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Men of Platinum’s ‘Man of Platinum of the Match’ contest elevates the T20 Cricket World Cup fan experience with extraordinary prizes

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PGI India’s Men of Platinum, renowned for celebrating true men of character, launched its latest initiative for the upcoming T20 Cricket World Cup Season. In cricket, true greatness is not just about winning the spotlight but also displaying character and values in crucial moments, both on and off the field. The game of cricket has witnessed many such exceptional men of character that have exemplified these values while remaining dedicated to the sport. The brand’s latest initiative focuses on recognizing and celebrating these exceptional players during the power packed T20 World Cup season.

To build anticipation and set the tone for yet another enthralling cricketing season, the Men of Platinum campaign will kicked off with teasers of the popular 6-part episodic series featuring leading cricketer and face of the brand – Suryakumar Yadav. The series “A minute with Men of Platinum is hosted on Disney Hotstar & the brand website too. Building on the momentum of it, Men of Platinum is excited to introduce the ‘Man of Platinum of the Match’ contest, now live on Disney+ Hotstar and all brand platforms. This interactive contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match for demonstrating remarkable character. Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricket icon Rituraj Gaikwad, as well as sports kits and signed jerseys from Suryakumar Yadav.

The contest will cover select World Cup matches, with details and updates available on the Men of Platinum website (www.menofplatinum.com) and through its social media handles. Fans need to correctly predict at least once during the ten designated matches to be eligible for the grand prizes.

On social media, Men of Platinum’s handles will also be abuzz with top platinum jewellery picks that not only reflects one’s passion for cricket but also penchant for style. The collection offers a wide range of platinum jewellery pieces including sleek chains, bold wristwear, minimalist pendants, and rings, all crafted from 95% pure platinum, ideal to make a style statement that truly sets one apart

Speaking on this campaign, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the ‘Man of Platinum of the Match’ contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”

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By Invitation

A fun, practical New Year note for jewellery business owners

Wishing You a Healthier, Happier & Wiser 2026 – By Shivaram A

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A new year arrives with a new set of—what else—New Year resolutions. And 2026 is no different.

Resolution makers, beware. Research says nearly 80% of New Year resolutions collapse by mid-February. There’s even a name for it: the second Friday of January is officially called Quitters’ Day.

So, here’s the uncomfortable question: Do you want 2026 to be any different, or should we just block your calendar till Quitters’ Day?

If your answer is a serious yes, then it boils down to two things:

  1. What exactly do you want?
  2. How badly do you want it?

Because let’s be honest intentions are cheap. Discipline is expensive.

If you’re still reading, congratulations. You haven’t quit yet.

Most business resolutions sound familiar: higher sales, higher profits (or much higher profits), more stores, more customers. And yes—higher gold and silver prices too. On that one, we have very little control… though prayers are always welcome!

But for 2026, let’s look beyond only business numbers and focus on three areas that quietly decide your long-term success.

1. A Healthier You in 2026

A typical day before 2025 (you may recognise this): Late wake-up. Late breakfast. Reaching the store by 11 am—or noon on a “busy” day. Vendor meetings. Lunch at 3 pm. Evening snacks at 6 pm. Endless cups of chai. Store closes at 9 pm. Dinner at 10:30 pm. Netflix or phone scrolling. Sleep well past midnight.

Not everything applies—but enough of it does to make you uncomfortable.

The result? Low energy, rising health reports, and a body that protests quietly… until it doesn’t.

Resolution for a Healthier 2026

Start with a complete health check-up. Think of it as your personal P&L statement—it shows your condition on one specific day.

Identify what I like to call “golden furniture” in the body—parts that have stopped moving but still occupy space.

Then act:

  • Better food (not fancy diets)
  • Regular movement (not heroic gym resolutions)
  • Better sleep (yes, even for business owners)

Warning: Change will be uncomfortable. But so is ignoring the problem.

Set SMART health goals—Specific, Measurable, Achievable, Realistic, Time-bound.

2. A Happier You in 2026

Let’s admit it—becoming happier has rarely featured on a jeweller’s resolution list.

Resolution for a Happier 2026

Make happiness intentional, not accidental.

Start with something simple: one family dinner or friends’ meal every week.

According to the World Happiness Report (based on over 1,50,000 people), those who regularly eat with others report:

  • Higher life satisfaction
  • More positive emotions
  • Fewer negative emotions

One strict rule: phones stay away. If the phone joins the table, happiness leaves early.

3. A Wiser You in 2026

You’ve built a successful business. The numbers prove it. Experience, instinct, and industry knowledge have served you well.

But the world is shifting—fast.

AI. Agentic AI. AI Agents. (And yes, everyone is still figuring out the difference.)

People deep in this space believe AI may have a bigger impact than the internet itself.

The real question is not whether AI will affect jewellery retail—but whether you’ll learn early or catch up late.

For traditional business owners, the willingness to learn and apply new tools is the new unfair advantage.

A Simple 2026 Resolution Action Plan

Action AreaExampleFinal Status – 31.12.2026
Healthier30 minutes movement dailyAchieved / Not Achieved
HappierWeekly family dinnerAchieved / Not Achieved
WiserOne AI implementationAchieved / Not Achieved

No overthinking. No complex dashboards. Just honest tracking.

Ready to make 2026 different?

If you want help converting good intentions into clear action plans—for health, happiness, or business wisdom—I’m happy to help you think it through.

Let’s ensure you’re still on track after Quitters’ Day.

Here’s wishing you a Healthier, Happier & Wiser 2026.

Call or WhatsApp on 90360 36524
Email: RetailGurukul.com

Jb Exclusive : Digital View

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