JB Insights
KIJF 2024 : Shining Success
Exhibitors expressed extreme satisfaction with the quality of visitors and business recorded during the 3-day B2B extravaganza
The Kerala International Jewellery Fair (KIJF) 2024 commenced with a grand inauguration led by prominent industry figures. The show was officially opened by Dr. B Govindan, Chairman of Bhima Jewellers and State President of AKGSMA, South Chairman of GJC.in, in the esteemed presence of Saiyam Mehra, Chairman, GJC, Rajesh Rokde, Vice Chairman, GJC, Adv. S. Abdul Nazar, State Treasurer, AKGSMA and Convenor, KIJF, K Surendran, State General Secretary, AKGSMA and Vice Chairman, KIJF, VK Manoj, Project Director, United Exhibitions, Mohandas Kulasekaran, CEO, United Exhibitions & many other notable industry leaders from AKGSMA and GJC also graced the event, marking a prestigious start to the fair. The show was organised by United Exhibitions in association with All Kerala Gold and Silver Merchants Association AKGSMA.
Dr B Govindan, State President AKGSMA and Chairman, KIJF, has conveyed his gratitude to all AKGSMA members who has actively taken part in KIJF and National Conference. He also said “KIJF is a jewel crown of Kerala Jewellery Industry and the show is a great success & this success is because of the selfless contribution of all my fellow members who have done the best of their service to bring large numbers of trade visitors through multiple roadshows, meetings and door to door campaigns. I thank all of them for their dedication and commitment to make AKGSMA proud” he said.
Thriving Business Environment
Throughout the event, the aisles were bustling with a large crowd of attendees, engaging in active business exchanges. The vibrant atmosphere highlighted the fair’s success in fostering valuable networking and business opportunities.
“We have come for the first time to Kerala with an idea to explore the market but the volume of business we recorded on the 3 days is a really thrilling experience and we are grateful to all the Trade Visitors from Kerala for the love they showed on us with extraordinary business.” Said Nikhil Pamecha, Director, Super Gold.
KIJF 2024 was a resounding success, marked by grand inaugurations, thriving business exchanges, insightful events, and prestigious awards. The fair not only facilitated substantial business transactions but also celebrated the achievements of the jewellery industry, making it a landmark event in Kerala’s jewellery sector
Special Events
A special event titled “Coffee with Dr. Chetan Kumar Mehta” featured a captivating conversation with Dr. Bhima Govindan held in the Seminar Hall on the first day, the session offered exciting insights into the life and career of Kerala’s Jewellery King, attracting significant interest from attendees.
On the evening of July 6th, “Kerala Jewellery Awards” at the Adlux Convention Centre was held.
On the second day, GJC organized the first-ever National Jewellers Conference, which brought together representatives from the jewellery industry across the nation. This historic event featured a keynote address by Honourable Union Minister for Road transport & Highways, Shri. Nitin Gadkari.
KIJF and KJA: Pride of Kerala
The success of KIJF and the Kerala Jewellery Awards (KJA) underscored the pride these events bring to God’s Own Country, Kerala. The fair continues to elevate Kerala’s status as a significant hub for the jewellery industry. “As an industry we welcome the initiatives by United Exhibitions for bringing the B2B jewellery sourcing process into a more inclusive environment through innovation and creativity and maintaining world class standards in all the shows organised by them. We are happy to associate with them” said Adv S Abdul Nazar, Convenor of KIJF
Record Business Transactions
KIJF 2024 recorded significant business activity, with a large number of B2B transactions from trade visitors nationwide. Exhibitors expressed high satisfaction with the show’s organization and the world-class amenities provided, reinforcing KIJF’s reputation as a premier event in the jewellery industry.
JB Insights
From Customer Intelligence To Autonomous Growth Intelligence: Deepansh Bhargava Senior Vice President & Head Marketing at VBJ
From Customer Intelligence To AI-powered Growth Decisions, The Next-Gen CDP Is Built To Create Measurable Incremental Value.
For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.
The shift is from Customer Intelligence to Growth Intelligence.
Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.
Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.
That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.
Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.
AI should not just predict customers. It should increasingly help predict the business.
The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.
The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.
This evolution can be built around three principles: Anticipate, Act and Account.
1. Anticipate where consumer needs and growth will emerge and where they may disappear.
2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.
3. Account for whether that intervention genuinely created incremental value.
The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.
It should be much simpler:
Show me the Delta you create.
Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.