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De Beers Unveils ‘Origin’: Blockchain-Backed Diamonds for a New Era of Transparency and Trust

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De Beers Group has officially launched Origin, a pioneering initiative that brings blockchain technology to the heart of the natural diamond trade, offering consumers an unprecedented level of traceability, authenticity, and ethical assurance.

Each diamond in the Origin collection is individually verified and traceable, allowing customers to follow its journey from deep earth formation to expert craftsmanship and final retail presentation. The initiative is powered by tamper-proof blockchain technology, ensuring a secure and transparent record of each diamond’s provenance.

“As a brand, we understand that modern consumers value not just beauty, but also trust and purpose,” said De Beers during the launch. “Origin is our vision for a diamond industry that is transparent, ethical, and built on authenticity.”

The Origin platform not only affirms the diamond’s natural origin but also highlights its social and environmental impact—detailing the positive contributions made in the local communities where the stones are mined.

A Retailer-Ready Revolution

For retail partners, Origin offers more than just ethically sourced brilliance. It comes bundled with:

  • Experiential merchandising solutions
  • Custom marketing assets
  • Retail staff training tools

These assets are designed to connect with today’s values-driven consumers, who seek deeper meaning and verified ethical sourcing in luxury purchases.

Origin also integrates seamlessly into retailers’ loose diamond portfolios, offering flexibility alongside elevated consumer confidence in the integrity and ethical story behind every stone.

The launch aligns with De Beers’ broader mission to lead the natural diamond industry toward a more responsible, transparent, and future-ready standard—where luxury is inseparable from accountability.

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DiamondBuzz

GIA Puzzled by Rare Starburst Inclusions in Yellow Diamond

A 2.50-carat yellow diamond shows never-before-seen starburst cloud formations, prompting deeper investigation by GIA scientists.

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The Gemological Institute of America (GIA) recently encountered an exceptionally unusual diamond that defied easy explanation. The 2.50-carat round brilliant, graded at the institute’s Carlsbad, California, laboratory, displayed star-shaped inclusions so distinctive that researchers struggled to pinpoint their origin.

According to research “several randomly distributed yellow zones consisting of stacks of clouds with four-sided star patterns near the girdle noticed in the diamond.” These clouds—clusters of micro-inclusions—each contained a central concentration of more intensely colored particles arranged in a cross-like formation. When viewed from an alternate angle, the phenomenon appeared as a row of bright-yellow overlapping triangles, prompting the GIA to launch an in-depth analysis.

Initial observations revealed blue fluorescence under long-wave UV light, while the clouded yellow patches displayed weak yellow fluorescence under deep-UV imaging. Testing also indicated the presence of hydrogen-related defects, typically associated with brownish or greenish color components. However, these did not explain the intense yellow coloration of the zones, which is more commonly linked to cape defects, H3 centers, isolated nitrogen (C-centers), or a 480-nanometer absorption band.

To probe further, GIA scientists used photoluminescence spectroscopy to compare the yellow zones with surrounding areas. The results showed no signs of H3-related features or absorption-band activity. The only notable finding was a nitrogen-vacancy center present exclusively within the vivid yellow areas, suggesting the coloration stemmed from C-centers confined to specific surface regions.

The lab initially considered whether the diamond might resemble a case reported in 2020, in which a near-colorless diamond developed a yellow overgrowth layer late in formation. However, the composition and behavior of the current stone’s micro-inclusion clouds did not align with that scenario.

GIA researchers concluded that the origin and formation of the starburst-like micro-inclusions remain unknown — a mystery that will require further investigation.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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