National News
Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES
Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?
Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.
Why Gold Has Performed Well
Several factors have supported gold prices in recent years:
- Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
- Inflation worries: Gold is a traditional inflation hedge.
- Global economic uncertainty: Fears of a recession and a weak global economic outlook.
- Central bank buying: Many countries, including India and China, have increased gold reserves.
- Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.
Why You Should Consider Buying
- Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
- Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
- Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
- Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.
Caution Due to High Prices
- Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
- A correction could occur if:
- US-China tensions ease.
- Interest rates rise unexpectedly.
- Investors shift their focus back to risk assets like equities.
Smart Buying Strategy for 2025
Buy with a measured and strategic approach:
- Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
- Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
- Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
- Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.
Final Word
Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.
In short: Yes, buy gold—but buy smart.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,
“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
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