The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of the gem and jewellery trade in India, with the support of the Ministry of Commerce & Industry, Government of India; the Embassy of India in Riyadh; the Consulate General of India in Jeddah; and the Dubai Jewellery Group, successfully launched SAJEX – The Saudi Arabia Jewellery Exposition through two curtain-raiser events in Jeddah on 6th July and Riyadh on 8th July 2025. The twin events witnessed an overwhelming response from over 280 key Saudi stakeholders — including top retailers, wholesalers, and manufacturers.

SAJEX 2025 will take place from 11th to 13th September 2025 at the iconic Jeddah Superdome

As part of its ongoing efforts to diversify export markets and explore untapped opportunities, GJEPC is unlocking the growing potential of Saudi Arabia — the Gulf’s largest economy, with a GDP of USD 1.1 trillion. With its jewellery market projected to nearly double from USD 4.56 billion in 2024 to USD 8.34 billion by 2030, Saudi Arabia is fast emerging as a key destination for contemporary and luxury jewellery. A young, urban population and a dynamic retail environment are driving demand for 18K and 21K plain gold, diamond-studded jewellery, and premium design-led products. Against this backdrop, SAJEX becomes an important strategic step to strengthen India-Saudi Arabia ties and expand India’s jewellery footprint in the Middle East and beyond.

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SAJEX, positioned as “The World Gem and Jewellery Fair,” marks the beginning of a long-term partnership between India and Saudi Arabia in the jewellery sector. India, as the global hub for jewellery manufacturing, will proudly showcase its exceptional craftsmanship, cutting-edge design, and manufacturing expertise at this platform which will feature over 200 leading exhibitors across 250+ booths from India, Saudi Arabia, UAE, Turkey, Hong Kong, and Lebanon. The event will witness over 2,000 international buyers, and the product showcase will span diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and 22kt plain gold jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret and bridal, gifting collections, along with cutting-edge jewellery technology.

What makes SAJEX truly unique is its long-term vision — to foster enduring partnerships between international manufacturers and Saudi retailers through a focused B2B platform tailored to the Kingdom’s evolving market. At the heart of this effort is the World Jewellery Investment Forum, co-hosted by GJEPC and the Ministry of Investment of Saudi Arabia. This high-level forum will bring together government leaders, global brands, investors, and industry experts to explore strategic opportunities across the jewellery value chain — positioning Saudi Arabia as a future hub for jewellery design, innovation, and investment.

SAJEX curtain raiser at Jeddah was graced by Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah; Eng. Raed Ibrahim Almudaiheem, First Vice Chairman, Jeddah Chamber of Commerce; and Mr. Sheikh Ali Batarfi Al Kindi, President, Jeddah Jewellery Association, along with the GJEPC leadership team.

The Riyadh event witnessed the presence of His Excellency Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia; His Excellency Mr. Ajlan Saad Alajlan, Second Vice Chairman, Riyadh Chamber; Mr. Faleh G. Almutairi, Director of International Relations with Asian Countries; and Ms. Manusmriti, Counsellor (Economic & Commerce), joined by Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Nirav Bhansali, Convener – National Exhibitions; and Mr. Sabyasachi Ray, Executive Director, GJEPC.

Speaking about this new GJEPC initiative, Dr Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia said, “India and Saudi Arabia share a strategic and deep-rooted relationship, and SAJEX reflects this evolving bond. It’s not only a celebration of India’s design excellence but also a gateway to deeper commercial cooperation in the luxury segment. This initiative opens new avenues for bilateral partnerships, drives cultural exchange through craftsmanship, and contributes meaningfully to Saudi Arabia’s Vision 2030 goals. It is heartening to see such focused efforts towards strengthening economic ties in high-value sectors like jewellery.”

Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah said, “SAJEX 2025 is more than just an exhibition — it is a symbol of the growing partnership between India and Saudi Arabia. With India’s legacy of jewellery craftsmanship and Saudi Arabia’s rising global influence in luxury retail, this platform sets the stage for a vibrant and collaborative jewellery ecosystem. The Consulate is proud to support this initiative that not only deepens bilateral trade but also showcases the power of cultural and commercial synergy.”

Kirit Bhansali, Chairman, GJEPC, said, “Amidst a dynamic global trade environment, SAJEX is a proactive step towards expanding India’s jewellery exports to high-potential markets like Saudi Arabia. The Kingdom, with its evolving luxury retail ecosystem, young consumers, and strong appetite for design-led gold and diamond jewellery, presents an exciting frontier for Indian manufacturers. SAJEX marks the beginning of a shared journey between India and Saudi Arabia — positioning the two nations as a formidable force. With India as a leading global supplier of gems and jewellery, exporting USD 32 billion annually, and Saudi Arabia’s jewellery market projected to nearly double to USD 8.34 billion by 2030, this partnership is set to reshape the industry and set new benchmarks for collaboration, innovation, and growth across the region and beyond.”

SAJEX 2025 Highlights:

• Date & Venue: 11th to 13th September 2025, Jeddah Superdome
• Participants: Over 200 leading exhibitors across 250+ booths
• Representation: Saudi Arabia, India, UAE, Turkey, Hong Kong, Lebanon
• Buyers: More than 2,000 international trade buyers expected
• Product Range: Diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and 22kt plain gold jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret and bridal, gifting collections, and jewellery technology
• Features: Knowledge Talks, Design Atelier, Curated Networking, Strategic Tie-ups, World Jewellery Investment Forum

SAJEX is expected to be a game-changer — not just as a trade platform, but as a catalyst for transforming the Kingdom’s gem and jewellery industry through global collaboration, innovation, and investment.