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Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai

From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.

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In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.

Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.

But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”

This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.

Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.

In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.

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Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps

An Exclusive Alpine Gathering Brings Together Mindful Living, Conscious Reflection and Extraordinary Jewellery Artistry, Featuring A Spectacular Emerald and Diamond Glove and A Statement Scarf Adorned With Hundreds Of Natural Emeralds and Diamonds

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Sotheby’s Switzerland, wellness curator Somya Khurana, Mahesh Notandass Jewellers and Vandals come together this season for a one-of-a-kind evening that pairs conscious living with uncompromising craftsmanship. This is an evening of mindful reflection, followed by an exclusive presentation of Mahesh Notandass & Vandals’ most extraordinary jewellery, including a glove made of emeralds and diamonds.

Hosted against the calming backdrop of the Col de la Croix mountain pass, the gathering will unfold at the storied Chalet Roy Alps Domaine de Rochegrosse, in the alpine resort town of Villars-sur-Ollon, a setting chosen deliberately for its stillness, its altitude, and its distance from the noise of the everyday. The evening begins with a curated wellbeing experience helmed by Somya Khurana, centred on mindfulness and conscious reflection, an invitation for guests to arrive fully present before the evening centrepiece is revealed.

For over a century, Mahesh Notandass Diamond Jewellers has been synonymous with rare stones, master craftsmanship and design that transcends trend; jewellery built not merely to be worn, but to be inherited. This exclusive presentation will showcase an edit of Mahesh Notandas and Vandals’ finest creations, offering guests a rare, private encounter with pieces that represent the pinnacle of the house’s artistry: exceptional precious stones set with the precision that has defined the Notandass name across generations.

Among the highlights of the evening are two exceptional jewellery artworks, a sculptural emerald and diamond glove featuring over 600 emeralds, and an intricately crafted scarf adorned with more than 300 natural emeralds and over 1,300 diamonds. Conceived as works of wearable art, both pieces reflect the house’s pursuit of scale, craftsmanship and extraordinary use of precious stones, blurring the line between jewellery and collectible art.

Hosted in partnership with Sotheby’s Switzerland, the evening reflects a shared philosophy across all three collaborators that true luxury is not loud. It is considered and felt before it is seen. Bringing together mindful living and fine craftsmanship in one setting, the evening positions House of Notandass at the intersection of substance and sophistication, in a location as rarefied as the jewels themselves.

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