JB Insights
KIJF 2024 : Shining Success
Exhibitors expressed extreme satisfaction with the quality of visitors and business recorded during the 3-day B2B extravaganza
The Kerala International Jewellery Fair (KIJF) 2024 commenced with a grand inauguration led by prominent industry figures. The show was officially opened by Dr. B Govindan, Chairman of Bhima Jewellers and State President of AKGSMA, South Chairman of GJC.in, in the esteemed presence of Saiyam Mehra, Chairman, GJC, Rajesh Rokde, Vice Chairman, GJC, Adv. S. Abdul Nazar, State Treasurer, AKGSMA and Convenor, KIJF, K Surendran, State General Secretary, AKGSMA and Vice Chairman, KIJF, VK Manoj, Project Director, United Exhibitions, Mohandas Kulasekaran, CEO, United Exhibitions & many other notable industry leaders from AKGSMA and GJC also graced the event, marking a prestigious start to the fair. The show was organised by United Exhibitions in association with All Kerala Gold and Silver Merchants Association AKGSMA.
Dr B Govindan, State President AKGSMA and Chairman, KIJF, has conveyed his gratitude to all AKGSMA members who has actively taken part in KIJF and National Conference. He also said “KIJF is a jewel crown of Kerala Jewellery Industry and the show is a great success & this success is because of the selfless contribution of all my fellow members who have done the best of their service to bring large numbers of trade visitors through multiple roadshows, meetings and door to door campaigns. I thank all of them for their dedication and commitment to make AKGSMA proud” he said.
Thriving Business Environment
Throughout the event, the aisles were bustling with a large crowd of attendees, engaging in active business exchanges. The vibrant atmosphere highlighted the fair’s success in fostering valuable networking and business opportunities.
“We have come for the first time to Kerala with an idea to explore the market but the volume of business we recorded on the 3 days is a really thrilling experience and we are grateful to all the Trade Visitors from Kerala for the love they showed on us with extraordinary business.” Said Nikhil Pamecha, Director, Super Gold.
KIJF 2024 was a resounding success, marked by grand inaugurations, thriving business exchanges, insightful events, and prestigious awards. The fair not only facilitated substantial business transactions but also celebrated the achievements of the jewellery industry, making it a landmark event in Kerala’s jewellery sector
Special Events
A special event titled “Coffee with Dr. Chetan Kumar Mehta” featured a captivating conversation with Dr. Bhima Govindan held in the Seminar Hall on the first day, the session offered exciting insights into the life and career of Kerala’s Jewellery King, attracting significant interest from attendees.
On the evening of July 6th, “Kerala Jewellery Awards” at the Adlux Convention Centre was held.
On the second day, GJC organized the first-ever National Jewellers Conference, which brought together representatives from the jewellery industry across the nation. This historic event featured a keynote address by Honourable Union Minister for Road transport & Highways, Shri. Nitin Gadkari.
KIJF and KJA: Pride of Kerala
The success of KIJF and the Kerala Jewellery Awards (KJA) underscored the pride these events bring to God’s Own Country, Kerala. The fair continues to elevate Kerala’s status as a significant hub for the jewellery industry. “As an industry we welcome the initiatives by United Exhibitions for bringing the B2B jewellery sourcing process into a more inclusive environment through innovation and creativity and maintaining world class standards in all the shows organised by them. We are happy to associate with them” said Adv S Abdul Nazar, Convenor of KIJF
Record Business Transactions
KIJF 2024 recorded significant business activity, with a large number of B2B transactions from trade visitors nationwide. Exhibitors expressed high satisfaction with the show’s organization and the world-class amenities provided, reinforcing KIJF’s reputation as a premier event in the jewellery industry.
De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.
By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:
The Strategy: High Stakes, Higher Value
De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.
- The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
- The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
- The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.
Why India? The Death of “Gold Only”
For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.
Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.