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Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi

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Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas,  Antony Jose, Mary Joy Alukkas,  Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.

The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.

Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.

The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.

This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”

The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.

The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.

For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.

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BrandBuzz

Indriya OOH in Indore grabs attention, highlight is a pair of oversized 3D earrings

Its marketing initiatives frequently combine visual spectacle with strong brand identity

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Indriya,  continues to redefine the luxury retail landscape with its latest Out-of-Home (OOH) activation in Indore. Strategically situated at the high-velocity Shastri Bridge on MG Road, the brand has deployed a massive 40’ x 42’ installation designed to capture the attention of the city’s most affluent traffic corridor heading toward the historic Rajwada district.

A  key highlight of the installation is a pair of oversized 3D earrings mounted below the main billboard structure. The dimensional display transforms the jewellery design into a physical element, helping the creative stand out from conventional flat-format outdoor advertising. 

The Strategy: Beyond the flat frame

While traditional billboards often blend into the urban sprawl, Indriya’s approach leverages Hyper-Physicality to ensure brand dominance.

  • Visual Depth: By breaking the “fourth wall” of outdoor media, the 3D elements showcase intricate design details that standard 2D prints cannot replicate.
  • Signature Identity: The installation utilizes Indriya’s sophisticated signature blue palette, reinforcing immediate brand association with the Aditya Birla heritage.
  • Dual-Store Directives: The creative serves a dual purpose—building aspirational brand equity while providing tactical directional cues to the brand’s premium showrooms on MG Road and Sapna Sangeeta Road.

Market Positioning & Impact

This Indore activation is a microcosm of Indriya’s broader national strategy: merging visual spectacle with high-intent retail placement. Since its 2024 inception, the brand has scaled to over 50 stores by focusing on:

  1. Experiential Storytelling: Transitioning from traditional ads to “events in the street” that resonate with younger, design-conscious luxury consumers.
  2. Competitive Differentiation: In a crowded organized jewellery segment, the use of large-scale 3D installations creates a “stop-and-stare” effect that significantly boosts top-of-mind recall.
  3. Regional Dominance: By targeting major urban arteries like Shastri Bridge, Indriya ensures its design-led philosophy is witnessed by thousands of potential customers daily.

Indriya has also invested in experiential retail and large-scale story-telling-led campaigns since its launch, positioning the brand around contemporary design, modern bridal collections and everyday fine jewellery. Its marketing initiatives frequently combine visual spectacle with strong brand identity, helping the brand build recall among younger luxury consumers.In an era of digital saturation, physical “interruption” through dimensional OOH provides a tangible sense of craft and scale, mirroring the craftsmanship of the jewellery itself.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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