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Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES

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Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?

Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.

 

Why Gold Has Performed Well

Several factors have supported gold prices in recent years:

  • Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
  • Inflation worries: Gold is a traditional inflation hedge.
  • Global economic uncertainty: Fears of a recession and a weak global economic outlook.
  • Central bank buying: Many countries, including India and China, have increased gold reserves.
  • Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.

Why You Should Consider Buying

  • Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
  • Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
  • Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
  • Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.

Caution Due to High Prices

  • Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
  • A correction could occur if:
    • US-China tensions ease.
    • Interest rates rise unexpectedly.
    • Investors shift their focus back to risk assets like equities.

Smart Buying Strategy for 2025

Buy with a measured and strategic approach:

  1. Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
  2. Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
  3. Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
  4. Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.

Final Word

Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.

In short: Yes, buy gold—but buy smart.

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GJC announces 9th Edition of GJS April 2026

This edition’s theme is Akshay Kala: The Eternal Art, celebrating timeless craftsmanship and innovation

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GJS April 2026 will host over 400 exhibitors across 700+ booths and is expected to attract 15,000+ visitors.

The All India Gem and Jewellery Domestic Council (GJC), the apex industry body representing India’s domestic gem and jewellery sector, will host the 9th edition of the India Gems and Jewellery Show (GJS April 2026), affectionately known as “Humara Apna Show.” The most premium B2B jewellery exhibition is set to take place from 4th to 7th April 2026 at the Jio World Convention Centre, Mumbai. This edition’s theme is Akshay Kala: The Eternal Art, celebrating timeless craftsmanship and innovation in the jewellery industry.

GJC organized a pre-show media briefing to underscore the highlights of GJS April 2026. The briefing was led by Rajesh Rokde, Chairman of GJC, alongside Avinash Gupta, Vice Chairman, GJC, Ashok Minawala, Past Chairman- GJC, Nilesh Shobawat, Director – GJC, Nitin Khandelwal, Past Chairman – GJC, Suyash Agarwal, Director – GJC, Mitesh Dhorda, National Secretary – GJC and Madhusudan Desai, CEO – GJC.

GJS has firmly established itself as a key business platform for industry stakeholders to explore new opportunities, strengthen trade relationships, and drive future growth.

Strategically scheduled ahead of Akshaya Tritiya and shortly after Gudi Padwa, coinciding with the peak wedding season, GJS April 2026 will host over 400 exhibitors across 700+ booths and is expected to attract 15,000+ visitors. More than 2,000 room-nights will be arranged for hosted buyers, ensuring a seamless experience for retailers sourcing jewellery from a wide spectrum of manufacturers and wholesalers under one roof.

A powerful platform where ideas are churned and the future of the industry is shaped, Manthan will be a high-impact research seminar dedicated to building the Vision Blueprint 2047—positioning India as the Jeweller to the World. Scheduled for 3rd April 2026 from 10:00 am onwards at the Jio World Convention Centre in Mumbai.

Organised by GJC in collaboration with the India Gold Policy Centre (IGPC), a joint initiative by IIM Ahmedabad and the World Gold Council (WGC), Manthan will bring together policymakers, industry leaders, and experts to deliberate on critical issues, emerging trends, and policy developments. Through interactive discussions, Manthan aims to foster collaboration and provide strategic insights for sustainable growth and global competitiveness.

An inspiring and transformative Exclusive Session for Elite Family Jewellers designed exclusively for industry leaders and visionary jewellers will be held as part of GJS April 2026 on 3rd April from 4:00 pm onwards at the Jio World Convention Centre in Mumbai. This special gathering will feature Dr. Vivek Bindra, renowned international motivational speaker, CEO & Founder of Bada Business, and leading business coach.

This edition will have Mindspeakwhich is a knowledge-driven seminar series curated alongside GJS, designed to facilitate discussions on evolving consumer preferences, emerging demand trends, and product innovations. It brings together industry leaders, entrepreneurs, and creative thinkers to exchange ideas and explore consumer trends, digital transformation, and the future of jewellery retail.

Rajesh Rokde, Chairman, GJC said, “The 9th edition of Humara Apna Show is not just an exhibition—it is a celebration of India’s eternal artistry and festive spirit. Timed perfectly between Gudi Padwa and Akshaya Tritiya, GJS 2026 will showcase exquisite collections and strengthen trade ties across the value chain. Alongside this, Manthan will provide a vital platform for ideas and policy discussions, shaping India’s vision as the Jeweller to the World. “

Avinash Gupta, Vice Chairman, GJC said, “GJS April 2026 is designed as a powerful platform for jewellers of all sizes to explore new designs, discover emerging trends, and connect with peers across the industry. With over 400 exhibitors and interactive Mindspeak seminars, the show will boost festive demand and spark fresh ideas that will shape the future of the trade. Our new emblem further reinforces this vision—capturing Gems, Gold, and Growth as the pillars of our mission.

The upward arrow within the diamond reflects our rising economic contribution and continuous drive for innovation, skill development, and sustainability.

What makes GJS truly impactful is that it is not just a trade show, but a comprehensive industry movement. It begins with Manthan – the Gems and Jewellery Conclave, where the brightest minds of the jewellery industry come together to churn ideas and shape the Vision Blueprint 2047, positioning India as the Jeweller to the World. Alongside this, Mindspeak will bring together industry experts and thought leaders to share insights, while the exhibition floor enables jewellers from across the country to complete their buying ahead of Akshaya Tritiya and the upcoming wedding season, making GJS April 2026 a powerful platform for ideas, dialogue, and business growth.”

Saiyam Mehra

Saiyam Mehra, Immediate Past Chairman & Convenor of GJS

“GJS has always been about empowering jewellers with opportunities that go beyond business. The Exclusive Session for Elite Family Jewellers exemplifies this mission, offering transformative insights on leadership and growth. By curating such experiences, GJS reinforces its role as the ultimate destination for inspiration, innovation, and excellence.

Alongside this, our refreshed identity embodies resilience and dynamism—ensuring that family jewellers and industry stakeholders alike are equipped to navigate the future with confidence and vision.”

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