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Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES

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Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?

Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.

 

Why Gold Has Performed Well

Several factors have supported gold prices in recent years:

  • Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
  • Inflation worries: Gold is a traditional inflation hedge.
  • Global economic uncertainty: Fears of a recession and a weak global economic outlook.
  • Central bank buying: Many countries, including India and China, have increased gold reserves.
  • Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.

Why You Should Consider Buying

  • Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
  • Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
  • Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
  • Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.

Caution Due to High Prices

  • Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
  • A correction could occur if:
    • US-China tensions ease.
    • Interest rates rise unexpectedly.
    • Investors shift their focus back to risk assets like equities.

Smart Buying Strategy for 2025

Buy with a measured and strategic approach:

  1. Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
  2. Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
  3. Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
  4. Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.

Final Word

Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.

In short: Yes, buy gold—but buy smart.

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Value Addition Drives August Jewellery Exports as Studded Gold Jewellery Rises 51.22% to US$642.85 Million

. Gross Gem & Jewellery Exports Rise 3.14% to US$2.30 Billion in August
. Cut and polished diamond exports, in volume terms, rose by 3.23%, from 12.94 lakh carats in August 2025 to 13.36 lakh carats in August 2026, indicating early signs of renewed demand and positive momentum in the global diamond market.

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India’s gem and jewellery exports continued their positive momentum in August 2026, with gross exports increasing 3.14% in US dollar terms and 12.52% in rupee terms year-on-year to US$ 2.30 billion (Rs. 21,945.87 crore), compared to US$ 2.23 billion (Rs. 19,503.52 crore) in August 2025.

A notable trend during the month was the strong performance of value-added jewellery exports. While cut and polished diamond exports remained under pressure in value terms, the volume of cut and polished diamonds exported increased from 12.94 lakh carats in August 2025 to 13.36 lakh carats in August 2026. At the same time, studded gold jewellery exports surged 51.22% in US dollar terms, indicating growing demand for finished and value-added jewellery from international markets.

This shift towards value addition is significant for India’s gem and jewellery ecosystem, as more diamonds are being incorporated into finished jewellery within the country, creating greater value across the manufacturing chain and supporting employment and economic activity.

Shri Kirit Bhansali, Chairman, GJEPC, said “August’s export performance reflects the resilience and adaptability of India’s gem and jewellery industry. The increase in diamond export volumes, along with the sharp growth in studded gold jewellery exports, highlights India’s growing ability to create greater value by transforming precious materials into finished jewellery. This marks an important step in India’s evolution from a major processing centre to a global hub for design, manufacturing and value addition. With continued policy support, innovation and access to international markets, India is well positioned to capture a larger share of value across the global jewellery supply chain.”

Plain Gold Jewellery exports declined -23.90% in US dollar terms and -17.00% in rupee terms year-on-year to US$356.97 million (₹3408.32 crore). The decline comes amid elevated gold prices and the limited availability of duty-free gold for exporters, which has increased input costs and put pressure on the competitiveness of plain gold jewellery exports.

Gold prices increased by (+)8.27% month-on-month, rising from US$ 4,073.92 per troy ounce in July 2026 to US$ 4,410.89 per troy ounce in August 2026.

For the April–August 2026 period, India’s overall gross gem and jewellery exports stood at US$ 11.47 billion (Rs. 109,023.88 crore), registering a 2.58% growth in US dollar terms and a 13.36% growth in rupee terms over the corresponding period last year, demonstrating the sector’s resilience amid continued global economic uncertainties and elevated precious metal prices.

August 2026: Product-wise Export Performance

  • Gold Jewellery (Plain & Studded) exports increased 11.81% in US dollar terms and 21.96% in rupee terms year-on-year to US$ 999.83 million (Rs. 9,546.12 crore). The growth was driven by strong demand from USA, Hongkong, Singapore, UK, and France.
  • Plain Gold Jewellery exports declined 23.90% in US dollar terms and -17.00% in rupee terms year-on-year to US$ 356.97 million (Rs. 3,408.32 crore).
  • Studded Gold Jewellery exports surged 51.22% in US dollar terms and 64.96% in rupee terms year-on-year to US$ 642.85 million (Rs. 6,137.81 crore). The growth was driven by strong demand from USA, UAE, Hongkong, UK, and France.
  • Cut & Polished Diamonds exports declined -4.93% in US dollar terms and a +3.74% growth in rupee terms year-on-year to US$ 924.51 million (Rs. 8,828.65 crore).
  • In volume terms, Cut and polished diamond exports rose by 3.23%, from 12.94 lakh carats in August 2025 to 13.36 lakh carats in August 2026.
  • Silver Jewellery exports declined 39.66% in US dollar terms and -34.20% in rupee terms year-on-year to US$ 86.68 million (Rs. 827.20 crore).
  • Platinum Jewellery exports grew 29.09% in US dollar terms and 40.90% in rupee terms year-on-year to US$ 22.50 million (Rs. 214.94 crore). The growth was driven by strong demand from USA, UK, Netherland, and Canada.
  • Polished Lab-Grown Diamonds exports grew 28.45% in US dollar terms and 40.19% in rupee terms year-on-year to US$ 125.17 million (Rs. 1,195.18 crore). The growth was driven by strong demand from Hongkong, Israel, Thailand, Russia, and Canada.
  • Coloured Gemstones exports grew 34.40% in US dollar terms and 46.64% in rupee terms year-on-year to US$ 49.07 million (Rs. 468.78 crore). The growth was driven by strong demand from Thailand, Hongkong, Italy, and USA.

April–August 2026: Product-wise Export Performance

Coloured Gemstones exports declined 1.92% in US dollar terms and a +8.45% growth in rupee terms to US$ 152.61 million (Rs. 1,451.49 crore) during April–August 2026, compared to US$ 155.59 million in the corresponding period last year.

Gold Jewellery (Plain & Studded) exports increased 7.00% in US dollar terms and 18.33% in rupee terms to US$ 5.03 billion (Rs. 47,853.03 crore) during April–August 2026, compared to US$ 4.70 billion in the corresponding period last year.

Plain Gold Jewellery exports declined 11.44% in US dollar terms and -2.04% in rupee terms to US$ 2.15 billion (Rs. 20,489.39 crore) during April–August 2026, compared to US$ 2.43 billion in the corresponding period last year.

Studded Gold Jewellery exports grew 26.73% in US dollar terms and 40.16% in rupee terms to US$ 2.88 billion (Rs. 27,363.63 crore) during April–August 2026, compared to US$ 2.27 billion in the corresponding period last year.

Cut & Polished Diamonds exports declined 7.38% in US dollar terms and a +2.35% growth in rupee terms to US$ 4.52 billion (Rs. 43,000.37 crore) during April–August 2026, compared to US$ 4.88 billion in the corresponding period last year.

Silver Jewellery exports grew 35.57% in US dollar terms and 48.57% in rupee terms to US$ 594.86 million (Rs. 5,623.89 crore) during April–August 2026, compared to US$ 438.79 million in the corresponding period last year.

Platinum Jewellery exports increased 19.67% in US dollar terms and 32.08% in rupee terms to US$ 100.32 million (Rs. 953.36 crore) during April–August 2026, compared to US$ 83.83 million in the corresponding period last year.

Polished Lab-Grown Diamonds exports increased 11.76% in US dollar terms and 23.49% in rupee terms to US$ 533.67 million (Rs. 5,076.61 crore) during April–August 2026, compared to US$ 477.53 million in the corresponding period last year.

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