International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.
“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Precious Metals Under Pressure As Middle East Escalation Fuels Inflation and Rate Concerns AUGMONT BULLION REPORT
Gold Stabilized Near $4,500 After A Near 2% Decline, Weighed Down By Escalating Middle East Tensions That Have Pushed Energy Prices Sharply Higher
- Safe-Haven Dynamics – Gold stabilised near $4,500 after a near 2% decline, weighed down by escalating Middle East tensions that have pushed energy prices sharply higher and stoked inflation fears. The resulting inflationary pressure has reinforced market expectations that central banks will maintain elevated interest rates for an extended period.
- Geopolitical Developments – US forces successfully defended against Iranian attacks while escorting two American-flagged vessels through the Strait of Hormuz. The UAE intercepted Iranian cruise missiles and attributed a significant fire at its Fujairah port to an Iranian drone strike. These incidents followed President Trump’s directive to restore safe passage through Hormuz and assist stranded vessels, though shipowners remain cautious given the heightened security environment.
- Macro-economic Signals – The renewed escalation has undermined confidence in the four-week ceasefire, triggering a surge in oil prices and global bond yields on expectations of tighter monetary policy ahead. The CME FedWatch Tool indicates the Fed will hold rates steady through 2026, while markets have begun pricing rate hikes for 2027 — the probability of a January 2027 increase has jumped to 22% from near zero just one week prior.
Technical Triggers
- Gold is expected to trade in the range of $4500-$4850 (~ Rs 148,000 -155,000).
- Silver is expected to trade in the range of $71-$80 (~ Rs 235,000 -255,000).
Support and Resistance
| International Gold Support Level International Gold Resistance Level Domestic Gold Support Level Domestic Gold Resistance Level | : $4450/oz : $4850/oz : Rs 145,000/10 gm : Rs 155,000/10 gm |
| International Silver Support Level International Silver Resistance Level Domestic Silver Support Level Domestic Silver Resistance Level | : $68/oz : $77/oz : Rs 225,000/kg : Rs 255,000/kg |
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