International News
Jewellery exporters leveraging digital marketing to access US market
Indian jewellery exporters are leveraging digital marketing to enhance online sales in the US to mitigate potential tariff impacts. Taking advantage of the de minimis exemption, they aim to boost ecommerce transactions by promoting direct-to-consumer sales and simplifying cross-border logistics with partners like DHL.
Indian jewellery exporters are using digital marketing to push online sales among potential buyers in the US, as they look for ways to minimize the impact of reciprocal tariffs, which the Trump administration has threatened to bring into effect from April 2.
The US allows jewellery worth up to $800 to enter the country free of tariffs and with minimal customs inspection and processing. Most of these imports, shipped by postal and express delivery services, are retail products purchased online.
In early February, the Trump administration announced it would immediately eliminate the “de minimis exemption” for low-value shipments arriving from China. The announcement led to a backlog of packages at the US ports of entry. When the Customs and Border Protection (CBP) realised that it was not prepared to deal with the huge volume of packages, the Trump administration backed off and instead announced it would create a process for eventually eliminating the exemption for China.
“As global trade shifts from multilateral to bilateral frameworks, the de minimis principle-allowing small-value, direct to consumer (D2C) parcels to enter duty-free-offers Indian exporters, especially in gems and jewellery, a significant advantage,” Kirit Bhansali, Chairman GJEPC said. “This simplified process provides direct access to consumers worldwide without duties. It is estimated that 70-80% of ecommerce exports fall under US$ 200, making gems and jewellery an ideal fit due to their low weight, which reduces logistics costs.
According to GJEPC’s forecast, the US jewellery ecommerce market is expected to reach $6,608.1 million in 2025. The expected compound annual growth rate for the next four years (CAGR for 2025-2029) is 3.9%, resulting in a projected market volume of $7,714.9 million by 2029.
Trade sources said that many mid- and small-sized Indian jewellery retailers are selling their products in the US through different e-commerce sites.
International News
Swiss International Gemlab Launches with Proprietary AI for Precise Colored Gemstone Grading
Swiss International Gemlab promises Faster, More Accurate Certification, Ensures Report Consistency
Three veteran gemologists today announced the opening of Swiss International Gemlab (SIG), a cutting-edge facility leveraging proprietary artificial intelligence (AI) to enhance grading accuracy and consistency for colored gemstones.
Founded by Willy Bieri, Lawrence Hahn, and Matthias Alessandri—senior experts who have collaborated for over a decade—SIG will operate from state-of-the-art locations in Lucerne, Switzerland, and Hong Kong. The lab promises faster results, unmatched transparency, and scientific rigor, insulated from external influences.
SIG delivers a full spectrum of services, including gemstone identification, origin determination, treatment analysis, and advanced color grading. At its core is SIG-AI Assistance, a proprietary system that cross-references analytical data against structured databases to detect anomalies, ensure report consistency, and slash interpretation time.
With a standard turnaround of five business days—plus expedited options for urgent needs—and real-time status tracking, SIG sets a new benchmark for efficiency and reliability in gem certification. The lab will make its global debut at this year’s GemGenève in May, offering on-site services to industry professionals.
Actress Daisy Shah Inaugurates Karan Kothari Jewellers’ Grand Amravati Showroom
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
Actress Daisy Shah Inaugurates Karan Kothari Jewellers’ Grand Amravati Showroom
Natural Diamond Council India Leads the Celebration of the First-Ever World Diamond Day
-
BrandBuzz5 hours agoMMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
-
New Premises5 hours agoActress Daisy Shah Inaugurates Karan Kothari Jewellers’ Grand Amravati Showroom
-
DiamondBuzz8 hours agoNatural Diamond Council India Leads the Celebration of the First-Ever World Diamond Day
-
BrandBuzz5 hours agoKalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.