OurBuzz
KIJF 2023:Brisk business, quality visitors cements status as preferred B2B show in Kerala
· Crowded aisles with visitorsfrom Kerala and Southern States despite monsoon rains
· Participants reportedtheir best ever ordersin Kerala so far
· “Kerala Jewellery Awards” to recognize and felicitate the jewellers in various categories both nationally and internationally, event graced by Famous Cine Actress Anu Sitara
· Kerala State Special Convention held with the participation of top nationaltrade
bodies
· YUVA – The Next Generation BusinessMeet held duringKIJF to bring together the young jewellers to exchange ideas and ideologies.
The second edition of the Kerala International Jewellery Fair (KIJF) 2023, Kerala’s largest B2B jewellery exhibition, held at Adlux Exhibition & Convention Centre from July 8-10, 2023 has rewrittenthe history of B2B shows in Keralawith huge visitorfootfall and briskbusiness registered during the event.
The show saw a large turnout of visitors from not only Kerala and but from across India ensuring that the exhibition aisles remained crowded with quality buyers throughout the three-day event. Almost all participants reported that best ever business in Kerala and far above their expectations.
KIJF was jointly organisedby the All Kerala Gold & Silver JewelleryManufacturers Association (AKGSMA) andUnited Exhibitions, India’s leadingexclusive jewellery exhibition organiser
The second edition of KIJF ran concurrent to many events which were beneficial to the jewellery trade fraternity like YUVA – The Next Generation Business Meet, AKGSMA State SpecialConvention, Kerala Jewellery Awards.
Speaking at the Inauguration, Shri VD Satheeshan said that the shows like KIJF will boost the trade and business and would favour the development of the state. After viewingthe displays at KIJF, he added, “The vast range of jewellery shows the great capabilities of the Indian craftsmanship. The inaugural event was attendedby .. VD Satheesan, Hon. Leader of Opposition, . Benny Behanan, Member of Parliament, . Roji M John, MLA, . Pramod Agrawal, Chairman, NGJCI, .. Saiyam Mehra, Chairman, GJC, . Suvankar Sen, ManagingDirector, Senco Gold along with the leaders of AKGSMA
Industry Feedback was par excellence The show was also widely appreciated by the participants. Over 8,000 trade visitors came to KIJF, with the largest numbers being from Kerala. There was a significant attendance from the other parts of India too. Not only Single Store owners but representatives of all the leading corporate chain stores have marked their attendance at KIJF to source the jewellery for the upcoming season, particularly those with a strong presence in the South, attended the show, along with significant numbersfrom other partsof the country. Most exhibitors reportedtheir best ever orders booked in Keralatill date as retailers selectedstocks for the upcoming wedding and Onam festival, with gold jewellery being most in demand followed by diamond & studded jewellery. Many exhibitors gave positive feedback about the largeturnout from differentcorners of country,and even relatively larger and well-established players said they were able to develop new contacts in many fast-developing new towns and regions. KIJF has seen a significant rise in the international trade visitor countas the buyers visited the show from more than 7 countries who has their roots from Kerala and made the show as an international destination too for sourcingKerala style jewellery. Participants also greatly appreciated the organisers for the manner in which the show was planned and executed. They were all praise for the pre-showregistration systems which were simple and functioned efficiently and also very satisfied with the arrangements at the exhibition venue itself. Key Events One of the highlights of the 3-day event was the AKGSMA State Special Convention on July 9th. Not only was it attended by a large number of jewellers many informative sessions were held during this convention. During the convention Tushar Agarwal,MD of Shiv Narayan Jewellers, Hyderabad was felicitated for taking India’sfinest craftsmanship to the International dais by winning 8 Guinness records for the jewellery masterpieces handcrafted from the house of Shiv Narayan. KIJF also hosted its first ever Kerala Jewellery Awards in association with SVAR Media to recognise and felicitate the stalwarts of jewellery industry on the Day 2 of KIJF. The award function was attended by Many dignitaries from Jewellery Fraternity and Famous Cine actressAnu Sitara, to felicitate and award the jewellers in various categories. The Valedictory Functionfor all participants, where a number of eminentjewellers were recalledfor their
dedication and service renderedfor the collective success of KIJF and to the development of the jewellery industry in Kerala.
Organisers Speak
Dr B Govindan, State President of AKGSMA: “KIJF 2023 was a remarkable success and it is the evidence that the jewellery industry in Kerala is now ready to move to a more modern and professional mode of doing business. The show provided a professionally managed B2B experience and we have seen significant footfall from not only neighbouring states but from across India, the show has been well received with even the smaller jewellers responding enthusiastically.”
K Surendran, State Gen. Secretary, AKGSMA: “KIJF is now the choiceof the jewellery retailers to source the jewellery for the comingwedding and Onam seasons in Kerala. It was organized at the right time and so businessat the show has been very brisk and exceededthe expectations of all. KIJF provided them a perfect opportunity to identify new designs and collections for their outlets.We all look forwardto the season’s business.
