National News
Malabar Gold & Diamonds Awarded Scholarships to 350+ Girl Students in Ghatkopar Reinforcing its vision of Women Empowerment
Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, reaffirmed its commitment to empowering young women through education by awarding scholarships worth ₹29,00,000 to over 350 deserving girl students across 30+ schools.
The scholarship distribution ceremony was held at Zaverben Popatlal Sabhagruha Auditorium, Ghatkopar, Mumbai, where financial aid was provided to ensure these students can pursue their academic aspirations without constraints. This initiative reflects Malabar Group’s dedication to fostering education and enabling young women to build a brighter future.
The event was graced by the presence of Shri Sanjay Mukund Kelkar, Member of the Maharashtra Assembly, as the chief guest. His participation underscored the importance of collective efforts in promoting women’s education, further strengthening their role in society and helping them achieve a position of dignity and respect.

Speaking in regards to the initiative, MP Ahammed, Chairman, Malabar Group, said, “Providing Education to young girls is the most effective ways of ensuring positive change as education lays the foundation of a progressive nation, and equipping young women with the means and knowledge for betterment is one of the most impactful ways of ensuring a brighter future. These scholarships are not just supposed to be an economic aid to the students; but they are also investments in the future of our society, ensuring that no young girl has to compromise on reaching the pinnacle of her potential, due to financial misfortune”
Since its establishment in 1999, the Malabar Charitable Trust has been at the forefront of numerous social welfare initiatives. Malabar Group dedicates 5% of its annual profits to CSR activities, focusing on education, healthcare, environmental sustainability, and poverty alleviation.
The Malabar Scholarship program, a flagship initiative under the Group’s CSR framework, continues to bridge educational gaps for marginalized communities. By fostering academic opportunities for young girls, Malabar Group aims to create a ripple effect of progress that extends beyond individuals to families and entire communities.
The group’s overarching narrative to support education and skill development across India is further highlighted by this Scholarship distribution event in Mumbai. Malabar Group’s broader mission to support sustained initiatives has seen the Group remain committed to empowering future generations and fostering an inclusive, educated society for all.
National News
Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail
Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM
Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.
As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.
The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.
Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”
Varun Kashyap, Co-Founder, Zithara.AI, said,
“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”
The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.
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