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KIJF 2023:Brisk business, quality visitors cements status as preferred B2B show in Kerala
· Crowded aisles with visitorsfrom Kerala and Southern States despite monsoon rains
· Participants reportedtheir best ever ordersin Kerala so far
· “Kerala Jewellery Awards” to recognize and felicitate the jewellers in various categories both nationally and internationally, event graced by Famous Cine Actress Anu Sitara
· Kerala State Special Convention held with the participation of top nationaltrade
bodies
· YUVA – The Next Generation BusinessMeet held duringKIJF to bring together the young jewellers to exchange ideas and ideologies.
The second edition of the Kerala International Jewellery Fair (KIJF) 2023, Kerala’s largest B2B jewellery exhibition, held at Adlux Exhibition & Convention Centre from July 8-10, 2023 has rewrittenthe history of B2B shows in Keralawith huge visitorfootfall and briskbusiness registered during the event.
The show saw a large turnout of visitors from not only Kerala and but from across India ensuring that the exhibition aisles remained crowded with quality buyers throughout the three-day event. Almost all participants reported that best ever business in Kerala and far above their expectations.
KIJF was jointly organisedby the All Kerala Gold & Silver JewelleryManufacturers Association (AKGSMA) andUnited Exhibitions, India’s leadingexclusive jewellery exhibition organiser
The second edition of KIJF ran concurrent to many events which were beneficial to the jewellery trade fraternity like YUVA – The Next Generation Business Meet, AKGSMA State SpecialConvention, Kerala Jewellery Awards.
Speaking at the Inauguration, Shri VD Satheeshan said that the shows like KIJF will boost the trade and business and would favour the development of the state. After viewingthe displays at KIJF, he added, “The vast range of jewellery shows the great capabilities of the Indian craftsmanship. The inaugural event was attendedby .. VD Satheesan, Hon. Leader of Opposition, . Benny Behanan, Member of Parliament, . Roji M John, MLA, . Pramod Agrawal, Chairman, NGJCI, .. Saiyam Mehra, Chairman, GJC, . Suvankar Sen, ManagingDirector, Senco Gold along with the leaders of AKGSMA
Industry Feedback was par excellence The show was also widely appreciated by the participants. Over 8,000 trade visitors came to KIJF, with the largest numbers being from Kerala. There was a significant attendance from the other parts of India too. Not only Single Store owners but representatives of all the leading corporate chain stores have marked their attendance at KIJF to source the jewellery for the upcoming season, particularly those with a strong presence in the South, attended the show, along with significant numbersfrom other partsof the country. Most exhibitors reportedtheir best ever orders booked in Keralatill date as retailers selectedstocks for the upcoming wedding and Onam festival, with gold jewellery being most in demand followed by diamond & studded jewellery. Many exhibitors gave positive feedback about the largeturnout from differentcorners of country,and even relatively larger and well-established players said they were able to develop new contacts in many fast-developing new towns and regions. KIJF has seen a significant rise in the international trade visitor countas the buyers visited the show from more than 7 countries who has their roots from Kerala and made the show as an international destination too for sourcingKerala style jewellery. Participants also greatly appreciated the organisers for the manner in which the show was planned and executed. They were all praise for the pre-showregistration systems which were simple and functioned efficiently and also very satisfied with the arrangements at the exhibition venue itself. Key Events One of the highlights of the 3-day event was the AKGSMA State Special Convention on July 9th. Not only was it attended by a large number of jewellers many informative sessions were held during this convention. During the convention Tushar Agarwal,MD of Shiv Narayan Jewellers, Hyderabad was felicitated for taking India’sfinest craftsmanship to the International dais by winning 8 Guinness records for the jewellery masterpieces handcrafted from the house of Shiv Narayan. KIJF also hosted its first ever Kerala Jewellery Awards in association with SVAR Media to recognise and felicitate the stalwarts of jewellery industry on the Day 2 of KIJF. The award function was attended by Many dignitaries from Jewellery Fraternity and Famous Cine actressAnu Sitara, to felicitate and award the jewellers in various categories. The Valedictory Functionfor all participants, where a number of eminentjewellers were recalledfor their
dedication and service renderedfor the collective success of KIJF and to the development of the jewellery industry in Kerala.
