By Invitation
Men of Platinum’s ‘Man of Platinum of the Match’ contest elevates the T20 Cricket World Cup fan experience with extraordinary prizes
PGI India’s Men of Platinum, renowned for celebrating true men of character, launched its latest initiative for the upcoming T20 Cricket World Cup Season. In cricket, true greatness is not just about winning the spotlight but also displaying character and values in crucial moments, both on and off the field. The game of cricket has witnessed many such exceptional men of character that have exemplified these values while remaining dedicated to the sport. The brand’s latest initiative focuses on recognizing and celebrating these exceptional players during the power packed T20 World Cup season.
To build anticipation and set the tone for yet another enthralling cricketing season, the Men of Platinum campaign will kicked off with teasers of the popular 6-part episodic series featuring leading cricketer and face of the brand – Suryakumar Yadav. The series “A minute with Men of Platinum is hosted on Disney Hotstar & the brand website too. Building on the momentum of it, Men of Platinum is excited to introduce the ‘Man of Platinum of the Match’ contest, now live on Disney+ Hotstar and all brand platforms. This interactive contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match for demonstrating remarkable character. Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricket icon Rituraj Gaikwad, as well as sports kits and signed jerseys from Suryakumar Yadav.
The contest will cover select World Cup matches, with details and updates available on the Men of Platinum website (www.menofplatinum.com) and through its social media handles. Fans need to correctly predict at least once during the ten designated matches to be eligible for the grand prizes.
On social media, Men of Platinum’s handles will also be abuzz with top platinum jewellery picks that not only reflects one’s passion for cricket but also penchant for style. The collection offers a wide range of platinum jewellery pieces including sleek chains, bold wristwear, minimalist pendants, and rings, all crafted from 95% pure platinum, ideal to make a style statement that truly sets one apart

Speaking on this campaign, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the ‘Man of Platinum of the Match’ contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”
By Invitation
India’s Next Decade in Jewellery Exports: Scale, Discipline & Global Positioning
By Darshan Chauhan, Director –
Sky Gold Ltd.
India’s jewellery export journey has been built on generations of craftsmanship, entrepreneurial resilience and an unmatched manufacturing ecosystem. From artisan-led workshops to technologically advanced facilities, the country has steadily earned global recognition as a reliable sourcing destination. Yet the coming decade represents a transition. The conversation is no longer only about producing more; it is about exporting smarter, operating with discipline and positioning India as a structured global partner rather than merely a manufacturing base.
The global jewellery trade itself is undergoing a quiet transformation. International buyers today evaluate suppliers through a wider lens. Design capability and competitive pricing remain important, but equal weight is now given to compliance, transparency, delivery consistency and financial stability. Export relationships are becoming long-term strategic partnerships rather than transactional buying arrangements.

For Indian exporters, this shift presents both an opportunity and a responsibility.
One of the most significant changes ahead will be market diversification. The United States has historically driven a substantial share of India’s jewellery exports, and it will continue to remain a vital market. However, concentration in a single geography exposes businesses to currency fluctuations, economic cycles and regulatory shifts. The Middle East has emerged as a strong growth corridor, supported by trade agreements, logistical advantages and evolving consumer demand. At the same time, regions such as Australia and parts of Europe are opening opportunities for exporters willing to meet higher compliance standards.
Diversification, therefore, is not about expanding aggressively into every market. It is about building balanced exposure that enhances stability while protecting margins.
Alongside geographic expansion, compliance is becoming a defining factor in global positioning. Responsible sourcing practices, traceability systems and governance standards are increasingly shaping procurement decisions. International brands are consolidating supplier networks and partnering with exporters who demonstrate reliability beyond production capability. In this environment, compliance should not be viewed as an external obligation. It strengthens credibility and enables access to premium markets where trust carries measurable value.
Equally important is capital discipline. Jewellery exports operate within a high-value commodity framework where gold price volatility directly impacts profitability. Elevated gold prices amplify the cost of inefficiencies, whether through excess inventory, unhedged exposure or extended payment cycles. Export growth in the coming decade will depend on closer alignment between procurement, treasury management and production planning. Structured hedging practices, bullion banking relationships and disciplined working capital management will increasingly separate stable exporters from vulnerable ones.
Manufacturing evolution will also play a central role. India already possesses scale; the next step is precision. Technology adoption, including CNC manufacturing, advanced prototyping and integrated digital production systems, enhances consistency while reducing wastage. Global buyers value predictability as much as creativity. When craftsmanship is supported by
process-driven manufacturing, India’s competitive advantage becomes far more compelling.
At the same time, India must gradually move beyond being perceived solely as a cost-competitive supplier. Countries that have successfully strengthened their global positioning have invested in design identity, innovation and long-term brand perception. Indian exporters have the opportunity to shift the narrative toward reliability, creativity and manufacturing excellence. Building deeper partnerships with international buyers, rather than focusing only on order volumes, will help achieve this transition.
Sustainability is emerging as another critical dimension of export strategy. Renewable energy adoption, responsible sourcing and environmental accountability are becoming key evaluation criteria in developed markets. These initiatives are not merely ethical considerations; they are risk-management tools that safeguard long-term market access. Exporters who align early with global sustainability expectations will find themselves better positioned as international standards continue to evolve.
Domestic retail trends are also influencing export direction more than before. The growing demand for lightweight, versatile jewellery in India mirrors changing consumer preferences globally. Faster design cycles and data-led product planning are reshaping manufacturing strategies. Exporters who remain closely connected to consumer behaviour both domestically and internationally gain stronger foresight into demand patterns.
The next decade of Indian jewellery exports will therefore be defined by alignment: scale supported by systems, creativity supported by discipline and growth supported by governance. India already has the foundation, skilled artisans, manufacturing depth and strong global relationships. The opportunity now lies in strengthening operational maturity.
If approached with clarity and intention, India can transition from being viewed primarily as the world’s jewellery workshop to being recognised as a trusted global partner in design, manufacturing and supply chain excellence. The future of exports will not depend solely on how much we produce, but on how confidently global markets rely on us.
In that shift lies the true potential of India’s next decade in jewellery exports.

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