Florida-based luxury jeweler J.R. Dunn Jewelers has recently announced a collaboration with Tracr, a diamond traceability platform owned by De Beers, to introduce a new collection of fully traceable natural diamonds. This “Single Source” collection features diamonds originating exclusively from Botswana, Namibia, and South Africa, and utilizes blockchain technology to provide unprecedented transparency to consumers.

Full Transparency: The partnership aims to address growing consumer demand for ethically sourced and transparently tracked diamonds. By leveraging Tracr’s blockchain technology, customers can gain complete insight into the journey of their purchased diamonds.

Single Country of Origin: The “Single Source” designation guarantees that each diamond in the collection originates from one of the three specified African nations, known for their responsible mining practices.

Blockchain-Backed Traceability: Each diamond in the collection is accompanied by a Blockchain Signature Card and features a scannable QR code. This allows the purchaser to access a verified record of the diamond’s journey, from its rough form at the mine to the final polished gem.

Ethical Sourcing Assurance: The traceability provided by Tracr ensures that the diamonds are ethically sourced, offering consumers confidence in their purchase and the knowledge that their diamond has contributed positively to the communities where it was mined.

Origin Story: Beyond tracking, the technology provides an origin story for each individual diamond, fostering a deeper connection between the buyer and the gem.

The jeweler is sourcing all stones for the collection from Grandview Klein, which has cutting factories in each of the source countries, meaning its citizens are benefiting directly, J.R. Dunn explained. By the end of 2025, the jeweler expects all multi-stone jewelry in the line to be fully traceable to a single country of origin.