National News
Is it wise to buy gold this Akshaya Tritiya? :AUGMONT KNOWLEDGE SERIES

Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?

Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.
Why Gold Has Performed Well
Several factors have supported gold prices in recent years:
- Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
- Inflation worries: Gold is a traditional inflation hedge.
- Global economic uncertainty: Fears of a recession and a weak global economic outlook.
- Central bank buying: Many countries, including India and China, have increased gold reserves.
- Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.
Why You Should Consider Buying
- Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
- Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
- Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
- Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.
Caution Due to High Prices
- Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
- A correction could occur if:
- US-China tensions ease.
- Interest rates rise unexpectedly.
- Investors shift their focus back to risk assets like equities.
Smart Buying Strategy for 2025
Buy with a measured and strategic approach:
- Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
- Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
- Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
- Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.
Final Word
Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.
In short: Yes, buy gold—but buy smart.

National News
Senco Gold Q1 Revenue Jumps 28% on Festive Demand and Store Expansion
Robust consumer sentiment and nine new showroom launches drive growth; gold prices rise fails to dent buyer appetite

Senco Gold Ltd posted a 28% year-on-year increase in total revenue for the first quarter of FY26, propelled by strong festive demand and aggressive retail expansion. The jewellery retailer’s retail revenue grew 24% during the quarter, highlighting increased footfall and consumer interest across its growing showroom network.
Sales were buoyed by festive celebrations such as Akshay Tritiya, Baisakhi, Bihu, Poila Baishakh, and Ramnavmi, particularly in core markets like West Bengal, Punjab, and Assam, where Senco holds strong brand equity. Despite a 32% spike in gold prices—ranging between ₹86,900 and ₹1,01,000 per 10 grams—consumer appetite for gold jewellery remained resilient.
During the quarter, Senco launched nine new showrooms, bringing its total store count to 179 nationwide. The company continued to focus on brand-led strategies aimed at lifestyle-focused and festive shoppers through its diverse product lines.
Looking ahead to Q2 FY26, Senco plans to open 11 additional showrooms, aiming to meet its full-year target of 20 new outlets. It also intends to scale up its sub-brands — Sennes, Gossip, and Everlite — through franchise models to deepen its reach in urban and semi-urban markets.
Shares of Senco Gold Ltd rose 2.22% on Friday, closing at ₹350.05 on the BSE, up ₹7.60 from the previous session.
National News
Candere Unveils New Vashi Store, Reinforcing Presence in Navi Mumbai

Candere, the lifestyle jewellery brand by Kalyan Jewellers celebrated for its modern, trend-led designs, has unveiled its newest retail store in Navi Mumbai, this time in the bustling commercial hub of Vashi. Located Sector 30A, the Platinum Techno Park, this new outlet marks Candere’s 8th store in Mumbai and 79th nationwide, underscoring its commitment to accessible, stylish jewellery for today’s discerning customers.


The store opening comes on the heels of Candere’s landmark announcement of Shah Rukh Khan as its brand ambassador and signifies another milestone in its robust expansion strategy. Vashi, with its strong mix of corporate, retail, and lifestyle audiences, provides the perfect backdrop for Candere’s growth as an omnichannel brand.
Candere is known for its lightweight and versatile jewellery that appeals to Gen Z, working professionals, and style-conscious men. With a focus on contemporary, trend-led designs at affordable prices, starting at ₹10,000—the brand enables customers to showcase their personal style effortlessly. These collections also make ideal gifts and are perfect for marking special moments.
To mark the launch of its new store, Candere is offering special promotions: a flat 20% off on diamond and solitaire stone prices, and a flat 25% off on making charges for gold and platinum jewellery.
With this new location at Vashi, Navi Mumbai, Candere continues to blend digital convenience with physical experience, staying true to its ethos of being a digital-first brand with a growing retail presence. Backed by the heritage and trust of Kalyan Jewellers, Candere continues to redefine the jewellery-buying journey; making it smarter, seamless, and more experiential.
National News
PMLA: Stricter reporting rules expected

The Financial Intelligence Unit (FIU) is eyeing a fresh framework for reporting entities under the Prevention of Money Laundering Act (PMLA) Rules and will approach the Reserve Bank of India to enhance reporting requirements. Changes could include enhanced user details, immediate alert for any change in ‘know your customer’ (KYC) for accounts red-flagged for suspicious transactions and a fresh set of ‘alert indicators’ for capital market, money exchanges and bulk property or gems and jewellery purchases.
The FIU’s enhanced reporting framework represents a significant advancement in India’s anti-money laundering capabilities, addressing emerging challenges in fintech and cryptocurrency while strengthening oversight of traditional high-risk sectors like gems and jewellery.
The focus on real-time alerts and comprehensive reporting will enable more effective prevention of financial crimes and enhanced coordination between enforcement agencies. he enhanced framework aims to generate meaningful intelligence for law enforcement agencies including: Income Tax Department, Enforcement Directorate (ED),Central Bureau of Investigation (CBI)
When a large bulk transfer or purchase occurs, an immediate alert will be sent to the internal system. This promptly notifies the FIU, significantly improving their ability to track the transaction. Success of this initiative will depend on effective regulatory coordination, industry cooperation, and robust technical implementation. The framework’s emphasis on proactive monitoring rather than reactive investigation marks a fundamental shift in financial crime prevention capabilities.
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