Adv S Abdul Nazar, State Treasurer, AKGSMA, Convenor KIJF: “KIJF KIJF KIJF KIJF, This was resounding everywhere during the 3 days of the show not only across India but from the countries where the trade visitors have come from by talking about the success it has given to the trade fraternity and a lot of credit goes to the our state committee members and council team who spread out across the state conducting road shows, organizing meetings and spreading awareness among the jewellers. It was an enriching experience for those who attended the show with many knowledge-based sessions and interactions were held. Kerala Jewellery Awards was the highlight of the show and surely going to be an important event in every show going forward.”
VK Manoj, United Exhibitions: “Thanks to the trade fraternity for accepting us and giving us a red carpet welcome every time. The success of the show shall be shared with all the members of AKGSMA for their selfless service rendered during the pre-event roadshows and meeting creating awareness to the fellow jewelers on the importance of visiting tradeshows an its necessity in today’s business world. The response has been truly overwhelming with large turnout of trade visitors from across India. Further to this we at United Exhibitions are having quite aggressive plans for expandingbusiness to all the southernstates and internationally too through various alliances and partnerships.
DiamondBuzz
Raw Mango makes its debut at London Fashion Week Presented by De Beers Group featuring Forevermark Diamond Jewellery
The Fall Winter 2026 collection It’s Not About The Flower reinterprets the cultural symbolism of the garland on a global stage, presented by De Beers Group with Forevermark Diamond Jewellery celebrating heritage, provenance and contemporary craftsmanship.
At its inaugural show on an international stage, Raw Mango debuted their Fall Winter 2026 collection It’s Not About The Flower at London Fashion Week. Drawing inspiration from the ubiquitous garland—which is a humble, albeit important part of everyday life in South Asia—the collection blurs the line between decoration and that which is decorated. The focus with this collection shifts from the individual motif to the arrangement, from surface-level engagements to a deeper interrogation of value and beauty, from the flower to the garland.
Talking about the inspiration and emotional core behind the collection, designer and founder of Raw Mango Sanjay Garg says, “Flowers remain an important part of South-East Asia and South Asia. But we don’t really have a culture of giving one individual flower to someone, like, say, a rose on Valentine’s Day.” He continues, “As a culture, we are a country of garlands. Whether it’s a death, a birth, a wedding or a religious ritual, you see garlands, irrespective of the religion. It’s not about one individual flower; it’s about the plurality.”
With the show in London, the brand presents an indigenous idea of fashion that challenges convention and seeks to break away from stereotypes. “There is still a strong association between Indian fashion and a certain kind of aesthetic — heavy gold embroidery, and maximalist ensembles that overwhelm the eye and the body with ‘bling’,” says Sanjay.“Indian fashion is too often quantified – it’s not seen for its innate aesthetic value, but the number of hours it took a weaver to create a garment. It’s a surface-level engagement that sometimes drowns out the beauty of the weave itself.”
The garments and silhouettes offered interpretations of how a garland sits on the body. The flowers themselves were constructed in various non-traditional and silk-like fabrics, assembled or rolled by hand—each placed in delicate arrangements on lightly embroidered brocades, rib-knit cottons, quilted rayon and wool felt. Presented to an audience comprising influential voices across the worlds of fashion, business, entertainment and culture including artist Anoushka Shankar, former first lady of the UK Akshita Murthy, Film Director Gurinder Chadha, Actor Saim Ali, artist Cyrill Ibrahim, artist Lubna Chowdhary, Rahi Chadda, Founder of Openended Design – Suhair Khan, Art Collector and Philanthropist Aarti Lohia, Curator Tarini Malik, Creative Director Nikhil Mansata and Creative & Cultural Strategist Arooj Aftab, It’s Not About The Flower asked to be appreciated on its own terms.
Speaking to the significance of Raw Mango showing at London Fashion Week, Sanjay Garg responds, “Presenting here is as good as presenting in Kanpur for me. At the end of the day, it is the work being presented that matters. And that doesn’t change according to who is viewing it, or where. I’m less interested in defining my audience and more interested in further exploring and articulating my design language that can cater to different audiences that transcends borders and seasons.”
This laser-sharp focus on the work, rather than the accoutrements and requirements of fashion calendars, is what has defined Raw Mango’s approach to textile and culture over the past eighteen years. The brand builds on century-old skills to shape a new aesthetic vocabulary that is both contemporary and deeply rooted in local histories.
For its London Fashion Week presentation of It’s Not About The Flower, Raw Mango was presented by De Beers Group, with Forevermark Diamond Jewellery as the jewellery partner. United by a shared respect for provenance and craftsmanship, the collaboration underscores adornment as an expression of individuality, culture, and personal style.
Commenting on the partnership, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said: “As the jewellery partner, Forevermark Diamond Jewellery came together with Raw Mango through a shared commitment to authenticity, craftsmanship, and personal expression. Natural diamonds – rare creations of the earth, each inherently unique – reflected the same sense of individuality expressed through Raw Mango’s design language.
Presented by De Beers Group, the collaboration came together as a meeting of heritage, provenance, and contemporary creativity, where adornment felt like a true extension of identity.”
In a season dominated by conversations around conscious luxury and material honesty, the alignment was clear. Heritage is not a trend. Craft is not a spectacle. And like the enduring belief that a diamond is forever, true value lies in what time cannot erode.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.