OurBuzz
IIJS Premiere team completes Phase 2 Campaign in Dubai’s Deira Gold Souq
The IIJS Premiere team recently concluded its Phase 2 campaign at the iconic Deira Gold Souq in Dubai, marking a significant milestone in its efforts to connect with global jewellers and industry stakeholders. The campaign was met with a robust response, highlighting the event’s importance and appeal within the international jewellery community.
The team engaged with 45 wholesalers and retailers in Deira Gold Souq, Gold Centre, Gold Land, and Gold House. Renowned for its rich history and vibrant marketplace, Deira Gold Souq provided the perfect backdrop for the IIJS Premiere campaign.
The campaign attracted a diverse group of jewellers, retailers, and industry professionals, all eager to explore the latest trends, innovations, and opportunities at IIJS Premiere in Mumbai from 8th to 13th August.
GlamBuzz
Palmonas Unveils Palmonas in Style With Tanya Ghavri, Bringing Celebrity Styling To Everyday Jewellery
Palmonas Joins Hands With Celebrity Stylist Tanya Ghavri To Launch “Palmonas In Style”, A Demi-Fine Jewellery Collection Inspired By Jewellery Maxxing, Empowering Consumers To Layer, Stack, Mix Metals, and Express Their Personal Style With Confidence.
Palmonas has partnered with Bollywood celebrity stylist Tanya Ghavri to launch Palmonas In Style with Tanya Ghavri, a demi-fine jewellery collection inspired by the styling philosophy behind some of India’s most iconic fashion moments.
With over 20 years of experience, Tanya Ghavri has styled some of Bollywood’s biggest celebrities for prestigious global events, including Cannes and Vanity Fair. Renowned for making jewellery an integral part of every look, Ghavri brings her styling expertise to a versatile collection designed for everyday wear.
More than just a jewellery collaboration, the Palmonas In Style collection reflects the brand’s vision of making jewellery styling accessible to everyone. As consumers increasingly turn to fashion for inspiration, Palmonas is evolving beyond contemporary jewellery to become a lifestyle-led brand, encouraging consumers to wear jewellery with confidence. The collaboration also aims to educate customers on layering, stacking, mixing metals, and embracing personal style without being limited by conventional fashion rules.


The collection embraces the growing Jewellery Maxxing trend, which celebrates self-expression through layered necklaces, stacked bracelets, statement rings, and mixed metals. Rather than relying on a single statement piece, the trend encourages wearing multiple jewellery pieces together to create looks that are personal, effortless, and unique. The collection brings this concept to life with versatile designs that make fashion-forward styling accessible to everyone.


Featuring bracelets, earrings, necklaces, rings, anklets, and handchains, every piece is designed to transition effortlessly from everyday wear to occasion dressing, allowing consumers to experiment and develop their own styling language.
Commenting on the collaboration, Pallavi Mohadikar, Founder & CEO, Palmonas, said:

“Jewellery today is no longer just an accessory; it has become an extension of personal style. We’ve always believed that creating beautiful jewellery is not the only part of the journey; helping people feel confident wearing it is just as important. With Palmonas In Style with Tanya Ghavri, we’re making jewellery styling as accessible as the jewellery itself. Tanya has spent over two decades defining some of Bollywood’s most iconic looks, and through this collaboration, we’re bringing that styling mindset to everyone.
We want people to feel confident experimenting with layering, mixing metals, and discovering their own style because there are no rules when it comes to self-expression.”
Sharing her thoughts, Tanya Ghavri said:

“I’ve always believed that jewellery has the power to transform a look. It adds personality to an outfit and makes it feel complete. My association with Palmonas began while styling Shraddha Kapoor for the brand’s campaigns, making this collaboration a natural progression. What excites me most is bringing the same styling approach to everyone, not just celebrities. We wanted to create versatile pieces that people can layer, stack, mix metals, or wear simply. Ultimately, it’s all about wearing what feels like you.”
With Palmonas In Style with Tanya Ghavri, the brand continues to redefine demi-fine jewellery by combining trend-led design with styling education, making contemporary jewellery not just something to wear, but something consumers can confidently style as part of their everyday lives.
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