National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Malabar Gold & Diamonds Executes First Jewellery Export To The UK Under India–UK Trade Agreement
Malabar Gold & Diamonds, the world’s fourth largest jewellery retailer and a responsible jeweller, has exported jewellery to the United Kingdom under the India–UK Comprehensive Economic and Trade Agreement. With this, Malabar Gold & Diamonds has become one of the first Indian jewellers to export jewellery to the UK under the agreement. This marks a significant milestone in the company’s international growth journey as well as in India’s jewellery export sector.
The inauguration ceremony for Malabar Gold & Diamonds’ jewellery exports to the UK under the India–UK Trade Agreement was held at Vanijya Bhawan, New Delhi. The event was attended by British High Commissioner to India Lindy Cameron, Commerce Secretary Rajesh Agrawal, Malabar Gold & Diamonds North India Regional Head Mohammed Jishad N.K., representatives of the Gem & Jewellery Export Promotion Council (GJEPC), and senior government officials.
The India–UK Trade Agreement will help strengthen economic cooperation between India and the United Kingdom while creating new opportunities for the Indian jewellery industry, said M.P. Ahammed, Chairman of Malabar Group.
M.P. Ahammed Added:
“It is a matter of great pride for Malabar Gold & Diamonds to be among the first jewellers to export under this agreement. Following the philosophy of ‘Make in India, Market to the World,’ we have been consistently striving to take Indian craftsmanship to global markets. This has also enabled us to create large-scale employment opportunities. Our first export to the UK is a proud milestone for both us and the Indian jewellery industry. It will help us further strengthen our supply chain, deliver greater value to customers, and enhance our competitiveness in the UK market.
We see this as the beginning of stronger trade relations between India and the United Kingdom. Even as we expand our business globally, we remain committed to ensuring the highest standards of quality, trust, and responsible business practices,”
Malabar Gold & Diamonds has planned significant business expansion in the UK, the US, Canada, and other countries through its Western Value Chain. In addition to its existing presence, the company plans to open more than 30 new showrooms in these markets. By becoming a part of the India–UK Trade Agreement from its very inception, Malabar Gold & Diamonds has further reinforced its commitment to leveraging new opportunities in global markets through responsible sourcing while adhering to international quality standards and regulatory requirements.
With more than 445 showrooms across 14 countries, Malabar Gold & Diamonds continues to strengthen India’s position in the global jewellery industry by bringing world-class jewellery designs and superior manufacturing excellence to international markets.
Malabar Gold & Diamonds Executes First Jewellery Export To The UK Under India–UK Trade Agreement
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Malabar Gold & Diamonds Executes First Jewellery Export To The UK Under India–UK Trade Agreement
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