International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.

“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Precious Metals Under Pressure Amid Ceasefire Collapse and Dollar Strength AUGMONT BULLION REPORT
Increased Inflation Risks, Further Central Bank Interest Rate Increases — Both Of Negative Factors For Precious Metals
Gold and silver prices weakened at the start of the week as the U.S.-Iran ceasefire, which markets had welcomed, began to unravel. The U.S. seized an Iranian cargo ship attempting to break through its blockade, prompting Iran to threaten retaliation. This raised serious doubts about whether the two-day ceasefire could hold at all.
Specifically, President Trump confirmed that the U.S. Navy intercepted an Iranian-flagged vessel in the Gulf of Oman after it ignored stop orders near the Strait of Hormuz. Iran, in turn, targeted ships in the region and reasserted control over the Strait, arguing the U.S. blockade violated ceasefire terms. While Trump signaled room for diplomatic progress ahead of talks in Pakistan, Iran ruled out participating in a second negotiation round before the Tuesday deadline.
The extended conflict has disrupted energy supply significantly, increasing inflation risks and raising expectations of further central bank interest rate increases — both of which are negative factors for precious metals.
The U.S. dollar strengthened to a one-week high against major currencies on Monday, though gains faded as U.S.-Iran tensions resurfaced and Middle East peace prospects dimmed, prompting investors to seek safer assets.
On monetary policy, market expectations for a U.S. Federal Reserve rate cut by year-end dropped sharply to 21%, from 40% just weeks earlier. This shift followed stronger-than-expected inflation data and a resilient labor market, pushing 10-year Treasury yields past 4.5%. The Fed kept rates steady at 3.50–3.75%, with virtually no probability of a cut in April.
The Indian rupee stabilised near 93 per dollar after briefly touching a three-week low. The Reserve Bank of India intervened by directing lenders to reduce large arbitrage positions in onshore and offshore markets, which lowered dollar demand and helped stabilise the currency.
Global gold ETFs attracted 21 tonnes of net inflows in the first few days of April alone — a level the World Gold Council described as broad-based and regionally diverse. Notably, these inflows occurred during a stable market environment, not a crisis, indicating a deliberate shift toward physical gold-backed funds at the portfolio level.
Chinese gold ETFs attracted $8.1 billion year-to-date in net inflows, a stark contrast to over $2.0 billion in outflows from U.S. gold ETFs over the same period. Indian gold ETFs also drew continued interest, supported by seasonal buying ahead of Akshaya Tritiya.
Central bank gold buying remained strong in Q1 2026, with emerging market nations — primarily China and India — collectively adding over 200 tonnes year-to-date, according to World Gold Council estimates. Previously inactive buyers such as Malaysia and South Korea resumed gold reserve accumulation, signaling broader institutional confidence in gold. However, the Bank of Russia was an outlier, recording 9 tonnes in sales during January.
China’s silver imports reached 206.76 tonnes in the first two months of 2026 — the highest in eight years — tightening global supply and supporting prices. The Silver Institute and Metals Focus have flagged a sixth consecutive year of structural supply deficit, with 762 million troy ounces drawn from existing stockpiles since 2021, increasing the risk of a physical supply squeeze.
However, industrial demand for silver in 2026 is forecast to decline 3% to 640 million ounces, partly offsetting supply concerns. Additionally, India’s temporary halt on silver imports raised concerns about near-term domestic supply disruptions.
Gold continues to face resistance at $4,850 (~Rs. 1,55,000). A sustained move above this level could push prices toward $5,000 (~Rs. 1,60,000). Key support remains at $4,600 (~Rs. 1,51,000).
Silver has met its prior target of $82 (~Rs. 2,58,000). Prices are expected to consolidate in the near term before advancing toward $84 (~Rs. 2,65,000) and subsequently $90 (~Rs. 2,80,000).Â
-
National News23 hours agoAKSHAY TRITIYA 2026 – Healthy Footfalls, Jewellery Sales Across India, Estimated 18–20 Tonnes Of Business Recorded
-
New Premises21 hours agoKalyan Jewellers Expands Its Maharashtra Footprint with a New Showroom in Ambernath
-
National News18 hours agoAkshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions
-
DiamondBuzz22 hours agoMotorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event


