By Invitation
India’s 90-Day Golden Opportunity: A strategic opening for the GJ sector
By Akash Talesara-President : Sky Gold and Diamonds
The escalating U.S.-China trade tensions have ignited a unique 90-day opportunity for India’s gems and jewellery industry to shine on the global stage. As tariffs continue to rise and Western markets look to diversify away from China, India is strategically poised to position itself as a preferred sourcing and manufacturing hub particularly in this high-value, high-potential sector.
Historically, India has been a global leader in jewellery craftsmanship, diamond cutting and polishing, and gemstone artistry. But the current geopolitical climate gives Indian players a chance to elevate their role not just as artisans, but as end-to-end partners in global jewellery supply chains.
With the United States imposing higher duties on Chinese-made jewellery, American retailers are now actively scouting for reliable alternative suppliers. This opens the door for Indian manufacturers to capture larger market share, especially in the mass luxury and bridal segments, where India already enjoys a reputation for design excellence and cost competitiveness.
At the heart of this opportunity lies India’s unmatched ecosystem—skilled labour, centuries of artisanal knowledge, robust manufacturing clusters (like Surat, Jaipur, and Mumbai), and a growing capacity to meet global compliance and sustainability standards. Moreover, India’s capabilities extend beyond traditional jewellery. There’s rising global demand for lightweight gold jewellery, lab-grown diamonds, and fashion-forward fine jewellery areas where Indian exporters are already gaining traction.
Our recent interactions with export customers. During a recent product showcase, leading buyers expressed strong interest in collections crafted specifically for Western tastes underscoring India’s ability to blend heritage with modernity. This validation is a reminder that design innovation and responsiveness to international trends will be key to long-term success.
To truly unlock this opportunity, however, India’s jewellery industry must move swiftly. First, it needs to streamline supply chains, reduce production turnaround times, and invest in smart manufacturing technologies that enhance precision and scale. Second, the industry should embrace aggressive branding and global outreach. India shouldn’t just be seen as a backup to China but as a premium, scalable partner in jewellery innovation and quality.
Government support can further catalyze this growth. Export-friendly policies, faster GST refunds, improved logistics infrastructure, and promotional efforts through trade bodies like GJEPC can make a significant difference. Additionally, a stronger digital presence and participation in global B2B platforms can help connect Indian brands with buyers in the U.S., Europe, and the Middle East.
This 90-day window isn’t just a temporary trade detour it’s a turning point for India’s gems and jewellery sector. If approached strategically, it could transform India’s global standing from a traditional exporter to a next-generation jewellery powerhouse—trusted not just for quality and design, but for scale, innovation, and reliability.
In a world rebalancing its trade partnerships, India’s moment to sparkle has arrived. And it’s wrapped in gold, glitter, and a once-in-a-generation opportunity.
By Invitation
Artisan Perspectives: Rethinking Craft In The Age Of Lab-Grown Stones
Prapanjj S K Kota
Founder & CEO at Réia Diamonds
- Traditionally, diamond value was driven by rarity, origin, and size, with craftsmanship playing a secondary role.
- With the rise of lab-grown diamonds, abundance is shifting focus from rarity to design and craftsmanship.
- Jewellery-making is returning to a craft-first approach, placing artisans at the core of value creation.
- Skill, precision, and finishing quality are becoming primary differentiators.
The rarity of diamonds has historically dictated their market value, and most of the conversation surrounding a diamond’s value has revolved around where (and how rare) it came from, and how large it was. While craftsmanship has always been important, it has often remained secondary, simply supporting the diamond rather than receiving the buyer’s focus.
As lab-grown diamonds begin to enter the market in greater numbers, the conversation surrounding them is also changing. With an increasing supply of diamonds, being a differentiating factor in jewellery becomes much more about design, craftsmanship, and the quality of work than about rarity.
For artisans, this shift means that the focus of making jewellery has returned to the craft itself.
From a technical perspective, lab-grown diamonds do not affect the fundamentals of jewellery making. They will continue to have the same hardness, brilliance, and structural properties that natural diamonds do; therefore, using traditional setting techniques, including precision settings, pavé work, micro-setting, and polishing, will be just as essential. While the tools may be more modern, the knowledge to work with diamonds continues to be based on many years of training and experience.
The major change comes with the new opportunities presented by working with lab-created stones.




Designers are utilising the increased access to stones to try new layouts incorporating a greater focus on symmetry, scale and intricate detail. As jewellery changes, so does its craftsmanship. Today, with designs that involve numerous stones, layered settings, and modern silhouettes, artisans must have an intentional focus on the structural integrity and balance of the pieces being created, elevating their role more than ever before.
As we see craftsmanship play a supporting role to design when jewellery becomes design-centric, the specifics of how stones are aligned, how strong the setting is, and how well metal surfaces are finished will have an impact on how a piece looks, feels, and holds up over time; and therefore, they cannot be replicated with technology alone.
This change also highlights the importance of India’s historical craft traditions. Surat’s experience in the production of diamonds has established it as a leading force in the world of fine jewellery. This industry relies heavily on a team of talented craftsmen and manufacturing expertise, which plays a very important role in the overall development of jewellery that uses natural as well as lab-grown diamonds.




The introduction of lab-grown diamonds offers a fresh new direction for many artisans, as well as introducing something new into the world of fine jewellery. As it becomes less critical to know where a stone comes from, knowing the quality of the craftsmanship around a piece of jewellery will become increasingly essential. Design integrity, structural engineering, and finishing standards will all contribute to defining the real value of a finished piece.
Therefore, there is an opportunity for artisans; thoughtful design with precise execution requires a high level of technical proficiency. The better the craft, the more evident the difference is.
With the rise of lab-grown diamonds, the discussion about value will slowly evolve to include what has always been considered great jewellery: the skill, time, and craftsmanship it takes to create a piece of art from a design.
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