National News
Malabar Gold & Diamonds Awarded Scholarships to 350+ Girl Students in Ghatkopar Reinforcing its vision of Women Empowerment
Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, reaffirmed its commitment to empowering young women through education by awarding scholarships worth ₹29,00,000 to over 350 deserving girl students across 30+ schools.
The scholarship distribution ceremony was held at Zaverben Popatlal Sabhagruha Auditorium, Ghatkopar, Mumbai, where financial aid was provided to ensure these students can pursue their academic aspirations without constraints. This initiative reflects Malabar Group’s dedication to fostering education and enabling young women to build a brighter future.
The event was graced by the presence of Shri Sanjay Mukund Kelkar, Member of the Maharashtra Assembly, as the chief guest. His participation underscored the importance of collective efforts in promoting women’s education, further strengthening their role in society and helping them achieve a position of dignity and respect.
Speaking in regards to the initiative, MP Ahammed, Chairman, Malabar Group, said, “Providing Education to young girls is the most effective ways of ensuring positive change as education lays the foundation of a progressive nation, and equipping young women with the means and knowledge for betterment is one of the most impactful ways of ensuring a brighter future. These scholarships are not just supposed to be an economic aid to the students; but they are also investments in the future of our society, ensuring that no young girl has to compromise on reaching the pinnacle of her potential, due to financial misfortune”
Since its establishment in 1999, the Malabar Charitable Trust has been at the forefront of numerous social welfare initiatives. Malabar Group dedicates 5% of its annual profits to CSR activities, focusing on education, healthcare, environmental sustainability, and poverty alleviation.
The Malabar Scholarship program, a flagship initiative under the Group’s CSR framework, continues to bridge educational gaps for marginalized communities. By fostering academic opportunities for young girls, Malabar Group aims to create a ripple effect of progress that extends beyond individuals to families and entire communities.
The group’s overarching narrative to support education and skill development across India is further highlighted by this Scholarship distribution event in Mumbai. Malabar Group’s broader mission to support sustained initiatives has seen the Group remain committed to empowering future generations and fostering an inclusive, educated society for all.
National News
KISNA Diamond and Gold Jewellery Unveils Akshaya Tritiya Campaign
#KhushiyonMeinNivesh
- The campaign brings alive the true meaning of Akshaya Tritiya through a warm, family-led narrative.
- The brand ramps up efforts for Akshaya Tritiya, a key occasion contributing ~15–18% of its annual revenue
- To echo the campaign’s celebration of small occasion-led purchases, the brand has rolled out curated, attractive festive offers for customers.
KISNA Diamond and Gold Jewellery has unveiled its latest campaign, ‘Khushiyon Mein Nivesh’, ahead of Akshaya Tritiya, capturing the deeper cultural significance of the festival through a simple, heartfelt story. Designed as a slice-of-life narrative, the film follows a child’s innocent quest to understand the meaning of “Akshaya”, using a family setting to bring out the emotion and significance of the occasion. The campaign’s theme seamlessly aligns with Kisna’s larger narrative of ‘Khushi ke har pal ke liye Kisna’, reinforcing its commitment to being a part of every joyous moment
About the campaign
The film opens in a warm home on the morning of Akshaya Tritiya, where a young girl curiously asks her grandmother, “Dadi… Akshaya Tritiya kya hota hai?” With gentle wisdom, the grandmother explains, “Akshaya ka matlab hota hai beta… jo kabhi khatam nahi hota… jo hamesha badhta hai.” Still puzzled, the child innocently questions, “Par car to kuch saalon mein purani ho jati hai na… phir wo Akshaya kaise?” Her curiosity sets the tone, carrying into a playful exchange with her father, who hints at a surprise to be revealed later that evening. This builds anticipation as the family steps out together, the child eagerly soaking in the moment.
The story unfolds at a KISNA showroom, where intimate family moments capture the essence of togetherness and discovery. As they explore jewellery, the father gently explains, “Hum invest karte hain khushiyon mein… ye wo khushiyan hain jinki value hamesha badhti hai.” The idea resonates as the child offers her coin, wanting to contribute to this shared happiness. The film closes back at home, where she is surprised with a delicate pendant, her face lighting up as she softly says, “Akshaya!” Ending on an emotional high, the narrative leaves viewers with a simple, enduring thought: “Iss Akshaya Tritiya… invest karein khushiyon mein.”
The campaign features actor Paritosh Tripathi in a key role, alongside a cast of seasoned television actors, bringing relatability and authenticity to the narrative.
Link to the film: https://www.youtube.com/watch?v=kwcGxq-aZfk
Creative Credits:
Conceptualised and executed by D&A
Commenting on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said:
“Akshaya Tritiya is a festival rooted in meaning and tradition. With this campaign, we wanted to bring that meaning alive in a simple and relatable way. The story reflects how happiness and togetherness are values that grow over time, and jewellery becomes a natural part of those moments.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“At KISNA, we believe jewellery is deeply connected to emotions and the moments people hold close. With ‘Khushiyon Mein Nivesh’, we wanted to tell a story that feels real and relatable, especially through a child’s perspective. The campaign captures how true value lies in happiness that continues to grow, making jewellery a meaningful part of that journey. Akshaya Tritiya remains one of the most significant occasions for us, contributing nearly 15–18% to our annual revenue, and continues to play a key role in driving consumer engagement and overall business performance.”
In line with the spirit of ‘Khushiyon Mein Nivesh’, KISNA has introduced a curated set of festive offers, inviting customers to celebrate the occasion through meaningful purchases. These include up to 40% off on making charges for diamond jewellery, 30% off on gold jewellery, a 7% benefit for armed forces personnel, complimentary silver coins on eligible purchases, and gift vouchers on select transactions, redeemable on subsequent purchases until Dhanteras. Thoughtfully designed for Akshaya Tritiya, these offers encourage customers to mark the occasion with purchases that carry both emotional significance and enduring value.
The campaign will be rolled out across digital platforms, supported by social media amplification, in the lead-up to Akshaya Tritiya.
-
International News2 days agoPrecious Metals Rally On US-Iran Ceasefire: Gold Tops $4,850, Silver Jumps To $76
-
International News2 days agoSwiss International Gemlab Launches with Proprietary AI for Precise Colored Gemstone Grading
-
National News24 hours agoGargi by P. N. Gadgil & Sons Posts 30.27% Revenue Growth in Q4FY26
-
National News13 hours agoKISNA Diamond and Gold Jewellery Unveils Akshaya Tritiya Campaign
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.