National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Govt Extends Compliance Timelines for Gems & Jewellery Sector by 30 Days
Re-Export Timelines Extended and Procedural Relaxations Introduced To Support Exporters Facing Geopolitical Challenges
In response to geopolitical disruptions impacting global trade and logistics, the government has announced a one-time procedural relaxation for the gems & jewellery sector.
The re-export period for imported diamonds sent for certification/grading has been extended to 120 days from 90 days. Additionally, the timeline for re-import of gems and jewellery exported for overseas exhibitions has been increased by 30 days beyond the existing limit.
The export period for Foreign Buyer supplies has also been extended to 120 days, according to the Directorate General of Foreign Trade. Further, timelines under replenishment, outright purchase, and loan basis exports have been enhanced.
These measures aim to ease compliance requirements, reduce procedural stress, and ensure smoother export transactions amid delays caused by the ongoing West Asia conflict.
Importantly, exporters will not be required to file separate applications, nor pay any amendment or composition fees to avail this relief. Customs authorities have been directed to facilitate transactions subject to verification, ensuring business continuity and greater certainty for trade.
In response to geopolitical tensions in West Asia, the Directorate General of Foreign Trade (DGFT) has introduced facilitative provisions under HBP-2023, extending export and import timelines for the gems and jewellery sector by 30 days without requiring any fees or applications.
Key changes include extending the re-export period for diamonds sent for certification/grading from 90 to 120 days, along with similar relief for exports involving precious metals supplied by foreign buyers. Timelines have also been eased for the re-import of jewellery from overseas exhibitions and exports under replenishment, outright purchase, and loan schemes.
The one-time relaxation aims to ensure smooth transaction completion, reduce logistical disruptions, and maintain continuity in trade flows. Exporters can avail of the extension without filing fresh applications or paying additional charges, while customs authorities will process transactions after necessary verification.
Industry stakeholders attribute the disruptions to recent geopolitical tensions, including the US-Israel attack on Iran, which has impacted air and sea routes across the Middle East.
Welcoming the move, former Gems and Jewellery Export Promotion Council (GJEPC) chairman Colin Shah said the extension offers timely relief to exporters facing shipment challenges, expressing hope for improved conditions soon.
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