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Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi

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Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas,  Antony Jose, Mary Joy Alukkas,  Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.

The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.

Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.

The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.

This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”

The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.

The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.

For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.

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BrandBuzz

Senco Gold & Diamonds Launches the Beautiful ‘Shagun Collection’ for Dhanteras and Wedding Season

Senco Gold & Diamonds Launches the Beautiful ‘Shagun Collection’ for Dhanteras and Wedding Season Exciting Festive Offers Include Gold Cashback, Diamond Discounts, 100% Old Gold Exchange Value & a Chance to Win 1 Kg Gold

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As Dhanteras and the festive season approach, Senco Gold & Diamonds, one of India’s oldest and most trusted jewellery brands with over 85 years of legacy, has launched its much-awaited Shagun Collection. The collection celebrates tradition, elegance, and the emotional value of gifting, making it the perfect choice for both Dhanteras and the upcoming wedding season. Along with stunning designs crafted in yellow gold, diamonds, antique, and polki, Senco is offering exciting festive deals that include cashback on gold, diamond discounts, old gold exchange benefits, and chances to win gold – adding extra sparkle to the celebrations.

The Shagun Collection showcases a wide range of exquisite karigari – from intricate uncut diamond sets and rich antique designs to finely detailed meenakari and nakshi work pieces. Each creation captures the beauty of India’s heritage while mixing it with modern sensibilities, offering something unique for every style and occasion. Every piece in the collection is a tribute to the joy of celebrations and the deep bonds we share with loved ones.

The festive campaign, featuring brand ambassador Kiara Advani, showcases heartfelt family moments that highlight how Senco jewellery becomes part of cherished traditions. As the campaign beautifully puts it, “Every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories.”

Along with the Shagun Collection, Senco is offering a wide range of jewellery across different collections to suit every taste and occasion. The Lotus Collection by Everlite includes trendy and lightweight 9KT gold jewellery that represents purity, prosperity, and renewal. The Tattwa Collection from Gossip combines modern fashion with festive spirit through silver and costume jewellery. For men, new designs under Aham showcase bold, meaningful styles that celebrate strength and individuality. The brand also presents the Perfect Love collection, featuring Hearts & Arrows cut diamonds known for their exceptional brilliance and timeless appeal.

Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “This festive season, Senco Gold & Diamonds is celebrating Diwali and Dhanteras by connecting deeply with families through thoughtfully crafted collections like the Shagun, Shakti, and Lotus series, as well as our new range of 9K gold jewellery.

With regionally inspired designs, emotionally resonant campaigns, and an integrated marketing approach spanning TV, print, digital, and in-store activations, we aim to ensure every customer can celebrate tradition with trust, design excellence, and affordability – even amidst rising gold prices. Our focus remains on creating meaningful festive experiences while reinforcing Senco’s promise of quality, karigari, and relevance across diverse markets.”

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, added, “Gold and silver has been one of the best performing assets for the last two years and the faith and trust that indian consumers and women have shown on the prodduct is yielding wealth for the households and nation. This auspicious time of Dhanteras should be the right occasion to continue to buy gold and silver as a wealth creation and hedge against inflation .

Senco will continue to create products that are exclusive Deisgns for weddings and everyday wear office wear, for men and women and within the budget of the customers ranging from 15000 Upto 10 lacs

With its rich heritage, certified purity, and unmatched craftsmanship, Senco Gold & Diamonds continues to be the preferred destination for festive and wedding jewellery across India.
This Dhanteras, choose jewellery that goes beyond beauty – choose jewellery that becomes part of your family’s story.

Celebrate this Dhanteras with Senco Gold & Diamonds – where every piece is more than jewellery, it’s your family’s shagun.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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