National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Challani’s Jewelverse – Season 1, A Grand Jewellery Exhibition Opens In Chennai
The exhibition brings together an extensive collection of fine jewellery, featuring gold, diamonds, Polki, rose-cut diamonds and coloured gemstones under one roof.
Challani Jewellery Mart’s Challani’s Jewelverse – Season 1, a grand showcase of exquisite jewellery, commenced today at Taj Coromandel, Chennai, under the leadership of Jayanthilal Challani, Founder and Chairman of Challani Jewellery Mart. Challani’s Jewelverse – Season 1 is being held from October 9 to 11, 2026, between 10:00 AM and 9:00 PM each day.
The exhibition was inaugurated by Adityaram, Founder and Chairman of the Adityaram Group who formally opened the event by cutting the ribbon and lighting the traditional ceremonial lamp.
The exhibition brings together an extensive collection of fine jewellery, featuring gold, diamonds, Polki, rose-cut diamonds and coloured gemstones under one roof.
Combining traditional craftsmanship with contemporary designs, the showcase offers visitors an opportunity to explore a diverse range of distinctive jewellery collections.
Speaking to the media after the inauguration, Adityaram expressed his appreciation for the collection on display.I have visited several jewellery exhibitions, but the variety of collections showcased here is truly remarkable. What stands out is the range of designs available not only for women but also for men, with distinctive pieces that are visually appealing he said.
Addressing the media, Jayanthilal Challani said,
“Although Challani Jewellery Mart has several branches, our objective is to bring different categories of jewellery together in one place, offering customers a comprehensive shopping experience. This exhibition features an exclusive selection of gold, diamond, Polki, rose-cut and
coloured gemstone jewellery. We are delighted to see jewellery enthusiasts visiting the exhibition and showing keen interest in the collections. Commenting on gold prices, Jayanthilal Challani noted that although prices had eased slightly at present, they were expected to rise gradually from November.”
The inaugural event witnessed the participation of several prominent personalities, including Thangamalar Jagannath and Dr. Vimala Rani Britto, along with other distinguished guests, VIPs and jewellery enthusiasts. Visitors were seen exploring the collections with considerable interest.
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