National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Limelight Lab Grown Diamonds Raises INR 275 Crore To Strengthen Vertical Integration and Accelerate Retail Expansion Across India
The INR 275 Crore Funding Will Bolster Manufacturing, Innovation, and Retail Expansion As Limelight Targets 200 Stores Nationwide By 2027.
Limelight Diamonds, India’s leading lab grown diamond jewellery brand, has successfully completed an INR 275 crore strategic funding round led by the Company’s core promoters, the Bhathwari Group, along with participation from key strategic partners from the jewellery industry. The round also saw strong participation from several of the Company’s franchise partners, reinforcing their confidence in Limelight’s long-term vision, business fundamentals, and growth trajectory.
The capital has been raised through a combination of equity and cash consideration and will be utilised towards strengthening the Company’s vertical integration capabilities, expanding manufacturing infrastructure, enhancing design and innovation capabilities, and accelerating retail expansion across India.
At a time when the national conversation is increasingly focused on strengthening domestic industries and reducing dependency on imports under the Hon’ble Prime Minister’s “Make in India” vision, Limelight Diamonds believes the lab grown diamond sector is uniquely positioned to become a globally competitive Indian luxury category. Lab grown diamonds represent a modern, technology-led manufacturing opportunity for India. With strong domestic manufacturing capabilities, skilled craftsmanship, and growing consumer demand, the category aligns closely with India’s ambition to emerge as a global manufacturing and export hub.
Commenting on the milestone, Pooja Madhavan, Founder & MD, said:
“This funding round is a strong validation of Limelight’s vision and the growing potential of the lab grown diamond industry in India. At a time when Hon’ble Prime Minister’s ‘Make in India’ vision is driving focus towards domestic manufacturing and global competitiveness, we believe lab grown diamonds present a significant opportunity for India to lead a new-age luxury category globally. This investment will help us strengthen Indian manufacturing, accelerate retail expansion, and build a world-class brand from India for the world.”

Limelight Diamonds also confirmed that its retail expansion plans remain firmly on track, with aggressive growth planned across metro cities, Tier I, and emerging Tier II markets. The Company aims to significantly increase its national retail footprint through a combination of company-owned and franchise-operated stores, with a target of adding 100 stores in 2026 and scaling up to 200 stores by 2027.
The funding comes at a time when consumer interest in lab grown diamonds is witnessing rapid momentum globally, driven by evolving preferences, value-conscious luxury consumption, sustainability considerations, and increasing acceptance among younger consumers.
With a strong retail network, vertically integrated operations, and growing investor confidence, Limelight Diamonds is positioning itself at the forefront of India’s next-generation jewellery revolution.
BSC Advisors served as the financial advisor to Limelight Lab Grown Diamonds for this strategic fund raise.
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