National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
India-Oman CEPA Opens New Export Corridor As First Gold Jewellery Shipment Departs From Kolkata
First Duty-Free Gold Jewellery Consignment Under The India-Oman CEPA Departs From Kolkata, Paving the Way For Stronger Trade Ties and An Estimated Fivefold Growth In Exports To Oman Over The Next Three Years.
In a significant milestone for India’s gems and jewellery sector, the first shipment of gold jewellery from Kolkata to Oman under the India-Oman Comprehensive Economic Partnership Agreement (CEPA) was dispatched today, marking the commencement of direct duty-free exports from Eastern India to the Sultanate of Oman. The maiden consignment, exported by Kolkata-based jewellery manufacturer Wonder Jewels, was flagged off in the presence of Smt. Arti Saxena, IRS, Commissioner of Customs, Kolkata (Airport & Air Cargo Complex) and Shri Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC and other officials.
The India-Oman CEPA, which came into force on 1 June 2026, provides duty-free access for Indian gold jewellery and diamonds in the Omani market, enhancing the competitiveness of Indian products and creating new opportunities for exporters. The agreement is expected to strengthen direct trade links between the two countries while reducing dependence on intermediary trade routes.
Oman represents a promising destination for Indian gems and jewellery exports. India’s exports of gems and jewellery to Oman currently stand at around USD 35 million, including approximately USD 10 million in gold jewellery exports. Industry estimates indicate that exports to Oman could increase to nearly USD 150 million over the next three years, driven by improved market access and growing demand for Indian jewellery in the region.
Commenting on the development, Kirit Bhansali, Chairman, GJEPC, said:
“We have already witnessed the positive impact of India’s trade agreements, particularly the India-UAE CEPA and the India-Australia ECTA, in expanding market access and creating new opportunities for our exporters. Despite geopolitical uncertainties and the challenges posed by evolving tariff regimes during FY 2025-26, the gems and jewellery sector delivered exports of nearly USD 28 billion, reflecting the resilience of the industry and the benefits of market diversification.
We are confident that the India-Oman CEPA will further strengthen India’s presence in the Gulf region and open new avenues for export growth. We thank the Government of India for its continued efforts to secure trade agreements that support the growth and global competitiveness of our industry.”
Pankaj Parekh, Regional Chairman, Eastern Region, GJEPC, said:
“The first shipment from Kolkata under the India-Oman CEPA highlights the growing role of Eastern India in India’s gems and jewellery export ecosystem. Direct duty-free access to the Omani market will eliminate the need for costly routing through the UAE, making Indian jewellery more competitive while enabling faster deliveries and greater efficiency. The agreement opens up new business opportunities for exporters from the region, and we expect this development to encourage more companies to explore Oman and the wider Gulf market.”
Industry stakeholders believe the India-Oman CEPA will further strengthen bilateral trade and position Oman as an important gateway for Indian jewellery exports to the wider Gulf region.
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