BrandBuzz
Anushka Sharma Fronts Heer By GIVA, Celebrating Self-Love Through Modern Luxury
With A Renewed Focus On Gold and Lab-Grown Diamonds, The Campaign Celebrates Self-Love, Individuality, and Modern Gifting Through The Brand’s Evocative New Film, “For You, Forever”
GIVA’s newly launched brand Heer by GIVA, focused on gold jewellery and lab-grown diamonds, has announced Anushka Sharma as the face of the brand, marking a significant step in its premium jewellery journey.
Rooted in the tagline “For You, Forever,” Heer by GIVA is built on the emotion of self-love, remembrance, and timeless gifting. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.
At the heart of the launch is a poetic brand film that blends evocative shayari with the emotions of self-love and self-indulgence. The campaign positions Heer by GIVA as more than a jewellery brand; it marks the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.
Talking about her association with Heer by GIVA, Anushka Sharma, Indian Actress and Film Producer said:
“Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”
Speaking on the collaboration, Ishendra Agarwal, Founder, GIVA, said:
“Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”
The collections are designed to make fine jewellery more contemporary, accessible, and emotionally resonant, while celebrating everyday luxury, self-gifting, and personal milestones women choose to honour for themselves.
With Anushka Sharma at the forefront, Heer by GIVA enters a new phase of brand building, one that merges aspiration with emotional storytelling, while reinforcing GIVA’s evolving presence in the premium jewellery category.
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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