BrandBuzz
Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi
Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas, Antony Jose, Mary Joy Alukkas, Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.
The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.
Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.
The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.
This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”
The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.
The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.
For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.


The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:

“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.

The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”



Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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