BrandBuzz
Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi
Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas, Antony Jose, Mary Joy Alukkas, Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.
The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.
Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.
The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.
This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”
The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.
The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.
For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.
BrandBuzz
Verlas Celebrates Akshaya Tritiya With The ‘Zenyth’ Collection, Inspired By Modern Geometry and Timeless Gold
The New York-Based Fine Jewellery Brand Unveils A Striking Pyramid-Inspired Collection Crafted For Modern Elegance and Meaningful Festive Gifting.
New York-based fine jewellery brand Verlas introduces the Zenyth Collection this Akshaya Tritiya, a range merging sculptural geometry, fine craftsmanship, and conscious luxury. Inspired by strength and balance, the collection reinterprets the pyramid motif into contemporary pieces for both women and men.
Handcrafted in solid gold with precision-set lab-grown diamonds (EF colour, VS–VVS clarity), the collection reflects Verlas’ commitment to sustainability and innovation. As Akshaya Tritiya celebrates prosperity and new beginnings, the Zenyth Collection offers a meaningful investment through bold yet wearable designs that effortlessly elevate everyday dressing and special occasions alike, with an exclusive launch offer of 25% Off on Diamond Value.
For Women: Sculptural Elegance Meets Versatility
The women’s line within the Zenyth Collection explores dimensional design through layered pyramid structures and refined silhouettes.
Highlights include the Pyramid Trois Pendant Necklace, a striking design that adds depth to styling, and the Two-Tier Pyramid Diamond Band, designed to stack or stand alone as a modern statement. The Two-Tier Pyramid Spiked Pendant Necklace introduces an edgy interpretation of the pyramid form, while the Pyramid Luxe Contour Diamond Earrings offer a bold yet balanced aesthetic.
Completing the range is the Zenyth Pyramid Luxe Geometric Bangle, a standout design that merges structure with fluidity, ideal for festive occasions and beyond.
For Men: Subtle Statements with Architectural Precision
The men’s selection reflects understated luxury with clean, geometric detailing. The Cascading Pyramid Pendant Necklace offers a contemporary take on classic gold jewellery, while the Pyramid Radiant Diamond Studs and Zenyth Pyramid Luxe Cuff Bracelet add refined brilliance for everyday wear.
A Modern Take on Festive Jewellery
Designed for true versatility, the Zenyth Collection seamlessly transitions from traditional celebrations to modern, everyday lifestyles, balancing bold design with understated sophistication. At the heart of the collection are its statement cuffs and wrist wear, like the Pyramid Luxe Diamond Cuff Bracelet and Zenyth Pyramid Spiked Cuff Bracelet. These are gender-neutral designs crafted to be worn effortlessly by both men and women. The cuffs are not only striking on their own but also lend themselves beautifully to stacking, whether paired with other cuff-bracelets, layered across the wrist, or styled alongside watches for a more contemporary look.
Crafted in fine gold, the collection reflects Verlas’ commitment to sustainable luxury, transparency, and fine craftsmanship, appealing to a new generation of conscious consumers. With endless styling possibilities, Zenyth is a versatile addition to any jewellery collection, perfect for moments year-round, from weddings and festive occasions to elevated everyday dressing. As Verlas expands in India, the collection continues to merge global design sensibilities with culturally significant moments, creating designs that are both timeless and relevant.
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