National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
The Solitaire Festival Of India 2026 Announces Winners Of Its Second Weekly Lucky Draw
The Second Weekly Draw Adds To The Excitement Around TSFI 2026, With Customers Continuing To Participate In The Festival Through Their Purchases Of Divine Solitaires Jewellery.
Divine Solitaires has announced the winners of the second weekly lucky draw of The Solitaire Festival of India (TSFI) 2026, its flagship annual celebration of natural diamond solitaires. Now in its fifth edition, TSFI is being celebrated from 1st to 31st August 2026 across 200+ partner jewellery stores in over 100 cities across India.
As part of TSFI 2026, customers purchasing Divine Solitaires jewellery from participating partner jewellers during the festival period are automatically eligible for the weekly lucky draws. The second weekly draw saw six customers win exciting prizes across automobiles, home appliances and lifestyle entertainment, adding another memorable moment to their diamond purchase.
The winners of the second weekly draw are:
- Uesh Deshmukh, who purchased from Ranka Jewellers, Karve Road, and won a Maruti Suzuki Alto
- Bhumika, who purchased from S S Jewellers, Haryana, and won a Honda Activa
- Mala Sinha, who purchased from Alankar Jewellers, Patna, and won a Haier 596L, 2 Door Refrigerator
- Anil Kumar Sahoo, who purchased from Khimji Jewellers, Janpath, and won a Samsung 50 inches Crystal UHD 4K TV
- Ankit M, who purchased from Ranka Jewellers, Bund Garden, and won a JBL Partybox Wireless Bluetooth Speaker
- Shailja Sharma, who purchased from Batukbhai Jewellers, Shankar Nagar, and won a Sony PlayStation 5 console
The second weekly draw adds to the excitement around TSFI 2026, with customers continuing to participate in the festival through their purchases of Divine Solitaires jewellery. Along with the weekly lucky draws, customers can also avail assured gifts and special vouchers, while staying eligible for the Mega Bumper Draw at the close of the festival.
Every Divine Solitaires diamond is backed by the brand’s 123-parameter Quality Guarantee Certificate, reflecting its commitment to quality, authenticity and transparency. Through TSFI, the brand continues to bring together the timeless appeal of natural diamond solitaires with a rewarding experience for customers across the country.
With the wedding and festive season around the corner, TSFI 2026 continues to add to the joy of choosing a Divine Solitaires diamond, giving customers more reasons to celebrate their special purchases this August.
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National News51 minutes agoGold, Silver Retreat On MCX As Rising Yields and Oil Prices Prompt Profit-Taking
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