International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.
“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
GJEPC India Pavilion at WJSME 2026 showcases India’s jewellery mfg.and design capabilities
For Indian exhibitors, the Sharjah show provides an opportunity to engage buyers from the UAE and wider Middle East.
The India Pavilion organised by GJEPC made a strong opening at the 58th Watch & Jewellery Show Middle East 2026, being held at Expo Centre Sharjah from 30 September to 4 October.
Dr. Emmadi Vishnu Vardhan Reddy, Consul General of India, Dubai, visited the GJEPC-curated India Pavilion on the opening day. He was received by Antarpal Singh Sawhney, Regional Chairman – North, GJEPC, and Ashish Sakhardande, Head – India Jewellery Exposition Centre (IJEX), Dubai.
During his visit, Dr. Reddy interacted with participating exporters and viewed the jewellery and products on display. He appreciated the craftsmanship and design innovation represented at the Pavilion and highlighted the importance of exploring emerging markets and strengthening India’s global footprint in the gems and jewellery sector.
Bringing together 11 Indian exhibitors, the India Pavilion presents a cross-section of India’s jewellery manufacturing and design capabilities, with products spanning diamond jewellery, fine gold jewellery, silver jewellery, coloured gemstones, pearls, watches, and display and packaging solutions.
The participating exhibitors are Omega Jewellery, Core Jewellery Pvt. Ltd., Peacemoon Traders, Exclusive Diamond Jewellery Pvt. Ltd., Teyana Jewels LLP, Sejal Exports (India), Veekay Diamants, Harshwardhan Gems Pvt. Ltd., Sherly Jewels Pvt. Ltd., Rajesh Gems and Arina Jewellery LLP.
The Watch & Jewellery Show Middle East 2026 is expected to attract more than 66,000 visitors, including over 1,000 trade visitors from 52 countries. International participation includes Bahrain, China, Egypt, France, Japan, Kuwait, Lebanon, Pakistan, Poland, Qatar, Russia, Saudi Arabia, Sri Lanka, Türkiye, the UAE, the UK, the US and Yemen.
For Indian exhibitors, the Sharjah show provides an opportunity to engage buyers from the UAE and wider Middle East, while connecting with international visitors and trade representatives attending the event.
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