OurBuzz
GJC’s 6th edition of GJS 2024 to sparkle at Mumbai’s Jio World Convention Centre
The jewellery industry is set to dazzle as the much-anticipated India Gems and Jewellery Show 2024 (GJS2024) #HumaraApnaShow, a premier retail jewellery exhibition, opens its doors at Jio World Convention Centre, Mumbai, from 25th to 28th September 2024. Organised by All India Gem and Jewellery Domestic Council (GJC), this prestigious event brings together the finest jewellery brands, artisans, designers, and retailers under one roof, offering an unparalleled platform for showcasing exquisite collections and the latest trends in the jewellery world. The inauguration ceremony will be graced by the esteemed Chief Guest Shri Govindbhai L Dholakia – Chairman Emeritus SRK & MP Rajya Sabha, with guests of honour, Mr. Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., and Dr. B. Govindan, GJC South Zone Chairman & Chairman Bhima Group.
The show will host over 400 exhibitors across 700+ booths, attracting more than 12,000 visitors and securing 2,000+ room nights for hosted buyers. GJS has streamlined the process for retailers, enabling them to conveniently source jewellery from a diverse range of manufacturers and wholesalers, all under one roof. Attendees will have the opportunity to explore a wide variety of jewellery styles, including gold, couture and real diamond-studded ornaments, silver, platinum, gemstones, allied machinery, loose diamonds, pearls, lab-grown diamonds, and bespoke custom designs.
One of the key highlights of this event is its perfect timing, right before the festive and wedding season. The delivery show is scheduled 8 days before Navratri, 17 days before Dussehra, 34 days before Dhanteras, 37 days before Diwali, and 48 days before the wedding season, providing retailers with an ideal opportunity to unveil their latest collections.
Additionally, a special interactive session titled “The Tanishq Story” with Mr. C.K. Venkataraman, Managing Director of Titan Company Ltd., will take place on 25th September 2024. In conjunction with this, the “Let’s Talk” seminar series will feature industry experts hosting seminars.
GJS2024 will serve as a hub for networking, where retailers, designers, and artisans can connect with leading industry players to form collaborations and business partnerships. The organiser has facilitated arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience.
GJC is hosting two prestigious events at the Jio Convention Centre, Mumbai, in September 2024, bringing together the best in the jewellery industry. On 25th September, GJS Nite, a glamorous networking event, will take place, powered by IDT Gemological Laboratories Worldwide and supported by partners such as Godrej Security, JewelTredz, and Porsche Mumbai. The fashion show, with partners Unique Chains Pvt Ltd, JP Gold, TJ Impex, and BIJS by KNC, will feature collections from renowned jewellers, displayed by leading Indian models and celebrities. During the event, top jewellers will be honoured as “Icons of the Jewellery Industry,” celebrating their outstanding contributions to the field.
Following this, GJC will present the 13th edition of National Jewellery Awards (NJA), on 26th September 2024 at Jio Convention Centre. Presented by the Indian Association of Gold Excellence and Standards (IAGES) by the World Gold Council (WGC), and Powered by the Gemological Institute of America (GIA), Trophy Partner – Pranda, Platinum Partner – Platinum Guild India (PGI), Laboratory Partner – IDT Gemological Laboratories Worldwide, Supporting Partners – De Beers, Swarnshilp Chains & Jewellers Pvt Ltd, Laxmi Diamonds & Padmavati Chains & Jewels, Education Partner – International Institute of Gemology (IIG). The event will honour excellence across the jewellery value chain, recognizing achievements in designs, craftsmanship, marketing, exports, and more. Winners, selected by a distinguished jury of industry veterans and experts, will be announced across six segments and 35 sub-categories, ensuring representation of the diverse sectors of India’s jewellery industry.
BrandBuzz
Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
The Campaign Stars Actor Nupur Sanon, Chef Guntas Bhasin & Singer Lisa Mishra
Forevermark Diamond Jewellery introduces Avaanti, a new diamond jewellery collection that captures the beauty of becoming – a journey that does not seek a final note. Rooted in the philosophy of “my never-ending symphony,” Avaanti by Forevermark Diamond Jewellery reflects the rhythm of evolving identities, personal reinvention, and the quiet power of moving forward.
Designed with Forevermark’s signature natural diamonds, Avaanti by Forevermark Diamond Jewellery is defined by fluid, sculptural forms that appear to fold seamlessly into one another, an expression of continuity, movement, and the interconnectedness of life’s many chapters. Each piece mirrors the idea that growth is not linear, but layered, with every moment leading into the next.
Bringing this philosophy to life, Forevermark Diamond Jewellery collaborates with three distinct voices – entrepreneur Nupur Sanon, Chef Guntas Bhasin, and Singer – Lisa Mishra – in a campaign film that captures journeys defined not by endings, but by constant evolution.
Through deeply personal narratives, the film traces pivotal turning points that shaped each of them. For Nupur Sanon, it is the courage to step away from a conventional path in engineering to find her voice in music and films, a journey still unfolding. For Guntas Bhasin, it is a story of reinvention – from chartered accountancy to culinary artistry, building a name through resilience, belief, and starting over. For Lisa Mishra, it is the transformation of a single moment of discovery into an enduring artistic voice – moving beyond first impressions to become undeniable.
Across each story, a shared sentiment emerges – “Not the end. Still becoming.” – echoing the spirit of Avaanti by Forevermark Diamond Jewellery.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:

“With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life. The name ‘Avaanti’ reflects forward movement.
Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.”
With Avaanti, Forevermark Diamond Jewellery continues to evolve the language of fine jewellery – where each piece is not just an adornment, but a reflection of an ever-unfolding journey. A reminder that every step forward, no matter how unexpected, is part of a larger symphony still in the making.
Forevermark Avaanti Open Ring in Gold:

A contemporary interpretation of fluidity and form, the Avaanti Open Ring features a graceful open silhouette that reflects movement and individuality. Anchored by a radiant Forevermark diamond, the design balances minimalism with bold expression, making it a versatile statement for everyday elegance.
Forevermark Avaanti Pendant in Gold:
Delicate yet impactful, the Avaanti Pendant captures effortless sophistication. Suspended with precision, the diamond appears to move with the wearer, symbolising progress and continuity. Its refined design makes it perfect for layering or wearing as a standalone signature piece.

Forevermark Avaanti Bangle in Gold:

Defined by a slender, refined silhouette, the Avaanti Bangles embody modern minimalism with effortless elegance. Featuring a distinctive design with a culet-inspired tip on one end and a radiant Forevermark solitaire diamond on the other, the piece captures a sense of movement and balance.
Forevermark Avaanti Wrap Hoop Earrings in Rose Gold:
The Avaanti Wrap Hoop Earrings reinterpret classic hoops with a contemporary twist. Featuring a dynamic wrap design, they frame the face while offering a perfect balance of boldness and sophistication.

-
National News33 minutes agoSMR Jewels Limited’s IPO To Open On May 26, 2026, Price Band Set At ₹ 128 – ₹ 135 Per Equity Share
-
BrandBuzz20 hours agoForevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
-
BrandBuzz22 hours agoDAIMANTÉ Strengthens Bridal Segment With Launch Of ‘Bridal Trousseau – Talisman Collection’
-
International News22 hours agoGJEPC Delegation Begins Poland Leg Of Eastern Europe Trade Mission


