OurBuzz
IIJS Tritiya 2024 opens in Bengaluru: The Gateway to Global GJ Exports
GJEPC unveils brilliant Bharat theme at IIJS Tritiya IGJME runs concurrently with IIJS Tritiya Bengaluru 2024 GJEPC signs MoU with Karnataka Jewellers Association
India’s apex trade body, The Gem & Jewellery Export Promotion Council (GJEPC) inaugurated the 2nd edition of the India International Jewellery Show – IIJS Tritiya – in Bangalore (Karnataka) at the Bangalore International Exhibition Centre (BIEC) from 5th to 8th April 2024. India Gem & Jewellery Machinery Expo (IGJME) is running concurrently with IIJS Tritiya Bangalore 2024 for the first time ever to showcase world-class technology in manufacturing powered by digital technology tools and techniques.
GJEPC unveils “Brilliant Bharat” theme for India International Jewellery Shows (IIJS). The Brilliant Bharat theme is aimed at rediscovering and celebrating India’s traditions, cultural diversity, and innovative technology to create something truly extraordinary. It also helps to explore the magic of India’s rich heritage, the beauty of our craftsmanship, and the warmth of our people.”
IIJS Tritiya was hailed as the gateway for ‘Gateway to Global gem & jewellery Exports’ by the distinguished dignitaries during the inauguration. The inaugural was graced by Dr. Selvakumar, IAS, Principal Secretary, Industries and Commerce, Govt. of Karnataka; Dr. B Govindan, Chairman, Bhima Jewellery; Vinod Hayagriv, MD & Director, C. Krishniah Chetty Group; Vipul Shah, Chairman, GJEPC; Dr. Chetan Kumar Mehta, President, Jewellers Association Bengaluru; Kirit Bhansali, Vice Chairman, GJEPC; –Nirav Bhansali, Convener-National Exhibitions, GJEPC and Member of Committee of Administration (COA), GJEPC; and Sabyasachi Ray; ED, GJEPC.
Vipul Shah, Chairman, GJEPC and Dr. Chetan Kumar Mehta, President, Jewellers Association Bengaluru signed an MoU to promote gem & jewellery exports from Karnataka through a series of initiatives to be fronted by GJEPC including the Karnataka Jewellery Park.
This year’s IIJS Tritiya is bigger, ‘smarter’ and better than last year, featuring over 900 exhibitors and 1,900 stalls across 40,000 square meters. It serves as a vast marketplace, providing invaluable opportunities for industry players to connect, collaborate, and thrive. It has over 15,000 pre-registered visitors from over 500 cities in India and 60 countries, underscoring the event’s global significance.
Along with showcasing an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry, a notable addition to this year’s exhibition is the India Gem & Jewellery Machinery Expo (IGJME), showcasing the latest innovations and technologies in machinery from both national and international realms.
Dr. Selvakumar, IAS, Principal Secretary, Industries and Commerce, Govt. of Karnataka, said, “Karnataka’s gem & jewellery industry sets new benchmarks in entrepreneurship, excellence and innovation through technology. Karnataka’s skilled craftsmen are renowned for creating world famous for exquisite and intricate jewellery such as temple jewellery, antique jewellery and Nakash jewellery among others. IIJS Tritiya is a testament to India’s positioning as a hub for designer jewellery powered by smart technology. IIJS Tritiya reconfirms the industry’s commitment, contribution and collaborative efforts to increase gem & jewellery exports from Karnataka and south India.”
Vipul Shah, Chairman, GJEPC said, “We are a USD 40 billion export industry today, but the scope and potential for further growth is immense, with the ever-increasing demand in the global gem and jewellery market. GJEPC is working closely with Government to secure favorable polices in the upcoming trade pacts for our sector including FTAs with GCC, Canada, UK and EU. Additionally, GJEPC has successfully pursued the government to introduce measures to facilitate ease of doing business in the e-commerce for retail exports of jewellery from the country, enabling Indian sellers to seamlessly deliver their products to global buyers.”
B Govindan, Chairman, Bhima Jewellery, said, “Investing in the jewellery industry not only creates jobs but also contributes significantly to the economy. It’s essential for every citizen to recognise its potential and participate in its growth. With proper support and industry knowledge, this sector can thrive, providing employment opportunities and driving economic development.”
Vinod Hayagriv, MD & Director, C. Krishniah Chetty Group, said, IIJS Tritiya will soon become the landmark show for the whole of India. The show has not only got bigger, but it’s got smarter – similar to Bangalore’s reputation as a smart city. We look forward to a very smart industry in the coming decade. I think $70 billion is a very doable target and with GJEPC being there at the helm, I think we could easily achieve that much earlier than 2030.”
Kirit Bhansali, Vice Chairman, GJEPC said, “The Council is focused on empowering MSMEs through initiatives like Common Facility Centres, Mega CFCs, Jewellery Park in Mumbai, Gem Bourse in Jaipur alongside digital platforms for enhanced marketing and sales. These efforts not only contribute to the industry’s expansion in the global market but also ensure its alignment with the principles of Viksit Bharat.”
Dr. Chetan Kumar Mehta, President, Jewellers Association Bengaluru said, “We pledge unwavering support from the Jewellers Association, Bangalore (JAB), to ensure the industry’s continual growth and prosperity. With GJEPC’s commendable efforts and initiatives, our industry is on a path to greater organisation and success. As President of JAB, I extend our full support to GJEPC and all industry stakeholders. Thank you to everyone for joining this celebration, and here’s to the success of the second edition of IIJS Tritiya.”
Nirav Bhansali, Convener, National Exhibitions, GJEPC, said, “IIJS is India’s leading platform to facilitate gems and jewellery business. Between 3 shows and 9000 booths IIJS is the gateway for Indian gems and Jewels to the world. IIJS gives opportunities to MSME companies meet customers from across the world.”
“IIJS Tritiya has also become smarter, bigger and better than last year. It serves as a vast marketplace, providing invaluable opportunities for industry players to connect, collaborate, and thrive. IIJS Tritiya platform is an opportunity for MSME manufacturers to meet global buyers to reach international markets.
“IIJS Tritiya offers various features and amenities aimed at enhancing the experience including Innov8 Talks providing insights and perspectives. Furthermore, we have introduced several initiatives to embrace digitalization and sustainability. Features such as digital badges, face recognition processes, and the IIJS App streamline operations while minimizing paper usage. Under the One Earth Initiative for IIJS shows, we have already planted 100,000 trees exceeding expectations and our goal is to achieve the goal of 1.5 lakh trees this year.” adds Nirav Bhansali.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
-
BrandBuzz1 day agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
-
International News2 hours agoDe Beers Narrowed Losses In H1 2026 Despite A Sharp Decline In Rough Diamond Prices
-
National News1 hour agoBlueStone, SafeGold Launch Platform To Convert Idle Gold Into Digital Assets
-
JB Insights47 minutes agoJewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

