National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.

According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”

Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Harit Zaveri Jewellers Presents Its Signature Heritage Collection – Saanjh, Bringing Together Timeless Craftsmanship, Uncompromising Quality and Exceptional Value
Some Jewels Don’t Just Complete A Look, They Become A Part Of Your Story
The conversation while getting ready. A mother fastening the clasp of a necklace. Friends adjusting bangles and their hair between photographs. The pause before stepping into the mandap. The laughter that wasn’t planned, all a part of your story to celebrate the joyful moments of life.



Keeping this in mind, Harit Zaveri Jewellers unveil their latest bridal collection – Saanjh. This collection reflects that shift. It embraces weddings as they are today: intimate, layered and deeply personal.

This collection draws from India’s traditions while reflecting the way today’s brides approach weddings: with intention, individuality and a desire to wear pieces that resonate with their character and story.
Crafted in 22 KT gold, the collection features bridal necklaces layered with uncut polki and kundan work, statement chokers, temple-inspired jhumkas, engraved bangles, sculptural cuffs, cocktail rings and intricate detailing enriched with emerald-green enamel, ruby accents and motifs. Every detail has a purpose. Handcrafted gold work, floral engravings, enamel accents come together in pieces that honour heritage without feeling bound by it.
It moves effortlessly across celebrations, from pre-wedding rituals to the wedding ceremony and beyond, while carrying the craftsmanship and cultural language that has always defined Harit Zaveri Jewellers.
Harit Zaveri Jewellers continue their commitment to preserving traditional artistry while creating bridal jewellery for a new generation. Designed with versatility in mind, the collections feature necklaces, earrings, bangles, rings and statement pieces that seamlessly complement weddings, festive occasions and everyday celebrations.


Every piece is meticulously handcrafted using refined techniques and carefully selected materials, ensuring superior quality, durability and lasting beauty. Rooted in India’s rich jewellery-making traditions, the collections are created for today’s discerning customers who value authenticity, fine craftsmanship and jewellery that becomes part of life’s most cherished moments.
Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers shared:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look.
“Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”
Harit Zaveri Jewellers remains committed to offering the right craftsmanship, the right quality and the right price, making beautifully crafted jewellery accessible without compromising on excellence or trust.
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