National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Tradition Meets Everyday Style: Mangalsutras For Karva Chauth From Candere By Kalyan Jewellers
Candere by Kalyan Jewellers reimagines the traditional mangalsutra with contemporary designs for festive celebrations and everyday wear
Karva Chauth brings together cherished rituals, festive dressing and the celebration of love and togetherness. For many women, the mangalsutra holds a special place in the occasion—a symbol of marriage and commitment, chosen with care and worn with meaning.
While its significance remains rooted in tradition, its designs continue to evolve. Alongside classic necklaces, diamond mangalsutras, rings and bracelets offer contemporary ways to wear this familiar symbol, bringing personal style to a treasured piece of jewellery.
This Karva Chauth, Candere by Kalyan Jewellers presents a curated selection of mangalsutras spanning classic and contemporary designs. From delicate necklaces to distinctive ring and bracelet styles, the edit offers pieces that complement festive ensembles and can become part of an everyday jewellery wardrobe.

Myrina Diamond Mangalsutra Ring Taking the mangalsutra beyond the traditional necklace, the Myrina Diamond Mangalsutra Ring offers a modern way to carry its symbolism on the hand. The design combines the familiar aesthetic of a mangalsutra with the everyday ease of a ring, making it a subtle choice for women who prefer contemporary jewellery.
Wear it on its own as a meaningful statement or pair it with delicate gold or diamond bands for a layered ring look. It is an understated way to bring the sentiment of Karva Chauth into everyday styling.
Bhavanya Diamond Mangalsutra Oval Bracelet For women who prefer their mangalsutra to be understated yet distinctive, the Bhavanya Diamond Mangalsutra Oval Bracelet offers a contemporary wrist-wear interpretation. The design brings the traditional essence of a mangalsutra into a bracelet silhouette, making it a practical alternative to the conventional necklace while retaining its symbolic character.

Style it with slim gold bangles or delicate bracelets for a festive layered look or wear it on its own for a more minimal expression.

Lucky Clover Gold Evil Eye Watch Charms Bringing a contemporary twist to a familiar mangalsutra detail, the Lucky Clover Gold Evil Eye Watch Charms feature black beads alongside a lucky clover and evil eye motif. The combination brings together the traditional character of mangalsutra-inspired jewellery with a modern, personalised accessory designed for everyday wear.
Accessorize the charm with a watch to introduce the familiar, black-beaded detail in a more contemporary way, or pair it with other jewellery for a subtle festive look.
Floraline Diamond Mangalsutra Delicate and feminine, the Floraline Diamond Mangalsutra brings a contemporary touch to the traditional mangalsutra silhouette. Crafted in 14K yellow gold, the design features a floral-inspired diamond motif that adds a subtle element of sparkle while keeping the overall look refined.

Its minimalist character makes it an elegant choice for women who prefer their festive jewellery to feel sophisticated without being overwhelming.

Forever Together Solitaire Mangalsutra For a contemporary take on the traditional mangalsutra, the Forever Together Solitaire Mangalsutra pairs a classic silhouette with the understated brilliance of a solitaire diamond.
Its clean design makes it especially suited to the growing trend of layered jewellery, allowing the mangalsutra to become part of a more personalised, modern stack. Layer it with fine gold chains of varying lengths for a fashion-forward festive look or wear it on its own when you want the solitaire to stand out.
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