National News
India must radically rethink its export strategy, overhaul EPCs: Policy Circle Bureau

India must urgently rethink its export strategy or risk long-term stagnation, warns Policy Circle Bureau, a leading policy think tank. The caution comes in the wake of the United States imposing a 26% import duty on Indian goods—currently eased by a temporary 90-day reprieve.
While recent government measures like the ₹2,250 crore Export Promotion Mission and revised duty drawback rates offer short-term relief, the think tank argues they do little to resolve deeper structural challenges.
With merchandise exports remaining flat at $437.4 billion in FY25, Policy Circle urges a fundamental shift in India’s approach—moving from top-down policymaking to a more decentralised, state-led export strategy driven by key investors and tailored to sector-specific needs.
A major reform of Export Promotion Councils (EPCs) is also deemed necessary. Currently seen as symbolic bodies, EPCs should be made accountable through performance-based KPIs such as export growth by sector, success in opening new markets, and resolving tariff issues.
The think tank further recommends rapid market diversification, faster execution of free trade agreements, and the adoption of a realistic and competitive currency policy. Without regulatory reforms, decentralisation, and clearer strategic direction, India risks falling behind in an increasingly fragmented and competitive global trade environment, it warned.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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