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Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi

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Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas,  Antony Jose, Mary Joy Alukkas,  Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.

The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.

Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.

The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.

This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”

The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.

The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.

For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.

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Verlas Introduces the ‘La Fleur’ Collection in India, Celebrating Floral Elegance with Lab-Grown Diamonds

The New York-based sustainable fine jewellery brand unveils a floral-inspired collection designed for modern, conscious luxury.

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New York-based fine jewellery brand Verlas has introduced its elegant ‘La Fleur’ collection in India, a floral-inspired range crafted with lab-grown diamonds and recycled gold. Designed to reflect modern luxury with a conscious approach, the collection blends luxury design with Verlas’ commitment to sustainability and craftsmanship.

Founded in 2019, Verlas is known for creating jewelry that combines luxury, timeless design, and expert craftsmanship. Each design features lab-grown diamonds of EF colour and VS–VVS clarity, set in solid gold and handcrafted by skilled artisans, ensuring both brilliance and responsibility.

Inspired by the graceful beauty of blooming flowers, the La Fleur collection translates floral motifs into refined diamond jewellery that feels both contemporary and timeless. Designed for versatility, the designs can transition seamlessly from everyday wear to special occasions, offering understated elegance for the modern jewellery lover.

Among the highlights are the La Fleur Radiant Luxe Studs, featuring fifty-eight round lab-grown diamonds arranged in a delicate floral bezel pavé pattern, offering effortless sparkle for both day and evening styling. The La Fleur Radiant Luxe Ring showcases a round centre diamond surrounded by a halo of smaller diamonds in a floral silhouette, creating a statement design that remains refined and wearable.

The La Fleur Radiant Pendant Necklace, with seventy-three diamonds and a total weight of 0.62 carats, brings depth and brilliance through a combination of a bezel-set centre diamond and pavé-set petals. For milestone occasions, the La Fleur Luxe Blooming Bracelet, featuring 108 diamonds set across floral motifs, adds a bold yet elegant touch.

Completing the collection are the La Fleur Golden Petal Diamond Stud Earrings, designed with four mirror-polished gold petals surrounding a bezel-set diamond — a minimal yet distinctive design suited for everyday elegance.

Available in yellow, white, and rose gold in 9K and 14K options, the La Fleur collection reflects Verlas’ philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating everyday styling as well as creating refined statement looks.

With its growing presence in India, Verlas continues to redefine modern fine jewellery through conscious luxury, timeless design, and a customer-first approach that includes personalized concierge services and lifetime exchange and buyback options.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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