BrandBuzz
Lukson crosses ₹75 lakhs in D2C sales in 100 days

In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.
Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.

“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.
Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.
Key Highlights:
- ●₹75 Lacs+ in online D2C sales in just 100 days
- ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
- ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
- ●Complete control of the value chain—from diamond growth to finished jewellery
- ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design
Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.

BrandBuzz
Dassani Brothers unveils an exclusive curation of jeweled treasures for Father’s Day
This Father’s Day, Dassani Brothers unveils an exclusive curation of jewelled treasures, masterfully designed to honour the men who lead with quiet strength, unwavering dignity, and timeless grace.

Introducing a collection that speaks the language of legacy—featuring cufflinks, brooches, kurta buttons, and belts, each piece handcrafted in rich 18kt gold, and adorned with uncut polki diamonds, carved emeralds, and regal gemstone accents.
Meticulously crafted in opulent 18kt gold, and embellished with the raw brilliance of uncut Polki diamonds, the rich verdancy of carved emeralds, and a palette of regal gemstones, every design is a testament to enduring style and personal legacy. The collection blends traditional artistry with contemporary sophistication, creating pieces that are both visually arresting and sentimentally priceless.
This is more than a gift—it is a future heirloom, meant to be cherished across generations. Whether he is a man of quiet refinement or bold distinction, the Dassani Brothers’ Father’s Day collection offers a striking expression of love, reverence, and legacy, designed to stand the test of time.
BrandBuzz
Lukson Launches “The Story of HIM” – A Distinct Father’s Day Tribute through Men’s Jewellery

Lukson, India’s next-gen lab-grown diamond brand, proudly unveils The Story of HIM, its first-ever men’s jewellery collection. Crafted as a heartfelt ode to fatherhood and masculine grace, this new line is designed for the man who protects, provides, and stands strong in quiet resilience. Launching just in time for Father’s Day, the collection invites wearers to celebrate and honour the pillars of strength in their lives – fathers, mentors, partners, or themselves.
Marking a new milestone for the brand, The Story of HIM reflects Lukson’s signature ethos: ethical luxury, contemporary design, and emotional relevance. The collection features refined rings, bold pendants, and modern bracelets, each crafted with lab-grown diamonds and Vermeil gold, blending timeless elegance with sustainability. What makes this launch especially meaningful is the option for personalized engraving, allowing each piece to narrate stories of legacy, gratitude, and love.

“In many ways, this collection has been a long time coming,” said Anand Lukhi, Founder & CEO, Lukson. “Men have always been part of the emotional core of jewellery – whether as givers or receivers – yet there has been very little designed with them in mind. The Story of HIM is our tribute to that silent strength. It’s a collection that speaks of presence, permanence, and purpose. It’s about making space for men in the language of everyday elegance, without compromising on our values of sustainability, transparency, and craft.”
Vedant Lukhi, Co-Founder at Lukson, added, “This collection is not just a product launch – it’s a statement of intent. With The Story of HIM, we’re reinforcing our commitment to building an inclusive jewellery culture, while maintaining full control of our process from design to delivery. By owning our entire supply chain – designing, growing, and retailing our own lab-grown diamonds – we ensure transparency, traceability, and ethical excellence in every piece we create.”

From understated rings that carry daily elegance to tennis bracelets and pendants that tell deeper personal stories, the collection embraces diversity in masculinity and celebrates meaningful expression. With its signature use of self-grown, IGI-certified lab diamonds and meticulous craftsmanship, Lukson continues to make sustainable fine jewellery both personal and powerful.
BrandBuzz
KISNA Diamond & Gold Jewellery introduces ‘Tiny Tales’- A delightful jewellery collection for children

KISNA Diamond & Gold Jewellery, one of India’s leading jewellery brands, is delighted to announce the launch of Tiny Tales, a dedicated collection crafted exclusively for children. Crafted with love, care, and imagination, the collection celebrates the joy of childhood through playful designs and thoughtful craftsmanship. It is an ideal keepsake for life’s little milestones.
Responding to the growing demand for child-friendly jewellery. In response to the increasing demand for child-friendly jewellery, we introduced our dedicated kids’ jewellery collection. Tiny Tales features 35 unique pieces that are lightweight, safe, and joyful. Tiny Tales features 35 unique pieces of kid’s jewellery, including kids diamond earrings, kids diamond rings, kids diamond bracelets and kids diamond pendant — all designed to be lightweight, safe, and joyful. From sparkling animal motifs to cheerful stars, hearts, and character-inspired elements, the collection brings a sense of wonder that young wearers can cherish. Made from hypoallergenic 18K gold and non-toxic enamel, each piece is crafted to ensure comfort for little ones.
KISNA developed the collectionthrough extensive research and prototyping to balance visual appeal with practical wearability. To ensure both safety and durability, the jewellery features smooth, rounded edges and flexible designs that do not hinder movement. Every item undergoes multiple rounds of stringent quality checks to withstand the energetic lifestyles of children, minimizing the risk of irritation or injury and making it suitable for everyday wear.
Rooted in cultural relevance yet original in its concept,the collection blends imaginative storytelling with modern aesthetics. Drawing inspiration from cartoon-style animals and fairy-tale visuals, the collection consciously avoids licensing to maintain creative integrity. Each design is a miniature work of art that resonates with both children and parents. Standout pieces from the collection include the Tiny Star necklace, whimsical Animal Charm bracelets, and playful letter pendants, all of which emerged as early favourites during exclusive preview showcases.

Commenting on the launch, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said, “Tiny Tales is more than a jewellery line; it is a celebration of childhood. With this collection, we want to bring joy to children and create enduring memories for families. These pieces are designed to become a part of their stories, something they can hold onto as they grow. We believe the collection will resonate strongly with young parents, especially in urban and semi-urban markets, helping us reach a new customer base and strengthen brand recall. Over time, we see this as a meaningful step toward building long-term brand affinity with the next generation of KISNA families.
In keeping with the emotional value of the collection, the collection also offers personalized packaging options, making it ideal for occasions such as birthdays, naming ceremonies, or school achievements. “We wanted the unboxing experience to feel just as special as the jewellery itself,” adds Mr. Parag. “The personalized packaging reflects the joy, love, and meaning that each piece of the collection is meant to carry.”
Thoughtfully priced with an average of ₹14,456, the collectionoffers a meaningful yet accessible option for families, and to celebrate the launch, KISNA is introducing limited-time discounts, exclusive gift vouchers, and curated bundle offers to help parents bring a little sparkle into their children’s lives.
With Tiny Tales, KISNA not only opens up a new category but also deepens its commitment to being a part of every meaningful chapter in a customer’s life, starting from the earliest ones.
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