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India must radically rethink its export strategy, overhaul EPCs: Policy Circle Bureau

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India must urgently rethink its export strategy or risk long-term stagnation, warns Policy Circle Bureau, a leading policy think tank. The caution comes in the wake of the United States imposing a 26% import duty on Indian goods—currently eased by a temporary 90-day reprieve.

While recent government measures like the ₹2,250 crore Export Promotion Mission and revised duty drawback rates offer short-term relief, the think tank argues they do little to resolve deeper structural challenges.

With merchandise exports remaining flat at $437.4 billion in FY25, Policy Circle urges a fundamental shift in India’s approach—moving from top-down policymaking to a more decentralised, state-led export strategy driven by key investors and tailored to sector-specific needs.

A major reform of Export Promotion Councils (EPCs) is also deemed necessary. Currently seen as symbolic bodies, EPCs should be made accountable through performance-based KPIs such as export growth by sector, success in opening new markets, and resolving tariff issues.

The think tank further recommends rapid market diversification, faster execution of free trade agreements, and the adoption of a realistic and competitive currency policy. Without regulatory reforms, decentralisation, and clearer strategic direction, India risks falling behind in an increasingly fragmented and competitive global trade environment, it warned.

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National News

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.

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While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”

Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.

The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.

Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”

At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.

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