National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Celebrate Raksha Bandhan With Timeless Keepsakes From Candere By Kalyan
Indinoor Brings South Indian Heritage To Life With A Contemporary Temple Jewellery Edit Curated By Shanaya Kapoor
Raksha Bandhan has always been about celebrating one of life’s most cherished bonds. From tying the rakhi and exchanging sweets to reliving childhood memories and sharing in playful sibling banter, the festival is filled with traditions that bring families together year after year. While the sacred thread remains at the heart of the celebration, the ways we express love and appreciation for our siblings continue to evolve, with thoughtful gifts becoming an integral part of the occasion.
This Raksha Bandhan, look beyond the rakhi with keepsakes designed to be treasured long after the festivities are over. Whether it’s a bracelet she can wear every day, a meaningful charm symbolising protection and good fortune, or a contemporary accessory that reflects his personal style, Candere by Kalyan presents a curated selection of jewellery that celebrates the enduring bond between siblings.
Here’s a curated edit
Lavish Platinum Flexi Bracelet

Crafted for the modern man, the Lavish Platinum Flexi Bracelet combines platinum and rose gold detailing with a sleek black steel flexi band. Its clean, contemporary design offers a refined balance of understated style and distinctive detailing, making it a versatile accessory for everyday wear and festive occasions. Designed for men who appreciate modern, sophisticated accents, the bracelet adds a polished touch to any look.
Pair it with a classic watch or wear it on its own with a kurta or linen shirt for a refined festive look. It also makes a thoughtful Raksha Bandhan gift for the brother who appreciates contemporary, timeless style.
The Nairni Diamond Chain Bracelet beautifully combines a delicate gold chain with a sparkling floral-inspired diamond motif at its centre. Feminine, lightweight and effortlessly elegant, it is designed to add just the right amount of brilliance to everyday looks while complementing festive ensembles with ease. Its versatile design makes it a keepsake she’ll reach for long after Raksha Bandhan is over.

Pair it with other delicate bracelets for a layered look or wear it solo with a saree or kurta set for understated festive elegance. A meaningful gift for the sister who’s been your lifelong confidante.

Minimal yet striking, the Boxy Diamond Watch Stud features a geometric square silhouette highlighted with a brilliant round diamond at its centre. Designed to attach effortlessly to compatible watches or bracelets, it adds a refined accent that instantly elevates everyday accessories. Its clean lines and contemporary aesthetic make it ideal for those who appreciate subtle luxury.
Gift it to your brother as a sophisticated Raksha Bandhan keepsake that complements both festive and everyday dressing.
The Hamsa Evil Eye Diamond Charm brings together two timeless symbols of protection—the Hamsa hand and the Evil Eye— accented with sparkling diamonds and vibrant enamel detailing. Thoughtfully crafted to be worn on a bracelet or chain, the charm represents positivity, good fortune and protection, making it a meaningful choice for Raksha Bandhan.

Style it on a charm bracelet or pendant chain, or gift it as a heartfelt reminder of the promise to always look out for one another.
Droplet Trinket Diamond Watch Stud

Elegant and contemporary, the Droplet Trinket Diamond Watch Stud features diamond-set droplet motifs connected by a delicate gold chain. Designed to add a distinctive touch to compatible watches, this unique accessory brings movement, sparkle and a personalised element to everyday styling. Its modern silhouette makes it a statement detail without overpowering the overall look.
Pair it with a sleek watch for a contemporary finish or gift it to your sibling as a distinctive keepsake that celebrates your enduring bond.
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