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Jewells Partners with Hammerson to Launch Debut UK Stores

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Westquay in Southampton and The Oracle in Reading will be the first new stores to open on 30 May, followed by two more at Bullring Birmingham and London’s Brent Cross from June.

Each location will be around 1,000 square feet and will showcase Jewells’ demi-fine jewellery, using materials including gold, silver, sustainable lab-grown diamonds and semi-precious stones.

These new spaces are set to be home to bespoke consultations, workshops, and immersive experiences.

Jewells’ chief brand officer Leah Uka says: “Launching our first-ever physical spaces in key destinations across the country has been an important process for us.

“We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”

Paul O’Brien, Hammerson’s director of leasing and commercialisation, adds: “The decision for Jewells to open four of its first stores across our portfolio demonstrates the quality of our destinations and the confidence that leading retailers have in what Hammerson delivers.

“It also shows the pace we can execute deals, the support we can give to new entrants as they enter our markets, and a collaborative approach to delivering at scale.

“Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”

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Fluorescent Diamonds: GIA to Introduce Clearer Guidance

According to GIA, around 25% to 35% of all diamonds show some level of fluorescence. Greater transparency about this significant segment of the market could help improve confidence among both consumers and the jewellery trade.

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Later this year, the Gemological Institute of America (GIA) will introduce new wording in its diamond grading reports to reduce confusion about fluorescent diamonds. The update, expected in the fourth quarter, is one of the most important steps taken by a grading laboratory to explain this feature more clearly to both the jewellery trade and consumers.

Rapaport Intelligence Report explores what this change could mean for the diamond market. Fluorescence has had a long and complicated history. In the past, fluorescent diamonds often sold at premium prices. However, attitudes changed during the diamond boom of the 1970s and again after a grading controversy in South Korea in the early 1990s. Although later gemological research helped improve confidence in fluorescent diamonds, many buyers still view them negatively, and they often sell at discounted prices.

The report also looks at how these discounts have changed over the past six years through both strong and weak market conditions. In addition, the report explains two key questions: how fluorescence affects a diamond’s appearance and whether it influences its color grade. It also considers whether GIA’s new report comments could change how buyers view fluorescent diamonds.

The report revisits a long-debated issue—does fluorescence really affect a diamond’s beauty, or are today’s concerns mainly based on old perceptions that continue to influence buying decisions?

According to GIA, around 25% to 35% of all diamonds show some level of fluorescence. Greater transparency about this significant segment of the market could help improve confidence among both consumers and the jewellery trade.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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