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Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES

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Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?

Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.

 

Why Gold Has Performed Well

Several factors have supported gold prices in recent years:

  • Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
  • Inflation worries: Gold is a traditional inflation hedge.
  • Global economic uncertainty: Fears of a recession and a weak global economic outlook.
  • Central bank buying: Many countries, including India and China, have increased gold reserves.
  • Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.

Why You Should Consider Buying

  • Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
  • Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
  • Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
  • Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.

Caution Due to High Prices

  • Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
  • A correction could occur if:
    • US-China tensions ease.
    • Interest rates rise unexpectedly.
    • Investors shift their focus back to risk assets like equities.

Smart Buying Strategy for 2025

Buy with a measured and strategic approach:

  1. Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
  2. Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
  3. Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
  4. Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.

Final Word

Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.

In short: Yes, buy gold—but buy smart.

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PNG Jewellers’ CMD Dr. Saurabh Gadgil Launches Debut Memoir ‘Choosing Gold’

~Inside the mindset that built PNG Jewellers: a sixth-generation jeweller on conviction, patience, and choosing the harder path ~

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He inherited one of India’s oldest business legacies in his mid-thirties. Today, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, tells the story of everything that came with it, in ‘Choosing Gold’, his debut memoir, released nationally by Penguin Random House India.

‘Choosing Gold’ is a deeply honest and personal book. It is the story of a man who inherited one of India’s oldest business legacies at a young age, and who has now, at forty-nine, paused to reflect on that remarkable journey. Not as the world sees it from the outside, but as he truly lived it.

The memoir traces the moments that shaped him, conversations with his grandfather and mother that stayed with him for life, lessons that revealed their meaning only with time, and difficult decisions that tested his conviction before they proved their worth. The 194-year-old legacy of PNG Jewellers forms the backdrop of this journey. But at its heart, the book is about the man himself, his growth, his choices, his struggles, and the courage it takes to carve one’s own path while honouring what came before.

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

For most of my life, I was too busy living this journey to examine it. Writing this book forced me to sit still for the first time and ask myself questions I had avoided for nearly three decades. Which of my decisions was I actually proud of? Which ones do I still lose sleep over? What did I get right by wisdom, and what did I merely get right by luck? Choosing Gold is my honest attempt at answering those questions, without the polish, without the retrospective genius we all like to grant ourselves.

What surprised me most in writing it was discovering how much of my story was shaped in the quiet moments, a conversation with my grandfather I didn’t realise I’d remember forever, a failure I hid from everyone, including myself, and advice I dismissed at twenty-five and only truly understood decades later. Those moments made me far more than anything that shows up on a balance sheet. I wrote this book for every dreamer standing where I once stood, ambitious, uncertain, carrying expectations they never asked for, wondering if they have it in them. I don’t offer them a formula, because there isn’t one, but the truth and first-hand virtues that have traced me to where I am today … something that balance sheets won’t ever reflect. If my story helps even one reader make their next hard choice with a little more courage and a little less fear, then this book has done everything I hoped it would.”

Anuj Datta, Lead – Penguin Enterprise, Custom Publishing, Penguin Random House India, said, “As publishers, we’re always looking for stories that offer something beyond success. What struck me about Choosing Gold was its honesty. Saurabh doesn’t just talk about achievements; he reflects on the difficult decisions, setbacks and moments of doubt that shaped his journey. That’s what makes this memoir compelling. It’s not simply a business story; it’s a deeply personal account of leadership and resilience. I believe readers, whether they’re entrepreneurs, business leaders or professionals at any stage of their careers, will find something meaningful in these pages.”

‘Choosing Gold’ is Dr. Gadgil’s honest ledger of his choices, written for readers far beyond the jewellery trade, inheritors carrying weight they never asked for, first-generation entrepreneurs building without a name to lean on, and professionals at every stage confronting self-doubt head-on.

The book was formally celebrated at a private launch event in Mumbai on 6th August, where Dr. Gadgil was joined in conversation by actor Madhuri Dixit for a Q&A on the journey behind ‘Choosing Gold’.

‘Choosing Gold’ is available at all PNG Jewellers stores across India as well as pngjewellers.com and is open for pre-order on Amazon. The book will be available at leading bookstores nationwide by 31st August 2026. The Kindle edition will be available soon.

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