BrandBuzz
Anushka Sharma Fronts Heer By GIVA, Celebrating Self-Love Through Modern Luxury
With A Renewed Focus On Gold and Lab-Grown Diamonds, The Campaign Celebrates Self-Love, Individuality, and Modern Gifting Through The Brand’s Evocative New Film, “For You, Forever”
GIVA’s newly launched brand Heer by GIVA, focused on gold jewellery and lab-grown diamonds, has announced Anushka Sharma as the face of the brand, marking a significant step in its premium jewellery journey.
Rooted in the tagline “For You, Forever,” Heer by GIVA is built on the emotion of self-love, remembrance, and timeless gifting. Through this association, the brand introduces a fresh perspective on luxury, one that is deeply personal, emotionally resonant, and centred around women choosing themselves.
At the heart of the launch is a poetic brand film that blends evocative shayari with the emotions of self-love and self-indulgence. The campaign positions Heer by GIVA as more than a jewellery brand; it marks the beginning of a larger cultural narrative celebrating the modern woman: independent yet emotional, graceful yet strong, timeless yet contemporary.
Talking about her association with Heer by GIVA, Anushka Sharma, Indian Actress and Film Producer said:
“Heer by GIVA celebrates women for who they truly are, not who they’re expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That’s a story I’ve always wanted to be part of, and Heer tells it in the most beautiful, authentic way.”
Speaking on the collaboration, Ishendra Agarwal, Founder, GIVA, said:
“Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn’t just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”
The collections are designed to make fine jewellery more contemporary, accessible, and emotionally resonant, while celebrating everyday luxury, self-gifting, and personal milestones women choose to honour for themselves.
With Anushka Sharma at the forefront, Heer by GIVA enters a new phase of brand building, one that merges aspiration with emotional storytelling, while reinforcing GIVA’s evolving presence in the premium jewellery category.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations
NUWA Celebrates The Beauty Of Nature Through Exquisite Natural Diamonds, Contemporary Craftsmanship, and Modern Luxury
Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.
Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
The latest edition of NUWA by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.
With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.
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