National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Namibia Looking At Close Collaboration With India On Skill Transfer, Training In Diamond Sector
Deepening Collaboration With India To Leverage Its World-Class Expertise In Diamond Cutting, Polishing, and Value Addition.
GJEPC hosted a high-level media interaction at the Bharat Diamond Bourse (BDB), featuring a visiting Namibian delegation led by Hon’ble Gaudentia Kröhne, Deputy Minister of Industries, Mines and Energy, Namibia.
During the session, the Hon’ble Deputy Minister highlighted Namibia’s vision to cultivate a close, multi-faceted partnership with India, focusing on skill transfer, technical training, and capacity building within the diamond cutting and polishing industry.
Key Takeaways & Strategic Objectives
- Skill Transfer & Training: Deepening collaboration with India to leverage its world-class expertise in diamond cutting, polishing, and value addition.
- Investment Opportunities: Extending an invitation to Indian jewelry manufacturers to establish local operations and manufacturing facilities in Namibia.
- Ease of Doing Business: Implementing single-window “One-Stop Centres” designed to streamline business operations, company registrations, and visa processing for international investors.
- Legislative Reforms: Preparing for the upcoming passage of the Special Economic Zone (SEZ) Bill, which will serve as a key economic catalyst across multiple industrial sectors.
Strengthening Bilateral Trade
This strategic dialogue underscores Namibia’s push toward downstream industrial expansion and mineral beneficiation. By leveraging India’s global leadership in diamond processing, Namibia aims to create high-value local employment while offering Indian manufacturers robust growth opportunities backed by modernized governance and infrastructure.
Shri Kirit Bhansali, Chairman, GJEPC, said:

“Namibia produces the world’s highest-value rough diamonds, while India cuts and polishes 14 out of every 15 diamonds globally. With the proposed 15-year tax exemption for Special Notified Zones, India can now offer producer nations not just manufacturing, but a global trading hub. We look forward to building a lasting partnership with Namibia.”
Anoop Mehta, Convener – Diamond Panel, GJEPC, said:
“We have invited Namibia to bring its rough diamonds to India and utilise the new tax framework for trading through the Special Notified Zones. This will give Indian MSMEs more direct access to high-quality rough diamonds without the need to travel overseas. We are exploring this opportunity closely and, if the discussions progress, we would be happy to work towards an MoU with Namibia. We are very positive that, with this new policy, a greater share of Namibia’s diamond trade can come directly to India.”

Highlighting the quality of Namibia’s production, Ms. Gaudentia Krohne, Deputy Minister, Ministry of Industries, Mines and Energy said:

“Namibia is having the best quality of diamonds in the world. We do not have the quantity, but we have the best quality. That’s why I am really proud to come from Namibia and talk about the Namibian diamonds in India.”
The delegation also saw a potential role for India’s diamond trading infrastructure in bringing Namibian roughs closer to Indian buyers. “We can bring our diamonds here, showcase them here and even sell them. If this platform created by India is already being used by other countries, why can Namibia not make use of it too?” Ms. Krohne added.
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