International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.
“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Precious Metals Surge As Middle East Diplomacy Advances AUGMONT BULLION REPORT
Silver Surged Over 6% To Above $78, While Gold Rose Approximately 3% To Trade Near $4,700.
Safe-Haven Dynamics – Silver surged over 6% to above $78, while Gold rose approximately 3% to trade near $4,700. The primary driver was easing Middle East tensions, which pressured oil prices lower and reduced inflation concerns. Both Iran and the US are engaging mediators to finalise a one-page, 14-point memorandum of understanding, intended to establish a framework for a month-long negotiation process aimed at ending the conflict.
Geopolitical Developments – The White House is reportedly close to a deal with Iran, marking the most significant diplomatic progress since the conflict began. The proposed agreement would require Iran to accept enhanced UN inspections, suspend nuclear enrichment for 12–15 years, potentially relocate highly enriched uranium, and restrict underground nuclear facilities. In return, the US would phase out sanctions and release billions in frozen Iranian assets.
Macro-economic Signals – The US ADP report released Wednesday showed private-sector payrolls expanded by 109K in April, up from a downwardly revised 61K in March. The above-consensus reading signals continued, if uneven, labour market resilience. Meanwhile, CME FedWatch data indicates markets are still assigning meaningful probability to a Fed rate hike before year-end.
Technical Triggers
- Gold has recovered from the $4,500–4,550 (~ Rs. 1,49,000) support zone, with resistance now targeted at $4,800–4,850 (~ Rs. 1,55,000).Â
- Silver has met the $78 (~Rs. 2,56,000) upside target; subsequent resistance levels stand at $80 (~Rs. 2,60,000) and $82 (~Rs. 2,65,000).
Support and Resistance
| International Gold Support Level International Gold Resistance Level  Domestic Gold Support Level Domestic Gold Resistance Level | : $4500/oz : $4850/oz  : Rs. 148,000/10 gm : Rs. 155,000/10 gm |
| International Silver Support Level International Silver Resistance Level  Domestic Silver Support Level Domestic Silver Resistance Level | : $73/oz : $82/oz  : Rs. 240,000/kg : Rs. 265,000/kg |
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