GlamBuzz
Jos Alukkas Presents ‘My Best Friend’s Wedding’
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.
For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.
The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.
Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”
John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”
With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.
GlamBuzz
Kalyan Jewellers’ Navratri Celebrations Bring Stars From All Industries To Thrissur
Saif Ali Khan, Sara Ali Khan, Nagarjuna, Sreeleela, Malavika Mohanan and Other Celebrities Attend The Kalyanaraman Family’s Annual Festive Gathering
Kalyan Jewellers’ annual Navratri Puja celebrations at the Kalyanaraman family residence in Thrissur brought together prominent personalities from across various business verticals including Sports, Bollywood and the South Indian film industries, adding star power to the festive occasion.
The celebrations witnessed the presence of Saif Ali Khan, Sara Ali Khan, Nagarjuna, Akhil Akkineni, Sreeleela, Malavika Mohanan, Bobby Deol, Malaika Arora, Priyadarshan and Lissy, among other well-known guests. The celebrities arrived in traditional attire, reflecting the festive spirit and cultural significance of the occasion.
Traditional Elegance and Festive Style
The gathering showcased a blend of traditional Indian fashion and festive elegance, with several celebrities complementing their ethnic outfits with gold jewellery. Nagarjuna and his son Akhil Akkineni were seen in traditional kurta ensembles, while Saif Ali Khan opted for a classic kurta look. Sara Ali Khan appeared in a yellow saree with pink zari borders.
Actors Sreeleela and Malavika Mohanan also embraced traditional sarees paired with gold jewellery, highlighting the enduring appeal of Indian craftsmanship during festive celebrations. Filmmaker Priyadarshan attended with actor Lissy, while other prominent guests included Prabhu Ganesan, Punitha Prabhu, Rahman, Meherunnisa, Jayaram and Kalidas Jayaram.
A Signature Festive Tradition
The annual Navratri Puja hosted by the Kalyanaraman family has evolved into a prominent festive gathering, bringing together celebrities, industry personalities and distinguished guests. The celebration reflects the importance of tradition, family and cultural heritage, while highlighting the role of gold jewellery in India’s festive and ceremonial occasions.
Through this annual gathering, Kalyan Jewellers continues to bring together cinema, culture and festive traditions in a celebration that attracts considerable attention across the entertainment and jewellery industries.
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