Westquay in Southampton and The Oracle in Reading will be the first new stores to open on 30 May, followed by two more at Bullring Birmingham and London’s Brent Cross from June.

Each location will be around 1,000 square feet and will showcase Jewells’ demi-fine jewellery, using materials including gold, silver, sustainable lab-grown diamonds and semi-precious stones.

These new spaces are set to be home to bespoke consultations, workshops, and immersive experiences.

Jewells’ chief brand officer Leah Uka says: “Launching our first-ever physical spaces in key destinations across the country has been an important process for us.

“We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”

Paul O’Brien, Hammerson’s director of leasing and commercialisation, adds: “The decision for Jewells to open four of its first stores across our portfolio demonstrates the quality of our destinations and the confidence that leading retailers have in what Hammerson delivers.

“It also shows the pace we can execute deals, the support we can give to new entrants as they enter our markets, and a collaborative approach to delivering at scale.

“Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”