National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Hari Krishna Group Celebrates International Yoga Day 2026 With Over 8,300 Participants Across India, Reinforcing Its Commitment To Employee Well-Being
More Than 8,300 Employees Across Surat and Mumbai Joined Yoga Day Celebrations, Reflecting HK’s Strong Focus On Health, Mindfulness and Workplace Well-Being.
Hari Krishna Group (HK), one of the world’s leading natural diamond manufacturers, celebrated International Yoga Day 2026 with the participation of over 8,300 employees across its Surat and Mumbai (SEEPZ & BKC) offices, reaffirming its commitment to employee health, mindfulness, and holistic well-being.
More than 6,000 employees gathered at the Surat headquarters, while 2,300 employees participated in Mumbai, practicing yoga under the guidance of expert instructors. Colleagues from HK’s international offices also joined virtually, reflecting the company’s global culture of wellness and unity.
At HK, wellness is a way of life rather than a one-day celebration. Along with celebrating Yoga Day every year, the company regularly conducts yoga sessions, daily Anapana meditation after lunch, health check-ups, blood donation drives, marathons, and other wellness initiatives that encourage employees to lead healthier and more balanced lives.
These initiatives are aligned with United Nations Sustainable Development Goal 3 – Good Health and Well-Being and form an integral part of HK’s ESG commitment to creating a healthier, safer, and more sustainable workplace.
Message from the Founders
“At Hari Krishna Group, we have always believed that our employees are our greatest strength. Their health and well-being remain at the heart of everything we do. Yoga is not just an annual celebration but a lifelong practice that promotes discipline, balance, and inner peace. Through regular yoga sessions, meditation, and wellness initiatives, we are committed to creating a workplace where every individual can thrive physically, mentally, and emotionally. A healthy team builds a stronger organization and a better society.”
Hari Krishna Group extends its sincere gratitude to all employees, yoga experts, industry guests, and well-wishers who joined the celebrations and supported the vision of a healthier future.
Hari Krishna Group Celebrates International Yoga Day 2026 With Over 8,300 Participants Across India, Reinforcing Its Commitment To Employee Well-Being
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Hari Krishna Group Celebrates International Yoga Day 2026 With Over 8,300 Participants Across India, Reinforcing Its Commitment To Employee Well-Being
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