National News
Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES
Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?
Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.
Why Gold Has Performed Well
Several factors have supported gold prices in recent years:
- Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
- Inflation worries: Gold is a traditional inflation hedge.
- Global economic uncertainty: Fears of a recession and a weak global economic outlook.
- Central bank buying: Many countries, including India and China, have increased gold reserves.
- Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.
Why You Should Consider Buying
- Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
- Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
- Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
- Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.
Caution Due to High Prices
- Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
- A correction could occur if:
- US-China tensions ease.
- Interest rates rise unexpectedly.
- Investors shift their focus back to risk assets like equities.
Smart Buying Strategy for 2025
Buy with a measured and strategic approach:
- Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
- Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
- Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
- Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.
Final Word
Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.
In short: Yes, buy gold—but buy smart.
National News
Heer by GIVA Launches First Offline Store with ‘Alfaaz-e-Heer’ Poetry Night
An evening of shayari, stories, and celebration featuring Priya Malik
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, celebrated the launch of its first offline store with ‘Alfaaz-e-Heer’, an evening of poetry, stories, and celebration that brought together creators, fashion enthusiasts, and members of the growing Heer community.
The launch event featured a special Shayari Night with Priya Malik, whose evocative verses set the tone for an evening rooted in expression, individuality, and storytelling, values that lie at the heart of the Heer brand. The celebration also included a lively Trivia Night and launch party, creating an engaging and immersive experience for guests as they explored Heer’s jewellery collections.
Designed as more than a traditional store opening, ‘Alfaaz-e-Heer’ reflected the brand’s philosophy that jewellery is not just an adornment but a form of personal expression. Through poetry, conversations, and community moments, the evening celebrated the many voices and stories that define Heer’s identity.
The new store offers customers the opportunity to experience Heer by GIVA’s gold and lab-grown diamond jewellery collections in a thoughtfully designed retail environment that brings the brand’s contemporary and expressive spirit to life.
On the debut of the store, Resha Jain, Chief Brand Officer at GIVA, said: “Heer has always been about celebrating individuality and the many voices of modern India. With the launch of our first offline store, we wanted to create an experience that reflects the soul of the brand, expressive, personal, and rooted in culture. Alfaaz-e-Heer was our way of bringing that spirit alive, where poetry, community, and jewellery come together to celebrate self-expression.”
The opening of Heer by GIVA’s first offline store marks an important milestone in the brand’s journey as it continues to expand its presence and deepen engagement with its growing community. While the brand has built strong resonance with customers through its digital-first approach, the move into physical retail enables Heer to create more immersive brand experiences and stronger community connections.
As the demand for contemporary fine jewellery continues to grow, Heer by GIVA aims to strengthen its presence through curated retail spaces that bring customers closer to the brand’s design philosophy and storytelling.
The store spans over 815 sq. ft. of retail space, along with an additional 230 sq. ft. dedicated to back-office operations, creating a seamless experience for both customers and the in-store team.
With ‘Alfaaz-e-Heer’, the brand not only celebrated a new retail chapter but also reaffirmed its vision of creating a community where jewellery becomes a language of identity, expression, and modern storytelling.
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