GlamBuzz

Jos Alukkas Presents ‘My Best Friend’s Wedding’

Published

2 weeks ago

January 10, 2026

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.

For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.

The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.

Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”

Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”

John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”

With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.

Related Topics:2026 glambuzz jewelbuzz Jewelbuzz Magazine Jos Alukkas My Best Friend’s Wedding nationalnews ourbuzz

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BrandBuzz

Ranbir Kapoor Joins PNG Jewellers as the new Ambassador, Ushering in a New Chapter of Legacy and Modernity

The association with the B-town A-lister will fuel PNG’s visibility across markets, amplifying legacy via endorsements, advocacy, and brand-led initiatives

Published

2 days ago

January 22, 2026

JewelBuzz Spread The Buzz

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PNG Jewellers, one of India’s most revered jewellery houses with a legacy dating back to 1832, announces Bollywood icon Ranbir Kapoor as its new brand ambassador. With his effortless blend of heritage, credibility and contemporary appeal, Ranbir Kapoor marks an exciting new chapter in PNG Jewellers’ journey as the brand strengthens its national presence.

Founded in Maharashtra and now expanding confidently across India and beyond, PNG Jewellers is steered by Dr. Saurabh Gadgil with a clear, forward-looking vision. The association with Ranbir Kapoor reflects the brand’s evolution while remaining deeply rooted in its values of trust, craftsmanship and legacy. As the youngest generation of the legendary Kapoor family of Bollywood, Ranbir’s legacy in movies and his correspondingly massive fan base of Hindi movie lovers make this association a watershed moment for the jewellery brand’s next phase of growth across age demographics in India.

This association will commence in January 2026, with Ranbir Kapoor joining PNG Jewellers as an ambassador alongside the existing brand face. His role will focus on strengthening the brand’s visibility nationally, reinforcing trust, and amplifying PNG Jewellers’ legacy through endorsements, advocacy and brand-led initiatives. While there is no specific collection launch tied to this collaboration, the partnership itself signals a significant milestone in the brand’s long-term growth strategy in national retail expansion.

Speaking on the association, actor Ranbir Kapoor said, “PNG Jewellers stands for a legacy that has endured for generations, built on trust and values that truly resonate with me. Being part of a brand that respects tradition while embracing the future feels like a very natural association, and I am proud to join them on this journey.”

Sharing his excitement about the association and its far-reaching impact on the brand, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, added, “Ranbir Kapoor represents the perfect balance of heritage and modern aspiration. Just as PNG Jewellers has evolved over decades while staying true to its roots, Ranbir has carried forward an iconic legacy with authenticity and relevance. This partnership is not just about visibility, but about shared values and a common vision for the future.”

With this association, PNG Jewellers continues to reinforce its position as a symbol of enduring trust, evolving legacy and timeless elegance, creating a powerful connection between tradition and contemporary India.