National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Malabar Gold & Diamonds Opens New Showroom In KR Puram, Bengaluru by cine actress Srinidhi Shetty
Malabar Gold & Diamonds today opened its new showroom in KR Puram, Bengaluru, by actress Srinidhi Shetty further strengthening its presence in one of the country’s most established urban jewellery markets. With this launch, the brand’s network has expanded to 24 showrooms in Bengaluru and 46 showrooms across the Karnataka & Goa region.
The showroom was inaugurated on Saturday, 4:30 PM, by cine actress Srinidhi Shetty, in the presence of Filsor Babu, Regional Head – Karnataka, of senior leadership from Malabar Gold & Diamonds, guests, and members of the local community.
The KR Puram showroom has been designed to offer a structured and comfortable retail environment, with a layout that supports easy navigation, clear product display, and personalised customer assistance. Developed in line with Malabar Gold & Diamonds’ global retail standards, the showroom brings together an extensive range of jewellery across gold, diamonds, platinum, and precious gemstones, addressing both traditional and contemporary preferences. Additionally, Malabar Gold & Diamonds is offering customers special exclusive offers. These include up to 40% off on making charges of all gold, uncut, and gemstone jewellery, up to 30% off on diamond value, this offer valid till 31st March, 2026, Free silver coin with Akshaya Tritiya booking at 10% onwards, 0% deduction on old gold exchange, sell your old gold to get maximum cash value & assured same-day payment (*T&C Apply)
The showroom showcases a comprehensive assortment spanning bridal jewellery, occasion-led collections, festive wear, everyday designs, and contemporary styles. Signature collections across diamonds, uncut diamonds, gemstones, handcrafted gold, and polki jewellery are available, reflecting a balance between craftsmanship, design detailing, and evolving customer preferences.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“Bengaluru is a market where jewellery buying spans both everyday use and occasion-led purchases, with a clear focus on design, quality, and ease of experience. KR Puram has seen steady residential growth, and this showroom allows us to serve that demand with wider collections and a retail environment that is structured, accessible, and consistent.”
Customers visiting the showroom will benefit from Malabar Gold & Diamonds’ customer-first practices, including transparent pricing, detailed product disclosure, HUID-compliant gold, certified diamonds, and the One India One Gold Rate policy, ensuring uniform gold pricing across the country.
With this launch, Malabar Gold & Diamonds continues to deepen its presence across Bengaluru’s expanding neighbourhoods, aligning its retail format to local buying behaviour while maintaining consistent standards of quality, transparency, and service.
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National News20 hours agoMalabar Gold & Diamonds Opens New Showroom In KR Puram, Bengaluru by cine actress Srinidhi Shetty
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National News23 hours agoGovt Extends Compliance Timelines for Gems & Jewellery Sector by 30 Days
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