BrandBuzz
Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi
Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas, Antony Jose, Mary Joy Alukkas, Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.
The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.
Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.
The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.
This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”
The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.
The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.
For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.
BrandBuzz
Tanishq’s “Souls in Symphony” Campaign: Celebrating Sisterhood
In This Campaign, Natural Diamonds Represent The Unbreakable Connections Between Women
Tanishq just dropped a brand new campaign called “Souls in Symphony,” and honestly? It’s giving ultimate girl group energy. Leading jewellery retailer Tanishq has unveiled its latest Tanishq Natural Diamonds ad, titled ‘Souls in Symphony’, bringing together actors Ananya Panday, Sushmita Sen and Radhika Apte in the campaign film.




Instead of the usual stiff jewelry ads, this one features three total icons from different generations—just hanging out, hyping each other up, and redefining what sisterhood looks like.
Directed by the legendary Shoojit Sircar, the vibe is super raw, candid, and 100% real.
The whole film takes place backstage while the trio gets ready for a massive event. No forced scripts, no fake acting—just pure, unscripted camaraderie.


- The Vibe: High-key wholesome. Think inside jokes, chaotic laughter, and that exact warmth you feel when getting ready with your besties for a night out.
- The Main Character Moment: At one point, a stunning Tanishq diamond necklace gets passed around. But instead of just flexing the ice, Ananya Panday looks in the mirror and says, “Ye bhi kaafi beautiful hai” (This is also pretty beautiful). The twist? She’s not talking about the jewelry—she’s talking about them and the bond they share.
Speaking about the campaign, Pelki Tshering, Chief Marketing Officer, Tanishq, said:

“At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With ‘Souls in Symphony’, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated, and one another’s successes are amplified.
This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”
Tanishq is flipping the script on how we look at luxury. In this campaign, natural diamonds aren’t just flashy accessories to show off; they represent the unbreakable connections between women. It’s all about mutual respect, celebrating each other’s wins, and having a squad that sees the real you.
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