National News
Malabar Gold & Diamonds Awarded Scholarships to 350+ Girl Students in Ghatkopar Reinforcing its vision of Women Empowerment
Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, reaffirmed its commitment to empowering young women through education by awarding scholarships worth ₹29,00,000 to over 350 deserving girl students across 30+ schools.
The scholarship distribution ceremony was held at Zaverben Popatlal Sabhagruha Auditorium, Ghatkopar, Mumbai, where financial aid was provided to ensure these students can pursue their academic aspirations without constraints. This initiative reflects Malabar Group’s dedication to fostering education and enabling young women to build a brighter future.
The event was graced by the presence of Shri Sanjay Mukund Kelkar, Member of the Maharashtra Assembly, as the chief guest. His participation underscored the importance of collective efforts in promoting women’s education, further strengthening their role in society and helping them achieve a position of dignity and respect.
Speaking in regards to the initiative, MP Ahammed, Chairman, Malabar Group, said, “Providing Education to young girls is the most effective ways of ensuring positive change as education lays the foundation of a progressive nation, and equipping young women with the means and knowledge for betterment is one of the most impactful ways of ensuring a brighter future. These scholarships are not just supposed to be an economic aid to the students; but they are also investments in the future of our society, ensuring that no young girl has to compromise on reaching the pinnacle of her potential, due to financial misfortune”
Since its establishment in 1999, the Malabar Charitable Trust has been at the forefront of numerous social welfare initiatives. Malabar Group dedicates 5% of its annual profits to CSR activities, focusing on education, healthcare, environmental sustainability, and poverty alleviation.
The Malabar Scholarship program, a flagship initiative under the Group’s CSR framework, continues to bridge educational gaps for marginalized communities. By fostering academic opportunities for young girls, Malabar Group aims to create a ripple effect of progress that extends beyond individuals to families and entire communities.
The group’s overarching narrative to support education and skill development across India is further highlighted by this Scholarship distribution event in Mumbai. Malabar Group’s broader mission to support sustained initiatives has seen the Group remain committed to empowering future generations and fostering an inclusive, educated society for all.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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