National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
International Gemological Institute (IGI) Joins Forces with Gujarat Titans
As Official Certification Partner
The International Gemological Institute (IGI) has partnered with the Gujarat Titans (GT) for the current edition of the Indian T20 League. The association is part of IGI’s ongoing effort to strengthen consumer awareness, transparency, and responsible decision-making in the jewelry industry. By leveraging the scale and influence of the Gujarat Titans, IGI aims to make diamond certification more accessible and relevant to a wider audience.
Speaking about the initiative, Tehmasp Printer, Global CEO, IGI, said, “Just as cricket relies on DRS to ensure every decision is accurate and beyond doubt, IGI brings that same standard of independent review to every diamond it certifies. The 4Cs: Cut, Clarity, Carat, and Color, form the foundation of our work, enabling transparency and trust. Gujarat Titans reflect the same discipline, consistency and pursuit of excellence that sit at the core of IGI. Through this partnership, we intend to reach a wider audience and reinforce the importance of informed, confident decision-making in diamond and precious gemstone purchases.”
Speaking on the occasion, Colonel Arvinder Singh, COO, Gujarat Titans, said:

“We are very happy to partner with the International Gemological Institute. Gujarat has always been closely linked with craftsmanship, precision and a strong legacy of excellence, and this association reflects a shared commitment to these values. At Gujarat Titans, we look to collaborate with partners who stand for trust, integrity and consistency in their domain. For Gujarat Titans, this partnership further strengthens our endeavour to align with like-minded organizations as we continue to build a purpose-driven and high-performance ecosystem around the team.”
As an associate partner, IGI’s logo will be visible on the Gujarat Titans uniform throughout the season.
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