National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
GLIMPZ’26 Shines Bright As A Spectacular Showcase Of Emerging Jewellery Talent!
Graduating Designers Of IIGJ’s B.A. Programme Unveil Innovative Creations In The Presence Of Industry Leaders, Celebrating Creativity and Future-Ready Talent
IIGJ successfully presented GLIMPZ’26, the annual exhibition showcasing the outstanding creations of the graduating batch of B. A in Gems & Jewellery Design (2023–26). The event witnessed an inspiring confluence of talent, innovation, and industry excellence, as young designers unveiled their creativity on a prestigious platform.
Honoured by the gracious presence of:
- Kirit Bhansali, Chairman, GJEPC, Chief Guest
- Shaunak Parikh, Vice Chairman, GJEPC, Guest of Honour
- Sabyasachi Ray, Executive Director, GJEPC
- Milan Chokshi, Chairman, IIGJ
- Manan Mehta, Head – Client Development & Bespoke, Zoya – A TATA Product, Special Guest
- Debasish Biswas, CEO, IIGJ
Their presence and insights added immense value, inspiring the next generation of designers to push boundaries and redefine the future of the gem & jewellery industry.
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