BrandBuzz
Tyaani launches Reverie collection designed by Maheep Kapoor
The launch represents Tyaani’s continued expansion in the luxury jewelry market, combining traditional Indian gemstone work with Western historical design influences.
Tyaani has launched a new collection called “Reverie,” designed by Maheep Kapoor. The collection takes inspiration from the Victorian era and features handcrafted pieces made with 18-karat gold, uncut diamonds, and gemstones.
The collection draws from three periods of Victorian design: the Romantic phase, the Grand period, and the Aesthetic movement. Each piece in the line includes traditional navratna stones alongside other precious gems.
Tyaani, owned by filmmaker Karan Johar, created the collection as part of its “Forces of Tyaani” campaign. This marketing effort features several actresses including
Kalki Koechlin
Shefali Shah
Tillotama Shome
Rasika Dugal
Jiya Shankar
The campaign aims to celebrate women who are “redefining success on their terms,” according to the brand. The company positions the jewelry as more than decoration, describing it as an extension of the wearer’s personal story. Maheep Kapoor designed the collection to blend Victorian elegance with modern craftsmanship. The pieces are intended to serve as both contemporary jewelry and future heirlooms.
Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108 facets, symbolizing a cosmic journey. Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle.
Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire. Serving as the central inspiration for the brand’s flagship launch collection, Shristi Ratna is the defining signature around which every creation is thoughtfully designed. More than a gemstone, it represents the seamless harmony of science, precision, and human artistry captured within a singular, extraordinary stone.
Sussanne Khan, Pavitra Gandhi, Jennifer Winget, Apoorva Mukhija, Vasuki Punj, Pragya
Co-founder and Design Director Sussanne Khan, along with celebrated personalities Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.
Marking a significant milestone for the brand, the official website was launched on 8th March 2026, inviting audiences into an immersive digital experience that brings to life the philosophy, artistry, and collections behind the concept.
Speaking on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared:“Partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.”
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