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GJC’s 6th edition of GJS 2024 to sparkle at Mumbai’s Jio World Convention Centre

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The jewellery industry is set to dazzle as the much-anticipated India Gems and Jewellery Show 2024 (GJS2024) #HumaraApnaShow, a premier retail jewellery exhibition, opens its doors at Jio World Convention Centre, Mumbai, from 25th to 28th September 2024. Organised by All India Gem and Jewellery Domestic Council (GJC), this prestigious event brings together the finest jewellery brands, artisans, designers, and retailers under one roof, offering an unparalleled platform for showcasing exquisite collections and the latest trends in the jewellery world. The inauguration ceremony will be graced by the esteemed Chief Guest Shri Govindbhai L Dholakia – Chairman Emeritus SRK & MP Rajya Sabha, with guests of honour, Mr. Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., and Dr. B. Govindan, GJC South Zone Chairman & Chairman Bhima Group.

The show will host over 400 exhibitors across 700+ booths, attracting more than 12,000 visitors and securing 2,000+ room nights for hosted buyers. GJS has streamlined the process for retailers, enabling them to conveniently source jewellery from a diverse range of manufacturers and wholesalers, all under one roof. Attendees will have the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond-studded ornaments, silver, platinum, gemstones, allied machinery, loose diamonds, pearls, lab-grown diamonds, and bespoke custom designs.

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One of the key highlights of this event is its perfect timing, right before the festive and wedding season. The delivery show is scheduled 8 days before Navratri, 17 days before Dussehra, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season, providing retailers with an ideal opportunity to unveil their latest collections.

Additionally, a special interactive session titled “The Tanishq Story” with Mr. C.K. Venkataraman, Managing Director of Titan Company Ltd., will take place on 25th September 2024. In conjunction with this, the “Let’s Talk” seminar series will feature industry experts hosting seminars.

GJS2024 will serve as a hub for networking, where retailers, designers, and artisans can connect with leading industry players to form collaborations and business partnerships. The organiser has facilitated arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. 

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GJC is hosting two prestigious events at the Jio Convention Centre, Mumbai, in September 2024, bringing together the best in the jewellery industry. On 25th September, GJS Nite, a glamorous networking event, will take place, powered by IDT Gemological Laboratories Worldwide and supported by partners such as Godrej Security, JewelTredz, and Porsche Mumbai. The fashion show, with partners Unique Chains Pvt Ltd, JP Gold, TJ Impex, and BIJS by KNC, will feature collections from renowned jewellers, displayed by leading Indian models and celebrities. During the event, top jewellers will be honoured as “Icons of the Jewellery Industry,” celebrating their outstanding contributions to the field.

Following this, GJC will present the 13th edition of National Jewellery Awards (NJA), on 26th September 2024 at Jio Convention Centre. Presented by the Indian Association of Gold Excellence and Standards (IAGES) by the World Gold Council (WGC), and Powered by the Gemological Institute of America (GIA), Trophy Partner – Pranda, Platinum Partner – Platinum Guild India (PGI), Laboratory Partner – IDT Gemological Laboratories Worldwide, Supporting Partners – De Beers, Swarnshilp Chains & Jewellers Pvt Ltd, Laxmi Diamonds & Padmavati Chains & Jewels, Education Partner – International Institute of Gemology (IIG). The event will honour excellence across the jewellery value chain, recognizing achievements in designs, craftsmanship, marketing, exports, and more. Winners, selected by a distinguished jury of industry veterans and experts, will be announced across six segments and 35 sub-categories, ensuring representation of the diverse sectors of India’s jewellery industry. 

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Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign

A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.

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In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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