National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
GJEPC Conducts IIJS Bharat Retailer Connect & Export Outreach In Dhule & Jalna
The Primary Focus Was Expanding Trade Participation In IIJS Signature 2027, Fostering Tier-2 and Tier-3 Export Hubs Under The Districts As Export Hubs (DEH) Policy, and Driving Formalization Through GJEPC Developmental Programs.
The Gem & Jewellery Export Promotion Council (GJEPC) launched its nationwide IIJS Bharat Retailers Connect initiative in North Maharashtra, holding back-to-back outreach programs in Dhule (27 September 2026) and Jalna (28 September 2026). Conducted in association with local trade bodies—the Dhule Saraf Association and the Jalna Sarafa & Swarnakar Association—the two-city drive engaged over 100+ combined MSMEs, retailers, and artisans. The primary focus was expanding trade participation in IIJS Signature 2027, fostering Tier-2 and Tier-3 export hubs under the Districts as Export Hubs (DEH) policy, and driving formalization through GJEPC developmental programs.
The GJEPC’s two-day outreach drive across North Maharashtra demonstrated a targeted approach to regional industry growth. Initiated on 27 September 2026 in Dhule alongside the Dhule Saraf Association, led by President Vikram Rathod, the event drew over 75 regional trade members from Dhule, Chalisgaon, and Malegaon. Focus centered on developing an export-oriented silver jewellery cluster under the Districts as Export Hubs (DEH) scheme, resulting in five local companies pledging space at India Jewellery Park Mumbai and commitments toward Parichay Card enrolments.
On 28 September 2026, the campaign transitioned to Jalna in collaboration with the Jalna Sarafa & Swarnakar Association. Engaging local jewellers, artisans, and MSMEs across adjoining districts, discussions prioritized establishing a general jewellery manufacturing cluster. Led by local trade representatives, the Jalna session drove immediate trade onboarding through spot registrations for IIJS Signature 2027 and high inquiry volumes for GJEPC membership and mentorship programs.
Key Program Pillars & Highlights
1. IIJS Retailer Connect & Sourcing Platforms
Led by Naheed Sunke (Assistant Director, GJEPC), both sessions introduced local businesses to IIJS Signature 2027 as a B2B platform for sourcing new designs, adopting manufacturing technology, and networking.
- Benefits Highlighted: Early-bird visitor registration, association-led group participation, and access to digital entry tools.
- Campaign Launch: Dhule marked the 1st stop in a planned 20-plus-city nationwide outreach campaign aimed at strengthening Tier-2/3 participation.
2. Export Hubs & Market Expansion Opportunities
Mithilesh Pandey (Senior Director, GJEPC) outlined frameworks to transition regional trade members into global exporters:
- Districts as Export Hubs (DEH): Promoted cluster-based manufacturing—focusing on silver jewellery potential in Dhule and general manufacturing integration in Jalna.
- Trade Agreements & Channels: Briefed participants on duty-free market access under the India-UAE CEPA and other FTAs, alongside simplified courier-mode e-commerce exports.
- Global Access Hubs: Presented IJEX Dubai (India Jewellery Exhibition Centre) for international buyer connections and the upcoming India Jewellery Park Mumbai for modernized manufacturing bases.
3. Facilitation Infrastructure & Government Support
Participants were briefed on core operational and welfare schemes:
- Artisan & Worker Formalization: Promotion of Parichay Cards for karigars (artisans) and integration under the PM Vishwakarma scheme.
- Export Infrastructure: Access to Common Facility Centres (CFCs), MSME documentation support, ECGC cover, IEC assistance, and financial support for participating in international trade fairs.
- Mentorship & Onboarding: Introduction to GJEPC’s Niryat Disha, Niryat Protsahan, and the Exporter Mentorship Programme (EMP).
Key Outcomes & Next Steps
- Space Commitments: Five Dhule-based enterprises pledged to book manufacturing/office space at the India Jewellery Park, Mumbai on Dussehra.
- Trade Enrolments: Immediate spot visitor registrations were recorded for IIJS Signature 2027, accompanied by high inquiry volumes for GJEPC memberships.
- Artisan Welfare Integration: Both local associations committed to facilitating Parichay Card enrolment drives for regional karigars.
- Campaign Continuity: Following the Jalna leg, the nationwide IIJS Bharat Retailers Connect campaign continues across designated Tier-2 and Tier-3 gems and jewellery clusters.
GJEPC Conducts IIJS Bharat Retailer Connect & Export Outreach In Dhule & Jalna
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GJEPC Conducts IIJS Bharat Retailer Connect & Export Outreach In Dhule & Jalna
Kalyan Jewellers Supplies One-Gram Gold Rings Under Tamil Nadu Government’s ‘Thaimaman Thanga Mothiram Thittam’
SSI Delhi 3rd Edition Marks A New Inflection Point For India’s Silver Ecosystem
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