The theme poster of Jaipur Jewellery Show (JJS 2025) was launched at Hotel Rose Amer by the Miss Universe India 2023, Shweta Sharda, who is also the brand ambassador for this year’s JJS. On this occasion, the ‘Coloured Gemstone Promotion Group’ was also launched. The JJS will be held at the Novotel Convention Centre, Sitapura from 19 to 22 December 2025.

Honorary Secretary of JJS, Rajiv Jain informed that this year’s JJS will be the biggest ever, featuring 1,225 booths and 658 exhibitors. He added that, like previous years, there will be a ‘Pink Club’ with 74 booths dedicated to B2B interactions, including 44 jewellery booths and 30 gemstone booths. This year, the ‘Coloured Gemstone Promotion Group’ comprises 12 members. Under the Jaipur Jewellery Design Festival (JJDF), there will be 67 booths.

On the occasion, Shweta Sharda remarked ”It is truly an honour to be the brand ambassador for JJS this year. I am delighted to be in Jaipur for the first time and to have received such warmth and affection in this city, which is globally known for its exquisite jewellery and colourful gemstones. For me, jewellery is not just an accessory, I wear it to add essence to my life.”

On the occasion, Chairman of the JJS organising committee, Vimal Chand Surana informed that the theme for this year is ‘Coloured Gemstone’.  He stated that JJS has consistently remained a leading platform for the jewellery industry for many years. With the cooperation of exhibitors, visitors, and promotion partners, JJS has achieved remarkable milestones and continues to grow each year. This edition of JJS will be even grander and better.

The program was moderated by Joint Secretary and Spokesperson of JJS, Ajay Kala. He highlighted that JJS continues to be India’s No. 1 B2C and No. 2 B2B jewellery show. He further mentioned that the December show will open new avenues for business growth, with over 50,000 visitors expected to attend this year.