JB Insights
Jaipur Jewellery Show 2023
JJS 2023 HIGHLIGHTS
- Over 50,000 visitors
- Around 1000 premium retailers
- 1100 exhibition booths
- 67% Designer Booths
- Exclusive B2B Traders Pavilion ‘Pink Club’
The 21st edition of the Jaipur Jewellery Show (JJS) was held from 22nd to 25th December, 2023 at the Novotel Jaipur Convention Centre, Jaipur. JJS 2023 was inaugurated by Deputy Chief Minister of Rajasthan, Diya Kumari. In her address she said jewellery industry is employment giver; providing a direct employment for 2 lakh persons. JJS concluded on 25 December 2023 with a Valedictory Ceremony; the Chief Guest on the occasion was Deputy Chief Minister of Rajasthan, Dr Prem Chand Bairwa.

Guest of Honour Vipul Shah, Chairman GJEPC said “2023 has been a challenging year for the gems and jewellery industry owing to the geopolitical concerns and economic downturn. However, the industry has bounced back and is experiencing a gradual but significant rise. The GJEPC and jewellers are jointly taking various initiatives such as the diamond bourse in Surat and the upcoming one in Jaipur to make India a key global hub in this sector.”
Pramod Derewala, Chairman of NGJCI said that the Gem & Jewellery industry of Jaipur is contributing towards the economy of the state as well as the country by way of foreign exchange earnings, tax revenue and employment generation.

In his welcome address, Chairman JJS, Vimal Chand Surana said that the Jaipur Royal family has been a huge supporter of the gems and jewellery industry in the city. The Jaipur Jewellery Show is an important and progressive show and it has grown from strength to strength over the years.
Saiyam Mehra, Chairman, GJC “There is an exceptional display of jewellery here and JJS is giving a tough fight to all international shows.”
Putting special focus on the gemstone ‘Emerald’, the theme for this year’s JJS was ‘Emerald… Your Stone Your Story’. To promote Emerald, a group of 15 members was formed as the Emerald Promotion Group with GEMFIELDS as the prime emerald promotion partner.
Visitors came source exquisite ornaments of emerald, gold, diamond, silver, coloured gemstones, kundan meena, polki, jadau, among others. While buyers come across the usual display of a wide variety of goods both in colour gemstones and diamonds – the metals, beads and carving were equally popular. At the same time, B2C – Consumers got an opportunity to see nearly 1000 plus booths displaying goods- they could simply pick and buy from a number of sellers.
Nearly 1000 top retailers of India participated in the show. These retailers visit the show every year on the invitation of JJS. Over 50 specially invited GJC members attended JJS.
A grand networking dinner was organised on the evening of the second day of JJS. This year’s brand ambassador of JJS and actress, Pooja Batra and Gemfields India Head, Gopal Kumar were also present at the event. Like its previous editions, JJS 2023 also witnessed encouraging business in terms of trade networking, exhibitors and participating members.
An exclusive B2B Traders Pavilion ‘Pink Club’, which was introduced at JJS 2022, was the main attraction at JJS. Only B2B customers were able to visit this pavilion for B2B interaction.
To celebrate and promote designers, JJS hosted Jaipur Jewellery Design Festival (JJDF) for the sixth time, this year with the theme ‘Go Tech & its effect on the Jewellery Industry’.


‘Taraash’ is a new and one-of-its-kind initiative that was kick started at JJS 2023. The objective is to contribute to the development of the start-up ecosystem, specifically for GJ industry. This is a joint initiative of JJS and TiE Rajasthan.
Indian Jewellery Design Awards-2023 took place on the first day of JJS. Film actor, Malaika Arora’s presence graced the evening at the awards.
Navrattan Kothari, Chairman, KGK Group, received the Lifetime Achievement Award for Outstanding contribution to gems and jewellery trade, particularly for his long innings in the diamond sector.
JJS 2024 will be held from 20th to 23rd December




JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
-
National News3 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
-
National News3 minutes agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
-
ShowBuzz2 hours agoAsia’s Premier Jewelry Hub Returns: 73rd Bangkok Gems & Jewelry Fair Set to Outshine Record-Breaking Predecessor
-
ShowBuzz56 minutes agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch


