As the world witnesses the first glimpse of Ranbir Kapoor as Lord Ram in Ramayana, one of Indian cinema’s most ambitious mythological spectacles, an extraordinary story of artistry, heritage, and craftsmanship unfolds behind the scenes. Tribe Amrapali, the official jewellery partner for the cinematic epic, has crafted the intricate jewellery that adorns the film’s characters, translating centuries of mythology, symbolism, and Indian craftsmanship into a visual language for a new generation.

Directed by Nitesh Tiwari and filmed for IMAX, Ramayana is a grand cinematic retelling of one of India’s most revered epics, set for a global release during Diwali 2026 and 2027. Drawing inspiration from one of the most celebrated epics of all time, Nitesh Tiwari’s Ramayana is set to recreate its timeless emotions and grandeur on a massive cinematic scale. The film features Ranbir Kapoor as Lord Ram and Sai Pallavi as Sita, while Yash takes on the powerful role of Formidable Ravana. Sunny Deol portrays the mighty Hanuman, with Ravi Dubey stepping into the role of Lakshman.

For Tribe Amrapali, this collaboration extends far beyond jewellery design; it is a tribute to a timeless cultural legacy. Over a period of more than 18 months, the brand’s design team, under the creative leadership of Tarang Arora, and in close collaboration with the film’s creative team, undertook extensive research into mythology, ancient Indian ornamentation, temple art, sculptures, and symbolic narratives to create a jewellery language that feels authentic to the world of Ramayana while meeting the scale and visual grandeur of modern cinema.

At the heart of Ram’s first look is a 335-gram statement necklace inspired by Kodanda, Lord Ram’s divine bow, symbolising strength, righteousness, and divine purpose. Crafted in silver and brass, the ornament serves as a visual expression of Ram’s noble character, his Suryavanshi lineage, and his embodiment of dharma.

The design incorporates a rich tapestry of symbolic motifs—circular medallions inspired by the Dharma Chakra, sun motifs representing the Solar Dynasty, lotus elements signifying purity and divinity, and intricate floral details drawn from the sacred gardens of Mithila and the Pushp Vatika, where Ram and Sita’s journey first intertwined.

The jewellery showcases a remarkable blend of traditional craftsmanship and intricate metalwork. Embossed relief techniques lend depth and dimension to the floral motifs and medallions, while fine engraving and chasing bring intricate surface textures to life. Filigree-inspired openwork adds delicacy to the central pendant, while granulation-inspired beadwork enhances the ornamental borders. The braided-chain construction creates a textile-like richness while maintaining structural integrity. Each component—from the motifs and chains to the central pendant—was individually crafted, assembled, and finished with meticulous attention to detail, resulting in a piece that reflects the regal grandeur and spiritual essence of Lord Ram.

Commenting on the collaboration, Tarang Arora, CEO and Creative Director, Amrapali Jewels, said:

“When the opportunity to collaborate with Ramayana came to us, the most exciting part was simply being invited to be a part of this extraordinary journey. We all grew up with the story of the Ramayana as we knew it, but this project is reimagining that timeless epic for a new generation. It has the potential to become the Ramayana that today’s children and future audiences will connect with and remember. What makes this collaboration even more meaningful is that Ramayana is far greater than any one individual or brand. It is deeply rooted in our mythology, culture, and spirituality. To contribute, even in a small way, to something that carries such profound significance and has the power to inspire generations is truly an honour.”

The Makers of Ramayana said:

“Every creative decision in Ramayana has been driven by authenticity and purpose, and jewellery plays a defining role in bringing that vision to life. Each ornament has been thoughtfully designed to embody the personality, heritage, and evolution of the characters, ensuring it becomes an essential part of their visual identity. More than embellishment, these pieces are woven into the storytelling, helping create a world that is both timeless and immersive.”

Speaking further on translating mythology into jewellery, Tarang Arora added:

“Designing jewellery for Ramayana has been one of our most layered and creatively enriching journeys. The challenge was not merely creating ornaments but building a complete visual vocabulary for an expansive universe of characters, each carrying a unique identity, emotion, and journey. For Lord Ram, every detail had to embody his qualities of dharma, strength, compassion, and nobility. The process involved balancing deep research with artistic interpretation, ensuring every motif, texture, and element remained meaningful while serving the cinematic vision of the film.”

The creation process brought together a dedicated team of designers, master artisans, model makers, and skilled craftsmen who invested hundreds of man-hours in conceptualisation, design detailing, and execution. This collaboration marks a landmark moment where India’s rich jewellery heritage meets global cinematic storytelling.

Through Ramayana, Tribe Amrapali has not merely created ornaments; it has helped build an expansive visual universe where mythology, craftsmanship, and imagination come together on an unprecedented scale.