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JJS poster launched by Miss Universe India 2023 Shweta Sharda

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 The theme poster of Jaipur Jewellery Show (JJS 2025) was launched at Hotel Rose Amer by the Miss Universe India 2023, Shweta Sharda, who is also the brand ambassador for this year’s JJS. On this occasion, the ‘Coloured Gemstone Promotion Group’ was also launched. The JJS will be held at the Novotel Convention Centre, Sitapura from 19 to 22 December 2025.

Honorary Secretary of JJS, Rajiv Jain informed that this year’s JJS will be the biggest ever, featuring 1,225 booths and 658 exhibitors. He added that, like previous years, there will be a ‘Pink Club’ with 74 booths dedicated to B2B interactions, including 44 jewellery booths and 30 gemstone booths. This year, the ‘Coloured Gemstone Promotion Group’ comprises 12 members. Under the Jaipur Jewellery Design Festival (JJDF), there will be 67 booths.

Shweta Sharda

On the occasion, Shweta Sharda remarked ”It is truly an honour to be the brand ambassador for JJS this year. I am delighted to be in Jaipur for the first time and to have received such warmth and affection in this city, which is globally known for its exquisite jewellery and colourful gemstones. For me, jewellery is not just an accessory, I wear it to add essence to my life.”

On the occasion, Chairman of the JJS organising committee, Vimal Chand Surana informed that the theme for this year is ‘Coloured Gemstone’.  He stated that JJS has consistently remained a leading platform for the jewellery industry for many years. With the cooperation of exhibitors, visitors, and promotion partners, JJS has achieved remarkable milestones and continues to grow each year. This edition of JJS will be even grander and better.

The program was moderated by Joint Secretary and Spokesperson of JJS, Ajay Kala. He highlighted that JJS continues to be India’s No. 1 B2C and No. 2 B2B jewellery show. He further mentioned that the December show will open new avenues for business growth, with over 50,000 visitors expected to attend this year.

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JB Insights

Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.

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Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.

From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.

Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.

Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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