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India-NZ FTA- GJEPC Targets 200% Export Growth to $50 Million in 3 Years

Zero-duty Access Under the India–New Zealand FTA Set to Triple Exports and Strengthen India’s Competitive Edge in a High-Growth Market

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The Gem & Jewellery Export Promotion Council (GJEPC) welcomes the signing of the India–New Zealand Free Trade Agreement (FTA) on 27 April 2026, calling it a timely step to open a high-potential market for Indian exporters.

While current gem and jewellery exports to New Zealand stand at about USD 16.61 million, the zero-duty access secured under the agreement is expected to drive growth to nearly USD 50 million over the next three years.

The Council highlighted a clear duty advantage over competitors such as China and Thailand, which is likely to improve India’s market share across gold, silver, platinum, and fashion jewellery. It also pointed to opportunities to leverage the Indian diaspora and expand retail presence through local partnerships.

Kirit Bhansali, Chairman, GJEPC, said:

Kirit bhansali

“The India–New Zealand FTA supports diversification of export markets beyond the US and GCC. With zero-duty access, exports can grow from USD 16.61 million to nearly USD 50 million in three years, while improving competitiveness against China and Thailand.”

GJEPC added that recent large-scale Indian investments in New Zealand’s jewellery retail segment signal long-term potential, with the FTA expected to support both exports and deeper economic engagement.

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5 Reasons Why the ‘Shubh Labh’ Collection by Dassani Brothers Stands Out

A Refined Blend of Auspicious Symbolism, Polki Craftsmanship, and Modern Versatility Positions the ‘Shubh Labh’ Collection as a Strong Contender in Today’s Jewellery Market

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Blending heritage craftsmanship with contemporary design sensibilities, the newly unveiled ‘Shubh Labh’ collection by Dassani Brothers is a thoughtful celebration of prosperity, elegance, and versatility. Here’s a closer look at what makes this collection remarkable:

1. Rooted in Auspicious Symbolism

At the heart of the collection lies a strong cultural narrative. Designs are inspired by traditional motifs such as Shubh and Labh, lotus patterns, and elements symbolising wealth and positivity, making each piece meaningful beyond its aesthetic appeal.

2. Signature Craftsmanship with a Modern Twist

The collection showcases Dassani Brothers’ expertise in Polki, Jadau, and diamond jewellery, bringing together time-honoured techniques with refined, contemporary finishes suited for today’s consumers.

3. A Balanced Mix of Statement and Everyday Pieces

From bold bridal sets to lightweight, wearable designs, ‘Shubh Labh’ offers a well-curated mix that caters to varied preferences, ensuring relevance across occasions without compromising on elegance.

4. Designed for Versatility

Each piece is crafted to seamlessly transition between traditional and modern wardrobes. Whether styled with ethnic ensembles or fusion wear, the designs offer flexibility for multiple looks and settings.

5. Retail-Ready with Strong Market Appeal

Built with both consumers and retailers in mind, the collection features a highly sellable assortment. With its blend of design diversity, accessibility, and strong turnover potential, it is positioned to perform well across key markets.

The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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