary lifestyles. Through Mangalsutra Mahotsav, we continue to offer one of the country’s most extensive collections, ensuring every woman finds a design that reflects her personality, whether rooted in tradition or inspired by modern elegance.This annual festival is our way of celebrating both heritage and self-expression.”
Backed by nearly two centuries of trust and craftsmanship, PNG Jewellers continues to innovate across categories while remaining deeply connected to India’s cultural traditions. Through initiatives such as Mangalsutra Mahotsav, the brand reaffirms its commitment to delivering exceptional design, unmatched variety and meaningful value to customers across its growing retail network.
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