GlamBuzz
Jennifer Lopez Named Ambassador for Zen Diamond
Jennifer Lopez is named as the new brand ambassador for Zen Diamond. As the company continues its international expansion across 22 countries, this collaboration marks a significant step in its journey toward becoming a globally recognized brand.
At the beginning of August 2025, while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour, Jennifer Lopez was introduced to Zen Diamond, a jewelry house celebrated for its fusion of timeless craftsmanship with bold, modern design. Captivated by the brand’s artistry, she felt an immediate connection to its vision of elegance and empowerment. What began as a chance encounter soon grew into a creative partnership, and today, Jennifer Lopez serves as an ambassador for Zen Diamond and will be collaborating on suprises reflecting the brilliance, and sophistication that define both Jen and Zen.
The new Zen Diamond advertising campaign, shot in Los Angeles by renowned photographer Norman Jean Roy, blends Lopez’s signature charisma with the radiance of Zen’s diamond jewelry, capturing a powerful image of glamour and sophistication.

Emil Güzeliş, Chairman of the Board of Zen Diamond, added: “Collaborating with Jennifer Lopez, a powerful, inspiring artist with a truly global influence, is tremendously exciting for us. Her energy and presence perfectly embody Zen’s vision and the spirit of our creations. This partnership will be a milestone in our brand’s international growth story.”
Neil Sonawala, Managing Director, Zen Diamond India, said, “India represents an incredibly dynamic market where heritage meets modern aspiration. At Zen Diamond, our vision is to make natural diamond jewellery an everyday expression of individuality and confidence. With our expanding retail presence, strategic partnerships, and global collaboration with Jennifer Lopez, we are shaping a new era of contemporary luxury for Indian consumers. With its unwavering focus on innovation, artistry, and storytelling, Zen Diamond looks ahead to a luminous future — one defined by creativity, craftsmanship, and global collaboration.”

GlamBuzz
Bollywood Stars Dazzle in Festive Glamour
From heritage-inspired polki to crystal brilliance, celebrities redefine festive fashion with jewels that shine as bright as their charm.
As the festive season unfolds, Bollywood’s leading ladies are setting the style bar high, turning every appearance into a celebration of artistry and sparkle. From timeless heirloom designs to bold contemporary statements, their jewellery choices capture the perfect blend of tradition and trend.
Alia Bhatt in Birdhichand


Alia Bhatt – Inheriting the Light. Timeless Style for Diwali.
Alia Bhatt looks absolutely stunning in the archival Ritu Kumar silk saree and cape—a beautiful creation almost 30 years old. Adorned with exquisite jewellery from Birdhichand Ghanshyamdas Jewellers and a perfect Maang Tika by Sanzany Jewels.
Ananya Pandey in House of Sunita Shekhawat


Ananya Panday captured the festive spirit, adorning herself in a magnificent 22K gold Navratan set by the House of Sunita Shekhawat.
This handcrafted ensemble is a study in royal tradition and meticulous craftsmanship. The intricate gold-work reflects timeless artistry, while the nine vibrant gemstones are perfectly balanced to reflect auspicious energy and harmony. Adding a touch of graceful movement, delicate pearl drops complete the set, lending fluidity to this perfect blend of colour, culture, and celebration.
Sonal Chauhan – MK Jewels


Red Hot Radiance: Sonal Chauhan’s Sequined Diwali Glamour
A vision in red! Sonal Chauhan’s Diwali Bash look is pure perfection. Her stunning red sequined saree and intricately embellished blouse set the stage for the exquisite jewels by MK Jewels. Celebrating #deewaniyatkidiwali in style!
Suhana Khan- Shri Paramani Jewels / Jagdish Jewellers


The Art of Celebration: Suhana Khan dazzles in Shri Paramani Jewels & Jagdish Jewellers for Diwali.
Her look features a creation from the Celebration Wear Collection, showcasing intricate hand-set polkis and vibrant gemstones in Shri Paramani Jewels. Every detail reflects the brand’s heritage and commitment to making jewels that are not just worn, but lived in. She also completed her style with Earrings & bangle from Jagdish Jewellers Chandigarh.
Sonam Kapoor – Golecha Jewels


Celebrating the incredible heritage and artistry of India!
Sonam Kapoor shines in a stunning outfit by Raw Mango, perfectly paired with the breathtaking sparkle of Golecha Jewels.
Priyanka Chopra Jonas-Bvlgari


Subtle Sparkle for the Festival of Lights.
Priyanka Chopra’s New York Diwali look was all about elegant minimalism! She paired her metallic outfit with delicate silver and diamond pieces from Bvlgari, including a graceful maang tikka and diamond drop earrings. A perfect picture of love and light with Nick Jonas.
From crystal brilliance to polki perfection, Bollywood’s finest are proving that jewellery remains the true star of every festive celebration.
As the Diwali lights fade, one truth remains clear: the jewellery choices made by Bollywood’s elite this festive season were nothing short of breathtaking. From the heritage-inspired grandeur of polki and the vibrant auspiciousness of Navratan sets to the modern brilliance of diamonds and the subtle grace of pearls, these looks didn’t just accessorize outfits—they told stories. The stars successfully showcased a perfect harmony of tradition and trend, ensuring that their festive glamour will continue to inspire celebrations and style choices long after the season ends.
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