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Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi

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Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas,  Antony Jose, Mary Joy Alukkas,  Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.

The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.

Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.

The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.

This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”

The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.

The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.

For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.

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De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love

Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter

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There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.

The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.

Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”

The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.

Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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