National News

GJEPC Leaders Tackle US Tariffs, Unveil Growth Roadmap at Surat Industry Meet

Key Stakeholders Unite to Address Trade Challenges and Explore New Opportunities for India’s Gem & Jewellery Sector

Published

1 year ago

April 25, 2025

On April 24, the Gem & Jewellery Export Promotion Council (GJEPC) led by Chairman Mr. Kirit Bhansali held a high-level industry interaction in Surat, bringing together major stakeholders to address current challenges, including the recent US tariffs, and to strategize for future growth.

Joining Mr. Bhansali were Mr. Saunak Parikh, Vice Chairman; Mr. Sabyasachi Ray, Executive Director; and Mr. Jayanti Savaliya, Regional Chairman – Gujarat. They were welcomed by industry stalwarts including Mr. Govindbhai Dholakia (MP – Rajya Sabha and Chairman, Surat Diamond Bourse), Mr. Laljibhai Patel, Mr. Nagjibhai Sakariya, Mr. Vallabh Lakhani, and heads of associations representing natural and lab-grown diamonds and jewellery manufacturers.

A key focus of the meet was the impact of recent US import tariffs on Indian exports. Mr. Ray presented a detailed overview of the situation, while Mr. Savaliya shared positive updates on resolving Customs-related issues affecting the trade.

Emphasizing the city’s importance, Mr. Bhansali stated, “Surat is not just a city of diamonds; it is the pride of our industry.” He praised its critical role in the global supply chain and reaffirmed GJEPC’s commitment to supporting the region.

Mr. Dholakia applauded GJEPC for building trust between the industry and policymakers, while Mr. Parikh highlighted future opportunities. He suggested that India could benefit strategically from the shifting global dynamics caused by the US tariffs and identified silver jewellery as “the next big thing” for expansion. He also stressed the need to promote direct rough diamond trading in Surat.

The event concluded with a unified commitment to strengthening India’s position as a global leader in gems and jewellery, with Surat at the heart of that vision.

National News

MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador

As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.

Published

21 hours ago

August 27, 2026

JewelBuzz Spread The Buzz

MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.

The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.

Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.

This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”

The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”

Speaking on the association, Sidharth Malhotra said:

“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.

The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.

Link to the TVC (YouTube):