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Men of Platinum’s ‘Man of Platinum of the Match’ contest elevates the T20 Cricket World Cup fan experience with extraordinary prizes

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PGI India’s Men of Platinum, renowned for celebrating true men of character, launched its latest initiative for the upcoming T20 Cricket World Cup Season. In cricket, true greatness is not just about winning the spotlight but also displaying character and values in crucial moments, both on and off the field. The game of cricket has witnessed many such exceptional men of character that have exemplified these values while remaining dedicated to the sport. The brand’s latest initiative focuses on recognizing and celebrating these exceptional players during the power packed T20 World Cup season.

To build anticipation and set the tone for yet another enthralling cricketing season, the Men of Platinum campaign will kicked off with teasers of the popular 6-part episodic series featuring leading cricketer and face of the brand – Suryakumar Yadav. The series “A minute with Men of Platinum is hosted on Disney Hotstar & the brand website too. Building on the momentum of it, Men of Platinum is excited to introduce the ‘Man of Platinum of the Match’ contest, now live on Disney+ Hotstar and all brand platforms. This interactive contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match for demonstrating remarkable character. Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricket icon Rituraj Gaikwad, as well as sports kits and signed jerseys from Suryakumar Yadav.

The contest will cover select World Cup matches, with details and updates available on the Men of Platinum website (www.menofplatinum.com) and through its social media handles. Fans need to correctly predict at least once during the ten designated matches to be eligible for the grand prizes.

On social media, Men of Platinum’s handles will also be abuzz with top platinum jewellery picks that not only reflects one’s passion for cricket but also penchant for style. The collection offers a wide range of platinum jewellery pieces including sleek chains, bold wristwear, minimalist pendants, and rings, all crafted from 95% pure platinum, ideal to make a style statement that truly sets one apart

Speaking on this campaign, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the ‘Man of Platinum of the Match’ contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”

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By Invitation

Artisan Perspectives: Rethinking Craft In The Age Of Lab-Grown Stones

Prapanjj S K Kota
Founder & CEO at Réia Diamonds

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  • Traditionally, diamond value was driven by rarity, origin, and size, with craftsmanship playing a secondary role.
  • With the rise of lab-grown diamonds, abundance is shifting focus from rarity to design and craftsmanship.
  • Jewellery-making is returning to a craft-first approach, placing artisans at the core of value creation.
  • Skill, precision, and finishing quality are becoming primary differentiators.

The rarity of diamonds has historically dictated their market value, and most of the conversation surrounding a diamond’s value has revolved around where (and how rare) it came from, and how large it was. While craftsmanship has always been important, it has often remained secondary, simply supporting the diamond rather than receiving the buyer’s focus.

As lab-grown diamonds begin to enter the market in greater numbers, the conversation surrounding them is also changing. With an increasing supply of diamonds, being a differentiating factor in jewellery becomes much more about design, craftsmanship, and the quality of work than about rarity.

For artisans, this shift means that the focus of making jewellery has returned to the craft itself.

From a technical perspective, lab-grown diamonds do not affect the fundamentals of jewellery making. They will continue to have the same hardness, brilliance, and structural properties that natural diamonds do; therefore, using traditional setting techniques, including precision settings, pavé work, micro-setting, and polishing, will be just as essential. While the tools may be more modern, the knowledge to work with diamonds continues to be based on many years of training and experience.

The major change comes with the new opportunities presented by working with lab-created stones.

Designers are utilising the increased access to stones to try new layouts incorporating a greater focus on symmetry, scale and intricate detail. As jewellery changes, so does its craftsmanship. Today, with designs that involve numerous stones, layered settings, and modern silhouettes, artisans must have an intentional focus on the structural integrity and balance of the pieces being created, elevating their role more than ever before.

As we see craftsmanship play a supporting role to design when jewellery becomes design-centric, the specifics of how stones are aligned, how strong the setting is, and how well metal surfaces are finished will have an impact on how a piece looks, feels, and holds up over time; and therefore, they cannot be replicated with technology alone.

This change also highlights the importance of India’s historical craft traditions. Surat’s experience in the production of diamonds has established it as a leading force in the world of fine jewellery. This industry relies heavily on a team of talented craftsmen and manufacturing expertise, which plays a very important role in the overall development of jewellery that uses natural as well as lab-grown diamonds.

The introduction of lab-grown diamonds offers a fresh new direction for many artisans, as well as introducing something new into the world of fine jewellery. As it becomes less critical to know where a stone comes from, knowing the quality of the craftsmanship around a piece of jewellery will become increasingly essential. Design integrity, structural engineering, and finishing standards will all contribute to defining the real value of a finished piece.

Therefore, there is an opportunity for artisans; thoughtful design with precise execution requires a high level of technical proficiency. The better the craft, the more evident the difference is.

With the rise of lab-grown diamonds, the discussion about value will slowly evolve to include what has always been considered great jewellery: the skill, time, and craftsmanship it takes to create a piece of art from a design.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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