International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.

“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Gemfields Reports Updated G-Factor Metrics, Highlights Government Revenue Contributions
10-year Data Underscores Fiscal Impact From Kagem and Montepuez Operations Amid Evolving Market Conditions
Gemfields has released its latest G-Factor for Natural Resources figures, offering an updated view of how its mining operations contribute to host government revenues. The data, announced on April 9, 2026 in London, covers the period up to December 31, 2025.
Over the 2016–2025 period, the company reported a G-Factor of 17% for its Kagem emerald mine in Zambia and 26% for Montepuez Ruby Mining in Mozambique. The G-Factor measures the share of revenue paid to governments through channels such as royalties, taxes, dividends, and other levies, offering a transparent benchmark of economic contribution.
Looking specifically at 2025, Montepuez Ruby Mining recorded a G-Factor of 23%, contributing $11.3 million to the Government of Mozambique on revenues of $49.9 million. Meanwhile, Kagem posted a lower 6% G-Factor, with $4.9 million paid to the Zambian government against revenues of $84.1 million.


The dip at Kagem was linked to operational disruptions, including a temporary suspension of mining between January and April 2025, as well as the impact of a 15% export tax on precious gemstones, which was later lifted in March 2025.
CEO Sean Gilbertson noted that the figures reflect varying operating and market conditions. While Montepuez saw lower premium ruby output, alongside a delayed auction and challenges such as illegal mining, its overall contribution ratio remained relatively stable.
Introduced in 2021, the G-Factor serves as a transparency tool for the natural resources sector, helping stakeholders assess how effectively resource extraction translates into public revenue.
Gemfields expects Kagem’s performance to move back toward its long-term average of around 18% as operations normalise and market dynamics improve. The company continues to advocate for wider industry adoption of the metric to enhance accountability and comparability across the sector.
The G-Factor for Natural Resources is expressed as a percentage and is calculated as:
Ap + Bp + Cp + Dp
—————————————
Ep
where:
· A = the total mineral royalty (tax on revenue) paid by the reporting company to the host
country government during the period
· B = the total corporation tax (tax on profit) paid by the reporting company to the host
country government during the period
· C = the dividends paid by the reporting company to the host country government during
the period (where the host country government is a shareholder in the reporting company)
· D = the total export taxes or export levies paid by the reporting company to the host
country government during the period
· E = the total revenues of the reporting company during the period
· p = the relevant period, typically calculated for each of (i) the prior year; (ii) the preceding
5 years and (iii) the preceding 10 years
· The sums actually paid during the period (rather than the sums accrued or falling due during
the period) are used for A, B, C, and D.
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