JB Insights
Jaipur Jewellery Show 2023
JJS 2023 HIGHLIGHTS
- Over 50,000 visitors
- Around 1000 premium retailers
- 1100 exhibition booths
- 67% Designer Booths
- Exclusive B2B Traders Pavilion ‘Pink Club’
The 21st edition of the Jaipur Jewellery Show (JJS) was held from 22nd to 25th December, 2023 at the Novotel Jaipur Convention Centre, Jaipur. JJS 2023 was inaugurated by Deputy Chief Minister of Rajasthan, Diya Kumari. In her address she said jewellery industry is employment giver; providing a direct employment for 2 lakh persons. JJS concluded on 25 December 2023 with a Valedictory Ceremony; the Chief Guest on the occasion was Deputy Chief Minister of Rajasthan, Dr Prem Chand Bairwa.

Guest of Honour Vipul Shah, Chairman GJEPC said “2023 has been a challenging year for the gems and jewellery industry owing to the geopolitical concerns and economic downturn. However, the industry has bounced back and is experiencing a gradual but significant rise. The GJEPC and jewellers are jointly taking various initiatives such as the diamond bourse in Surat and the upcoming one in Jaipur to make India a key global hub in this sector.”
Pramod Derewala, Chairman of NGJCI said that the Gem & Jewellery industry of Jaipur is contributing towards the economy of the state as well as the country by way of foreign exchange earnings, tax revenue and employment generation.

In his welcome address, Chairman JJS, Vimal Chand Surana said that the Jaipur Royal family has been a huge supporter of the gems and jewellery industry in the city. The Jaipur Jewellery Show is an important and progressive show and it has grown from strength to strength over the years.
Saiyam Mehra, Chairman, GJC “There is an exceptional display of jewellery here and JJS is giving a tough fight to all international shows.”
Putting special focus on the gemstone ‘Emerald’, the theme for this year’s JJS was ‘Emerald… Your Stone Your Story’. To promote Emerald, a group of 15 members was formed as the Emerald Promotion Group with GEMFIELDS as the prime emerald promotion partner.
Visitors came source exquisite ornaments of emerald, gold, diamond, silver, coloured gemstones, kundan meena, polki, jadau, among others. While buyers come across the usual display of a wide variety of goods both in colour gemstones and diamonds – the metals, beads and carving were equally popular. At the same time, B2C – Consumers got an opportunity to see nearly 1000 plus booths displaying goods- they could simply pick and buy from a number of sellers.
Nearly 1000 top retailers of India participated in the show. These retailers visit the show every year on the invitation of JJS. Over 50 specially invited GJC members attended JJS.
A grand networking dinner was organised on the evening of the second day of JJS. This year’s brand ambassador of JJS and actress, Pooja Batra and Gemfields India Head, Gopal Kumar were also present at the event. Like its previous editions, JJS 2023 also witnessed encouraging business in terms of trade networking, exhibitors and participating members.
An exclusive B2B Traders Pavilion ‘Pink Club’, which was introduced at JJS 2022, was the main attraction at JJS. Only B2B customers were able to visit this pavilion for B2B interaction.
To celebrate and promote designers, JJS hosted Jaipur Jewellery Design Festival (JJDF) for the sixth time, this year with the theme ‘Go Tech & its effect on the Jewellery Industry’.


‘Taraash’ is a new and one-of-its-kind initiative that was kick started at JJS 2023. The objective is to contribute to the development of the start-up ecosystem, specifically for GJ industry. This is a joint initiative of JJS and TiE Rajasthan.
Indian Jewellery Design Awards-2023 took place on the first day of JJS. Film actor, Malaika Arora’s presence graced the evening at the awards.
Navrattan Kothari, Chairman, KGK Group, received the Lifetime Achievement Award for Outstanding contribution to gems and jewellery trade, particularly for his long innings in the diamond sector.
JJS 2024 will be held from 20th to 23rd December




Education
The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver
#JbExclusive
The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.
For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.
From Karigar to Knowledge Professional
For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:
- Gemology and diamond grading
- CAD and 3D jewellery design
- Retail management and consumer psychology
- Digital marketing and brand storytelling

- International trade compliance and tariffs
- ESG and sustainability frameworks
Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.
Trend Watch: Rise of Tech-Integrated Learning
One of the strongest education trends shaping the industry is technology integration.
- CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
- AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.

- Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
- Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.
Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.
The Bridal Economy & Consumer Education
India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:
- Natural vs lab-grown diamonds
- Hallmarking standards

- Ethical sourcing claims
- Design originality
Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.
Financial Literacy in Jewellery
Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:
- Gold monetisation frameworks
- Hedging strategies

- Commodity price cycles
- Working capital management
Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.
Sustainability & Responsible Sourcing
Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.
Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.
The Future: Hybrid Skills Will Win
The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:
- Design sensibility
- Technical expertise
- Business acumen

- Digital fluency
- Ethical awareness
For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.
Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.
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