National News
Kumari Fine Jewellery Redefines Luxury Retail with Immersive Brand Experiences in Mumbai
From QR-enabled streetscapes to social media-friendly store interiors, the brand is building more than stores—it’s crafting moments.
In an age where attention spans are fleeting and consumer expectations ever-evolving, Kumari Fine Jewellery is quietly rewriting the rulebook on luxury retail. The brand’s recent store launch in Mumbai’s Bandra wasn’t just a commercial debut—it was a masterclass in immersive brand-building.
Instead of sticking to conventional promotions, Kumari created an interactive public experience that blurred the lines between art installation, fashion fantasy, and marketing. Think oversized candy-pink handbags gliding down Turner Road, floral walls transforming sidewalks, and neon signage that felt more like a music video set than a jewellery storefront.
But at the heart of this strategy wasn’t just aesthetic flair—it was smart consumer engagement. QR codes embedded into the installations guided intrigued passers-by from the street straight into the store (and in many cases, into a purchase). An “Insta Wall” inside the store turned every visitor into a potential brand ambassador, with shareable photo ops baked into the experience.
According to CEO Amit Bandi, the goal was to ensure the brand stood apart in a city saturated with traditional luxury formats. “We’re not in the business of just selling jewellery,” Bandi said. “We’re creating living brand moments—the kind that people remember, post about, and return to.”
This experiential philosophy extends beyond launch day theatrics. The brand’s design language—rooted in youthful maximalism—is reflected in every detail, from floral-wrapped façades to interactive installations that invite discovery and delight.
Managing Director Vikas Kataria elaborates, “Today’s luxury consumer isn’t just buying a product—they’re investing in a narrative, a feeling, a memory. Our job is to deliver that at every touchpoint.”
Kumari’s Bandra opening follows its inaugural flagship at Kala Ghoda and signals the brand’s intent to scale this experience-led approach. Plans are underway for several more stores across Mumbai, each envisioned as a unique chapter in a growing story of luxury, identity, and innovation.
In a landscape where traditional jewellery retail often leans on legacy and lineage, Kumari is charting a different course—one that speaks to the modern Indian woman: bold, expressive, and unafraid to turn heads.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.
For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,
“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
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