Organisers Speak
Dr B Govindan, State President of AKGSMA: “KIJF 2023 was a remarkable success and it is the evidence that the jewellery industry in Kerala is now ready to move to a more modern and professional mode of doing business. The show provided a professionally managed B2B experience and we have seen significant footfall from not only neighbouring states but from across India, the show has been well received with even the smaller jewellers responding enthusiastically.”
K Surendran, State Gen. Secretary, AKGSMA: “KIJF is now the choiceof the jewellery retailers to source the jewellery for the comingwedding and Onam seasons in Kerala. It was organized at the right time and so businessat the show has been very brisk and exceededthe expectations of all. KIJF provided them a perfect opportunity to identify new designs and collections for their outlets.We all look forwardto the season’s business.
Adv S Abdul Nazar, State Treasurer, AKGSMA, Convenor KIJF: “KIJF KIJF KIJF KIJF, This was resounding everywhere during the 3 days of the show not only across India but from the countries where the trade visitors have come from by talking about the success it has given to the trade fraternity and a lot of credit goes to the our state committee members and council team who spread out across the state conducting road shows, organizing meetings and spreading awareness among the jewellers. It was an enriching experience for those who attended the show with many knowledge-based sessions and interactions were held. Kerala Jewellery Awards was the highlight of the show and surely going to be an important event in every show going forward.”
VK Manoj, United Exhibitions: “Thanks to the trade fraternity for accepting us and giving us a red carpet welcome every time. The success of the show shall be shared with all the members of AKGSMA for their selfless service rendered during the pre-event roadshows and meeting creating awareness to the fellow jewelers on the importance of visiting tradeshows an its necessity in today’s business world. The response has been truly overwhelming with large turnout of trade visitors from across India. Further to this we at United Exhibitions are having quite aggressive plans for expandingbusiness to all the southernstates and internationally too through various alliances and partnerships.
GlamBuzz
Kalyan Jewellers Announces Sara Ali Khan as Brand Ambassador
Joins Amitabh Bachchan & Katrina Kaif as the Face of the Brand
Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced actor Sara Ali Khan as its newest brand ambassador. She joins the brand’s distinguished family of ambassadors, including Shri Amitabh Bachchan and Ms Katrina Kaif, further strengthening Kalyan Jewellers’ connect with consumers across regions and generations. The association marks another milestone in Kalyan Jewellers’ journey to connect with a new generation of consumers while staying true to the values of trust, transparency and craftsmanship that have defined the brand for over three decades.
Sara Ali Khan has emerged as one of India’s most distinctive voices among young actors. Known for her authenticity, intellectual curiosity and deep appreciation for India’s cultural heritage, she represents a generation of Indian women who are confident in their individuality, rooted in tradition and modern in their outlook. These qualities resonate strongly with Kalyan Jewellers’ enduring belief that while styles evolve, values remain timeless.
She is known for her memorable performances in Kedarnath, Atrangi Re, Zara Hatke Zara Bachke, Metro… In Dino, and her latest hit Pati Patni Aur Woh Do, firmly establishing herself as one of Bollywood’s leading commercial actresses while consistently balancing critical acclaim with box-office success.
As India’s jewellery market continues to evolve, consumers are increasingly seeking brands that combine heritage with contemporary relevance. Through this partnership, Kalyan Jewellers reinforces its commitment to celebrating the many facets of today’s Indian woman — one who embraces her roots while confidently charting her own path.
Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns across television, digital, print, outdoor and in-store platforms, highlighting the brand’s extensive portfolio of jewellery crafted for celebrations.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Speaking on the partnership, Sara Ali Khan said:
“Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship and transparency. For me, jewellery is deeply personal — it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”
With a strong and expanding presence across India and international markets, Kalyan Jewellers continues to redefine the jewellery retail experience through exceptional craftsmanship, transparent business practices and customer-first innovations. The association with Sara Ali Khan reflects the brand’s continued evolution while remaining firmly anchored in the values that have made it one of the most trusted names in the jewellery industry.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.