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Pothys Swarna Mahal  partners Salesforce for e-commerce

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Pothys Swarna Mahal is building a hybrid e-commerce system on Salesforce Commerce Cloud. The portal, where customers can discover jewellery designs and complete purchases, is expected to be live in around two months time. This way, 20 per cent of its sales is likely to be through digital channels by FY30.

“In the jewellery industry, today more people want to check out the collections online before they come and buy in store. While majority of large ticket purchases will continue to happen at the store level, we need to have a portal where customers can check out our catalogue and make small ticket buys digitally,”  said  Ashok Pothy, Founder- Director – Pothys Swarna Mahal,. While Pothys’ textile business already sells via the online channel, the jewellery arm has not gone the e-commerce route yet.

Pothys Swarna Mahal also expects the e-commerce channel to boost their chit/gold savings plan business. “In the chit segment we have a lot of customers who have joined from other states. For these people once a chit reaches maturity they can even complete the purchase in the online route,” Pothy added.

The jewellery company has five stores across South India (4 in Tamil Nadu and 1 in Kerala). It is also on track to launch five more stores by next year. The Pothys group on a consolidated basis recorded revenue of around ₹5,200 crore in FY24 with industry analysts pegging the share of jewellery business at over 20 per cent.

The jewellery retailer has been using Salesforce’s customer service and marketing platforms-Service Cloud and Marketing Cloud- for some time now. The company generally receives roughly 20,000 queries per month via WhatsApp, and while opening tickets at any point of time used to be 5,000-6,000 before implementing Salesforce CRM, it now counts just about 500-600 open queries. Pothys is also evaluating the use of Salesforce products for the overall group. Responding to a query on whether the digital transformation indicates bigger plans, Pothys said that “there may be a plan for an IPO in the near future.”

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Harit Zaveri Jewellers Presents Its Signature Heritage Collection – Saanjh, Bringing Together Timeless Craftsmanship, Uncompromising Quality and Exceptional Value

Some Jewels Don’t Just Complete A Look, They Become A Part Of Your Story

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The conversation while getting ready. A mother fastening the clasp of a necklace. Friends adjusting bangles and their hair between photographs. The pause before stepping into the mandap. The laughter that wasn’t planned, all a part of your story to celebrate the joyful moments of life. 

Keeping this in mind, Harit Zaveri Jewellers unveil their latest bridal collection – Saanjh. This collection reflects that shift. It embraces weddings as they are today: intimate, layered and deeply personal. 

This collection draws from India’s traditions while reflecting the way today’s brides approach weddings: with intention, individuality and a desire to wear pieces that resonate with their character and story

Crafted in 22 KT gold, the collection features bridal necklaces layered with uncut polki and kundan work, statement chokers, temple-inspired jhumkas, engraved bangles, sculptural cuffs, cocktail rings and intricate detailing enriched with emerald-green enamel, ruby accents and motifs. Every detail has a purpose. Handcrafted gold work, floral engravings, enamel accents come together in pieces that honour heritage without feeling bound by it.

It moves effortlessly across celebrations, from pre-wedding rituals to the wedding ceremony and beyond, while carrying the craftsmanship and cultural language that has always defined Harit Zaveri Jewellers.

Harit Zaveri Jewellers continue their commitment to preserving traditional artistry while creating bridal jewellery for a new generation. Designed with versatility in mind, the collections feature necklaces, earrings, bangles, rings and statement pieces that seamlessly complement weddings, festive occasions and everyday celebrations. 

Every piece is meticulously handcrafted using refined techniques and carefully selected materials, ensuring superior quality, durability and lasting beauty. Rooted in India’s rich jewellery-making traditions, the collections are created for today’s discerning customers who value authenticity, fine craftsmanship and jewellery that becomes part of life’s most cherished moments. 

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers shared:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look.

“Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

Harit Zaveri Jewellers remains committed to offering the right craftsmanship, the right quality and the right price, making beautifully crafted jewellery accessible without compromising on excellence or trust. 

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