OurBuzz
GJC’s 6th edition of GJS 2024 to sparkle at Mumbai’s Jio World Convention Centre
The jewellery industry is set to dazzle as the much-anticipated India Gems and Jewellery Show 2024 (GJS2024) #HumaraApnaShow, a premier retail jewellery exhibition, opens its doors at Jio World Convention Centre, Mumbai, from 25th to 28th September 2024. Organised by All India Gem and Jewellery Domestic Council (GJC), this prestigious event brings together the finest jewellery brands, artisans, designers, and retailers under one roof, offering an unparalleled platform for showcasing exquisite collections and the latest trends in the jewellery world. The inauguration ceremony will be graced by the esteemed Chief Guest Shri Govindbhai L Dholakia – Chairman Emeritus SRK & MP Rajya Sabha, with guests of honour, Mr. Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., and Dr. B. Govindan, GJC South Zone Chairman & Chairman Bhima Group.
The show will host over 400 exhibitors across 700+ booths, attracting more than 12,000 visitors and securing 2,000+ room nights for hosted buyers. GJS has streamlined the process for retailers, enabling them to conveniently source jewellery from a diverse range of manufacturers and wholesalers, all under one roof. Attendees will have the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond-studded ornaments, silver, platinum, gemstones, allied machinery, loose diamonds, pearls, lab-grown diamonds, and bespoke custom designs.
One of the key highlights of this event is its perfect timing, right before the festive and wedding season. The delivery show is scheduled 8 days before Navratri, 17 days before Dussehra, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season, providing retailers with an ideal opportunity to unveil their latest collections.
Additionally, a special interactive session titled “The Tanishq Story” with Mr. C.K. Venkataraman, Managing Director of Titan Company Ltd., will take place on 25th September 2024. In conjunction with this, the “Let’s Talk” seminar series will feature industry experts hosting seminars.
GJS2024 will serve as a hub for networking, where retailers, designers, and artisans can connect with leading industry players to form collaborations and business partnerships. The organiser has facilitated arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience.
GJC is hosting two prestigious events at the Jio Convention Centre, Mumbai, in September 2024, bringing together the best in the jewellery industry. On 25th September, GJS Nite, a glamorous networking event, will take place, powered by IDT Gemological Laboratories Worldwide and supported by partners such as Godrej Security, JewelTredz, and Porsche Mumbai. The fashion show, with partners Unique Chains Pvt Ltd, JP Gold, TJ Impex, and BIJS by KNC, will feature collections from renowned jewellers, displayed by leading Indian models and celebrities. During the event, top jewellers will be honoured as “Icons of the Jewellery Industry,” celebrating their outstanding contributions to the field.
Following this, GJC will present the 13th edition of National Jewellery Awards (NJA), on 26th September 2024 at Jio Convention Centre. Presented by the Indian Association of Gold Excellence and Standards (IAGES) by the World Gold Council (WGC), and Powered by the Gemological Institute of America (GIA), Trophy Partner – Pranda, Platinum Partner – Platinum Guild India (PGI), Laboratory Partner – IDT Gemological Laboratories Worldwide, Supporting Partners – De Beers, Swarnshilp Chains & Jewellers Pvt Ltd, Laxmi Diamonds & Padmavati Chains & Jewels, Education Partner – International Institute of Gemology (IIG). The event will honour excellence across the jewellery value chain, recognizing achievements in designs, craftsmanship, marketing, exports, and more. Winners, selected by a distinguished jury of industry veterans and experts, will be announced across six segments and 35 sub-categories, ensuring representation of the diverse sectors of India’s jewellery industry.
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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