National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
GJEPC Webinar Guides Members On Digital Services, E-RCMC Process and Membership Benefits
Presentation Underscored How These Initiatives Are Designed To Strengthen The Competitiveness Of India’s GJ Sector While Simplifying Business Processes For Exporters and Manufacturers.
GJEPC conducted a webinar on “Membership Benefits, Digital Directory & e-RCMC Process” on 16 July 2026, providing members with practical guidance on the Council’s services, digital platforms and regulatory processes.
The session was led by Mithilesh Pandey, Senior Director – Membership, GJEPC, who presented an overview of the Council’s role, organizational structure and the advantages of GJEPC membership. He also outlined several initiatives and services available to members, including MSME schemes, the Hand Carriage Facility, the Digital Members Directory, Bharat Ratnam Mega Common Facility Centre (Mega CFC), Importer Exporter Code (IEC), ICEGATE, AD Bank registration, Customs KYC, IJEX, IIJS exhibitions, the Parichay Card programme and the PM Vishwakarma Scheme.
Pandey explained how these initiatives are designed to strengthen the competitiveness of India’s gem and jewellery sector while simplifying business processes for exporters and manufacturers.
The webinar also featured a live demonstration by Archana Bhosale, Assistant Manager – Membership, GJEPC, who showcased the Digital Members Directory available through the GJEPC portal. She walked participants through the platform’s key features, including member login, profile management, company search, viewing rights requests and business networking tools.
Bhosale further demonstrated the process for updating the Importer Exporter Code (IEC) and submitting e-RCMC applications through the DGFT portal, offering step-by-step guidance to help members complete the procedures efficiently.
The webinar attracted strong participation from a total of 75 GJEPC members, who engaged actively during the interactive Q&A session. The speakers addressed a wide range of queries before the programme concluded with a vote of thanks to participants for their active involvement.
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GJEPC Webinar Guides Members On Digital Services, E-RCMC Process and Membership Benefits
GJEPC Webinar Guides Members On Digital Services, E-RCMC Process and Membership Benefits
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