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Anushka Sharma Fronts Heer By GIVA, Celebrating Self-Love Through Modern Luxury

With A Renewed Focus On Gold and Lab-Grown Diamonds, The Campaign Celebrates Self-Love, Individuality, and Modern Gifting Through The Brand’s Evocative New Film, “For You, Forever”

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GIVA’s newly launched brand Heer by GIVA, focused on gold jewellery and lab-grown diamonds, has announced Anushka Sharma as the face of the brand, marking a significant step in its premium jewellery journey.

Rooted in the tagline “For You, Forever,” Heer by GIVA is built on the emotion of self-love, remembrance, and timeless gifting. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.

At the heart of the launch is a poetic brand film that blends evocative shayari with the emotions of self-love and self-indulgence. The campaign positions Heer by GIVA as more than a jewellery brand; it marks the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.

Talking about her association with Heer by GIVA, Anushka Sharma, Indian Actress and Film Producer said:

“Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”

Speaking on the collaboration, Ishendra Agarwal, Founder, GIVA, said:

“Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”

The collections are designed to make fine jewellery more contemporary, accessible, and emotionally resonant, while celebrating everyday luxury, self-gifting, and personal milestones women choose to honour for themselves.

With Anushka Sharma at the forefront, Heer by GIVA enters a new phase of brand building, one that merges aspiration with emotional storytelling, while reinforcing GIVA’s evolving presence in the premium jewellery category.

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National News

India Hosts Kimberley Process Intersessional Meeting 2026 In Mumbai

Kimberley Process Meeting Focuses On Monitoring, Compliance and Sustainable Diamond Trade

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The Kimberley Process Intersessional Meeting 2026 commenced in Mumbai under India’s Chairship. The meeting, being held from May 11 to May 14, 2026, has brought together representatives from Kimberley Process Participants, Observers, and industry stakeholders from across the world to deliberate on key issues related to the global trade in natural diamonds.

Addressing the gathering, KP Chair 2026, Suchindra Misra, stated that the Kimberley Process has played an important role in supporting peace, protecting livelihoods, and strengthening legitimate diamond trade across producing nations. He emphasised the need to further strengthen trust in the system, enhance cooperation among participants, and ensure that the Kimberley Process remains relevant and effective in a changing global environment.

He also highlighted that natural diamonds represent a sustainable product and that the Kimberley Process continues to remain one of the most progressive certification systems globally.

The Intersessional Meeting will include discussions and meetings of various Working Groups and Committees over the coming days. The deliberations will focus on implementation of the Kimberley Process Certification Scheme (KPCS), monitoring and compliance mechanisms, artisanal and alluvial diamond production, statistics, and measures aimed at strengthening trust in the natural diamond value chain. The proceedings of the Intersessional Meeting will continue till May 14, 2026.

The meeting is also expected to provide an opportunity for Participants and Observers to exchange views on emerging challenges and collaborative approaches for enhancing consumer confidence in ethically sourced natural diamonds.

Senior officials of the Department of Commerce, Government of India, representatives from Kimberley Process Participants, members of the World Diamond Council, Civil Society Coalition members, and other stakeholders are participating in the Intersessional Meeting.

Quote attributed to Kirit Bhansali, Chairman, GJEPC :

“India today stands at the heart of the global natural diamond industry, not only as the world’s largest cutting and polishing center, but also as one of the fastest-growing diamond jewellery markets globally. As an industry, we remain committed to strengthening consumer confidence, promoting transparency, and working together with global stakeholders to ensure that natural diamonds continue to remain a symbol of trust, aspiration, and shared prosperity across the world.

GJEPC, as co-organizer of the Intersessional under India’s Kimberley Process Chairship, is pleased to support this important global platform that will help strengthen confidence, enhance compliance, and reinforce the credibility of the global diamond ecosystem.”

India’s Chairship theme for 2026 focuses on the 3Cs — credibility, compliance, and consumer confidence in the natural diamond sector, with emphasis on strengthening the future of responsibly sourced natural diamonds through constructive dialogue and international collaboration.

The Kimberley Process Certification Scheme (KPCS), established pursuant to the United Nations General Assembly Resolution 55/56 (2000), is an international initiative aimed at preventing the flow of conflict diamonds into the legitimate diamond trade. At present, the Kimberley Process has 60 Participants representing 86 countries, with the European Union and its Member States participating as a single bloc.

India assumed the Chairship of the Kimberley Process on January 1, 2026, reaffirming its commitment to strengthening responsible sourcing, transparency, and sustainability in the global diamond sector. As one of the world’s leading centres for diamond cutting and polishing, India continues to play an important role in advancing the objectives of the Kimberley Process.

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