JB Insights
KIJF 2024 : Shining Success
Exhibitors expressed extreme satisfaction with the quality of visitors and business recorded during the 3-day B2B extravaganza
The Kerala International Jewellery Fair (KIJF) 2024 commenced with a grand inauguration led by prominent industry figures. The show was officially opened by Dr. B Govindan, Chairman of Bhima Jewellers and State President of AKGSMA, South Chairman of GJC.in, in the esteemed presence of Saiyam Mehra, Chairman, GJC, Rajesh Rokde, Vice Chairman, GJC, Adv. S. Abdul Nazar, State Treasurer, AKGSMA and Convenor, KIJF, K Surendran, State General Secretary, AKGSMA and Vice Chairman, KIJF, VK Manoj, Project Director, United Exhibitions, Mohandas Kulasekaran, CEO, United Exhibitions & many other notable industry leaders from AKGSMA and GJC also graced the event, marking a prestigious start to the fair. The show was organised by United Exhibitions in association with All Kerala Gold and Silver Merchants Association AKGSMA.
Dr B Govindan, State President AKGSMA and Chairman, KIJF, has conveyed his gratitude to all AKGSMA members who has actively taken part in KIJF and National Conference. He also said “KIJF is a jewel crown of Kerala Jewellery Industry and the show is a great success & this success is because of the selfless contribution of all my fellow members who have done the best of their service to bring large numbers of trade visitors through multiple roadshows, meetings and door to door campaigns. I thank all of them for their dedication and commitment to make AKGSMA proud” he said.


Thriving Business Environment
Throughout the event, the aisles were bustling with a large crowd of attendees, engaging in active business exchanges. The vibrant atmosphere highlighted the fair’s success in fostering valuable networking and business opportunities.
“We have come for the first time to Kerala with an idea to explore the market but the volume of business we recorded on the 3 days is a really thrilling experience and we are grateful to all the Trade Visitors from Kerala for the love they showed on us with extraordinary business.” Said Nikhil Pamecha, Director, Super Gold.
KIJF 2024 was a resounding success, marked by grand inaugurations, thriving business exchanges, insightful events, and prestigious awards. The fair not only facilitated substantial business transactions but also celebrated the achievements of the jewellery industry, making it a landmark event in Kerala’s jewellery sector
Special Events
A special event titled “Coffee with Dr. Chetan Kumar Mehta” featured a captivating conversation with Dr. Bhima Govindan held in the Seminar Hall on the first day, the session offered exciting insights into the life and career of Kerala’s Jewellery King, attracting significant interest from attendees.
On the evening of July 6th, “Kerala Jewellery Awards” at the Adlux Convention Centre was held.
On the second day, GJC organized the first-ever National Jewellers Conference, which brought together representatives from the jewellery industry across the nation. This historic event featured a keynote address by Honourable Union Minister for Road transport & Highways, Shri. Nitin Gadkari.
KIJF and KJA: Pride of Kerala
The success of KIJF and the Kerala Jewellery Awards (KJA) underscored the pride these events bring to God’s Own Country, Kerala. The fair continues to elevate Kerala’s status as a significant hub for the jewellery industry. “As an industry we welcome the initiatives by United Exhibitions for bringing the B2B jewellery sourcing process into a more inclusive environment through innovation and creativity and maintaining world class standards in all the shows organised by them. We are happy to associate with them” said Adv S Abdul Nazar, Convenor of KIJF
Record Business Transactions
KIJF 2024 recorded significant business activity, with a large number of B2B transactions from trade visitors nationwide. Exhibitors expressed high satisfaction with the show’s organization and the world-class amenities provided, reinforcing KIJF’s reputation as a premier event in the jewellery industry.












JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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