International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.

“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Sabyasachi, The Metropolitan Museum Of Art Partnered For A Multi-Year Collaboration
The Line Bridges Historic Met Artifacts With Modern Luxury, Weaving Human Themes Of Love, Mortality, and Family Into Extravagant High Jewelry.
Nearly two decades after making his New York runway debut, renowned Indian designer Sabyasachi Mukherjee is set to return to New York Fashion Week on September 15, 2026, unveiling the first chapter of a multi-year collaboration with The Metropolitan Museum of Art (The Met).
The partnership will debut with an exclusive six-piece high jewellery collection inspired by the museum’s extraordinary holdings of art, sculpture and material culture. The collection reflects Sabyasachi’s belief that history is not static, but continues to evolve as it travels across cultures and generations.



Comprising three necklaces, two wrist cuffs and a pair of earrings, the collection draws from Byzantine and Roman influences while translating historic iconography into contemporary luxury. Crafted in 18k and 22k gold, the pieces feature round brilliant-cut diamonds alongside jade, tourmaline, lapis lazuli, jasper and onyx.
The designs take inspiration from Imperial Roman statuary, ancient medallions and religious artefacts housed in The Met. Among the standout creations is a pendant necklace based on an Imperial Roman marble sculpture depicting a family, inspired by a 2nd–3rd century CE Roman funerary relief from Thrace. Another notable piece is an asymmetrical tiger-claw necklace influenced by the intricate decoration of a 12th-century casket.
Rather than simply recreating historical objects, Sabyasachi reinterprets them through the lens of modern high jewellery, weaving universal themes such as love, mortality and family into each creation.


The New York presentation marks the beginning of a long-term creative dialogue between Sabyasachi and The Met, bringing together Indian design sensibilities and one of the world’s most celebrated museum collections in a collaboration that bridges heritage, craftsmanship and contemporary luxury.
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